KO Sales Coach

Using TestimonialsHow third parties help boost customer

confidence.

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KOSalesCoach.net

What is a third party testimonial?

A positive experience one customer had with your product / service or company shared with another customer.

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KOSalesCoach.net

Why is it more convincing?

Your testimonial isn’t as convincing because you have something to gain.

Another customer has nothing to gain. They are more believable.

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KOSalesCoach.net

It’s effective marketing! Even big companies like Amazon and Apple use third party testimonials to help boost buyer confidence. Have you ever checked out the Amazon reviews before

purchasing a product?

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KOSalesCoach.net

Where do you get testimonials?

From customer conversations you have. From reviews left on your website.

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KOSalesCoach.net

Prepare

Read through testimonials often so you’re familiar with them and can relate them to your customers.

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KOSalesCoach.net

Use them

Use testimonials whenever you have a customer that needs some additional reassurance.

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KOSalesCoach.net

To Tell The Truth

Only use TRUE testimonials that you’ve learned about first hand.

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KOSalesCoach.net

Benefits of Using Testimonials

Increases customer confidence: - in the product- in the company

Helps the customer feel connected “they are not alone”

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KOSalesCoach.net

Share Your Experience

Have you helped a customer by sharing a testimonial?

Has a testimonial ever helped you make a decision to buy?

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KOSalesCoach.net

KO Sales Coach

For more tips, techniques and strategies to increase your sales visit KOSalesCoach.net and get your FREE copy of “54 Tips and Quotes to Punch Up Your Sales”