Date post: | 26-May-2015 |
Category: |
Education |
Upload: | wil-alvarez |
View: | 337 times |
Download: | 2 times |
WHO KNOWS THEY NEED TO BE ONLINE BUT ARE FINDING IT
OVERWHELMING WITH ALL THE CRAZY OPTIONS!
Konnect20
Wil Alvarez
• 23 years in IT industry
• Director of ICT Relationships Australia
• ICT Operations Manager for Royal Melbourne Hospital (15,000 PCs)
• Consulting work for various SMEs
• Internet Marketing
• 2008 journey into IM
• 2 ½ years researching
• Affordable strategies with results
Why am I qualified to talk today
What Are Businesses Looking For out of their Marketing efforts...
increase prospects
more customers
increased sales
increased revenue
better accountability
more leads
Why Local Businesses Need Online Marketing?
What‘s Your Attitude Towards Online Marketing
You cannot hide anymore…
You must have a content strategy!
Why Online Marketing ForOffline Businesses?
over 82% of online
traffic has a local intent
Eg. Brisbane Dentist Brisbane Plumber Mt. Gravatt Bookkeeper Gold Coast Accountant
Why Online Marketing ForOffline Business?
80% of offline sales occur after an online search has been performed
What are people doing online?
Research
More evidence why you need to be Online
85.6 % of consumers start their research online
80% of those use Google
70% of those click on Page ONE results ONLY
82% of Google searches have a local component
CONTENT STRATEGY
Quick Content Strategy...
Write an Article
Blog Post
Article >> Video
Article >> Audio Podcast
This is what your Content Strategy...Corpora
te Website
SEO
PPC
Google Places
Let’s Focus on Video Marketing
ComparisonTV• 94% population
• Effective form of advertising
• Broad mass advertising
• $22,000 - cost a lot more for prime time
Internet• 81% population
• Effective advertising – Conv 5-10%
• Target advertising
• Entry Level $low/week
YouTube -Traffic
YouTube is the #2 Search Engine above Yahoo – Universal search
Over 3 billion videos are viewed a day
Users upload the equivalent of 240,000 full-length films every week
More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years
70% of YouTube traffic comes from outside the US
YouTube's demographic is broad: 18-54 years old
YouTube reached over 700 billion playbacks in 2010
Video Marketing Tips and Tactics
Traffic potential is enormous – conversions increase greatly due to higher engagement of your audience
Embed your videos EVERYWHERE!
Provide helpful tips
Educate them about your services and the marketplace
It position’s you as the expert in their eyes
As you do more videos you get better and better at it, and your customers get to see this natural progression unfold
Videos can be optimised to come up on Page #1 of Google
See example video...
Video Marketing Tips and Tactics
Very long lasting results
10% conversion
Benefits of Video Marketing
Very long lasting results
It keeps bringing traffic consistently
Gets you on the First Page Of Google quicker!!
If a picture is worth 1000 words a video is worth a million
Great way to stay ahead of the competition
Build trust – people do business with those who the know and trust
Make sure you start creating videos in your marketing collection!
I’m not going to leave you hanging...
A Special Offer for KBN members!
In order to get your content seen by your prospects you need to put it in front of
them
One way is to get your content
On the first page of Google!
This is where your prospects are looking, on page one!!
We have a Done-For-You system to get YOU onto the first page of
“The 60sec Google
Commercial”
Sample video!
How Does it work?
We create a video and rank it onto Page 1 for an appropriate key phrase in your market!
Eg. Bathroom Renovations Brisbane North
You pay $67 now to book a place
And $67/week once the video reaches page one of Google (within 2 weeks)
You need to give this 12 weeks, however I will be happy allow you to cancel out at any time!
Guarantee
If you sign up today...
Get at least 3 prospects in the first month OR
you get your money back!
Special Offer #2
If are still unsure BUT you are serious about knowing what YOU can do for your business using Online Marketing...
I would like to offer you a one hour FREE consultation valued at $297.
We’ll go over your business and work out what key things you can do to improve your online presence!
Questions????
Q & A