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Using WIL in the classroom for success
Sally WebsterLecturer Advertising-Marketing Communications
Stuff that Works 19 August 2011
In the beginning….
USS GTS GSS OSS SES Response Count
Survey Population
Response rate %
38% 40% 51% 40% 37% 35 129 27%
8137 Client Relationship Management Level 2 2009 Semester 2
USS GTS GSS OSS SES Response Count
Survey Population
Response rate %
50% 12.5% 75% 62.5% 62.5% 8 20 40%
7735 Brand Communication Management GGraduate unit 2009 Semester 2
Mid-semester survey / CELTS…what happened?
New academic – ME!Unit Convenor – ME!
Course Convenor – ME!Out of control – ME!
the horror experience!
find my own voice…
+ 1 ? Professional Practice / IndustryBrookfield's Four Lenses• Theoretical Lens• Autobiographical Lens• Peer Lens• Student Lens
TLC - GCTE
The University is committed to graduatingcreative professionals who are capable ofdeveloping innovative solutions to problems facing society.
from: Generic Skills and attributes of graduates of University of Canberra coursework courses. 2011
My goal is beyond this…
I aim through my teaching, engagement and research – and by bringing these into the classroom – to empower students to be the leaders of their industry.
My units are designed to engender and promote:
trust,
respect,
value of knowledge, and
professional skills.
All qualities required in a professional setting.
What do I do to achieve this…
Unit Development – Client Brief
Class - Venue
Engagement Agreement – leadership in industry
Teaching style – Share & explain, supervisory role
Assessments – authentic & formative – fully integratedminimise plagiarism – work projects
Forum / Online activities – all students equal, Intranet
Industry Engagement + Involvement - networking
What do I do to achieve this…
MOODLE
2011 Advertising Strategy GNo 1 accessed Moodle site @ UC
Results
Results
Class AttendanceStudent Involvement - Motivation
Results
USS GTS GSS OSS SES Response Count
Survey Population
Response rate %
100% 100% 100% 100% 100% 5 10 50%
8509 Advertising Marketing Communication Internship
Level 3, Winter 2010
USS GTS GSS OSS SES Response Count
Survey Population
Response rate %
91% 89% 93% 92% 88% 75 134 56% Domestic Student Responses
94% 90% 90% 90% 88% 48 90 53%
International Student Responses
85% 89% 100% 96% 89% 27 44 61%
6809 Advertising StrategyLevel 2, Semester 1 2011
Results
Mode Delivery
USS GTS GSS OSS SES Response Count
Survey Population
Response rate %
ONL-PSTL
100% 100% 83% 100% 83% 6 13 46% Domestic Student Responses
100% 100% 80% 100% 80% 5 10 50%
International Student Responses
100% 100% 100% 100% 100% 1 3 33%
STD-F2F
90% 100% 100% 100% 90% 10 12 83% Domestic Student Responses
100% 100% 100% 100% 100% 2 3 67%
International Student Responses
88% 100% 100% 100% 88% 8 9 89%
7732 Advertising Strategy GSemester 1 2011
Results
Year USS GTS GSS OSS SES Response Count
Survey Population
Response rate %
2010 96% 93% 93% 93% 91% 56 125 45%
2009 38% 40% 51% 40% 37% 35 129 27%
8137 Client Relationship Management Level 2, Semester 2 2010
Lessons learned…
Don’t be afraid – try new and creative things but explain journey to students…
Have at the heart trust & respect… of students and yourself
Lessons learned…
You’re only as good as your last USS…