IWXIVED
USPS-LR-J-169 Nov 5 4 44 PM '01 POSTAL HA,~ cOHN:SSICN ,,FFlCE OFTHE SECRETARY
USPS Advertising and Promotions-Express Mail/Priority Mail TV, Print and Radio FY2000/2001
Filed in response to OCAAJSPS-22 (Category 3 & 4)
USPS ADVERTISING AND PROMOTIONS
Express Mail/Priority Mail TV, Print and Radio Fiscal Years 00 - Og
UNITEDSTATES POSTAL SEMCt5
Express and Priority Mail Mass Advertising -- Fiscal Year 2000
Product Sweater Truck
Jacket Shirt/Blow up version Truck new take Man’s Best Friend Magic Set Aunt Robot (Returns)
1 Priority I Prinritv
IPriority Priority Priority Priority Priority Priority Returns
Radio - General Title
lWhoville Product
IExpress and Priority
Print - General Title Product
E-Priority/Woman w/ Purse Sell the Sellers Man on Sofa eddiebauerzom-man in airport Amazoncorn-Boy with Toy
bNane
Title Product I
Radio - Asian Title
lNOllf4 Product
I I
Print - Asian Title Product
INone I 1
Title Product
El Aguila-Holiday 99 Business Ally Young Entrepreneur/Spanish , r’oung Entrepreneur/English
Priority Mail Priority Mail Priority Mail Priority Mail
Interrogatorles2.xls 1 10131101
- Radio -- Hispanic Title
None I
Product
1
Print - Hispanic Title Product
Parcel Gift-Domestic 1 Priority Mail Sockets IPriority Mail Eye Test IPriority Mail
Interrogatories2.xls 10/31/01
Express and Priority Mail “Mass” Advertising -- Fiscal Year 2000
et Aunt
1
(Priority IPriority Returns
Interrogatories1 .xls 1 1 o/30/01
LEO BURNETT U.S.A. 35 WEST WMXER DRIVE, CMWLOO, IL 60601 ,ala,220-5%KJ --
U.S. POSTAL SERVICE Approved for Bidding:
30-Second Film
“SWEATER/REV.”
AMAZON.COM CO-OP N QYPS9266
Revision #I:
Revision #2:
Job #: P31715
1 O/20/00 ceh 1 O/27/00 ceh 1 o/30/00 ceh
m m
I DOG WEARING HOLIDAY WOMAN vo: Oh he looks so handsome.. .Mommy’s big
SWEATER mm...you’re such a big boy.. I’m gonna give
you a big kiss
2 TITLE: $4.92 SAVED ONLINE AVO: $4.92 saved buying Spike a holiday sweater
online.
- 3 TITLE: $6.42 OVERPAID ON AVO: $6.42 overpaid on shipping.
SHIPPING
SUPER: BASED ON 2LB. RATES
FROM CHICAGO TO NYC FOR THE
LEADING NATIONAL 2 DAY
SERVICES.
4 DOG WEARING HOLIDAY SWEATER
5 SUPER: PRIORITY MAIL AVERAGE DELIVERY 2-3 DAYS AFTER SHIPMENT BY RETAILER.
6
WOMAN VO: Oh, you look so precious.
AVO: If your giti aren’t being sent Priority Mail,
you’re probably paying too much, so make
sure to ask for it.
- 7 PRIORITY MAIL LOGO. USPS LOGO.
LEO BURNETT U.S.A. 35 WEST WACKER DRIVE, CHIC*oo, IL 6060, ,312) x20-5959
-- U.S. POSTAL SERVICE Approved for Bidding: 1 o/20/00
30-Second Film
“SWEATER/REV.”
Revision #I: ceh 1 O/27/00
Revision #2: ceh 1 o/30/00 ceh
AMAZON.COM CO-OP N QYPS9266 Job#: P31715
8 SUPER: WHAT’S YOUR E- PRIORITYTM SUPER: WWW.USPSPRIORITYMAIL.COM
TAG: Fly Like an Eagle.
USPS “Truck”
Visuals: Child playing with dump truck in house.
Visual info: “Bought on Amazonxom” “Shipped by Priority Mail” “What’s your e-priority”
Whoosh goes across screen, Song: Fly Like an Eagle.
vo: “What’s your e-Priority?”
2
USPS “Jacket”
Visuals: People sitting around an airport waiting for a flight.
Visual Info: “Bought on eddiebauerxom “Eddie Bauer Inc. makes Priority Mail available to its customers for packages 3lbs. & under. ” “Shipped by Priority Mail “What’s your e-priority”
vo: “What’s your e-Priority?”
3
USPS “Truck’s New Take”
Visuals: Child playing with dump truck in house.
Visual Info: “Bought on Amazon.com” “Shipped by Priority Mail” “What’s your e-Priority”
Whoosh goes across screen, Song: Fly Like an Eagle,
vo: “c-tailers like Amazonxom choose Priorly Mail. Shouldn’t you?”
A
USPS “Shirt/Blow Up Version”
Visuals: People sitting around an airport waiting for a flight.
Visual Info: “Bought on eddiebauer.com “Eddie Bauer Inc. makes Priority Mail available to its customers for packages 3lbs. & under. ” “Shipped by Priority Mail” “What’s your e-Priority”
vo: “E-tailers like eddiebauer.com choose Priority Mail. Shouldn’t you?”
USPS “Man’s Best Friend”
Visuals: Guy walking around house with dog while holding electronic toy and talking out loud to himself.
Visual Info: “GPS Receiver.. bought on Eddiebauer.com”
)^ “Priority Mail average delive by Priority Mail vs.
r~ 2-3 days. Savings based on 2lbs published rates FedEx2” Day and UPS 2” Day Air.”
. “Priority Mail saves on~shipping” “What’s your e-priority”
Whoosh goes across screen, Song: Fly Like an Eagle.
vo: “You rely on Amazon.com for electronics and all sorts of gifts. They rely on Priority Mail to get it there fast and to save you money.”
,“What’s your e-Priority?”
6
USPS “Magic SetlAunt”
Visuals: Boy playing with magic set. Aunt pinches boys’ cheek, boy makes the aunt disappear.
Visual Info:
.-
“Magic set bought on Amazoncorn” “Priority Mail saves on shipping” “Priority Mail average delivey 2-3 days. Savings based on 2lbs published rates by Priority Mail vs. FedEx 2” Day and UPS 2” Day Air.” “Priority Mail saves on shipping” “What’s your e-Priority” “uspsprioritymail.com”
Whoosh goes across screen, Song: Fly Like an Eagle.
vo: “You rely on Amazoncorn for an incredible selection of toys. Amazon.com relies on Priority Mail to get it there fast and to save you money.”
“Disappearing aunt not included.”
“What’s your e-Priority?”
,-
7
USPS “Robot”
Visuals: Robot jumps out of Priority Mail labeled box, grabs Electronic Merchandise Return label off of printer and puts onto the Priority Mail labeled box.
Visual Info: “Electronic Merchandise Return service is available with Priority Mail and other standard packages services.” “What’s your e-Priority?” “www.usps.com”
vo:
c “Introducing e-Merchandise Return from the United States Postal Service. It’s so simple, your customers can print a pre-paid return label right from your Web site. Now the stuff they buy online practically returns itself. Easier exchanges for them means more business for you. What’s your e-Priority?”
C
9
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Whoville Radio :60 1 O-26-00
.-
You probably know as it’s often been stated Giving holiday gifts can be quite complicated
At least, it is for tbc who’s in Whoville So it’s probably hue for You’s in Youville
Here for the shopping and there for t&e shipping And here for packing to keep it from ripping
That’s why the Post Office is where you should go For wrapping and packing and shipping, you know
They’ve got plenty of boxes, bubble wrap, and tape To assure your gift gets there in tip-top shape
Priority Mail to get there just right And Express Mail, to get it there overnight
So come to the Post OfIice, it’s only one stop There are even last minute gifts for mother, brother, sister, and pop
Don’t forget we’re open this Saturday if you got a late start With delivery Monday on Christmas Day If, like a certain green someone, you have a sudden change of heart
,- Express and Priority Mail “Mass” Advertising -- Fiscal Year 2000
Print - General Title Grandmothers
Product IPriority Mail IExpress Mail 8 Priority
ile Whovil Small Business GUI Sell the Sellers SF E-PriorityiWoman w/ Purse Sell the Sellers Man on Sofa eddiebauer.com-man in airport Amazomcom-Boy with Toy
Mail Priority Mail Priority Mail Priority Mail Priority Mail Priority Mail Priority Mail
Interrogatories1 .xIS 10/30/01
,-
‘̂ ;
.:
-..l ‘1LI*
F/y like an Fag/e:'1 ~~..~- _
Fly Like an Eagle!' g
_-
.-
.-
1 0 WHOOSH: A UN BUEN PRECIO
z ._.____.__ - ______ - ___._ _ .__.__._ _.__ _________
WHOOSH: AT A FAIR PRICE
AUDIO
. ..hay quc compartirlos.
ANNCR: A un buen precio. .---.-.--------- _.___-____ ._-___.____.___.__.. ANNCR: At a fair price.
ANNCR: En cl Servicio Postal de 10s Estados Unidos...
ANNCR: AC the United Scams P&l Service...
. ..estamos mcjor preparados...
. ..we are better prepared...
. ..pam enviar...
. ..ro send..
VIDEO
WHOOSH: ~I_-~, - A MUCHOS LUGARES ,,--’ .c
.__---- _____ _______ _ -------- _ ______ _ ------ _ WHOOSH: TO MANY PLACES
AUDIO
FLY LIKE AN EAGLE MUSIC INTRODUCTION FADES IN AND UNDER
Woman: En aas fechas ______ ___.__ -____ .---.------.____-.---.--- Woman: During this
de alegrla...
. ..w mensaje llega mi3 Icjoa.
..__.-_-______-__ -.-------- _ --___.---.--.-
. ..your message ocs farther.
ANNCR: A muchos lugares.
ANNCR: To many places.
Woman: Porque 10s buenos deseos...
Woman: Because good wishes...
VIDEO
WHOOSH: SALUDOS, SONRISAS
Y REGALOS
WHOOSH: GREETINGS, SMILES AND GIFTS
AUDIO
. ..saludos. sonrisas y regales. _______________ - ____ - ______ ___-___.__ -.___. . ..(all) the greetings. smiles and gifts
SUNG: El aguila wela mtis lejos...
SUNG: The eagle flies farther...
I I El iguila vuela mti Icjos. _______ ____ __________-_ -____-_ --------- The eagle flies farther.
VIDEO AUDIO
WHOOSH: EL AGUILA WELA f&s LEJOS. ___. __ ______ _____ __-______ - _----------- __
WHOOSH: THE EAGLE FLIES FARTHER
USPS LOGO
VIDEO
ESTABLISH FROM OPENING SCEANE THAT IT’S A SMALL NEIGHBORHOOD BUSINESS
(SMALL RADIO SHACK) SPECIALIZED IN
ELECTRONIC APPLIENCES AND GADGETS.
ESTABLISH I’ARTNEIisHIP BETWEEN LISPS AND SMALL
BUSINESS OPERATION
USPS STANDS FOR: - VARIETY OF SERVICES
_ SPEED _ DYNAMIC _ MODERN
LOGO TRANSITION TAKES US BEHIND THE SCENES TO
USPS WORLD
INTRODUCE THE USPS PEOPLE WHO MAKE
IT ALL POSSIBLE.
COMMUNICATE PERSONAL ATTENTION.
AUDIO
SFX: STREET SOUNDS, BELL SOUM3S’p.S DOOR IS OPENED
ANNCR: Alguien
ANNCR: Someone
que usted ya conoce
you already know
puede se* su mejor aliado en negocios.
can be your best business ally
STEVE MILLER “FLY LIKE AN EAGLE” FADES INANDUNDER
ANNCR: iCuente co* el Servicio Postal __-__- ____ --_- ---------- -----_----
ANNCR: Count on the United States
. .-- -
DIRECT TARGET AUDIENCE TO SEEK USPS REP.
FOR SOLUTIONS. PORTRAY USPS REPS. AS
RELIABLE, TRUSTWORTHY AND HELPFUL INDIVIDUALS.
COMMUNICATE THAT SMALL BUSINESS ENTREPRENEURS CAN COUNT ON USPS FOR SOLUTIONS ON HOW TO
EXFAND THEIR BUSINESS.
HISPANIC MAN SHOWS HIS PRIDE OF BEING ABLE TO TAKE
HIS BUSINESS TO THE NEXT LEVEL.
COMMUNICATE WITH ENVELOPE TRANSITION HOW USPS IS THE,LINK THAT UNITES BUSINESS
OWNER TO HIS CONSUMERS
ILUSTIiATE ONE OF THE MANY WAYS USPS HELPS SMALL BUSI-
NESSES
SORTER CONVEYS SPEED AND TECHNOLOGICAL ADVANCES.
HISPANIC BUSINESS OWNER IS EFFECTIVELY REACHING HIS
CUSTOMERS. COMMUNICATE THAT
CONSUMER Is PLACING AN ORDER
de 10s Estados Unidos
Postal Service
para brindarle oportunidades!
to create opportunities for you!
Desde c6mo establecer ___________-- _ ___-- __ ---- --------_- ------- From developing
pr~gramas de Correo Direct0
Direct Mail programs
para atraer nuevos clientes, _______________ - ____ ------------- to attract new clients,
VlOEO
EMPHASIS ON THE VARIETY OF OFTIONS USPS OFFERS.
SUGGEST MANY DIFFERENT SERVICES.
(EXl’RESS MAIL, PRIORITY ENVELOPE, BROWN
PACKAGES FOR PARCEL POST)
HIGHLIGHT USPS BENEFITS IN TERMS OF SAVlNG TIME AND
MONEY. COM3KJMCATE THAT USPS SOLUTIONS ALSO HELP THE
BUSINESS INFLUENCER (ASSISTANT)
PRODUCT ID. PACKAGE TRANSITION TAKES
.US FROM BUSINESS TO CONSUMER.
CALL TO ACTION. COMMUNICATE THAT, USPS
DELIVERS SAFELY
SHOW RESULTS OF USING USPS
COMMUNICATE A lRUST!NG RELATIONSHIP BETWEEN
BUSINESS OWNER AND USFS
AUOlO
hasta servicios que pueden
to services that can help you
ahorrarle tiempo y dinero. __________ -__- __________ - __---________ - save time and money.
MUSIC UP AND UNDER
Averigue c&no podemos
Fiid out, how we can
trabajar para usted. I___________ -_-- --_--- - _--_--_---------- work for you.
Juntas, le dames __- ________-___ - __------ ------------- Together, we can make
VPDEO
COV&WNfCATE WITH LOGO TRASITION
AUDIO
alas a su negocio. ___---__- _______ - ------------ -- your business fly.
THAT FROM THE HUMAN ELEMENT (MAIL CARRIER)
El Servicio Postal de 10s Estados Unidos. _________-_--________ - __----------- ___ The United States Postal Service.
TO ITS EQUIPMENT (AUVLANE) USPS IS YOUR BEST
BUSINESS ALLY~. USPS ID DESCRIBES SPEED AND
RELIABILITY
de 10s Estados Unidos. __-__---__-__ _--__-_-_-__ -- ---------- _-_ Postal Service.
USFS BRANDING
VIDEO
Camera opens on a young “latino” entrepeneur in an empty room. He looks introspective.
Priority Mail package wtth animation, movement gets man’s attention. Super Legak Prhity M.U es Y”. mare. r+smd. de, senicio P.astd de lOS EMados Unhie
Young man receives Priority Mail package and opens it. Super Legak Sobe Serviekn de Entrq. de 2 dims. ____.__. -.-.- .-....---.-.-.-.-.- over 2 Day Services
As he puts away what he received, @her office related objects start “popping” into his home office: computer, clock. lamp, etc. (following the rhythm of the music).
Camera speeds up around him as he puts everything in place, gaining momentum. Super Legak La enveg. promedio es de 2.3 dim. ____________-.-___~-.-.---- Average dslhwy 2 to 3 days.
AUDIO
SFX: Door bell MUSiC”F@likt?ZUlWlgb2 In & Under. ANNOUNCER VO: Priority Mail del Servicio Posra de 10s Estadce Unidos
With Priority Mail from the United States Yostal Service
helps you save more than 50%
al em& hasta 2 Ifbras iSdo OR&I $3.20!
hy sending up to 2 pounds. It’s only $3.20!
Sus paquetes llegan en un promedio de 2 a 3 dias. . . ..__... _ . . ..__ __ _.._._..._..................... Your packages arrive in an average of 2 to 3 days.
VIDEO
Camera zooms Out t0
reveal home-office fully furnished.
Close up of our hero as he receives his last Priority Mail package. Super Legat Contimacidn de Envega .3SL Adicionala.
He opens it to find a photograph of his gidfiie~I. He puts it on top of his computer.
Camera zooms in to view his reaction as a watch pops in.
Cur hero looks happy and proud of his achievement as helooksaroundhisfumished home-oft?ce.
VIDEO
AUDIO
incluso 10s Sabados. .._._. ._.....____..._........... ._... . . . . . . . . . . even on Saturday.
Y nosotros confirmamos que 10s recibieron.
Uselo. sale tan econ6mico ._ _..___ _ .___....: . . . . . . . . .._............~....... Use it. it’s so affordable
que puede mandar de todc . ..__..___..____......~....... ._...-............. that you can send almost everphin~
. . . jtodo!
everything!
As he tums around he’s startled
to find alI the different priority Mail packages that the merchandise came in.
Priority Mail package with Tag Line in a whoosh.
ANNOUNCERVO: Prioritv Mail, Usted’es nuestra prioridad ._ __...._.................................. _ . . . Priority Mail. You are our priority.
AUDIO
USPS LOGO and final slate with whoosh tag line.
Express and Priority Mail “Mass” Advertising -- Fiscal Year 2000
Print - Hispanic - 2000 Title Product Parcel Gift-Domestic IPriority Mail Sockets IPriority Mail Eye Test (Priority Mail
Interrogatories.1 .xIs 6 10/30/01
r
10-30-01 02:!7pm FROM-BRAVO ADMINISTRATIVE 212-585-5456 T-120 P.002/000 F-883
CLIENT: UNITED STATES POST.41 S&RVICE PRODUCT: HOLIDAY CAMPAIGN PROJECT: DOMESTIC VERSION
CREATIVE DIRECTOR: FERNANDO DELGADO ART DIRECTOR: SALAZARIRODO
MEDIUM: PRINT AD COPYWRITER: SILVIA ORTlZ TITLE: LDOMESTIC” REV. 1 BACK TRANSLATION: ROSA MIRANDA DATE: 10-7-98
BACK TRANSLATION
To send greetings, smiles and gifts... The eagle flies further.
During this joyful season, the United States Postal Service delivers vow message of love 10 your loved ones and friends in the United States. And something ve*v important: with the weed YOU need. and at a fair ~ric~ Chyose the service that’s best for you:
Priority Mailm, send packaies at prices as low as jut 53 joor up ro2b. Giros Scguros or domestic money or&rs for money gifts that are guaranteed.*
* * Replacement with receipt. Fees and conditions apply. Check your Post Office for details.
(Logo & Tagline
.
IL
r
I o-30-01 02:38~m From-BRAVO ADMINISTRATIVE 212-598-5456 T-128 P.O08/008 F-883
THE BRAVO GROUP 230 PARK AVE SOUTH NEW YORK, NY 10003 CLIENT/BRAND: USPS PROJECT: Priority Mail MEDIUM: Print Ad
CREATIVE DIRECTOR: F. Deleado CREATIVE SUPERVISOR: C. Salalar COPYWRITER: M Colen ART DIRECTOR: lost Rodo TlTTLE: “Conncc~” DATE: May, 5 1999
SPANISH SOCKETS: Otros servicios.
priority Mail m un 70% m& econ6mico que otros servicios similares. HEADLINE WHOOSH: La mejor concxion siempre despterra sonrisas. El apuila vuela mds lejos. 8
Con el servicio de Priority MajIm, sus envies de hasta 2 lbs. I]egan en 2 a 3 dias por 5610 S3.10. Ademas para su ttanquilidad. ahora puede confimrar la enrrqa par ,350. ;Con Priority Mail ahorra hasta un 70% sobre otros servicios similares’ v ahora puede confirmar que recibieron su paquete! ‘Corn0 se trata de1 Servicio Postal de 10s Esrados Unidos sabe que esta tomando una huena decision para su negocio. Cienamentc, esa son&a es de pura satisfacci6n. para mhs detalles, llamt al 1-600-221-1811
TAG: Priority Mail. La drcisibn m6s ficil para su negocio. LEGAL: l AhorreS bzsados cn Priorily Mail de hvta 2 libras que comienran cn S3.20: .35p adicionales per Conhnacidn dc Enveea. comparado con las iarifas publicadaz para 2 librti de FedEx 2 DayTM dcrde $7.50 a %I I .OO y UPS 2nd Day Ail @.desdc S7.25 a Sl1.25. Priority Mail emrcgo promedio cn 2 a 3 diar. @ 1999 U.S. Postal S&vice
BACK TRANSLATION
SOCKETS COPY: Other set-&X%
Priority Mailw 70% more economical than other similar services
HEADLINE WHOOSH: The bcsr connection always btings on a smile. The eagle flies farther. (Fly like an eagle)@
With Priority Mail 7~, your packages of up to 2 pounds arrive within 2 to 3 days for only $3.20. And for your eacc of mind, now you can confirm the dellvery for .35e. With Priority !-¶ . ail you save up to 70% over other similar services* and now you can even conlirm that your package was received. And because it’s from the United States Postal Service,.you know you’re making a good business decision. Certainly, that smile is from pure sansfacdon. For more details, call I-800-221-181 1
TAG: Priority Mail. The easiest solution for your business. LEG.4L: ‘Savtngs based on Prrorny Mail up to 2 Ibs. stsntnp at 53.20: .35a extra for Delivery Confirmntion vs. 2 lb. published rates for FedEx 2DnyTM lrcm $7.50 to S11.00 and UPS 2nd Day AiVB from S7.25 to 51 I .25. Pnoriry Mail average delivery of 2-3 days. a 1999U.S. Pestal Semlcr
PRIORITY i MAIL I
I o-30-01 02:38pm From-BRAVO ADLIINISTRATIVE 212-598-5456 T-128 P.OWOOQ F-883
SPANlSH
HEADLINE WHOOSH: Vision Clara para Su negocio El aguila wela mas lejos. m
Con el servicio Priority Mail” usted puede verificar que sua clienres recibierirn au paquere con una llamada a por el internet. simplemente pide el servicio de Conftrmacion de Entrcga~
i)’ Priority Mail le ahorra mk de un 50% en paquetes de hasta 2 Ibs. comparado con otroa servicios de entrega en 2 dias.‘! Un ahorro claro para su negocio
Para mas detalles. llame al: I SOO-275477i. TAG: Prioriry Mail. Usted es nuestra prioridad. LOGO: PWOKIJY MAIL & CONFJRMAJlON BAR USPS LOGO www.usps,com
BACK TRANSLATION
HEADLINE WEiOOSR: Clear vision for your business. Fly like an eagle.-
By using Priority Ma? Service you can verify that your clients received the package by a simple call 0,’ via the Internet. just ask for the Dehvety Confirmation service
And Priority Mail saves you mare than 50% in packages of up to 2 pounds, compared IO other 2 day services! Clear savings for your business.
For more details. call 1 800-275-8777. TAG: Priority Mail. You are our priority. LOGO: PFUORTTY MAIL PACKAGE & CONFRh4ATION BAR USPS LOGO w.-w.usps.com
Express and Priority Mail Mass Advertising -- Fiscal Year 2001
Snow Amazon Snow Nordstrom Reindeer Amazon Reindeer Nordstrom Factory
Priority Priority Express Express Express
Radio -- General Title
None Product
I
Print - General
Truck Snow Hotel
Title Product [Priority [Express 1 Express
INone TV
Radio--- Asian Title .
INone
I
Product
I
Print - Asian Product
“God of Fortune”, Chinese “God of Fortune”, Vietnamese “God of Gates”, Chinese “God of Gates”, Vietnamese “Gates”, Korean “Pouch”, Korean
PM mentioned in copy PM mentioned in copy PM mentioned in copy PM mentioned in copy PM mentioned in copy PM mentioned in copy
Title Product ’ Window of Opportunity/Spanish IPriority Mail Window of Opportunity/English ]Prlortty Mail
Radio - Hispanic Title
(None Product
- Print - Hispanic Title
IBox
InterrogatortesZ.xls
Product 1 Priority Mail
1 10131101
Express and Priority Mail “Mass” Advertising -- Fiscal Year 2001
Snow Amazon 1 Priority I
Snow Nordstrom Priority Reindeer Amazon Express Reindeer Nordstrom Express Factory Express
Interrogatories.1 .xIs 10/30/01
LEO BURNETT U.S.A. 3s Wr‘eT WACKER ORWE., CHICAOO, II. 60601 (312,220.5959
- - us. postal service
30Second Film
“snow - amazon”
amazon priority qyps9271
Approved for Bidding:
Revision #2:
Revision #3:
Job #: P31722
11108/00 ceh 11/17/00 ceh 1 l/22/00 ceh
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open on home desert town as USPS truck pulls up. cut to carrier delivering priority mail packages on dolly. cut to guy dumping biodegradable Styrofoam peanuts out of boxes. cu of priority mailbox.
cut wide to see guy continuing to dump packing peanuts out of box. wide shot of yard filled with peanuts.
cu of packing supply web site,
cu amazoncorn web site as snow shovel is selected. Cu of generic web site as boots are selected. super: average of 2 to 3 days delivery from shipping date. see amazon.com for shipping details. cut to three dimensional priority mailbox.
cut back to guy with boots and snow shovel on front lawn. wide shot of guy shoveling his walks.
end logo frame. fly like an eagle.
super:
avo: Spread some joy this holiday season.
Shop on line.
Ship it on its way
and be sure it gets there in 2 to 3 days
With Priority Mail delivery from the United
States Postal Service.
sing: FLY LIKE AN EAGLE
LEO BURNETT U.S.A. 35 WEaT w*cKER DRIVE, cluc*oo, IL 60601 ,312,230-59s9
- - U.S. postal service
30Second Film
“reindeer - amazon”
amazon EXPRESS qyps9272
Approved for Bidding:
Revision #2:
Revision #3:
Job #: P31722
11 /oB/oo ceh 12/06100 ceh 12/l 2/00 ceh
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open on guy sitting on front porch surrounded by Styrofoam peanuts. he’s wearing boots and his snow shovel is in background. cu of guy looking at something off camera cu of pink flamingo in Styrofoam setting. cut back to guy.
cut back to flamingo
cut to USPS truck pulling up.
cut to guy holding up reindeer from express mail package. guy PULLS flamingo out of ground and replaces with reindeer. cu of express mail box.
cu amazon.com web site as guy 10 ~ selects reindeer
cu of reindeer on site. 11 super: no other leading national
carrier delivers on december 25’” at no extra charge. see [email protected] for shipping details. cut back to guy as he dumps
12 remainder of Styrofoam on lawn. end logo frame. SUPER:
13 FLY LIKE AN EAGLE.
avo: You’ve got last minute shopping
we’ve got last minute shipping
with Express Mail delivery from the United
States Postal Service
we’re the only ones who guarantee to get
it there on December 25.
sing: FLY LIKE AN EAGLE
-, 49 LEO BURNETTU3.A. 3s WEST WACI(ER DRIVE, CHIC.400, IL 60601 ,311,220-59s9
U.S. POSTAL SERVICE Approved for Bidding:
30Second Film Revision #2:
1 l/08/00 ceh 12/c8/00
“REINDEER - NORDSTROM” NORDSTROM EXPRESS
Revision #3: ceh 12/12/00 vrk
QYPS9274 Job #: ~31722
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open on guy sitting on front porch surrounded by Styrofoam peanuts he’s wearing boots and his snow shovel is in background. cu of guy looking at something off camera cu of pink flamingo in Styrofoam setting. cut back to guy.
cut back to flamingo.
cut to USPS truck pulling up.
cut to guy holding up scarf from express mail package. guy puts scarf around flamingo.
cu of express mail box,
cu nordstrom web site as guy selects reindeer
cu of scarf on site. super: no other leading national carrier delivers on december 25” at no extra charge. see nordstrom TMcom for shipping details. cut back to guy as he dumps remainder of Styrofoam on lawn. end logo frame. SUPER: FLY LIKE AN EAGLE.
avo: You’ve got last minute shopping.
we’ve got last minute shipping
With Express Mail delivery from the United
States Postal Service
we’re the only ones who guarantee
delivery
on December 25.
sing: FLY LIKE AN EAGLE
,-
LEO BURNETT U.S.A. 3s -4vssT w*oKER oalva, CHICAGO, IL 60601 ,313, aaos9s9
- -
U.S. POSTAL SERVICE
30Second Film
“snow - NORDSTROM”
nordstrom priority QYPS9273
Approved for Bidding:
Revision #2:
Revision #3:
Job #: ~31722
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opan on home desert town as USPS truck pulls up. cut to carrier delivering priority mail packages on dolly. cut to guy dumping biodegradable Styrofoam peanuts out of boxes. cu of priority mailbox.
cut wide to see guy continuing to dump packing peanuts out of box. wide shot of yard filled with peanuts.
cu of packing supply web sate AVO: Spread some joy this holiday season
Shop on line, cu generic web site as snow shovel is selected. ctr of nordstrom web site as boots are selected. super: average of 2 to 3 days delivery from shipping date. see nordstrom.com for shipping
Ship it on its way
and be sure it gets there in 2 to 3 days.
details. cut to three dimensional priority mailbox. With Priority Mail delivery from the United
cut back to guy with boots and snow shovel on front lawn. wide shot of guy shoveling his walks.
States Postal Service,
end logo frame. super: fly like an eagle. sing: FLY LIKE AN EAGLE
LEO BURNETT U.S.A. 35 WEeT W‘4OKER DRlvE. CHtC*oo, IL 60601 ,312,220-5959
- - U.S. postal service 30-Second Film “factory rev.” USPS
Approved for Bidding: I O/04:0 I vrk
qyps9294 Job #: ~32200
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TEXT: OPEN ON AIRPORT tarmac AS A collection MAILBOX DRIVES BY.
CUT TO c” of MAILBOX background mOYeS past. SHOT OF truck WITH MAILBOX IN BACK SEAT AND PULLING UP TO FACTORY. cat to factory interior as supervisor sees collection box. cut inside factory from opposite angle. the supervisor’s back and opposite side of mailbox faces camera. cu of mailbox reveals the message on the side: “gENTLEMEN, LET THE MONKEY BUSINESS BEGIN! MICRO-TECH MFG., CORP. SAN DIEGO, CA. CUT BACK TO FACTORY FLOOR
m
A”0: (MUSIC THROUGHOUT)
SAX: (CHIRPING OF MOTORIZED CART)
7 WHERE A WORKER OPENS ONE OF THE MANY EXPRESS MAIL BOXES SURROUNDING HIM. CUT TO CU OF THE OPEN BOX.
8 INSIDE IS A TRAY FULL OF MICROCHIPS. HE PULLS ONE OUT, GRABS A NONDESCRIPT BROWN OBJECT AND PLACES THE CHIP INSIDE. shot of worker putting the object on the
9 assembly line as we reveal that it is a toy monkey.
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the toy monkey comes TO LIFE AND SPEAKS CUT TO HAND HITTING BUTTON ON WALL.
MONKEY: Me want hug.
SFX: (ASSEMBLY LINE BUZZER)
LEO BURNETT U.S.A. 3s WEST w*atER DRNE, CHtC*oo, IL. 6nm1 (312,220-5959
r"- us. postal service 30-Second Film “factory rev.” USPS
Approved for Bidding: 10/04/O I vrk
qyps9294
CUT TO WIDE SHOT OF ASSEMBLY I2 LINE STARTING AND WORKERS
TAKING THEIR POSITIONS AS A BUNCH TOY MONKEYS START COMING DOWN THE ASSEMBLY LINE.
Job #: ~32200
vo: When they need to get it fast, count on Express
Mail from the US Postal Service.
The United States Postal Service is everywhere
so you can be anywhere.
THE MAILBOX SITS IN THE FOREGROUND OF THIS SHOT ACTING AS THE END LOGO
Express and Priority Mail “Mass” Advertising -- Fiscal Year 2001
Print - General
Truck Snow Hotel
Title Product IPriority 1 Express 1 Express
c
Interrogatories1 .xIs 3 1 o/30/01
c
Fly like an Eagle:’ ,
The U.S. Postal Ser ice is everywhere so you can be anywhere”
\
www.usps.conl
.
,,-
Express and Priority Mail “Mass” Advertising -- Fiscal Year 2001
Print -Asian Title
“God of Fortune”, Chinese %od of Fortune”, Vietnamese “God of Gates”, Chinese “God of Gates”, Vietnamese “Gates”, Korean touch”, Korean
Product PM mentioned in copy PM mentioned m copy PM mentioned in copy PM mentioned in copy PM mentioned in copy PM mentloned In cow
Interrogatories1 .xls 5 1 o/30/01
1-8W-ASK-USPS (1-80&27sw77)
-,
P
r A PAR!CNEXSBIP, INC. York, NY 10016
12 E 33rd Street 4th Floor, New
Client: United States Postal Service
Product: Expedited Services
Medium : Print
Job title: Lunar New Year
Language: English back translation
Version : God of fortune
H/L: Here comes the God of Fortune
S/H: This year, the God of the Fortune reminds smart consumers like you to use “Global Express GuaranteedTM” from the United States Postal Service and DHL Worldwide Express@ when you send out your gifts overseas.
COPY: There’s an easy and reliable way to send your gifts overseas! The United States Postal Service, together with DHL Worldwide Express@, brings you the “Global Express GuaranteedTM”, a fast, convenient, and date certain delivery service:
your cards and gifts will be delivered to your friends and family on the guaranteed* delivery date service reaches over 200 countries and territories. full refund if the package doesn’t arrive at its destination by the specified date* rates include up to $100 insurance, additional insurance up to $2,499 may be purchased you can track your package at www.usps.com/gxg or by calling 1-800- 222-181 1
Or, if you like, your overseas package can be sent by “Global Express MailTM”, which offers great value with tracking service and $500 insurance at no additional charge; or affordable “Global Priority Mail@“. For domestic mailing, you can choose the next-day delivery “Express Mail@‘** or economical 2 to 3 day “Priority Mail@‘**. The U.S. Postal Service works day and night to deliver every good wishes in the Lunar New Year.
CTA: Please call the English hotline for details I-800-ASK-USPS(l-800-275-8777)
LOGO: UNITED STATES POSTAL SERVICE@ www.usps.com
Sign-Off: U.S. Postal Service fulfill all your needs for the Lunar New Year
Legal: *Some restrictions apply. Ask your retail clerk at participating locations for countries, service and details on the guarantee. **This is an estimate by the Domestic Rate Calculator at uspscom for packages from New York to San Francisco. Your result may vary depending on your delivery destination.
Eagle symbol is a registered trademark of the United Sates Postal Service. WOO1 United St&s Postal Sewice
(1400.2754777)
I-. A PARTNERSHIP, INC. 12 E 33rd Street 4th Floor, New York, NY 10016
Client: United States Postal Service
Product:
Medium:
Expedited Services
Job title: Lunar New Year
Language:
Versions:
English back translation
Gods of the Gate
H/L: Sending your gifts is as easy as this!
S/H: With “Global Express GuaranteedTM” from the United States Postal Service and DHL Worldwide Express@, sending your gifts overseas is just like passing them from one hand to the next.
rC
coqyi There’s an easy and reliable way to send your gifts overseas! The United States Postal Service, together with DHL Worldwide Express@, brings you the “Global Express Guaranteed”“, a fast, convenient, and date certain delivery service:
. your cards and gitIs will be delivered to your friends and family on the guaranteed* delivery date
. service reaches over 200 countries and territories.
. full refund if the package doesn’t arrive at its destination by the specified date*
. rates include up to $100 insurance, additional insurance up to $2,499 may be purchased
. you can track your package at www.usps.com/gxg or by calling l-800- 222-181 1
Or, if you like, your overseas package can be sent by “Global Express MailTM”, which offers great value with tracking service and $500 insurance at no additional charge; or affordable “Global Priority Mail@“. For domestic mailing, you can choose the next-day delivery “Express Mail@“** or economical 2 to 3 day “Priority Mail@“*‘. The US. Postal Service works day and night to deliver every good wishes in the Lunar New Year.
CTA: Please call the English hotline for details I-800-ASK-USPS(l-800-275-8777)
LOGO: UNITED STATES POSTAL SERVICE@ www.usps.com
Sign-Off: U.S. Postal Service fulfill all your needs for the Lunar New Year
Legal: *Some restrictions apply. Ask your retail clerk at participating locations for countries, service and details on the guarantee. **This is an estimate by the Domestic Rate Calculator at usps.com for packages from New York to San Francisco. Your results may vary depending on your delivery destination.
Eagle symbol is a registered trademark of the United Sates Postal Sewice. 02001 United States Postal Service
CTA: Please call the English hotline for details I-800-ASK-USPS( I-800-275-8777)
LOGO: UNITED STATES POSTAL SERVICE@ wwwuspscom
Sign-Off: U.S. Postal Service fulfill all your needs for the Lunar New Year
Legal: *Some restrictions apply. Ask your retail clerk at participating locations for countries, service and details on the guarantee. **This is an estimate by the Domestic Rate Calculator at uspscom for packages from New York to San Francisco. Your result may vary depending on your delivery destination.
Eagle symbol is a registered trademark of the United Sates Postal Service. 02001 United States Postal
rC Service
A PARTNERSHIP, INC. York, NY 19016
12 E 33rd Street 4th Floor-, New
Client: United States Postal Service
Product: Expedited Services
Medium: Print Job title: Lunar New Year
Language: English back translation
Version: God of fortune (Chinese, Vietnamese) / Pouch (Korean)
H/L: Here comes the God of Fortune
S/H: This year, the God of the Fortune reminds smart consumers like you to use “Global Express GuaranteedTM” from the United States Postal Service and DHL Worldwide Express@ when you send out your gifts overseas.
COPY: There’s an easy and reliable way to send your gifts overseas! The United States Postal Service, together with DHL Worldwide Express@, brings you the “Global Express GuaranteedTM”, a fast, convenient, and date certain delivery service:
. your cards and gifts will be delivered to your friends and family on the guaranteed* delivery date
. service reaches over 200 countries and territories.
. full refund if the package doesn’t arrive at its destination by the specified date*
. rates include up to $100 insurance, additional insurance up to $2,499 may be purchased
. you can track your package at www.usps.com/gxg or by calling 1-800- 222-181 1
Or, if you like, your overseas package can be sent by “Global Express MailTM”, which offers great value with tracking service and $500 insurance at no additional charge; or affordable “Global Priority Mail@“. For domestic mailing, you can choose the next-day delivery “Express Mail@“** or economical 2 to 3 day “Priority Mail@“**. The U.S. Postal Service works day and night to deliver every good wishes in the Lunar New Year.
A PARTNERSHIP, INC. 12 E 33rd Street 4th Floor, New York, NY 10016
Client: United States Postal Service
Product:
Medium:
Expedited Services
Job title: Lunar New Year
Language : English back translation
Versions: Gods of the Gate \j;,'IlI 1
H/L: Sending your gifts is as easy as this!
S/H: With “Global Express GuaranteedTM” from the United States Postal Service and DHL Worldwide Express@, sending your gifts overseas is just like passing them from one hand to the next,
COPY: There’s an easy and reliable way to send your gifts overseas! The United States Postal Service, together with DHL Worldwide Express@, brings you the “Global Express GuaranteedTM”, a fast, convenient, and date certain delivery service:
l your cards and gifts will be delivered to your friends and family on the guaranteed* delivery date
. service reaches over 200 countries and territories.
. full refund if the package doesn’t arrive at its destination by the specified date*
l rates include up to $100 insurance, additional insurance up to $2,499 may be purchased
l you can track your package at www.usps.com/gxg or by calling 1-800- 222-181 1
Or, if you like, your overseas package can be sent by “Global Express MailTM”, which offers great value with tracking service and $500 insurance at no additional charge; or affordable “Global Priority Mail@“. For domestic mailing, you can choose the next-day delivery “Express Mailw* or economical 2 to 3 day “Priority Mail@**. The U.S. Postal Service works day and night to deliver every good wishes in the Lunar New Year.
CTA: Please call the English hotline for details I-800-ASK-USPS(l-800-275-8777)
LOGO: UNITED STATES POSTAL SERVICE@ wwwuspscom
Sign-Off: U.S. Postal Service fulfill all your needs for the Lunar New Year
Legal: ‘Some restrictions apply. Ask your retail clerk at participating locations for countries, service and details on the guarantee. **This is an estimate by the Domestic Rate Calculator at uspscom for packages from New York to San Francisco. Your results may vary depending on your delivery destination.
Eagle symbol is a registered trademark of the United Sates Postal Service. G!OOl United States Postal Sewice
Express and Priority Mail “Mass” Advertising -- Fiscal Year 2001
Televisiotd~ Title Product
I 1 Window of Opportunity/Spanish IPriority Mail Window of Opportunity/English 1 Priority Mail
Interrogatories1 .xIs 6 1 o/30/01
VIDEO ,AUDlO
TREATMENT WILL INCLUDE RED POSTAL STRIPE ALONG
THE BOTTOM OF THE ENTIRE COMMERCIAL.
WE SEE A US POSTAL SERVICE BUILDIND SHAKING AND WE HEAR TYPING AND CLICKING
THE BUILDING KEEPS COMING TOWARDS THE FRONT.
MORE CLICKING. BUILDING COMES CLOSER.
CLICKS, AND THE BUILDING COMES EVEN CLOSER. CLICKS, AND WE SEE A CLOSE-UP OF BUILDING
INSIDE MONITOR.
CAMERA OPENS TO REVEAL A BUSINESS WOMAN,
PLEASANTLY SURPRISED.
CUT TO DIFFERENT VIEW TO REVEAL
WWW.USPS.COMICORREO WEB PAGE
Anncr: El Servicio Postal de 10s Estados Unidos
Anncr: The U.S. Postal Service
llega a tu negocio... ------__________.------------------------- Anncr: comes to your business...
Anncr: . ..para que tu negocio llegue m6s lejos aqui, y alrededor del mundo. ___________ _ _____________- _ _______________
Anncr: . ..so that your business can go further, here in the US. and around the world.
Con el tiempo y dinero que tu ahorras...
Your clients benefit from the time...
VIDEO
ZOOM IN TO MONITOR SCREEN
AUDIO
ducts for Mac G:Microsoft Internet tus clientes se benefician. ___.____________ - ________----_--- _ ..__-
and money you save.
C.U. OF HAND CLICKING
Anncr: En un mismo sitio encuentras las soluciones... ______________--__--------- ------_--_ ---- Anncr: At a single web site you will find the solutions..,
WE SEE A GXG BOX AND BROWN BOX WITH PRIORITY
MAIL THAT COMES FROM LEFT TO RIGHT OF SCREEN, TURNS AND THEN LEAVES
ANOTHER C.U. OF HAND CLICKING
WE SEE THE PC POSTAGE ,, LOGO THAT COMES FROM
LEFT TO RIGHT, TURNS AND THEN LEAVES
a UNITEDSTATES PDSTAL SERVU%
para controlar costos de 10s envies...
your business needs for controlling shipping costs...
obtener franqueo... _______ _ ____________________--------------
obtaining postage...
VIDEO
ANOTHER C.U. OF HAND CLICKING
WE SEE A PRIORITY MAIL BROWN BOX WITH A
DELIVERY COMFIRMATION LABEL (FORM 152) THAT
COMES FROM LEFT TO RIGHT, TURNS AND THEN LEAVES
WHEN THE BUSINESS WOMAN TURNS, SHE SEES THAT,THE POSTAL SERVICE
ASSOCIATE IS STILL ONSCREEN.
CU OF POSTAL SERVICE ASSOCIATE REPLYING TO
BUSINESS OWNER
BUSINESSMAN LEAVES AND TURNS OFF THE LIGHT
AUDIO
verificar entregas... __ ____ _ ____________________----....-.----- verifying deliveries...
Owner: iNo te vas?
Owner: Aren’t you leaving?
USPS man: Yo me quedo, por si alguno de tus clientes me necesita.
USPS man: I’m staying, your clients may need me.
Anncr: Soluciones para tu negocio. _______________________ _ __----------------
Anncr: Solutions for small business.
VIDEO
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q
THE BRAVO GROUP 230 PARK AVE SO. NEW YORK, NY 10003
CLIENT: USPS PRODUCT: MEDIUM: PRINT TITLE: BOX DATE: 4.3.01
CD: Federico Traeger w: Evelyn Landesberger AD: Josh Rodo
SPANISH PRINT AD ENGLISH PRINT AD
Abre tu ventana de negocios. Open your window of business El aguila vuela m&s lejos. opportunities.
Fly like an eagle.
El Servicio Postal de 10s The US Postal Service comes Estados Unidos llega a tu to your business so that your negocio para que tu negocio business can go further, here llegue m&s lejos, aqui en 10s in the U.S. and around the Estados Unidos, y alrededor world. de1 mundo.
At a single web site you will En un mismo sitio encuentras find the solutions for las soluciones para controlar controlling.shipping costs, costos en 10s envios, obtener obtaining postage, confirming franqueo, confirmar entregas, deliveries, and more. y mucho m&s.
Your clients will benefit Con el tiempo y dinero que tti from the time and money you ahorras, tus clientes se save. benefician.
Tools for small business. Soluciones para tu negocio.
Fly like an eagle. El aguila vuela m&s lejosTM.
Legal: Eagle symbol is a Legal: El logotip de1 aguila registered trademark of the es una marca registrada de United States Postal Service. 10s EE.W. 0JSPS 2001 CXJSPS 2001
L:\BRAVO\LJSPSW2001\USPS\SB creativebps print box.doc