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Creating An Intranet Advertising Platform

Jeff BagwellNational Enterprise Architect, Microsoft Practice

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What Is An Intranet Advertising Platform?

What It’s Not…

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What Is An Intranet Advertising Platform?

An information delivery platform that provides relevant, targeted information to users based on

their preferences and behavior.

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Why Create An Intranet Advertising Platform?

Drives 'Search First' behavior

Allows stakeholders to push content to user segments

Provides an entry point for

users to engage

Increases user satisfaction

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What Should The Platform Provide?

For Information Creators

•Provide the ability to publish information with as much or as little governance as desired•Allow published information to be targeted very narrowly•Publish-In-Place, Surface Anywhere•Track Views

For Information Consumers

•Seamless•Gift with Purchase•Provides More Relevant Information•Deeper Engagement

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What Should The User Experience Be?

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Why Not Just Use Promoted Results (Best Bets)?

Not Publish-In-Place

Requires Site Collection Administrator Privileges on Search Center Site

Hard To Manage for Multiple Authors

Not Really Dynamic

Does Not Take Advantage of Relevancy Ranking

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Creating An Intranet Advertising Platform

Let’s Get Started!

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What We’ll Need…

Term set•List of attributes we are using to target information

Site Column•Uses the Term set

Content Type•Uses the Site Column•Key to Publish-In-Place

Custom List•Uses the Content Type to collect metadata

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Term Set

Important Note: This Term Set must be in the default managed metadata service application if the environment contains more than one.

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Site Column

Configure Site Column to use our Term Set

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Content Type

Create a Content Type that users our Site Column

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Custom List

Create an Announcements List that uses our Content Type.

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A Quick Discussion of Publish-In-Place

Create Content Types

That Contain Key Metadata for Targeti

ng

If Needed, Attach Workflows to Content Type To Enforce Policy•Must Use SharePoint 2010 Workflow to Bind to Content Type

Allow Stakeholders To Add Content Type to Lists

On Their Sites

Surface Data

Through

Search Queries

that Filter Based

on Content

Type

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Result Source

Create a Result Source that let’s us customize the query used to return search results.

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Customized Search Results Page

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Custom User Profile Property

Create a User Profile Property that uses our Term Set. This is the reason that the Term Set must be in the default managed metadata service application!

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Site Column

Configure Site Column to use Same Term Set as Our User Profile Property

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Target Based on User Profile Info

{|owstaxIdHRInterests:{User.HRTopics}}

Add this to a Search Query…