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1 USTREAM PRESENTATION |
| Date post: | 02-Dec-2014 |
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11
USTREAM PRESENTATION |
22
20 min 10 million58 million250 million
10.9 million
Avg. Live Video View Time, US
OnsiteSource: Comscore, Past 30 Days
Mobile & Tablet App Downloads
Unique People per month
Source: Quantcast, April 2012
Total Streamsper month
U.S. People per month
Source: Comscore, March 2012
Media Icons | Content Producers | Brands | Sports Organizations | U.S. Government
The Most Used and Viewed Live Video Destination in the World
Ustream’s Audience and Reach
33
Why Should You ?
Ustream harnesses the massive reach of social media and channels your communities to engage with interactive live video content
Over 200 Million Tweets happen every
dayOver 1 Million links
are shared every 20 minutes48 hours of video
are uploaded every minute
How do you stand out in a sea of social media noise?
44Live video pulls you in…and keeps you there
• LIVE creates community conversation around an event and drives buzz
• Extremely high engagement times for brand integration and recall
• Allows you to “break the fourth wall” to create multiple layers of real-time conversation:
• Talent to Talent On-Screen• Talent to Online Community • Online Community Conversation• Brand Messaging to Online
Community• A real-time metrics dashboard
allows you to see exactly where your viewers are watching to enhance real-time messaging all the way down to the local level
• LIVE video is more enticing than VOD for consumers because "anything is possible”
55 is a turnkey solution…
1. Live Streaming and VOD Interactive Platform Use Live video as the hook to captivate audiences, engage them and motivate them to share and come back for more
2. Full Service Production Studio For All Video ContentAbility to produce and encode your event at any scale anywhere in the world – live or recorded
3. Marketing & Promotion Drive video views through Ustream’s engaged and active audience, your own sites & paid media
Editorial and marketing
outreach to gain quality
earned placements
•Website and/or Microsite• Ustream Channel,
Facebook, Twitter, Google+,
YouTube
• Targeted Display & In-
Stream• Video
Syndication
Owned
Paid Earned
66 increases your Social Media Engagement with Social Stream
Social Stream attaches your custom hashtag and link
and pulls in matching ones from the Twittersphere…
driving sharing and virality!
Check-into a show to alert your friends and let them know you
are here watching!
Your chat messages simultaneously update to your
social networks!
Social Stream is a Chat Tool that allows users to interact with live video content via their established social identities within a single seamless conversation
Comments in the Social Stream post directly to your Facebook
wall or appear as Tweets
Protect your brand’s image: Pre-
moderation is now available!
Featuring
Open
Graph
integratio
n
77
Ustream’s Facebook Application
Social Stream / Facebook Chat
Live Video feed right onto your Facebook
Fanpage
Customer Banner
VOD Content
Link to Sponsors / Merchandising
Application can be added to as many Facebook pages as you like, and is able
to be continually used for all your
other events!
LIKE LOCK
88
Mobile, Tablet, & TV Apps
Ustream has blazed the trail on CE and mobile devices, giving us the largest reach out of any live streaming company: iOS, Android, Honeycomb & more!
99
Syndication options include auto-play, mute, and click-to-play
Reporting metrics include breakdown of site placements and engagement time
300x250’s, 300x600’s and any other customizations available
The video player is embedded in an ad-unit
Media can be targeted to a specific demographic audience and specific websites
Guarantee views of your live and recorded video events by distributing your content anywhere in an ad-unit
Guaranteed Live & Recorded Video Views
Content Syndication
1010
Video Content Measurement
• Total Views
• Unique Viewers
• Average Viewing Time
• # of Social Stream Messages
• Embed Video viewership breakdown
• Geo-location (country/city)
• Min by min engagement graph
Live Dashboard Metrics
1111
Case Studies
1212 LeBron’s Flag Football Classic
With the NBA season on hold, this event pitted LeBron James against Kevin Durant in a gridiron matchup to give sports fans something to talk about. State Farm was the EXCLUSIVE broadcaster of this event.
Total ViewsTotal Unique
Views
Within 48 hrs. 250,000+ 175,000+
State Farm had exclusivity on all display and
in-stream advertising
Uploaded videos to
YouTube have
1,000,000+ views and
counting!
The event was mentioned in
over 972 television news
broadcasts!
1313
Over 25,000 Tweets were sent out from the Ustream Platform
Bud Light Sponsors KISS Concert
Average View Time
Total 43 minutes
Total Uniques Total Views
Total 1,154,879 2,096,421
Mobile-only Total Uniques Total Views
Total 26,598 50,939
In a live Ustream event from Staples Center…
1414
HONEST CITIES
In one of the most buzzed about social experiments of the year, Honest Tea placed hidden cameras at unmanned pop-up tea stores in 12 cities to see if people would pay using the honor system. A Google Maps API integrated multiple Ustream players on their own microsite.
AverageLive View Time
Comparison to Avg. TV Commercial
Total 10 minutes 20x Longer
Homepage Takeover on Ustream
The event generated
a lot of buzz in the
press
Honestcities.com
July 19, 2011 – LA, NY, Chicago, Seattle, Philadelphia and more
1515Case Study: Al Gore’s Climate Reality Project – ‘24 Hours of Reality’
24 Hours. 24 Time Zones. 13 Languages. 1 Message.24 Hours of Reality was a 24 hour live event spanning every time zone across the globe to raise awareness about the global climate crisis. It consisted of a multimedia presentation created by Al Gore and delivered once per hour for 24 hours by local citizen activists trained by Al Gore in each time zone.
• Over 8.6 Million Total Views
• 5.5 Million Unique Views
• 58 Minute Average View Time
• Over 26,000 Social Stream Messages
1616Case Study: Al Gore’s Climate Reality Project – ‘24 Hours of Reality’
Set Design – Concept Set Design – Installation Set Design – Live On-Air
Ustream handled everything from • set design• talent booking• coordinating the
satellite feeds and crews all over the world
• creating the run of show
Sample Show
Rundown
Mark Ruffalo Fran Drescher Phillipe Cousteau Renee Zellweger Al Gore
