New Marketing for Business:Social Engagement Unleashed

Who Uses Social Media?• 222 Million people are on

Blogger

• 200 Million people are on Facebook

• 126 Million people are on MySpace

• 64 Million people are on Flickr

• 93% of Americans believe a company should have a social media presence

• 85% believe a company should be active with customers in social media

• 56% feel a stronger connections with companies they interact with in social media

Social Media Reaches All AgesFacebook Twitter

15-29 65% 14%

30-44 76% 18%

44-65 73% 13%

• Facebook, leads all social networking sites with 87.3 million unique visitors in June ’09 (Neilsen)

• Twitter grew 1,928 percent in the US from June ’08 to June ’09, reaching a total of 21 million monthly unique visitors. (Neilsen)

Time Spent on Social Media Tools

• The total minutes spent on social networking sites in the U.S have increased 83% year-over-year.

• The total minutes spent on Facebook increased nearly 700% year-over-year, growing from 1.7 billion minutes in April 2008 to 13.9 billion in April 2009, making it the No. 1 social networking site for the month.

(Neilsen)

What Can Social MediaDo For Your Brand?

• Reputation

• Differentiation

• Risk Reduction

• Client Retention

• Brand Association

• Long Term Revenue

• Opportunity Creation

• Perception Shifting

• PR and Exposure

• Client Education

• Network Growth

• Building Trust

• Innovation

Why are people participating?The right reasons to participate:• Networking with business contacts• General exposure• Reconnecting with old friends• Finding information• Keep up on competitors• Reaching a new demographic• Appealing for donations• Recruiting volunteers• Improved search engine rankings

What's your approach?

If you look at it from a broad view, social media is quite simple. There are 4 basic types of social media.• Networking – LinkedIn, Facebook, Twitter,

MySpace• Information – Wikipedia, Digg, Blogs,

Forums• Bookmarking – Del.icio.us, StumbleUpon,

Mixx• Multi-Media – YouTube, Pandora, Flicker,

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How does this help my business?

How does this help me grow my business?1. Improves “instant” communication with your clients.• Opens up and provides a platform for an ongoing

dialogue between you and your clients.• Allows you to connect with new clients through non-

traditional sources.• Improves your company's web traffic and inbound links.

Improving web traffic and inbound links are two key ingredients in getting promoted to the top of search results in Google and other search engines.

Should I do it ALL? NO!• Relavancy

• Market

• Timely

• Appropriate

• Comfort Level

Luis Sandoval Jr.Social Media Coordinator, Gray Web Technology + Design

Twitter: @graywebtechFacebook: www.facebook.com/graywebtech

Email: lsandoval@graywebtech.com

Phone: 210-820-0566

Web: www.graywebtech.com