Nuts and Bolts of Social Media Which tools? How do I use 'em?

Kevin O'KeefeCEO, LexBlog, Inc.

| ©LexBlog. All rights reserved.

2

Listening

Image ℅ Flickr by Ben Stanfield

| ©LexBlog. All rights reserved.

3

Feedly: The sites that matter in one place

| ©LexBlog. All rights reserved.

4

Flipboard: Your social news magazine

Image ℅ Flickr by Shardayy

| ©LexBlog. All rights reserved.

5

Image ℅ Flickr by Nan Palmero

LinkedIn

| ©LexBlog. All rights reserved.

How do I use it?

6

Personally crafted profile

Build network

Share items in status updates

Network with people engage in LinkedIn

Take contacts to face to face

| ©LexBlog. All rights reserved.

7

Blogging

Image ℅ Flickr by Maria Reyes-McDavis

| ©LexBlog. All rights reserved.

Define your niche

8

Discover your passion

Pinpoint your skills

Identify with your audience

Solve a problem

Establish your goals

| ©LexBlog. All rights reserved.

9

▪ Independent publication and site

▪ Brand with blog title first

▪ Value of design

▪ Authenticating information

▪ Comments

▪ Viewable on social and reader

▪ Mobile first

Building a blog

| ©LexBlog. All rights reserved.

Keys to success

10

▪ Write to the medium

▪ Blog strategically

▪ Be relevant

▪ Be socially relevant

| ©LexBlog. All rights reserved.

11

▪ Title

▪ Image

▪ One point

▪ Brevity

▪ Keywords and SEO?

▪ Meta description

Elements of a post

| ©LexBlog. All rights reserved.

Social delivers news

12

Facebook

Twitter

LinkedIn

Google +

| ©LexBlog. All rights reserved.

13

Image ℅ Flickr by Kevin Lim

Twitter

| ©LexBlog. All rights reserved.

How do I use it?

14

Start following/listening

Retweet and reply

Create lists

Share items with Twitter attribute

Meet people in the wake

| ©LexBlog. All rights reserved.

15

Image ℅ Flickr by MKH Marketing

Facebook

| ©LexBlog. All rights reserved.

How do I use it?

16

Get comfortable with privacy

Social is personal

Share personal and business items

Add "Facebook Friends"

Short form posting

| ©LexBlog. All rights reserved.

17

LexBlog, Inc.Real Lawyers Have Blogs

@kevinokeefehttp://linkedin/in/kevinokeefehttp://facebook.com/kokeefe

Kevin O'Keefe