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uTest - Mobile Live Monitoring and Review Analytics - Applause, Apphance, Appgrader and U

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Presented at the Israel Mobile Summit 2013 http://www.israelmobilesummit.com
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| Mobile Live Monitoring and Review Analytics Applause, Apphance, Appgrader and U May 2013 | Presented by Ran Haklai, General Manager, uTest Israel.
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Page 1: uTest - Mobile Live Monitoring and Review Analytics - Applause, Apphance, Appgrader and U

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Mobile Live Monitoring and Review AnalyticsApplause, Apphance, Appgrader and U

May 2013 | Presented by Ran Haklai, General Manager, uTest Israel.

Page 2: uTest - Mobile Live Monitoring and Review Analytics - Applause, Apphance, Appgrader and U

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1,500+ recurringcustomers

80,000+ testers from 190 countries

Enterprises& startups

Functional, load, security, L10n &

usability

Web, mobile & desktop apps

30,000+test cycles

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Test services & dev tools

What We Do: Crowd-Testing

Page 3: uTest - Mobile Live Monitoring and Review Analytics - Applause, Apphance, Appgrader and U

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What We Do: Technology

Page 4: uTest - Mobile Live Monitoring and Review Analytics - Applause, Apphance, Appgrader and U

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Purpose:– Grade your app quickly under

almost in-the-wild conditions– Receive diagnostics to

improve your score– See how your app stacks up

with competitive set

With AppGrader, you can load your application on several devices and get basic reporting about bugs associated with installing, loading and running your application.

Page 5: uTest - Mobile Live Monitoring and Review Analytics - Applause, Apphance, Appgrader and U

The Challenge

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IntroducinguTest Applause

Page 6: uTest - Mobile Live Monitoring and Review Analytics - Applause, Apphance, Appgrader and U

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• Crawls app stores• Ten key Applause

Attributes• Review stream• Collections to stay

organized• Sharing and alerts

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App analytics product - Applause synthesizes this mountain of user feedback into an easy-to-consume Applause Score.

Page 7: uTest - Mobile Live Monitoring and Review Analytics - Applause, Apphance, Appgrader and U

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What are the ten attributes?

Directional indicators based upon reviews, Derived from +144 signals:I. Pricing - perceived value compare with its cost.

II. Satisfaction - Is it fun or even healthily addictive to users?

III. Elegance - How attractive cool or slick is an app’s design?

IV. Content - How accurate and relevant in app’s data to the user?

V. Privacy - How comfortable are users with an app’s terms of service & PII?

VI. Usability

VII. Security

VIII.Performance

IX. Interoperability

X. Stability

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Page 8: uTest - Mobile Live Monitoring and Review Analytics - Applause, Apphance, Appgrader and U

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What can you do on Applause?

• Consolidate app store ratings and reviews into easy to view "collections“.

• Analyze mountains of explicit user feedback.

• Understand what users are saying about their app.

• Compare apps against competitors to see how they stack up.

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Page 9: uTest - Mobile Live Monitoring and Review Analytics - Applause, Apphance, Appgrader and U

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https://my.applause.com/

Video

Page 10: uTest - Mobile Live Monitoring and Review Analytics - Applause, Apphance, Appgrader and U

The Challenge

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IntroducinguTest Apphance

Page 11: uTest - Mobile Live Monitoring and Review Analytics - Applause, Apphance, Appgrader and U

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Crash Reporting

In-App Bug Reporting

Over-The-Air Build Distribution

In-App User Feedback

Other mobile tools offer only part of the puzzle, Apphance provides mobile developers with:

Cross Platform Support

Page 12: uTest - Mobile Live Monitoring and Review Analytics - Applause, Apphance, Appgrader and U

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Enables developers to know when and why crashes occur

When your app crashes, Apphance logs the event

How it works:

Crash Reporting

1. Crash occurs, either in pre-production or in production

2. Apphance captures the crash details.

3. Apphance aggregates all crashes Into an easy-to-use reporting UI

Page 13: uTest - Mobile Live Monitoring and Review Analytics - Applause, Apphance, Appgrader and U

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Enables developers to receive bug reports1. From testers (in-house or uTesters) in pre-production2. From end users in production

In-App Bug Reporting

How it works:a. When bugs are identified, user simply shakes the deviceb. Apphance is activatedc. Bug details are reported in structured manner

Directly to ApphanceDirectly to uTest platform (for uTest customers)

Pushed to bug tracking systemsJIRA, Bugzilla, Mantis, TFS, etc

Bug details include:Device maker & model, OS & version, Carrier & connection speed, Battery life & resolution, Repro steps & screenshot

Page 14: uTest - Mobile Live Monitoring and Review Analytics - Applause, Apphance, Appgrader and U

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Enables developers to connect with users– Gather feedback and ideas directly from end users

In-App User Feedback

How it works:– Developers can customize the feedback workflow– When user has feedback, they trigger a feedback widget– Apphance is activated– Free-form feedback is shared directly to Apphance

Page 15: uTest - Mobile Live Monitoring and Review Analytics - Applause, Apphance, Appgrader and U

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Enables developers to distribute new builds to test devices

Over-The-Air Build Distribution

How it works:– Developer uploads new build– Identifies test devices– Apphance notifies testers – Testers download new version

- Thru the app or thru Apphance

Page 16: uTest - Mobile Live Monitoring and Review Analytics - Applause, Apphance, Appgrader and U

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Apphance Flow is an open-source, complete build automation tool for Mobile Projects.

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Single library per platform

No multiple vendors No code conflicts

Page 18: uTest - Mobile Live Monitoring and Review Analytics - Applause, Apphance, Appgrader and U

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Summery

- uTest ensures developers that their apps function as well in the wild as they do in the lab

- Apphance improves developer efficiency through OTA build distribution and detailed in-app bug & crash reporting.

- Applause analyzes real-world user feedback from production to provide actionable next steps in the app improvement process

- AppGrader is a build validation tool for the Android platform, which can provide a quick sanity test for new builds on the most popular Android devices.

uTest tools leverage the community, complete the real-world testing and give an end-to-end solution to in-the-wild testing.

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Page 19: uTest - Mobile Live Monitoring and Review Analytics - Applause, Apphance, Appgrader and U

The Challenge

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Questions?Answers.


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