Uti bank to axis bank” a study in customer awareness

SUMMER TRAINING PROJECT REPORT ON

AXIS BANK PvtLtd

SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF POST ) GRADUATE PROGRAM IN MANAGEMENT (PGPM + MBA

SESSION 2008-2010

JAGANNATH INSTITUTE OF HIGHER EDUCATION SEC 3 ROHINI

AN EMPIRICAL STUDY OF CUSTOMER PERCEPTION NAME CHANGE OF UTI BANK TO AXIS BANK

SupervisorDr Samina Bano Asst Professor JIHE

Submitted By Dharmendra Kumar

017PGPBJIHE2008

i

Acknowledgement

It is my privilege to show my gratitude to my supervisor who spend t h is

precious time providing continuous encouragement and his expert guidance

in my project work It was his direction and encouragement that motivated

me to go through the research work confidently and successfully

At last but not the least I wish to record my deep feeling of love affection

and graduate to my parent without whose blessings it would not have been

possible for me to complete this dissertation

Dharmendra Kumar

ii

Certificate of Originality

I helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellipRoll No helliphellip Batch helliphellip a student of

second year of PGPB+MBA program of the Jagannath institute of higher education

hereby certify that this project work carried out by me and the report submitted today in

partial fulfillment of the requirements of the program is an original work of mine and is

not based derived or reproduced from any existing work of any other purpose and has

not been submitted anywhere else at any time

Datehelliphelliphelliphelliphelliphelliphelliphelliphellip Signaturehelliphelliphelliphelliphelliphelliphelliphelliphellip

Certificate by the Project Guide

I certify that Mrhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphas pursued this project work under

my consistent guidance and supervision I further certify that the work is original and is

not based derived or reproduced from any existing work of anyone or on any of the

studentrsquos earlier work undertaken at any other time or for any other purpose and has not

been submitted anywhere else at any time

Signature of Faculty GuidehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellipDatehelliphelliphelliphelliphelliphelliphelliphellip

Name of the Faculty Guide Prof Drhelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Contents Page No

iii

Chapter I Introduction and Outline

i) About organizatoion 1

ii) Current Profit 8

iii) Milestones 15

iv) Limitation of the study 2

Chapter II Literature Review 3

Chapter III Research Design and Methodology 15

Chapter IV Collection of Primary Data and Analysis 17

Chapter V Findings and Conclusions 36

Chapter VI Application and significance of the study 38

Annexure

i) Questionnaire

ii) Sample of Coding Sheet

iv

Chapter I

Introduction and Outline

About Axis Bank

Axis Bank was the first of the new private banks to have begun operations in 1994 after

the Government of India allowed new private banks to be established The Bank was

promoted jointly by the Administrator of the specified undertaking of the Unit Trust of

India (UTI - I) Life Insurance Corporation of India (LIC) and General Insurance

Corporation Ltd and other four PSU companies ie National Insurance Company Ltd

The New India Assurance Company The Oriental Insurance Corporation and United

Insurance Company Ltd

The Bank today is capitalized to the extent of Rs 35651 crore with the public holding

(other than promoters) at 5672

The Banks Registered Office is at Ahmedabad and its Central Office is located at

Mumbai Presently the Bank has a very wide network of more than 596 branch offices

and Extension Counters The Bank has a network of over 2502 ATMs providing 24 hrs a

day banking convenience to its customers This is one of the largest ATM networks in the

country

5

UTI Bank is the first of the new private banks to have begun operations in 1994 after the

Government of India allowed new private banks to be established The Bank has

strengths in both retail and corporate banking and is committed to adopting the best

industry practices internationally in order to achieve excellence It has the second largest

customer database especially in Delhi and NCR region

The Bank recently changed its name from UTI Bank Ltd to Axis Bank Ltd The name

change affects a lot in consumerrsquos perception of this brand As an employee of this

company I want to measure the level of awareness which has been created among the

customers after the name changed

Current Scenario

The industry is currently in a transition phase On the one hand the PSBs which are the

mainstay of the Indian Banking system are in the process of shedding their flab in terms

of excessive manpower excessive non Performing Assets (NPAs) and excessive

governmental equity while on the other hand the private sector banks are consolidating

themselves through mergers and acquisitions

Public Sector Banks which currently account for more than 78 percent of total banking

industry assets are saddled with Non Performing Assets (a mind-boggling Rs 830 billion

in 2000) falling revenues from traditional sources lack of modern technology and a

massive workforce while the new private sector banks are forging ahead and rewriting

the traditional banking business model by way of their sheer innovation and service The

6

Public Sector Banks are of course currently working out challenging strategies even as 20

percent of their massive employee strength has dwindled in the wake of the successful

Voluntary Retirement Schemes (VRS) schemes

The private players however cannot match the Public Sector Bankrsquos great reach great

size and access to low cost deposits Therefore one of the means for them to combat the

PSBs has been through the merger and acquisition route Over the last two years the

industry has witnessed several such instances

Private sector Banks have pioneered internet banking phone banking anywhere banking

mobile banking debit cards Automatic Teller Machines (ATMs) and combined various

other services and integrated them into the mainstream banking arena while the Public

Sector Banks are still grappling with disgruntled employees in the aftermath of successful

VRS schemes Also following Indiarsquos commitment to the WTO agreement in respect of

the services sector foreign banks including both new and the existing ones have been

permitted to open up to 12 branches a year with effect from 1998-99 as against the earlier

stipulation of 8 branches

Government diluting their equity from 51 percent to 33 percent in November 2000 has

also opened up a new opportunity for the takeover of even the Public Sector Banks The

FDI rules being more rationalized in Q1FY02 may also pave the way for foreign banks

taking the Merger amp Acquisition route to acquire willing Indian partners

7

The economic and corporate sector slowdown has led to an increasing number of banks

focusing on the retail segment Many of them are also entering the new vistas of

Insurance Banks with their phenomenal reach and a regular interface with the retail

investor are the best placed to enter into the insurance sector Banks in India have been

allowed to provide fee-based insurance services without risk participation invest in an

insurance company for providing infrastructure and services support and set up of a

separate joint-venture insurance company with risk participation

AXIS BANK ANNOUNCES Q1FY10 NET PROFIT OF Rs56204 CRORES UP 7024 YOY

Axis Bank has announced its unaudited results for the first quarter of FY 2009-10 following

the approval of its Board of Directors in a meeting held in Mumbai on 13th July 2009 The

Net Profit of the Bank for the first quarter was Rs 56204 crores growing by 7024 over

the Net Profit of Rs 33014 crores during the first quarter of the previous year The Bankrsquos

balance sheet has grown by 2418 yoy to Rs 141142 crores as at the end of June 2009

from Rs 113660 crores as at end June 2008 Demand deposits have grown 2462 yoy and

constituted 40 of the total deposits with Savings Bank deposits growing 32 yoy and

Current Account deposits growing 16 yoy On a daily average basis demand deposits grew

by 2475 yoy and constituted 37 of the total deposits during Q1 FY10 as against 35 in

Q4 FY09 and

8

Results at a Glance

bull Net Profit rose to Rs 56204 crores during Q1FY10 from Rs 33014 crores in Q1FY09 registeringa growth of 7024 yoy

bull Balance Sheet Size increased 2418 yoy from Rs 113660 crores

at the end of Q1FY09 to Rs141142 crores at the end of Q1FY10

bull Demand Deposits rose 2462 yoy from Rs 35449 crores at the

end of Q1FY09 to Rs 44176crores at the end of Q1FY10 On a daily

average basis demand deposits grew by 2475 toRs 39739 crores

in Q1 FY10 from Rs 31854 crores in Q1 FY09

bull The Bank is well capitalised with a Capital Adequacy Ratio of

1528 at the end of Q1 FY10compared to 1325 at the end of

Q1FY09 and 1369 at the end of FY2009 The Tier - Icapital was

39 at the end of the quarter against 993 at the end of June

2008 and 926at the end of FY2009

38 in Q1 FY09 The Bankrsquos Capital Adequacy Ratio was 1528 as at end June 2009 as

compared to 1325 as at end June 2008 and a Tier-I ratio of 939 as compared to 993

as at end June 2008 The diluted quarterly EPS at Rs 1550 was 7165 higher than the EPS

of Rs 903 in the first quarter of the previous year

9

FINANCIAL HIGHLIGHTS

bull Net Interest Income (NII) and Net Interest Margins (NIM)

The Bank continued to build a wide presence through its 861 Branches amp Extension Counters

and 3723 ATMs across 534 cities and towns During the quarter the Bank added 26

Branches amp Extension Counters and 128 ATMs The daily average balances of Savings Bank

deposits during the quarter grew 33 yoy and those of Current Accounts grew 15 yoy ]

Demand deposits constituted 37 of the total daily average deposits during Q1 FY10 at

nearly the same level (38) as in Q1 FY09 and higher than the level of 35 in Q4FY20 As

a result the Bank posted a Net Interest Margin of 334 marginally lower than the NIM of

337 in Q4FY09 and 335 for Q1FY09

The Bankrsquos advances grew by 28 from Rs 61160 crores as at end June 2008 to Rs 78105

crores as at end June 2009 while investments rose to Rs 46328 crores from Rs 35718

crores a growth of 30 yoy The Net Interest Income rose to Rs 1046 crores in Q1FY10

from Rs 810 crores in Q1FY09 a growth of 29 yoy

bull Fee income

Fee Income registered a growth of 17 yoy rising to Rs 62663 crores in Q1FY10

compared to Rs 53727 crores in Q1FY09 with contributions from all major businesses

in the Bank Fee income from Treasury grew at 55 yoy followed by that from Retail

10

Banking (21 yoy) Business Banking (19 yoy) Large amp Mid Corporate Credit (15

yoy) and SME amp Agri lending businesses (8 yoy)

bull Trading Profits

The Bank generated Rs 32607 crores of Trading Profits in Q1FY10 as compared to Rs

5731 crores in Q1FY09 a growth of 46896 yoy The share of Trading Profits to the

Operating Revenue increased from 399 in Q1FY09 to 1627 in Q1FY10

bull NPAs and restructured loans

Net NPAs as a proportion of Net Customer Assets increased to 041 as at the end of June

2009 compared to 035 as at end March 2009 and was below the level of 047 as at end

June 2008 Gross NPAs as a proportion of Gross Customer Assets were at 101 at end June

2009 compared to 096 as at end March 2009 and 092 as at end June 2008 The Bank

had a provision coverage of 8588 at the end of June 2009 (as a proportion of Gross NPAs

together with accumulated write-offs) If the

accumulated write-offs are excluded provisions held as a proportion of Gross NPAs would

constitute 5989 as at end June 2009

The Bank has restructured loans aggregating Rs 99595 crores during the quarter of which

Rs 18286 crores were restructured under the CDR mechanism Of the total loans

restructured during the quarter loans aggregating Rs 10171 crores were restructured for a

second time in terms of the Reserve Bank of India dispensation The cumulative value of

assets restructured upto 30th June 2009 was Rs 252010 crores constituting 277 of gross

customer assets The diminution in fair value against the restructured loans during the quarter

was Rs 34 crores and has been provided for

11

The segment-wise break-up of the restructured loans for loans restructured in the quarter is

as follows

LargeMid-Corporate 71SME 19Capital Market 4Agriculture 6

The sector-wise breakup of loans restructured during the quarter is as follows

Oil amp Gas 48Textiles 17Real Estate 6Steel 5Others 24

bull Investment Portfolio

The book value of the Bankrsquos investment portfolio as at end June 2009 was Rs 46328

crores of which Rs 26859 crores was in government securities while Rs 19469 crores

was in other investments including corporate bonds equities preference shares mutual

funds etc 91 of the government securities have been classified in the HTM category

while 99 of the corporate bond portfolio has been classified in the HFT and AFS

categories The distribution of the investment portfolio in the three categories as well as

the modified duration in each category was as follows

Category Percentage Duration

HFT 064 57 years

12

AFS 4186 35 years

HTM 5750 56 years

BUSINESS OVERVIEW

bull Cash Management Services

Under Cash Management Services the Bank handled a cash remittance throughput of Rs

255759 crores in Q1FY10 as compared to a throughput of Rs 360318 crores in

Q4FY09 and higher than the throughput of Rs 240102 crores during Q1FY09 The

number of CMS clients has grown to 5089 as at end June 2009

bull Placement Syndication and Project Advisory

The Bank maintained its No1 rank as Debt Arranger as assessed by Prime Database for

the year ended March 2009 Further in the Bloomberg league table for lsquoIndia Domestic

Bondsrsquo the Bank has been ranked No1 for the quarter ended June 2009 The Bank was

the arranger of debt aggregating Rs 14630 crores during Q1FY10 as compared to Rs

27206 crores during Q4FY09 and substantially higher than Rs 7649 crores in Q1FY09

a growth of 91 yoy The Bank continues to strengthen its focus on project advisory

services

bull Retail Business

The number of Savings Bank accounts grew from 6523 lakhs as at end June 2008 to

7541 lakhs as at end June 2009

1048707Retail Asset Products Retail advances grew from Rs 14638 crores as at end

June 2008 to Rs 16780 crores as at end June 2009 a growth of 15 yoy Retail

13

Advances accounted for 21 of the total Advances of the Bank as at the end of June

2009 The Bank has set up 64 Retail Asset Centres (RACs) for focussed retail

lending

1048707Card products The Banks International Debit Card issuance has risen to 124

lakh debit cards as at end June 2009 as compared to 95 lakh cards as at end June

2008 The Bank had over 543000 Credit Cards in force as at end June 2009 The

Bank has an installed base of over 123000 Electronic Data Capture (EDC) machines

as at end June 2009

1048707Wealth Advisory Services and Third Party Products The Bank offers Wealth

Advisory Services and Mohur - Gold Coins and bars - through its select branches and

Personal Investment Products including Mutual Funds Life Insurance products in

association with Metlife India General Insurance products in association with Bajaj

Allianz Insurance and Online trading accounts in association with Geojit Securities

bull International Business

The Bank has five international offices ndash branches at Singapore Hong Kong and Dubai

(at the DIFC) and Representative Offices in Shanghai and Dubai - with focus on

corporate lending trade finance syndication investment banking risk management and

liability businesses The total assets under

14

overseas operations amounted to US$ 218 billion as at end June 2009 as compared to

US$ 180 billion as at end June 2008 a growth of 21 yoy

bull Capital amp Net Worth

The Net Worth of the Bank was Rs 10282 crores as at end June 2009 as compared to Rs

8742 crores as at end June 2008 a growth of 18 yoy The Capital Adequacy Ratio for

the Bank was 1528 as at end June 2009 as compared to 1325 as at end June 2008

The Tier - I capital amounted to 939 as at end June 2009 as against 993 as at end

June 2008

Milestones

Mar-08 Axis Bank launches Platinum Credit Card Indias first EMV chip based card

Dec-07 Axis Bank gets AAA National Long-Term Rating from Fitch Ratings

Sept-07 Axis Bank ties up with Banque Priveacutee Edmond de Rothschild Europe for Wealth Management

July-07 UTI Bank re-brands itself as Axis Bank

July-07 UTI Bank successfully raises USD 1050 million-

July-07 UTI Bank ties up with Tata Motors Ltd for Car Loans

June-07 UTI Banks expansion into Asia supported by FRS

May-07 UTI Bank launches Spice Rewards on the bankcards - Indias first-ever merchant-supported rewards program

April-07 UTI Bank opens a Financial Services Category I Branch in the DIFC in Dubai

Mar-07 UTI Bank ties up with Hyundai Motor India Ltd for Car Loans

Mar-07 UTI Bank ties up with IIFCL to provide finance for infrastructural projects in the country

Mar-07 UTI Bank launches Car Loans in association with Maruti Udyog Ltd

Mar-07 UTI Bank opens a Full Licence Bank Branch in Hong Kong

Feb-07 Finance Minister Shri P Chidambaram Launches Shriram - UTI Bank Co - Branded Credit Card

Exclusively For Small Road Transport Operators (SRTOS)

Feb-07 UTI Bank announces the launch of its Meal Card

Feb-07 UTI Bank announces the launch of its Gift Card

Feb-07 LIC Premium payment now through UTI Bank Branches

Jan-07 UTI bank opens Priority Banking branch in Mumbai and Kolkata

Nov-06 UTI Bank opens Priority Banking Lounge in Pune

Sep-06 UTI Bank launches operations of UBL Sales its Sales Subsidiary - Inaugurates its first office in Bangalore

Aug-06 UTI Bank announces the launch of its Credit Card Business

Aug-06 UTI Bank becomes the first Indian Bank to successfully issue Foreign Currency Hybrid Capital in the International Market

Aug-06 UTI Bank Business Gold Debit Card MasterCard Launched - Designed for business related spending by SMEs and self employed professionals

Aug-06 UTI Bank announces the scheme of issuance of Senior Citizen ID Card in association with Dignity Foundation

Aug-06 UTI Bank rolls out its 2000th ATM

July-06 UTI Bank opens Representative Office in Shanghai

May-06 UTI Bank and LIC join hands to launch an Annuity Card for group pensioners of LIC

May-06 UTI Bank ties up with Geojit Financial Services to offer Online Trading service to its customers

Apr-06 UTI Bank opens its first international branch in Singapore

Jan-06 UTI Bank and UTI Mutual Fund to launch a new service for sale and redemption of mutual fund schemes through the Banks ATMs across the country

Dec-05 UTI Bank wins International Financing Review (IFR) Asia India Bond House award for the year 2005

Oct-05 UTI Bank extends banking services to the rural milk producers in Anand and Kheda districts in Gujarat

July-05 UTI Bank and Visa International launch Mobile Refill facility - Anytime Anywhere Pre-Paid Mobile Refill for all Visa Cardholders in India

May-05 UTI Bank and Bajaj Allianz join hands to distribute general insurance products

Apr-05 UTI Bank launches Smart Privilege - a special bank account designed for women

Mar-05 MTNL ties up with UTI Bank for payment of telephone bills through the Banks ATM network

Mar-05 UTI Bank gets listed on the London Stock Exchange raises US$ 23930 million through Global

Mar-05 Depositary Receipts (GDRs)

Feb-05 UTI Bank appointed by Government of Karnataka as the sole banker for the Bangalore One (B1) project

Feb-05 UTI Bank launches a powerful version of Kisan Credit Card

Jan-05 UTI Bank ties up with Remit2India to launch the Remittance Card

Mar-04 UTI Bank enables premium payment of LIC policies through its ATMs

Feb-04 Bilateral arrangement between State Bank of India (and its 7 associate member banks) and UTI Bank comes into force with the commencement of operations (as on 3rd February 04) of the combined network of over 4000 ATMs

Feb-04 UTI Bank (by pursuing a proactive strategy of forging bilateral agreements and being a progressive player in the multi-lateral consortiums for shared ATM network) offers its customers access to over 7000 ATMs across the country - the largest to be offered by any bank in India so far

Dec-03 Bank inaugurated its ATM at Thegu near the Nathula Pass in Sikkim This ATM is at the highest altitude in India

Sep-03 The Banks ATMs across the country crosses the thousand mark

Sep-03 Bank launches the Travel Currency Card

Aug-03 The Banks Debit Card crosses the one million mark

Aug-03 Total Advances cross Rs 7000 Crore

May-03 Bank declares a net profit of Rs 19218 crores for FY03 a growth of 43 over the previous year

Mar-03 Bank signs Agreement with Employees Provident Fund Organization (EPFO) for disbursement of Pension

Mar-03 Bank crosses the 800 ATM mark

Mar-03 The Bank issues 38362834 fully paid up equity shares totaling to Rs 16400 crores through a

Mar-03 Preferential offer to Life Insurance Corporation of India (now constituting 1354 of

Mar-03 the Banks expanded equity) Citicorp Banking Corporation Bahrain (holding 384) ChrysCapital I

Mar-03 LLC Mauritius (holding 384) and Karur Vysya Bank Ltd(constituting 100) The Bank also

Mar-03 Increases the authorised share capital of the Bank from Rs 230 crores to Rs 300 crores

Feb-03 Bank in a pioneering move launches the AT PAR Cheque facility free of cost for all its Savings Bank customers

Feb-03 Bank wins mandate to set up 14 ATMs at the Western Railway stations along the Mumbai division

Oct-02 Bank launches Corporate iConnect - the Internet Banking facility for Corporates

Aug-02 Bank signs MoU with BSNL regarding bill collection services across the country through both online and offline channels

Apr-02 Bank opens its 500th ATM

Mar-02 Deposits Cross Rs12 000 Crore

Jan-02 The Banks 100th branch opens at TuticorinTamilnadu

Jan-02 The Bank opens an ATM at the Gol Dak-Khana ie the New Delhi GPO making it the first instance of a commercial bank setting up an ATM at any post-office in the country

Dec-01 Total Advances cross Rs 5000 Crore

Nov-01 The deposit base for the Bank crosses Rs 10000 Crore

Sep-01 Private placement of 26 stake in the Bank to CDC Capital Partners UTI holding reduces to 4488

Aug-01 Bank signs MoU with India Post for introducing value added financial products and services to customers of both organizations including setting up of UTI Bank ATMs in post offices

July-01 Bank ties up with Govt of Andhra Pradesh for collection of commercial tax

Dec-00 Bank opens its 200th ATM It becomes the 2nd largest ATM network in the country a position held even today

Oct-00 Bank becomes fully networked

July-00 E-commerce initiatives announced

July-00 Financial Advisory Services offered beginning with marketing of US 64

Apr-00 UTI Bank calls off its proposed merger with Global Trust Bank and surges ahead on its own

Apr-00 Bank launches its Internet banking module iConnect Retail loans introduced for the first time by the Bank

Mar-00 Profits cross Rs 50 crore mark for the first time

Feb-00 Bank adopts Finacle software from Infosys for core banking

Jan-00 DrPJ Nayak takes over as Chairman and Managing Director from Shri Supriya Gupta

Sep-99 Cash management services (CMS) launched Co branded credit card launched

Mar-99 Deposits cross Rs3000 crores

Sep-98 UTI Bank goes public with a Rs 71 crore public issue Issue over-subscribed 12 times over 1 lakh retail investors UTI holding reduces to 6085

Jun-96 Crosses Rs1000 crore deposit mark

Mar-95 Completes first profitable year in operation

Apr-94 First branch of UTI Bank inaugurated at Ahmedabad by Dr Manmohan Singh Honble Finance Minister Government of India

Dec-93 UTI Bank comes into being

Dec-93 Registered office at Ahmedabad Head office at Mumbai

Challenges Ahead

(i) Improving profitability The most direct result of the banking reforms is increasing

competition and narrowing of spreads and its impact on the profitability of banks The

challenge for banks is how to manage with thinning margins while at the same time

working to improve productivity which remains low in relation to global standards This

is particularly important because with dilution in banksrsquo equity analysts and shareholders

now closely track their performance Thus with falling spreads rising provision for

NPAs and falling interest rates greater attention will need to be paid to reducing

transaction costs This will require tremendous efforts in the area of technology and for

banks to build capabilities to handle much bigger volumes

(ii) Reinforcing technology Technology has thus become a strategic and integral part of

banking driving banks to acquire and implement world class systems that enable them to

provide products and services in large volumes at a competitive cost with better risk

management practices The pressure to undertake extensive computerization is very real

as banks that adopt the latest in technology have an edge over others Customers have

become very demanding and banks have to deliver customized products through multiple

channels allowing customers access to the bank round the clock

(iii) Risk management The deregulated environment brings in its wake risks along with

profitable opportunities and technology plays a crucial role in managing these risks In

addition to being exposed to credit risk market risk and operational risk the business of

banks would be susceptible to country risk which will be heightened as controls on the

movement of capital are eased In this context banks are upgrading their credit

assessment and risk management skills and retraining staff developing a cadre of

specialists and introducing technology driven management information systems

(iv) Sharpening skills The far-reaching changes in the banking and financial sector

entail a fundamental shift in the set of skills required in banking To meet increased

competition and manage risks the demand for specialized banking functions using IT as

a competitive tool is set to go up Special skills in retail banking treasury risk

management foreign exchange development banking etc will need to be carefully

nurtured and built Thus the twin pillars of the banking sector ie human resources and

IT will have to be strengthened

(v) Greater customer orientation In todayrsquos competitive environment banks will have

to strive to attract and retain customers by introducing innovative products enhancing the

quality of customer service and marketing a variety of products through diverse channels

targeted at specific customer groups

(vi) Corporate governance Besides using their strengths and strategic initiatives for

creating shareholder value banks have to be conscious of their responsibilities towards

corporate governance Financial liberalization as the ownership of banks gets broad

based the importance of institutional and individual shareholders will increase In such a

scenario banks will need to put in place a code for corporate governance for benefiting

all stakeholders of a corporate entity

(vii) International standards Introducing internationally followed best practices and

observing universally acceptable standards and codes is necessary for strengthening the

domestic financial architecture This includes best practices in the area of corporate

governance along with full transparency in disclosures In todays globalize world

focusing on the observance of standards will help smooth integration with world financial

Chapter II

Objective amp Methodology

significance of the study

This project work will help the employee as well as managers of Axis Bank

to make decisions regarding Customers after the name changed They will

clearly understand about the mind set of the customers and their expectations

about branding The project work will help the management level of Axis

Bank for organizing their product service and facilities The employees can

cross sell through generating reference from customers It will help the

manager to knowing the needs in terms of customer liking towards the Bank

service

This project work will help me to find out the target customers all about

target segments their age family income as well as generating references

from the customers As a sales person of Axis Bank it will help me a lot

Research Objectives

To find out the level of customer awareness about the name change in name from

UTI Bank to Axis Bank

To find out the source of customer awareness

To find out the perception before and after change of nameUTI Bank to Axis Bank

To measuring the level of awareness of customers after the branding of Axis Bank

To measure the Impact of Branding upon customers and their perception about the name

changed

Scope and Plan of the Study

This project will help me to understand the consumer awareness level of customers

regarding the name change from UTI Bank to Axis Bank

This project work will also be helpful to understand the relative variable which affects the

companyrsquos brand awareness among the customers

The growth in the Indian Banking Industry has been more qualitative than quantitative

and it is expected to remain the same in the coming years Based on the projections made

in the India Vision 2020 prepared by the Planning Commission and the Draft 10th Plan

the report forecasts that the pace of expansion in the balance-sheets of banks is likely to

decelerate The total asset of all scheduled commercial banks by end-March 2010 is

estimated at Rs 4090000 crores That will comprise about 65 per cent of GDP at current

market prices as compared to 67 per cent in 2002-03 Bank assets are expected to grow at

an annual composite rate of 134 per cent during the rest of the decade as against the

growth rate of 167 per cent that existed between 1994-95 and 2002-03 It is expected that

there will be large additions to the capital base and reserves on the liability side

This project has future scope for me as I am working with Axis Bank This project helps

me to understand the consumer awareness level of customers regarding the name change

from UTI Bank to Axis Bank

This project work is also helpful to understand the relative variable which affects the

Methodology

Flowchart of the Project Work

Start

Setting the objectives

Collection of Secondary Data amp Literature Review

Sampling size amp Data Collection

Input amp Coding responses

Conclusion amp Findings

End

Research Design

The research done by me is an exploratory research

Data Collection Method

The methods used for collected primary data are

1 Questionnaire

2 Interviews

Sampling

The data collected at a random basis from respondents All the respondents are customers

of Axis Bank Ltd

Sample size

The sample size of respondents is 100

Contact Method

The respondents are met by face to face at branch location of Axis Bank Some of the

respondents are interviewed by me on telephone at their convenience time

Chapter III

Literature Review

Related Studies

1 Colorado National Bank Celebrates Name Change to US Bank

DENVER--(BUSINESS WIRE)--March 30 1998--Today Colorado National Bank

celebrated its name change to US Bank

The new name will unify the entire organization under a single identity and create better

customer recognition

-- How does this change affect customers

For customers it will be business as usual They can continue to use existing checks

credit cards and other items with the First BankColorado National Bank name As these

items are replaced or reordered they will reflect the US Bank name In addition to being

a seamless transition customers will also reap many benefits from the changes With one

unified name and logo customers will be able to more easily recognize us in all of the 17

states we now serve They will also have access to more than 1000 branches and nearly

3000 ATMs In addition US Bank offers benefits such as 24-hour banking through PC

Banking and telephone banking

(NAME CHANGE QampA in 2000) wwwfindarticlescom

2 First Financial Bankshares Announces Name Change for Hereford State Bank

PowerRating -- First Financial Bankshares Inc (Nasdaq FFIN | Quote | Chart | News |

PowerRating) announced in 1998 that its subsidiary bank Hereford State Bank in

Hereford Texas is changing its name to First Financial Bank to better benefit from the

Companys growing brand identity The name change is subject to final regulatory

approval in June

SOURCE First Financial Bankshares Inc

httpwwwffincom

result

The Company is listed on The NASDAQ Global Select Market under the trading symbol

FFIN For more information about First Financial Bankshares please visit our Web site

at httpwwwffincom (By Williams in 1999)

3 Ohio Savings Bank to Change Name to Amtrust Bank

Cleveland OH (PRWeb) April 25 2007 -- Effective April 23 Ohio

Savings Bank will change its name to AmTrust Bank The name change

is not the result of a sale or the purchase of another bank or a

merger No locations have changed nor have people or practices or

values The bank will simply change its name

How this change affect the customers

In terms of direct impact to our Ohio customers it will be business as

usual Account numbers checks ATM debit and credit cards online

banking access loan payments etc all will remain the same said

Jeremy Goldberg senior vice president of retail banking Along with

the name change customers will notice a change in our branch

interiors which are being updated to better convey our extensive

product line -and superior customer service

(BY David Johns in 2008 ) httpwwwamtrustdirectcom

4 Sanwa Bank Undergoing Name Change(merger with Tokai Bank will create United California Bank) July 2 2001| DOUGHERTY CONOR

Though his title remains the same as of July 2 when Sanwa Bank California and

Tokai Bank of California merge Tamakoshis new card will say United California

Bank

Customers frown and bear banks third name in a year

A year after going through one name change customers of the former Sanwa

Bank California and Tokai Bank of California are about to endure another re-

branding

This week Bank of the West will kick off a multimillion-dollar ad campaign that

will put to rest the year-old United California Bank name -- itself the spawn of last

years merger between Sanwa and Tokai

Were calling them one thing and then the next week theyre called another and

they say Here are our new business cards but they wont be good for long

because were

(BY Kavin in 2003) wwwencyclopediacom

`5 EON Bank name change on the cards

The bank will re-look the name change issue in the second quarter of

next year in line with its aspiration to be a lender that offers innovative

products and services

The Indian Banking industry which is governed by the Banking Regulation Act of India

1949 can be broadly classified into two major categories non-scheduled banks and

scheduled banks Scheduled banks comprise commercial banks and the co-operative

banks In terms of ownership commercial banks can be further grouped into nationalized

banks the State Bank of India and its group banks regional rural banks and private sector

banks These banks have over 67000 branches spread across the country

The first phase of financial reforms resulted in the nationalization of 14 major banks in

1969 and resulted in a shift from Class banking to Mass banking This in turn resulted in

a significant growth in the geographical coverage of banks Every bank had to earmark a

minimum percentage of their loan portfolio to sectors identified as ldquopriority sectorsrdquo The

next wave of reforms saw the nationalization of 6 more commercial banks in 1980

After the second phase of financial sector reforms and liberalization of the sector in the

early nineties the Public Sector Banks (PSB)s found it extremely difficult to compete

with the new private sector banks and the foreign banks The new private sector banks

first made their appearance after the guidelines permitting them were issued in January

1993 Eight new private sector banks are presently in operation These banks due to their

late start have access to state-of-the-art technology which in turn helps them to save on

manpower costs and provide better services

During the year 2000 the State Bank Of India (SBI) and its 7 associates accounted for a

25 percent share in deposits and 281 percent share in credit The 20 nationalized banks

accounted for 532 percent of the deposits and 475 percent of credit during the same

period The share of foreign banks (numbering 42) regional rural banks and other

scheduled commercial banks accounted for 57 percent 39 percent and 122 percent

respectively in deposits and 841 percent 314 percent and 1285 percent respectively in

credit during the year 2000

Financial sector reforms were initiated as part of overall economic reforms in the country

and wide ranging reforms covering industry trade taxation external sector banking and

financial markets have been carried out since 1991 A decade of economic and financial

sector reforms has strengthened the fundamentals of the Indian economy and transformed

the operating environment for banks and financial institutions in the country The

sustained and gradual pace of reforms has helped avoid any crisis and has actually fuelled

growth GDP growth in the last 10 years after reforms ie 1992-93 to 2001-02 averaged

60 against 58 recorded during 1980-81 to 1989-90 in the pre-reform period

The most significant achievement of the financial sector reforms has been the marked

improvement in the financial health of commercial banks in terms of capital adequacy

RBI Annual Report 2001-02

profitability asset quality and also greater attention to risk management Further

deregulation has opened up new opportunities for banks to increase revenues by

diversifying into investment banking insurance credit cards depository services

mortgage financing securitization etc At the same time liberalization has brought

greater competition among banks both domestic and foreign as well as competition from

mutual funds NBFCs post office etc Post-WTO competition will only get intensified

Increasing competition is squeezing profitability and forcing banks to work efficiently on

shrinking spreads Positive fallout of competition is the greater choice available to

consumers and the increased level of sophistication and technology in banks As banks

benchmark themselves against global standards there has been a marked increase in

disclosures and transparency in bank balance sheets as also greater focus on corporate

governance

Major Reform Initiatives

Some of the major reform initiatives in the last decade that have changed the face of the

Indian banking and financial sector are

bull Interest rate deregulation Interest rates on deposits and lending have been deregulated

with banks enjoying greater freedom to determine their rates

bull Adoption of prudential norms in terms of capital adequacy asset classification income

recognition provisioning exposure limits investment fluctuation reserve etc

bull Reduction in pre-emption ndash lowering of reserve requirements (SLR and CRR)

Government equity in banks has been reduced and strong banks have been

allowed to access the capital market for raising additional capital

bull Banks now enjoy greater operational freedom in terms of opening and swapping of

branches and banks with a good track record of profitability have greater flexibility in

recruitment

bull New private sector banks have been set up and foreign banks permitted to expand their

operations in India including through subsidiaries Banks have also been allowed to set

up Offshore Banking Units in Special Economic Zones

bull New areas have been opened up for bank financing insurance credit cards

infrastructure financing leasing gold banking besides of course investment banking

asset management factoring etc

bull New instruments have been introduced for greater flexibility and better risk

management eg interest rate swaps forward rate agreements cross currency forward

contracts forward cover to hedge inflows under foreign direct investment liquidity

adjustment facility for meeting day-to-day liquidity mismatch

bull Several new institutions have been set up including the National Securities Depositories

Ltd Central Depositories Services Ltd Clearing Corporation of India Ltd Credit

Information Bureau India Ltd

bull Limits for investment in overseas markets by banks mutual funds and corporate have

been liberalized The overseas investment limit for corporates has been raised to 100 of

net worth and the ceiling of $100 million on prepayment of external commercial

borrowings has been removed MFs and corporates can now undertake FRAs with banks

Indians allowed maintaining resident foreign currency (domestic) accounts Full

convertibility for deposit schemes of NRIs introduced

bull Universal Banking has been introduced Banks permitted to diversify into long-term

finance and DFIs into working capital guidelines have been put in place for the evolution

of universal banks in an orderly fashion

bull Technology infrastructure for the payments and settlement system in the country has

been strengthened with electronic funds transfer Centralized Funds Management System

Structured Financial Messaging Solution Negotiated Dealing System and move towards

Real Time Gross Settlement

bull Adoption of global standards Prudential norms for capital adequacy asset

classification income recognition and provisioning are now close to global standards

RBI has introduced Risk Based Supervision of banks (against the traditional transaction

based approach) Best international practices in accounting systems corporate

governance payment and settlement systems etc are being adopted

bull Credit delivery mechanism has been reinforced to increase the flow of credit to priority

sectors through focus on micro credit and Self Help Groups The definition of priority

sector has been widened to include food processing and cold storage software up to Rs 1

crore housing above Rs 10 lakh selected lending through NBFCs etc

bull RBI guidelines have been issued for putting in place risk management systems in banks

Risk Management Committees in banks address credit risk market risk and operational

risk Banks have specialized committees to measure and monitor various risks and have

been upgrading their risk management skills and systems

bull The limit for foreign direct investment in private banks has been increased from 49 to

74 and the 10 cap on voting rights has been removed In addition the limit for

foreign institutional investment in private banks is 49

The age distributions of respondents are major from male which is 83 And 17

respondents are female

83

17

0

10

20

30

40

50

60

70

80

90

Male Female

Table 4 Age wise distribution of respondents

The below table shows that respondents which are chosen for this project are 67

married and 33 unmarried Means there is big opportunity for tapped for his or her

family members

33

67

0

10

20

30

40

50

60

70

80

Single Married

Table 5 Marital status wise distribution of respondents

The major respondents are from private sector employee which is 48 The next major

employment category is Businessman which is 24 9 of the respondents are self-

employed and 8 are Govt employee Student group holds only 7 among respondents

and 3 respondents are retired The lowest 1 respondents are from housewife

7 8

48

91 3

24

0

10

20

30

40

50

60

Table 6 Employment status wise distribution of respondents

58 of the major are graduate respondents 29 respondentrsquos holds professional

qualification and 13 respondents are under graduate

13

58

29

0

10

20

30

40

50

60

70

Under Graduate Graduate Profesional Qualication

Table 7 Qualification status wise distribution of respondents

The name change is communicating among respondents major from advertising 65

respondents are watching TV and they heard the name change from TV commercial The

bank also initiate his own channel of communication and from which 17 respondents

directly knows about the name change from banks directly by bank letter and mails 9

of the respondents are heard from the bank employee about the name change of the bank

And another 9 respondents are heard from their friend and others

65

179 7 20

10

20

30

40

50

60

70

Table 8 Channel of Communication wise distribution of respondents

The major respondents are maintaining their savings ac with Axis bank The percentage

of saving ac maintaining by respondents is 49 Private sector employee is also

maintaining their salary ac with Axis Bank which is 22 10 of the respondents are

maintaining fixed deposits and saving ac jointly with the bank 17 of respondents are

directly in business maintaining their current ac with the bank

49

1017

22

20

10

20

30

40

50

60

Savings FixedDeposits

Current Salary Any others

Table 9 Types of Ac wise distribution of respondents

The respondents maintain another bank ac with ICICI Bank The percentage of ICICI

Bank ac holder is 31Among100 respondents 21 respondents holding another bank

ac with SBI and 11 with HDFC Bank The respondents also maintain ac with IDBI

which is 10 Another 22 respondents maintains their ac in PNB ABN AMRO

SYNDICATE CITI KOTAK and HSBC Bank

31

21

116

2 47 5

103

0

5

10

15

20

25

30

35

Table 10 Other Bank Ac wise distribution of respondents

53 of the respondents also having their family member ac with Axis bank that

represent that it is recommended by other family members 47 respondentsrsquo family

membersrsquo ac donrsquot have any ac with Axis Bank

Table 11 Family memberrsquos ac in Axis Bank of the respondents

Major 44 respondents think that name change is good for the Bank as well as

customers The respondents are also thinks that name change is good for Bank which is

29 but 27 respondents thinks it is good for customers

53

47

44

45

46

47

48

49

50

51

52

53

54

Yes No

29 27

44

0

5

10

15

20

25

30

35

40

45

50

Bank Customers Both

Table 12 Change is good for- distribution of respondents

The product offered by Axis bank was good before name change 42 respondent thinks

that product of Axis bank was good and 6 thinks that it was excellent 4 of the

respondents choose it was very poor before the name change Other respondent thinks it

was poor and average at their perception regarding product offered of Axis bank before

branding 25 and 20 respectively

After the name change of Axis bank the respondent thinks it is as good as before they

perceive Axis Bank product is not very poor replied by all respondents But most of

them think the product is improved with the name change and 32 of the respondents

think it is excellent Before branding the response for Axis product was total 45 for

average and poor but after branding it reduces to 25 This means the consumers thinks

the overall product offered by Axis bank after name change is good

6

42

2325

4

12

37

28

18

5

0

5

10

15

20

25

30

35

40

45

Excellent Good Average Poor Very Poor

Before name change

After name change

Table 13 Product offered wise responses before amp after name changed

The Service level perceived by respondents was good before the name change of Axis

Bank The respondents think its service level as excellent is only 6 and as very poor are

7 39 respondents perceive the service level before branding was good and perceived

as average was 32

But after the name change of Axis Bank the perception about bank service is increased

and its responds as excellent is 30 No one is perceived its service as very poor after the

name change The overall impact of branding is good for Axis Bank regarding the

services they offered

6

39

32

16

7

30

44

20

6

00

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

Table 14 Service offered wise responses before amp after name changed

Helpfulness of employees increases at a higher rate with name change of Axis bank

Before branding the percentage of respondents who thinks it as excellent was 20 but

after the name changed its increases at 29 26 respondents think the helpfulness of

employees is good but after branding it increase at a higher rate and goes to 37

In opposite side the helpfulness of employees was average at 31 but after name change

it decrease at 19 Perception regarding helpfulness of employees was poor with a

percentage of 19 but after name change it reduces at 14 Among the respondents 4

was thought that helpfulness of employees is very poor but after name changed it almost

goes down at only 1 The overall perception regarding helpfulness of employees after

name change is very good

20

26

31

19

4

29

37

19

14

10

5

10

15

20

25

30

35

40

Before name change

After name change

Table 15 Helpfulness of Employees wise responses before amp after name

changed

The perception regarding cleanliness of facilities was 5 before branding but after the

name change it increase to 29 Also the perception of cleanliness was 33 good and

after name change it goes to 42 Respondents rate the cleanliness of facilities on an

average of 36 before name change but after branding it reduces at a percentage of 22

On other hand the perception regarding cleanliness of facilities is poor for only 7

respondents Where as it was 17 before the name changed And after the name change

no one is thinking about very poor cleanliness of facilities but before branding the

percentage was 3

The overall cleanliness facilities are increased with the change of the name from UTI to

Axis Bank

5

3936

17

3

29

42

22

7

00

5

10

15

20

25

30

35

40

45

Before name change

After name change

Table 16 Cleanliness of facilities wise responses before amp after name

changed

From the below table we can easily understood that the charges of various services is

now better after name change from UTI to Axis Bank When before the branding 7

respondents thinks it is excellent but after name change it goes up to 23 The

perception is good regarding service charge was 24 before name changed and after

name change it goes to 39

Where as the perception regarding charge of various services is average for both

situations only a difference of 1 decrease after branding Only 7 respondents think

that the service charge of Axis Bank after name change is poor and very poor But

previously the percentage was 37 who thinks that the service charge was poor and very

poor

7

24

3229

8

23

39

31

3 4

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

Table 16 Charges of various services wise responses before amp after

name changed

The bank location visibility was good perceived by respondents and it slide change with

the change of its name from UTI Bank to Axis Bank 4 respondents thinks that the bank

location visibility was excellent but after branding the perception rate increase to 27

The perception regarding bank location visibility is good by 44 respondents before

branding and 42 respondents after branding Where as the bank location perceived is

average by 44 and 42 respondents respectively for before and after change in Bank

names Before name change the bank location perceived is poor by 21 but after that it

completely changes to a percentage of 5 only Those 2 are thinking the bank location as

very poor is still at the same percentage after change in names of UTI Bank to Axis Bank

4

44

29

21

2

27

42

25

510

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

Table 17 Bank location visibility wise responses before amp after name

changed

After the name change of UTI Bank to Axis Bank the branch ambience is totally changes

and the experiences by respondents are different from the before situation When the

Bank was UTI only 14 respondent think the Branch ambience was excellent but after

branding it totally changes and it grows to 36 (increased more than 25 times) But the

perception is good about bank location was 30 and after name changes it is 32

The respondents are respond 6 on poor ambience of branch after the name changed but

the same was respond 14 before the name change took place Where as there is nil

response of very poor of ambience of branch after name change and before name change

the percentage for very poor response was 5

14

30

36

14

5

36

32

26

6

00

5

10

15

20

25

30

35

40

Before name change

After name change

Table 18 Ambience of Branch wise responses before amp after name

changed

The following graph showed the response of Telephone Banking Facility of Axis Bank

before its name change and after its name change It is clearly understood by graph that

the telephone banking facility is improved a lot after its name change from UTI Bank to

Axis Bank The rating for excellent was 5 before name change and now it after the

name change the percentage is 18The response for good telephone banking services was

only 38 where as it also increased to 51

When the response for telephone banking facilities is average at 29 before the name

change that goes down to 20 And also the responses for poor telephone banking

facilities decreases to 9 but the past response was 22 percent The telephone banking

facilities was very poor respond by 6 before the name change of Axis Bank but it goes

to 2 after name change

5

38

29

22

6

18

51

20

9

20

10

20

30

40

50

60

Before name change

After name change

Table 19 Telephone Banking Facility wise responses before amp after

name changed

Like Telephone Banking Facility the Internet Banking Facility is also improved for the

overall time period The 12 responses for excellent Internet Banking Facility before the

name change But they respond 27 for excellent after the name changed of Axis Bank

from UTI Bank 37 responses for good Internet Banking facility before the name

change where as 49 respond after name change

The percentage of average Internet Banking Facility by respondents before name change

was 28 and after name change it falls at 20 The past condition for Internet banking

facility was poor and very poor respondents 23 jointly But after name change no one

is respond the Internet Banking Facility as very poor services

12

37

28

18

5

27

49

20

400

10

20

30

40

50

60

Before name change

After name change

Table 20 Internet Banking Facility wise responses before amp after name

changed

With the change of the name of Bank Grievance redressed system is also improved as

well Axis Banks grievance redressed system response 4 very poor by the respondents

before name change of Axis Bank The respondents also response it nil for grievance

redressed system after the name change 21 respondents are agreeing that the grievance

redressed system was poor but after name change the percentage goes to 3 only The

response for average grievance redressed system after name change is 22 compare to

36 before the name change

47 response for good grievance as well as 28 response for excellent after name

change but the percentage was 32 and 28 respectively before the name changes

7

3236

21

4

28

47

22

300

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

Table 21 Grievance Redressed System wise responses before amp after

name changed

Chapter IV Findings and Conclusions

1 The target customer of Axis Bank is mainly resided at south Delhi and part of

west amp north Delhi

2 The age group of target customer is 20yrs to 30 yrs and 31yrs ndash40 yrs

3 The income level of target customers are from 21k to 30k with in a month The

next groups of target customers are from 20k to 30k per month

4 Most of the customers are male and working in private sector

5 The major customers of Axis Bank are married

6 Most of the customers are related with private sector jobs and next 27 are from

business

7 The major customers of Axis Bank are Graduate

8 The most reached medium is advertisement though which 65 are aware about

the name changed

9 Most of the customers holding their savings ac with Axis Bank The next

category is salary ac maintained by private employees

10 53 of respondents having their family memberrsquos ac with this Bank

11 The respondents have a strong brand awareness about Axis Bank They have

correctly identified Axis Bank logo in the questionnaire Even they know when

the name change took place

All the respondents are highly aware about the name change of UTI Bank to Axis

Bank They are also know about the time when the name change and also the new

logo of Axis Bank It shows the awareness level is very high regarding customer

awareness of Axis Bank The overall featured of Axis Bank is positive towards

branding except the product offered and Bank location visibility Customers are taken

the positive way towards the name change from UTI Bank to Axis Bank

Chapter VI Application and significance of the study

service

References

Internet

1 wwwgooglecom

2 wwwfinancialexpresscom

3 wwwaxisbankcom

Newspaper

1 Business Standard

2 The Hindu

Annexure

Questionnaire used for survey

NamehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellipMobilehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

AddresshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellipE-Mail IDhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

You live in a)North Delhi b)South Delhi c)East Delhi d)West Delhi e)Ghaziabad

f)NOIDA g)Faridabad h)Gurgaon

i)Othershelliphelliphelliphelliphelliphellip

Your Age a)Below 20yrs b)20-30yrs c)31-40yrs d)41-50yrs e)51-60yrs f)Senior

Citizen

Income (pm) a)Below 10k b)10k-20k c)21k-30k d)31k-40k e)Above 41k

Gender a)Male b)Female Martial Status a)Single b)Married

Employment a)Student b)Govt Employee c)Pvt Employee d)Self-

Employed

e)Housewife f)Retired g)Businessman

Your Education a)Not Graduate b)Graduate or higher degree c)Professional

qualification

1 Are you aware of the change in name from UTI to Axis Bank Yes No

2 If yes then through a)Advertisement b)Bank Communication

c)Bank Employee d)Friends d)Any otherhelliphelliphelliphelliphelliphelliphellip

3 Do you have any account with UTI Bank Yes No

4 If yes what kind of ac it is

a)Savings b)Fixed Deposit c)Current d)Salary e)Any

otherhelliphelliphelliphelliphelliphelliphellip

5 You have other Ac with a)helliphelliphelliphelliphelliphelliphelliphellipb)helliphelliphelliphelliphelliphellipc)hellip

helliphelliphelliphellip

6 Do your family members have a bank ac with Axis Bank Yes No

7 You think the name change is good for the a)Bank b)Customers

c)Both

8 Base on your past amp current perceptions as regards Axis Bank Please rate your

evaluation what you thought of its various aspects before its name changed and

what you thinkperceive now

(Please circle your selected option as regard earlier perception and current

views)

E-Excellent G-Good A-Average P-Poor VP-Very Poor

Before Name Change After Name Change

a) Product offered E G A P VP E G A P VP

b) Service Level E G A P VP E G A P VP

c) Helpfulness of Employee E G A P VP E G A P VP

d) Cleanliness of facilities E G A P VP E G A P VP

e) Charges of various services E G A P VP E G A P VP

f) Bank Location visibility E G A P VP E G A P VP

g) Ambience of Branch E G A P VP E G A P VP

h) Telephone Banking Facility E G A P VP E G A P VP

i) Internet Banking Facility E G A P VP E G A P VP

j) Grievance Redressed System E G A P VP E G A P VP

9 When did you really realize that the UTI Bank had changed its name to Axis

Bank

a)2006 b)2007 c)2008

10 What is the logo of Axis Bank

a) b) c) d)

Sample of Coding Sheet

Questionnaire No

Live in 1=North Delhi 2=South Delhi 3=East Delhi 4=West Delhi

5=Gzd 6=Noida

7=faridabad 8=Gurgaon 9=Others

Age 1=Below20yrs

2=20-30yrs 3=31-40yrs 4=41-50yrs 5=51-60yrs

6=senior citizen

Income 1=Below 10k

2=10k-20k 3=21k-30k 4=31k-40k

5=Above 41k

Gender 1=Male

2=Female

Marital Status

1=Single 2=Married

1 6 2 3 1 12 5 2 2 1 13 2 2 2 1 24 8 2 3 2 15 4 4 4 1 26 9 4 4 1 27 1 2 1 1 18 1 3 4 1 29 4 3 3 1 210 7 6 3 1 211 4 6 5 1 212 9 3 3 1 213 5 3 3 2 214 4 4 3 1 215 2 2 1 1 116 2 3 3 1 117 2 1 1 2 118 8 3 3 1 219 2 1 1 2 120 1 2 1 2 121 2 2 2 1 122 2 2 3 1 123 5 2 3 1 224 2 2 2 2 225 4 2 2 1 126 5 2 3 1 127 3 3 2 1 228 2 4 3 1 229 3 2 3 1 230 4 4 4 1 2

31 3 2 2 2 232 2 3 2 2 233 1 2 2 1 2

Employment 1=Student

2=Govt emp 3=Pvtemp 4=Self-emp

5=Housewife 6=Retired

7=Businessman

Education 1=Not

Graduate 2=Graduate

3=Professional qualification

Qno1 Aware of Name change 1=Yes 2=No

Qno 2 1=Advertising

2=Bank Communication

3=Bank Employee 4=Friends

5=Any others

Qno3 Have any ac in UTI

bank 1=Yes 2=No

Qno 4 1=Savings

2=Fixed Deposits 3=Current

Ac 4=Salary

5=Any Others

3 3 1 4 1 43 2 1 1 1 43 2 1 3 1 13 3 1 1 1 17 1 1 2 1 14 3 1 1 1 33 1 1 5 1 44 3 1 2 1 33 2 1 1 1 46 2 1 2 1 127 3 1 1 1 133 2 1 3 1 44 3 1 1 1 14 3 1 1 1 121 2 1 1 1 13 3 1 2 1 41 1 1 1 1 13 2 1 1 1 11 1 1 4 1 11 2 1 1 1 121 3 1 2 1 13 3 1 1 1 43 2 1 2 1 33 2 1 1 1 13 3 1 1 1 13 2 1 1 1 43 1 1 3 1 123 2 1 1 1 347 2 1 13 1 37 2 1 2 1 37 2 1 2 1 32 2 1 1 1 127 1 1 14 1 133 2 1 2 1 43 2 1 1 1 1

Qno 5 1=ICICI 2=SBI

3=HDFC 4=PNB 5=ABN

6=Syndicate 7=Central

8=citi 9=Kotak

10=IDBI 11- HSBC 12-

Dena

Qno6 Family

members ac with

axis bank 1=Yes 2=No

Qno 7 1=Bank

2=Customers

3=Both

Qno 8A1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8B1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8C1 1=Excellent 2=Good

3=Average 4=Poor 5=Very Poor

Qno 8D1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

6 1 3 2 3 3 32 1 2 2 2 4 51 1 3 2 3 2 4

810 2 3 3 2 3 44 2 1 3 3 3 23 1 2 2 3 3 42 1 3 4 4 3 310 1 3 2 2 2 310 1 3 2 2 2 22 1 2 2 2 2 2

311 2 2 2 2 2 22 1 3 4 3 4 35 1 3 2 2 3 31 2 2 2 2 1 13 2 1 4 4 4 34 2 1 4 4 4 36 2 3 2 5 4 41 1 2 3 4 4 52 2 3 3 3 3 23 1 3 2 3 3 2

134 2 1 2 2 1 1156 2 3 3 2 2 217 2 1 1 1 3 28 2 3 2 2 2 21 2 3 3 2 3 2

129 1 2 3 4 3 313 1 3 4 3 2 323 2 3 4 2 1 213 2 3 2 2 2 31 1 2 4 3 3 3

15 1 3 2 3 3 31 1 2 2 3 3 29 1 3 5 4 2 36 2 3 5 4 5 410 2 3 4 4 3 3

Qno 8E1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8F1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8G1 1=Excellent 2=Good 3=Average

4=Poor 5=Very Poor

Qno 8H1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8I1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8J1 1=Excellent 2=Good

Qno 8A2 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

4 4 3 3 2 3 15 3 2 3 2 2 25 4 4 2 3 2 12 3 3 2 1 2 23 2 3 3 4 3 24 3 3 2 3 2 23 2 2 3 1 2 23 2 1 2 1 2 13 3 3 2 4 4 2

2 1 2 1 2 1 12 2 1 2 2 1 14 3 2 3 2 3 13 3 3 5 4 4 31 2 3 3 2 2 24 3 3 4 4 4 22 3 4 3 2 3 25 4 4 4 3 4 25 4 5 3 2 3 23 2 3 4 3 4 22 2 3 4 4 4 13 3 3 3 1 3 12 2 2 2 2 2 31 2 1 3 4 1 12 2 2 2 2 2 44 2 3 1 2 1 24 2 2 3 2 2 24 3 2 4 3 3 13 4 5 5 3 4 34 3 2 3 4 5 14 2 3 4 3 4 24 4 4 5 4 3 14 4 3 4 5 4 12 4 2 3 2 4 35 3 3 4 5 4 14 4 3 4 4 3 32 3 2 4 3 4 44 4 3 3 3 4 22 1 3 4 1 2 11 1 2 2 2 2 1

session 2008-2010
Jagannath institute of higher education
- FINANCIAL HIGHLIGHTS
- BUSINESS OVERVIEW
- - bull Cash Management Services
  - bull Placement Syndication and Project Advisory

Page 2: Uti bank to axis bank” a study in customer awareness

Acknowledgement

It is my privilege to show my gratitude to my supervisor who spend t h is

precious time providing continuous encouragement and his expert guidance

in my project work It was his direction and encouragement that motivated

me to go through the research work confidently and successfully

At last but not the least I wish to record my deep feeling of love affection

and graduate to my parent without whose blessings it would not have been

possible for me to complete this dissertation

Dharmendra Kumar

ii

Contents Page No

iii

iii) Milestones 15

Annexure

i) Questionnaire

iv

Chapter I

About Axis Bank

country

5

Current Scenario

6

7

Q4 FY09 and

8

Results at a Glance

9

bull Fee income

10

11

as follows

HFT 064 57 years

12

AFS 4186 35 years

HTM 5750 56 years

BUSINESS OVERVIEW

services

13

lending

as at end June 2009

14

June 2008

Milestones

Challenges Ahead

Chapter II

service

Research Objectives

changed

Methodology

Start

End

Research Design

1 Questionnaire

2 Interviews

Sampling

of Axis Bank Ltd

Sample size

Contact Method

Chapter III

Literature Review

Related Studies

approval in June

httpwwwffincom

result

Bank

branding

because were

governance

recruitment

83

17

0

10

20

30

40

50

60

70

80

90

Male Female

family members

33

67

0

10

20

30

40

50

60

70

80

Single Married

7 8

48

91 3

24

0

10

20

30

40

50

60

13

58

29

0

10

20

30

40

50

60

70

65

179 7 20

10

20

30

40

50

60

70

49

1017

22

20

10

20

30

40

50

60

31

21

116

2 47 5

103

0

5

10

15

20

25

30

35

53

47

44

45

46

47

48

49

50

51

52

53

54

Yes No

29 27

44

0

5

10

15

20

25

30

35

40

45

50

Bank Customers Both

6

42

2325

4

12

37

28

18

5

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

as average was 32

6

39

32

16

7

30

44

20

6

00

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

20

26

31

19

4

29

37

19

14

10

5

10

15

20

25

30

35

40

Before name change

After name change

changed

percentage was 3

Axis Bank

5

3936

17

3

29

42

22

7

00

5

10

15

20

25

30

35

40

45

Before name change

After name change

changed

poor

7

24

3229

8

23

39

31

3 4

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

name changed

4

44

29

21

2

27

42

25

510

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

changed

14

30

36

14

5

36

32

26

6

00

5

10

15

20

25

30

35

40

Before name change

After name change

changed

5

38

29

22

6

18

51

20

9

20

10

20

30

40

50

60

Before name change

After name change

name changed

12

37

28

18

5

27

49

20

400

10

20

30

40

50

60

Before name change

After name change

changed

7

3236

21

4

28

47

22

300

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

name changed

business

the name changed

service

References

Internet

1 wwwgooglecom

3 wwwaxisbankcom

Newspaper

1 Business Standard

2 The Hindu

Annexure

Citizen

Employed

qualification

c)Both

views)

Bank

a)2006 b)2007 c)2008

a) b) c) d)

Questionnaire No

5=Gzd 6=Noida

Age 1=Below20yrs

2=20-30yrs 3=31-40yrs 4=41-50yrs 5=51-60yrs

6=senior citizen

Income 1=Below 10k

2=10k-20k 3=21k-30k 4=31k-40k

5=Above 41k

Gender 1=Male

2=Female

Marital Status

1=Single 2=Married

1 6 2 3 1 12 5 2 2 1 13 2 2 2 1 24 8 2 3 2 15 4 4 4 1 26 9 4 4 1 27 1 2 1 1 18 1 3 4 1 29 4 3 3 1 210 7 6 3 1 211 4 6 5 1 212 9 3 3 1 213 5 3 3 2 214 4 4 3 1 215 2 2 1 1 116 2 3 3 1 117 2 1 1 2 118 8 3 3 1 219 2 1 1 2 120 1 2 1 2 121 2 2 2 1 122 2 2 3 1 123 5 2 3 1 224 2 2 2 2 225 4 2 2 1 126 5 2 3 1 127 3 3 2 1 228 2 4 3 1 229 3 2 3 1 230 4 4 4 1 2

31 3 2 2 2 232 2 3 2 2 233 1 2 2 1 2

7=Businessman

Education 1=Not

Graduate 2=Graduate

Qno 2 1=Advertising

5=Any others

bank 1=Yes 2=No

Qno 4 1=Savings

Ac 4=Salary

5=Any Others

3 3 1 4 1 43 2 1 1 1 43 2 1 3 1 13 3 1 1 1 17 1 1 2 1 14 3 1 1 1 33 1 1 5 1 44 3 1 2 1 33 2 1 1 1 46 2 1 2 1 127 3 1 1 1 133 2 1 3 1 44 3 1 1 1 14 3 1 1 1 121 2 1 1 1 13 3 1 2 1 41 1 1 1 1 13 2 1 1 1 11 1 1 4 1 11 2 1 1 1 121 3 1 2 1 13 3 1 1 1 43 2 1 2 1 33 2 1 1 1 13 3 1 1 1 13 2 1 1 1 43 1 1 3 1 123 2 1 1 1 347 2 1 13 1 37 2 1 2 1 37 2 1 2 1 32 2 1 1 1 127 1 1 14 1 133 2 1 2 1 43 2 1 1 1 1

Qno 5 1=ICICI 2=SBI

3=HDFC 4=PNB 5=ABN

8=citi 9=Kotak

Dena

Qno6 Family

members ac with

Qno 7 1=Bank

2=Customers

3=Both

Qno 8A1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8B1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8D1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

6 1 3 2 3 3 32 1 2 2 2 4 51 1 3 2 3 2 4

810 2 3 3 2 3 44 2 1 3 3 3 23 1 2 2 3 3 42 1 3 4 4 3 310 1 3 2 2 2 310 1 3 2 2 2 22 1 2 2 2 2 2

311 2 2 2 2 2 22 1 3 4 3 4 35 1 3 2 2 3 31 2 2 2 2 1 13 2 1 4 4 4 34 2 1 4 4 4 36 2 3 2 5 4 41 1 2 3 4 4 52 2 3 3 3 3 23 1 3 2 3 3 2

134 2 1 2 2 1 1156 2 3 3 2 2 217 2 1 1 1 3 28 2 3 2 2 2 21 2 3 3 2 3 2

129 1 2 3 4 3 313 1 3 4 3 2 323 2 3 4 2 1 213 2 3 2 2 2 31 1 2 4 3 3 3

15 1 3 2 3 3 31 1 2 2 3 3 29 1 3 5 4 2 36 2 3 5 4 5 410 2 3 4 4 3 3

Qno 8E1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8F1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8H1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8I1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8A2 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

4 4 3 3 2 3 15 3 2 3 2 2 25 4 4 2 3 2 12 3 3 2 1 2 23 2 3 3 4 3 24 3 3 2 3 2 23 2 2 3 1 2 23 2 1 2 1 2 13 3 3 2 4 4 2

2 1 2 1 2 1 12 2 1 2 2 1 14 3 2 3 2 3 13 3 3 5 4 4 31 2 3 3 2 2 24 3 3 4 4 4 22 3 4 3 2 3 25 4 4 4 3 4 25 4 5 3 2 3 23 2 3 4 3 4 22 2 3 4 4 4 13 3 3 3 1 3 12 2 2 2 2 2 31 2 1 3 4 1 12 2 2 2 2 2 44 2 3 1 2 1 24 2 2 3 2 2 24 3 2 4 3 3 13 4 5 5 3 4 34 3 2 3 4 5 14 2 3 4 3 4 24 4 4 5 4 3 14 4 3 4 5 4 12 4 2 3 2 4 35 3 3 4 5 4 14 4 3 4 4 3 32 3 2 4 3 4 44 4 3 3 3 4 22 1 3 4 1 2 11 1 2 2 2 2 1

session 2008-2010
- BUSINESS OVERVIEW

Page 3: Uti bank to axis bank” a study in customer awareness

Contents Page No

iii

iii) Milestones 15

Annexure

i) Questionnaire

iv

Chapter I

About Axis Bank

country

5

Current Scenario

6

7

Q4 FY09 and

8

Results at a Glance

9

bull Fee income

10

11

as follows

HFT 064 57 years

12

AFS 4186 35 years

HTM 5750 56 years

BUSINESS OVERVIEW

services

13

lending

as at end June 2009

14

June 2008

Milestones

Challenges Ahead

Chapter II

service

Research Objectives

changed

Methodology

Start

End

Research Design

1 Questionnaire

2 Interviews

Sampling

of Axis Bank Ltd

Sample size

Contact Method

Chapter III

Literature Review

Related Studies

approval in June

httpwwwffincom

result

Bank

branding

because were

governance

recruitment

83

17

0

10

20

30

40

50

60

70

80

90

Male Female

family members

33

67

0

10

20

30

40

50

60

70

80

Single Married

7 8

48

91 3

24

0

10

20

30

40

50

60

13

58

29

0

10

20

30

40

50

60

70

65

179 7 20

10

20

30

40

50

60

70

49

1017

22

20

10

20

30

40

50

60

31

21

116

2 47 5

103

0

5

10

15

20

25

30

35

53

47

44

45

46

47

48

49

50

51

52

53

54

Yes No

29 27

44

0

5

10

15

20

25

30

35

40

45

50

Bank Customers Both

6

42

2325

4

12

37

28

18

5

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

as average was 32

6

39

32

16

7

30

44

20

6

00

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

20

26

31

19

4

29

37

19

14

10

5

10

15

20

25

30

35

40

Before name change

After name change

changed

percentage was 3

Axis Bank

5

3936

17

3

29

42

22

7

00

5

10

15

20

25

30

35

40

45

Before name change

After name change

changed

poor

7

24

3229

8

23

39

31

3 4

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

name changed

4

44

29

21

2

27

42

25

510

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

changed

14

30

36

14

5

36

32

26

6

00

5

10

15

20

25

30

35

40

Before name change

After name change

changed

5

38

29

22

6

18

51

20

9

20

10

20

30

40

50

60

Before name change

After name change

name changed

12

37

28

18

5

27

49

20

400

10

20

30

40

50

60

Before name change

After name change

changed

7

3236

21

4

28

47

22

300

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

name changed

business

the name changed

service

References

Internet

1 wwwgooglecom

3 wwwaxisbankcom

Newspaper

1 Business Standard

2 The Hindu

Annexure

Citizen

Employed

qualification

c)Both

views)

Bank

a)2006 b)2007 c)2008

a) b) c) d)

Questionnaire No

5=Gzd 6=Noida

Age 1=Below20yrs

2=20-30yrs 3=31-40yrs 4=41-50yrs 5=51-60yrs

6=senior citizen

Income 1=Below 10k

2=10k-20k 3=21k-30k 4=31k-40k

5=Above 41k

Gender 1=Male

2=Female

Marital Status

1=Single 2=Married

1 6 2 3 1 12 5 2 2 1 13 2 2 2 1 24 8 2 3 2 15 4 4 4 1 26 9 4 4 1 27 1 2 1 1 18 1 3 4 1 29 4 3 3 1 210 7 6 3 1 211 4 6 5 1 212 9 3 3 1 213 5 3 3 2 214 4 4 3 1 215 2 2 1 1 116 2 3 3 1 117 2 1 1 2 118 8 3 3 1 219 2 1 1 2 120 1 2 1 2 121 2 2 2 1 122 2 2 3 1 123 5 2 3 1 224 2 2 2 2 225 4 2 2 1 126 5 2 3 1 127 3 3 2 1 228 2 4 3 1 229 3 2 3 1 230 4 4 4 1 2

31 3 2 2 2 232 2 3 2 2 233 1 2 2 1 2

7=Businessman

Education 1=Not

Graduate 2=Graduate

Qno 2 1=Advertising

5=Any others

bank 1=Yes 2=No

Qno 4 1=Savings

Ac 4=Salary

5=Any Others

3 3 1 4 1 43 2 1 1 1 43 2 1 3 1 13 3 1 1 1 17 1 1 2 1 14 3 1 1 1 33 1 1 5 1 44 3 1 2 1 33 2 1 1 1 46 2 1 2 1 127 3 1 1 1 133 2 1 3 1 44 3 1 1 1 14 3 1 1 1 121 2 1 1 1 13 3 1 2 1 41 1 1 1 1 13 2 1 1 1 11 1 1 4 1 11 2 1 1 1 121 3 1 2 1 13 3 1 1 1 43 2 1 2 1 33 2 1 1 1 13 3 1 1 1 13 2 1 1 1 43 1 1 3 1 123 2 1 1 1 347 2 1 13 1 37 2 1 2 1 37 2 1 2 1 32 2 1 1 1 127 1 1 14 1 133 2 1 2 1 43 2 1 1 1 1

Qno 5 1=ICICI 2=SBI

3=HDFC 4=PNB 5=ABN

8=citi 9=Kotak

Dena

Qno6 Family

members ac with

Qno 7 1=Bank

2=Customers

3=Both

Qno 8A1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8B1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8D1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

6 1 3 2 3 3 32 1 2 2 2 4 51 1 3 2 3 2 4

810 2 3 3 2 3 44 2 1 3 3 3 23 1 2 2 3 3 42 1 3 4 4 3 310 1 3 2 2 2 310 1 3 2 2 2 22 1 2 2 2 2 2

311 2 2 2 2 2 22 1 3 4 3 4 35 1 3 2 2 3 31 2 2 2 2 1 13 2 1 4 4 4 34 2 1 4 4 4 36 2 3 2 5 4 41 1 2 3 4 4 52 2 3 3 3 3 23 1 3 2 3 3 2

134 2 1 2 2 1 1156 2 3 3 2 2 217 2 1 1 1 3 28 2 3 2 2 2 21 2 3 3 2 3 2

129 1 2 3 4 3 313 1 3 4 3 2 323 2 3 4 2 1 213 2 3 2 2 2 31 1 2 4 3 3 3

15 1 3 2 3 3 31 1 2 2 3 3 29 1 3 5 4 2 36 2 3 5 4 5 410 2 3 4 4 3 3

Qno 8E1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8F1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8H1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8I1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8A2 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

4 4 3 3 2 3 15 3 2 3 2 2 25 4 4 2 3 2 12 3 3 2 1 2 23 2 3 3 4 3 24 3 3 2 3 2 23 2 2 3 1 2 23 2 1 2 1 2 13 3 3 2 4 4 2

2 1 2 1 2 1 12 2 1 2 2 1 14 3 2 3 2 3 13 3 3 5 4 4 31 2 3 3 2 2 24 3 3 4 4 4 22 3 4 3 2 3 25 4 4 4 3 4 25 4 5 3 2 3 23 2 3 4 3 4 22 2 3 4 4 4 13 3 3 3 1 3 12 2 2 2 2 2 31 2 1 3 4 1 12 2 2 2 2 2 44 2 3 1 2 1 24 2 2 3 2 2 24 3 2 4 3 3 13 4 5 5 3 4 34 3 2 3 4 5 14 2 3 4 3 4 24 4 4 5 4 3 14 4 3 4 5 4 12 4 2 3 2 4 35 3 3 4 5 4 14 4 3 4 4 3 32 3 2 4 3 4 44 4 3 3 3 4 22 1 3 4 1 2 11 1 2 2 2 2 1

session 2008-2010
- BUSINESS OVERVIEW

Page 4: Uti bank to axis bank” a study in customer awareness

iii) Milestones 15

Annexure

i) Questionnaire

iv

Chapter I

About Axis Bank

country

5

Current Scenario

6

7

Q4 FY09 and

8

Results at a Glance

9

bull Fee income

10

11

as follows

HFT 064 57 years

12

AFS 4186 35 years

HTM 5750 56 years

BUSINESS OVERVIEW

services

13

lending

as at end June 2009

14

June 2008

Milestones

Challenges Ahead

Chapter II

service

Research Objectives

changed

Methodology

Start

End

Research Design

1 Questionnaire

2 Interviews

Sampling

of Axis Bank Ltd

Sample size

Contact Method

Chapter III

Literature Review

Related Studies

approval in June

httpwwwffincom

result

Bank

branding

because were

governance

recruitment

83

17

0

10

20

30

40

50

60

70

80

90

Male Female

family members

33

67

0

10

20

30

40

50

60

70

80

Single Married

7 8

48

91 3

24

0

10

20

30

40

50

60

13

58

29

0

10

20

30

40

50

60

70

65

179 7 20

10

20

30

40

50

60

70

49

1017

22

20

10

20

30

40

50

60

31

21

116

2 47 5

103

0

5

10

15

20

25

30

35

53

47

44

45

46

47

48

49

50

51

52

53

54

Yes No

29 27

44

0

5

10

15

20

25

30

35

40

45

50

Bank Customers Both

6

42

2325

4

12

37

28

18

5

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

as average was 32

6

39

32

16

7

30

44

20

6

00

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

20

26

31

19

4

29

37

19

14

10

5

10

15

20

25

30

35

40

Before name change

After name change

changed

percentage was 3

Axis Bank

5

3936

17

3

29

42

22

7

00

5

10

15

20

25

30

35

40

45

Before name change

After name change

changed

poor

7

24

3229

8

23

39

31

3 4

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

name changed

4

44

29

21

2

27

42

25

510

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

changed

14

30

36

14

5

36

32

26

6

00

5

10

15

20

25

30

35

40

Before name change

After name change

changed

5

38

29

22

6

18

51

20

9

20

10

20

30

40

50

60

Before name change

After name change

name changed

12

37

28

18

5

27

49

20

400

10

20

30

40

50

60

Before name change

After name change

changed

7

3236

21

4

28

47

22

300

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

name changed

business

the name changed

service

References

Internet

1 wwwgooglecom

3 wwwaxisbankcom

Newspaper

1 Business Standard

2 The Hindu

Annexure

Citizen

Employed

qualification

c)Both

views)

Bank

a)2006 b)2007 c)2008

a) b) c) d)

Questionnaire No

5=Gzd 6=Noida

Age 1=Below20yrs

2=20-30yrs 3=31-40yrs 4=41-50yrs 5=51-60yrs

6=senior citizen

Income 1=Below 10k

2=10k-20k 3=21k-30k 4=31k-40k

5=Above 41k

Gender 1=Male

2=Female

Marital Status

1=Single 2=Married

1 6 2 3 1 12 5 2 2 1 13 2 2 2 1 24 8 2 3 2 15 4 4 4 1 26 9 4 4 1 27 1 2 1 1 18 1 3 4 1 29 4 3 3 1 210 7 6 3 1 211 4 6 5 1 212 9 3 3 1 213 5 3 3 2 214 4 4 3 1 215 2 2 1 1 116 2 3 3 1 117 2 1 1 2 118 8 3 3 1 219 2 1 1 2 120 1 2 1 2 121 2 2 2 1 122 2 2 3 1 123 5 2 3 1 224 2 2 2 2 225 4 2 2 1 126 5 2 3 1 127 3 3 2 1 228 2 4 3 1 229 3 2 3 1 230 4 4 4 1 2

31 3 2 2 2 232 2 3 2 2 233 1 2 2 1 2

7=Businessman

Education 1=Not

Graduate 2=Graduate

Qno 2 1=Advertising

5=Any others

bank 1=Yes 2=No

Qno 4 1=Savings

Ac 4=Salary

5=Any Others

3 3 1 4 1 43 2 1 1 1 43 2 1 3 1 13 3 1 1 1 17 1 1 2 1 14 3 1 1 1 33 1 1 5 1 44 3 1 2 1 33 2 1 1 1 46 2 1 2 1 127 3 1 1 1 133 2 1 3 1 44 3 1 1 1 14 3 1 1 1 121 2 1 1 1 13 3 1 2 1 41 1 1 1 1 13 2 1 1 1 11 1 1 4 1 11 2 1 1 1 121 3 1 2 1 13 3 1 1 1 43 2 1 2 1 33 2 1 1 1 13 3 1 1 1 13 2 1 1 1 43 1 1 3 1 123 2 1 1 1 347 2 1 13 1 37 2 1 2 1 37 2 1 2 1 32 2 1 1 1 127 1 1 14 1 133 2 1 2 1 43 2 1 1 1 1

Qno 5 1=ICICI 2=SBI

3=HDFC 4=PNB 5=ABN

8=citi 9=Kotak

Dena

Qno6 Family

members ac with

Qno 7 1=Bank

2=Customers

3=Both

Qno 8A1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8B1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8D1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

6 1 3 2 3 3 32 1 2 2 2 4 51 1 3 2 3 2 4

810 2 3 3 2 3 44 2 1 3 3 3 23 1 2 2 3 3 42 1 3 4 4 3 310 1 3 2 2 2 310 1 3 2 2 2 22 1 2 2 2 2 2

311 2 2 2 2 2 22 1 3 4 3 4 35 1 3 2 2 3 31 2 2 2 2 1 13 2 1 4 4 4 34 2 1 4 4 4 36 2 3 2 5 4 41 1 2 3 4 4 52 2 3 3 3 3 23 1 3 2 3 3 2

134 2 1 2 2 1 1156 2 3 3 2 2 217 2 1 1 1 3 28 2 3 2 2 2 21 2 3 3 2 3 2

129 1 2 3 4 3 313 1 3 4 3 2 323 2 3 4 2 1 213 2 3 2 2 2 31 1 2 4 3 3 3

15 1 3 2 3 3 31 1 2 2 3 3 29 1 3 5 4 2 36 2 3 5 4 5 410 2 3 4 4 3 3

Qno 8E1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8F1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8H1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8I1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8A2 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

4 4 3 3 2 3 15 3 2 3 2 2 25 4 4 2 3 2 12 3 3 2 1 2 23 2 3 3 4 3 24 3 3 2 3 2 23 2 2 3 1 2 23 2 1 2 1 2 13 3 3 2 4 4 2

2 1 2 1 2 1 12 2 1 2 2 1 14 3 2 3 2 3 13 3 3 5 4 4 31 2 3 3 2 2 24 3 3 4 4 4 22 3 4 3 2 3 25 4 4 4 3 4 25 4 5 3 2 3 23 2 3 4 3 4 22 2 3 4 4 4 13 3 3 3 1 3 12 2 2 2 2 2 31 2 1 3 4 1 12 2 2 2 2 2 44 2 3 1 2 1 24 2 2 3 2 2 24 3 2 4 3 3 13 4 5 5 3 4 34 3 2 3 4 5 14 2 3 4 3 4 24 4 4 5 4 3 14 4 3 4 5 4 12 4 2 3 2 4 35 3 3 4 5 4 14 4 3 4 4 3 32 3 2 4 3 4 44 4 3 3 3 4 22 1 3 4 1 2 11 1 2 2 2 2 1

session 2008-2010
- BUSINESS OVERVIEW

Page 5: Uti bank to axis bank” a study in customer awareness

Chapter I

About Axis Bank

country

5

Current Scenario

6

7

Q4 FY09 and

8

Results at a Glance

9

bull Fee income

10

11

as follows

HFT 064 57 years

12

AFS 4186 35 years

HTM 5750 56 years

BUSINESS OVERVIEW

services

13

lending

as at end June 2009

14

June 2008

Milestones

Challenges Ahead

Chapter II

service

Research Objectives

changed

Methodology

Start

End

Research Design

1 Questionnaire

2 Interviews

Sampling

of Axis Bank Ltd

Sample size

Contact Method

Chapter III

Literature Review

Related Studies

approval in June

httpwwwffincom

result

Bank

branding

because were

governance

recruitment

83

17

0

10

20

30

40

50

60

70

80

90

Male Female

family members

33

67

0

10

20

30

40

50

60

70

80

Single Married

7 8

48

91 3

24

0

10

20

30

40

50

60

13

58

29

0

10

20

30

40

50

60

70

65

179 7 20

10

20

30

40

50

60

70

49

1017

22

20

10

20

30

40

50

60

31

21

116

2 47 5

103

0

5

10

15

20

25

30

35

53

47

44

45

46

47

48

49

50

51

52

53

54

Yes No

29 27

44

0

5

10

15

20

25

30

35

40

45

50

Bank Customers Both

6

42

2325

4

12

37

28

18

5

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

as average was 32

6

39

32

16

7

30

44

20

6

00

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

20

26

31

19

4

29

37

19

14

10

5

10

15

20

25

30

35

40

Before name change

After name change

changed

percentage was 3

Axis Bank

5

3936

17

3

29

42

22

7

00

5

10

15

20

25

30

35

40

45

Before name change

After name change

changed

poor

7

24

3229

8

23

39

31

3 4

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

name changed

4

44

29

21

2

27

42

25

510

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

changed

14

30

36

14

5

36

32

26

6

00

5

10

15

20

25

30

35

40

Before name change

After name change

changed

5

38

29

22

6

18

51

20

9

20

10

20

30

40

50

60

Before name change

After name change

name changed

12

37

28

18

5

27

49

20

400

10

20

30

40

50

60

Before name change

After name change

changed

7

3236

21

4

28

47

22

300

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

name changed

business

the name changed

service

References

Internet

1 wwwgooglecom

3 wwwaxisbankcom

Newspaper

1 Business Standard

2 The Hindu

Annexure

Citizen

Employed

qualification

c)Both

views)

Bank

a)2006 b)2007 c)2008

a) b) c) d)

Questionnaire No

5=Gzd 6=Noida

Age 1=Below20yrs

2=20-30yrs 3=31-40yrs 4=41-50yrs 5=51-60yrs

6=senior citizen

Income 1=Below 10k

2=10k-20k 3=21k-30k 4=31k-40k

5=Above 41k

Gender 1=Male

2=Female

Marital Status

1=Single 2=Married

1 6 2 3 1 12 5 2 2 1 13 2 2 2 1 24 8 2 3 2 15 4 4 4 1 26 9 4 4 1 27 1 2 1 1 18 1 3 4 1 29 4 3 3 1 210 7 6 3 1 211 4 6 5 1 212 9 3 3 1 213 5 3 3 2 214 4 4 3 1 215 2 2 1 1 116 2 3 3 1 117 2 1 1 2 118 8 3 3 1 219 2 1 1 2 120 1 2 1 2 121 2 2 2 1 122 2 2 3 1 123 5 2 3 1 224 2 2 2 2 225 4 2 2 1 126 5 2 3 1 127 3 3 2 1 228 2 4 3 1 229 3 2 3 1 230 4 4 4 1 2

31 3 2 2 2 232 2 3 2 2 233 1 2 2 1 2

7=Businessman

Education 1=Not

Graduate 2=Graduate

Qno 2 1=Advertising

5=Any others

bank 1=Yes 2=No

Qno 4 1=Savings

Ac 4=Salary

5=Any Others

3 3 1 4 1 43 2 1 1 1 43 2 1 3 1 13 3 1 1 1 17 1 1 2 1 14 3 1 1 1 33 1 1 5 1 44 3 1 2 1 33 2 1 1 1 46 2 1 2 1 127 3 1 1 1 133 2 1 3 1 44 3 1 1 1 14 3 1 1 1 121 2 1 1 1 13 3 1 2 1 41 1 1 1 1 13 2 1 1 1 11 1 1 4 1 11 2 1 1 1 121 3 1 2 1 13 3 1 1 1 43 2 1 2 1 33 2 1 1 1 13 3 1 1 1 13 2 1 1 1 43 1 1 3 1 123 2 1 1 1 347 2 1 13 1 37 2 1 2 1 37 2 1 2 1 32 2 1 1 1 127 1 1 14 1 133 2 1 2 1 43 2 1 1 1 1

Qno 5 1=ICICI 2=SBI

3=HDFC 4=PNB 5=ABN

8=citi 9=Kotak

Dena

Qno6 Family

members ac with

Qno 7 1=Bank

2=Customers

3=Both

Qno 8A1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8B1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8D1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

6 1 3 2 3 3 32 1 2 2 2 4 51 1 3 2 3 2 4

810 2 3 3 2 3 44 2 1 3 3 3 23 1 2 2 3 3 42 1 3 4 4 3 310 1 3 2 2 2 310 1 3 2 2 2 22 1 2 2 2 2 2

311 2 2 2 2 2 22 1 3 4 3 4 35 1 3 2 2 3 31 2 2 2 2 1 13 2 1 4 4 4 34 2 1 4 4 4 36 2 3 2 5 4 41 1 2 3 4 4 52 2 3 3 3 3 23 1 3 2 3 3 2

134 2 1 2 2 1 1156 2 3 3 2 2 217 2 1 1 1 3 28 2 3 2 2 2 21 2 3 3 2 3 2

129 1 2 3 4 3 313 1 3 4 3 2 323 2 3 4 2 1 213 2 3 2 2 2 31 1 2 4 3 3 3

15 1 3 2 3 3 31 1 2 2 3 3 29 1 3 5 4 2 36 2 3 5 4 5 410 2 3 4 4 3 3

Qno 8E1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8F1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8H1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8I1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8A2 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

4 4 3 3 2 3 15 3 2 3 2 2 25 4 4 2 3 2 12 3 3 2 1 2 23 2 3 3 4 3 24 3 3 2 3 2 23 2 2 3 1 2 23 2 1 2 1 2 13 3 3 2 4 4 2

2 1 2 1 2 1 12 2 1 2 2 1 14 3 2 3 2 3 13 3 3 5 4 4 31 2 3 3 2 2 24 3 3 4 4 4 22 3 4 3 2 3 25 4 4 4 3 4 25 4 5 3 2 3 23 2 3 4 3 4 22 2 3 4 4 4 13 3 3 3 1 3 12 2 2 2 2 2 31 2 1 3 4 1 12 2 2 2 2 2 44 2 3 1 2 1 24 2 2 3 2 2 24 3 2 4 3 3 13 4 5 5 3 4 34 3 2 3 4 5 14 2 3 4 3 4 24 4 4 5 4 3 14 4 3 4 5 4 12 4 2 3 2 4 35 3 3 4 5 4 14 4 3 4 4 3 32 3 2 4 3 4 44 4 3 3 3 4 22 1 3 4 1 2 11 1 2 2 2 2 1

session 2008-2010
- BUSINESS OVERVIEW

Page 6: Uti bank to axis bank” a study in customer awareness

Current Scenario

6

7

Q4 FY09 and

8

Results at a Glance

9

bull Fee income

10

11

as follows

HFT 064 57 years

12

AFS 4186 35 years

HTM 5750 56 years

BUSINESS OVERVIEW

services

13

lending

as at end June 2009

14

June 2008

Milestones

Challenges Ahead

Chapter II

service

Research Objectives

changed

Methodology

Start

End

Research Design

1 Questionnaire

2 Interviews

Sampling

of Axis Bank Ltd

Sample size

Contact Method

Chapter III

Literature Review

Related Studies

approval in June

httpwwwffincom

result

Bank

branding

because were

governance

recruitment

83

17

0

10

20

30

40

50

60

70

80

90

Male Female

family members

33

67

0

10

20

30

40

50

60

70

80

Single Married

7 8

48

91 3

24

0

10

20

30

40

50

60

13

58

29

0

10

20

30

40

50

60

70

65

179 7 20

10

20

30

40

50

60

70

49

1017

22

20

10

20

30

40

50

60

31

21

116

2 47 5

103

0

5

10

15

20

25

30

35

53

47

44

45

46

47

48

49

50

51

52

53

54

Yes No

29 27

44

0

5

10

15

20

25

30

35

40

45

50

Bank Customers Both

6

42

2325

4

12

37

28

18

5

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

as average was 32

6

39

32

16

7

30

44

20

6

00

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

20

26

31

19

4

29

37

19

14

10

5

10

15

20

25

30

35

40

Before name change

After name change

changed

percentage was 3

Axis Bank

5

3936

17

3

29

42

22

7

00

5

10

15

20

25

30

35

40

45

Before name change

After name change

changed

poor

7

24

3229

8

23

39

31

3 4

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

name changed

4

44

29

21

2

27

42

25

510

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

changed

14

30

36

14

5

36

32

26

6

00

5

10

15

20

25

30

35

40

Before name change

After name change

changed

5

38

29

22

6

18

51

20

9

20

10

20

30

40

50

60

Before name change

After name change

name changed

12

37

28

18

5

27

49

20

400

10

20

30

40

50

60

Before name change

After name change

changed

7

3236

21

4

28

47

22

300

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

name changed

business

the name changed

service

References

Internet

1 wwwgooglecom

3 wwwaxisbankcom

Newspaper

1 Business Standard

2 The Hindu

Annexure

Citizen

Employed

qualification

c)Both

views)

Bank

a)2006 b)2007 c)2008

a) b) c) d)

Questionnaire No

5=Gzd 6=Noida

Age 1=Below20yrs

2=20-30yrs 3=31-40yrs 4=41-50yrs 5=51-60yrs

6=senior citizen

Income 1=Below 10k

2=10k-20k 3=21k-30k 4=31k-40k

5=Above 41k

Gender 1=Male

2=Female

Marital Status

1=Single 2=Married

1 6 2 3 1 12 5 2 2 1 13 2 2 2 1 24 8 2 3 2 15 4 4 4 1 26 9 4 4 1 27 1 2 1 1 18 1 3 4 1 29 4 3 3 1 210 7 6 3 1 211 4 6 5 1 212 9 3 3 1 213 5 3 3 2 214 4 4 3 1 215 2 2 1 1 116 2 3 3 1 117 2 1 1 2 118 8 3 3 1 219 2 1 1 2 120 1 2 1 2 121 2 2 2 1 122 2 2 3 1 123 5 2 3 1 224 2 2 2 2 225 4 2 2 1 126 5 2 3 1 127 3 3 2 1 228 2 4 3 1 229 3 2 3 1 230 4 4 4 1 2

31 3 2 2 2 232 2 3 2 2 233 1 2 2 1 2

7=Businessman

Education 1=Not

Graduate 2=Graduate

Qno 2 1=Advertising

5=Any others

bank 1=Yes 2=No

Qno 4 1=Savings

Ac 4=Salary

5=Any Others

3 3 1 4 1 43 2 1 1 1 43 2 1 3 1 13 3 1 1 1 17 1 1 2 1 14 3 1 1 1 33 1 1 5 1 44 3 1 2 1 33 2 1 1 1 46 2 1 2 1 127 3 1 1 1 133 2 1 3 1 44 3 1 1 1 14 3 1 1 1 121 2 1 1 1 13 3 1 2 1 41 1 1 1 1 13 2 1 1 1 11 1 1 4 1 11 2 1 1 1 121 3 1 2 1 13 3 1 1 1 43 2 1 2 1 33 2 1 1 1 13 3 1 1 1 13 2 1 1 1 43 1 1 3 1 123 2 1 1 1 347 2 1 13 1 37 2 1 2 1 37 2 1 2 1 32 2 1 1 1 127 1 1 14 1 133 2 1 2 1 43 2 1 1 1 1

Qno 5 1=ICICI 2=SBI

3=HDFC 4=PNB 5=ABN

8=citi 9=Kotak

Dena

Qno6 Family

members ac with

Qno 7 1=Bank

2=Customers

3=Both

Qno 8A1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8B1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8D1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

6 1 3 2 3 3 32 1 2 2 2 4 51 1 3 2 3 2 4

810 2 3 3 2 3 44 2 1 3 3 3 23 1 2 2 3 3 42 1 3 4 4 3 310 1 3 2 2 2 310 1 3 2 2 2 22 1 2 2 2 2 2

311 2 2 2 2 2 22 1 3 4 3 4 35 1 3 2 2 3 31 2 2 2 2 1 13 2 1 4 4 4 34 2 1 4 4 4 36 2 3 2 5 4 41 1 2 3 4 4 52 2 3 3 3 3 23 1 3 2 3 3 2

134 2 1 2 2 1 1156 2 3 3 2 2 217 2 1 1 1 3 28 2 3 2 2 2 21 2 3 3 2 3 2

129 1 2 3 4 3 313 1 3 4 3 2 323 2 3 4 2 1 213 2 3 2 2 2 31 1 2 4 3 3 3

15 1 3 2 3 3 31 1 2 2 3 3 29 1 3 5 4 2 36 2 3 5 4 5 410 2 3 4 4 3 3

Qno 8E1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8F1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8H1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8I1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8A2 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

4 4 3 3 2 3 15 3 2 3 2 2 25 4 4 2 3 2 12 3 3 2 1 2 23 2 3 3 4 3 24 3 3 2 3 2 23 2 2 3 1 2 23 2 1 2 1 2 13 3 3 2 4 4 2

2 1 2 1 2 1 12 2 1 2 2 1 14 3 2 3 2 3 13 3 3 5 4 4 31 2 3 3 2 2 24 3 3 4 4 4 22 3 4 3 2 3 25 4 4 4 3 4 25 4 5 3 2 3 23 2 3 4 3 4 22 2 3 4 4 4 13 3 3 3 1 3 12 2 2 2 2 2 31 2 1 3 4 1 12 2 2 2 2 2 44 2 3 1 2 1 24 2 2 3 2 2 24 3 2 4 3 3 13 4 5 5 3 4 34 3 2 3 4 5 14 2 3 4 3 4 24 4 4 5 4 3 14 4 3 4 5 4 12 4 2 3 2 4 35 3 3 4 5 4 14 4 3 4 4 3 32 3 2 4 3 4 44 4 3 3 3 4 22 1 3 4 1 2 11 1 2 2 2 2 1

session 2008-2010
- BUSINESS OVERVIEW

Page 7: Uti bank to axis bank” a study in customer awareness

7

Q4 FY09 and

8

Results at a Glance

9

bull Fee income

10

11

as follows

HFT 064 57 years

12

AFS 4186 35 years

HTM 5750 56 years

BUSINESS OVERVIEW

services

13

lending

as at end June 2009

14

June 2008

Milestones

Challenges Ahead

Chapter II

service

Research Objectives

changed

Methodology

Start

End

Research Design

1 Questionnaire

2 Interviews

Sampling

of Axis Bank Ltd

Sample size

Contact Method

Chapter III

Literature Review

Related Studies

approval in June

httpwwwffincom

result

Bank

branding

because were

governance

recruitment

83

17

0

10

20

30

40

50

60

70

80

90

Male Female

family members

33

67

0

10

20

30

40

50

60

70

80

Single Married

7 8

48

91 3

24

0

10

20

30

40

50

60

13

58

29

0

10

20

30

40

50

60

70

65

179 7 20

10

20

30

40

50

60

70

49

1017

22

20

10

20

30

40

50

60

31

21

116

2 47 5

103

0

5

10

15

20

25

30

35

53

47

44

45

46

47

48

49

50

51

52

53

54

Yes No

29 27

44

0

5

10

15

20

25

30

35

40

45

50

Bank Customers Both

6

42

2325

4

12

37

28

18

5

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

as average was 32

6

39

32

16

7

30

44

20

6

00

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

20

26

31

19

4

29

37

19

14

10

5

10

15

20

25

30

35

40

Before name change

After name change

changed

percentage was 3

Axis Bank

5

3936

17

3

29

42

22

7

00

5

10

15

20

25

30

35

40

45

Before name change

After name change

changed

poor

7

24

3229

8

23

39

31

3 4

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

name changed

4

44

29

21

2

27

42

25

510

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

changed

14

30

36

14

5

36

32

26

6

00

5

10

15

20

25

30

35

40

Before name change

After name change

changed

5

38

29

22

6

18

51

20

9

20

10

20

30

40

50

60

Before name change

After name change

name changed

12

37

28

18

5

27

49

20

400

10

20

30

40

50

60

Before name change

After name change

changed

7

3236

21

4

28

47

22

300

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

name changed

business

the name changed

service

References

Internet

1 wwwgooglecom

3 wwwaxisbankcom

Newspaper

1 Business Standard

2 The Hindu

Annexure

Citizen

Employed

qualification

c)Both

views)

Bank

a)2006 b)2007 c)2008

a) b) c) d)

Questionnaire No

5=Gzd 6=Noida

Age 1=Below20yrs

2=20-30yrs 3=31-40yrs 4=41-50yrs 5=51-60yrs

6=senior citizen

Income 1=Below 10k

2=10k-20k 3=21k-30k 4=31k-40k

5=Above 41k

Gender 1=Male

2=Female

Marital Status

1=Single 2=Married

1 6 2 3 1 12 5 2 2 1 13 2 2 2 1 24 8 2 3 2 15 4 4 4 1 26 9 4 4 1 27 1 2 1 1 18 1 3 4 1 29 4 3 3 1 210 7 6 3 1 211 4 6 5 1 212 9 3 3 1 213 5 3 3 2 214 4 4 3 1 215 2 2 1 1 116 2 3 3 1 117 2 1 1 2 118 8 3 3 1 219 2 1 1 2 120 1 2 1 2 121 2 2 2 1 122 2 2 3 1 123 5 2 3 1 224 2 2 2 2 225 4 2 2 1 126 5 2 3 1 127 3 3 2 1 228 2 4 3 1 229 3 2 3 1 230 4 4 4 1 2

31 3 2 2 2 232 2 3 2 2 233 1 2 2 1 2

7=Businessman

Education 1=Not

Graduate 2=Graduate

Qno 2 1=Advertising

5=Any others

bank 1=Yes 2=No

Qno 4 1=Savings

Ac 4=Salary

5=Any Others

3 3 1 4 1 43 2 1 1 1 43 2 1 3 1 13 3 1 1 1 17 1 1 2 1 14 3 1 1 1 33 1 1 5 1 44 3 1 2 1 33 2 1 1 1 46 2 1 2 1 127 3 1 1 1 133 2 1 3 1 44 3 1 1 1 14 3 1 1 1 121 2 1 1 1 13 3 1 2 1 41 1 1 1 1 13 2 1 1 1 11 1 1 4 1 11 2 1 1 1 121 3 1 2 1 13 3 1 1 1 43 2 1 2 1 33 2 1 1 1 13 3 1 1 1 13 2 1 1 1 43 1 1 3 1 123 2 1 1 1 347 2 1 13 1 37 2 1 2 1 37 2 1 2 1 32 2 1 1 1 127 1 1 14 1 133 2 1 2 1 43 2 1 1 1 1

Qno 5 1=ICICI 2=SBI

3=HDFC 4=PNB 5=ABN

8=citi 9=Kotak

Dena

Qno6 Family

members ac with

Qno 7 1=Bank

2=Customers

3=Both

Qno 8A1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8B1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8D1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

6 1 3 2 3 3 32 1 2 2 2 4 51 1 3 2 3 2 4

810 2 3 3 2 3 44 2 1 3 3 3 23 1 2 2 3 3 42 1 3 4 4 3 310 1 3 2 2 2 310 1 3 2 2 2 22 1 2 2 2 2 2

311 2 2 2 2 2 22 1 3 4 3 4 35 1 3 2 2 3 31 2 2 2 2 1 13 2 1 4 4 4 34 2 1 4 4 4 36 2 3 2 5 4 41 1 2 3 4 4 52 2 3 3 3 3 23 1 3 2 3 3 2

134 2 1 2 2 1 1156 2 3 3 2 2 217 2 1 1 1 3 28 2 3 2 2 2 21 2 3 3 2 3 2

129 1 2 3 4 3 313 1 3 4 3 2 323 2 3 4 2 1 213 2 3 2 2 2 31 1 2 4 3 3 3

15 1 3 2 3 3 31 1 2 2 3 3 29 1 3 5 4 2 36 2 3 5 4 5 410 2 3 4 4 3 3

Qno 8E1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8F1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8H1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8I1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8A2 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

4 4 3 3 2 3 15 3 2 3 2 2 25 4 4 2 3 2 12 3 3 2 1 2 23 2 3 3 4 3 24 3 3 2 3 2 23 2 2 3 1 2 23 2 1 2 1 2 13 3 3 2 4 4 2

2 1 2 1 2 1 12 2 1 2 2 1 14 3 2 3 2 3 13 3 3 5 4 4 31 2 3 3 2 2 24 3 3 4 4 4 22 3 4 3 2 3 25 4 4 4 3 4 25 4 5 3 2 3 23 2 3 4 3 4 22 2 3 4 4 4 13 3 3 3 1 3 12 2 2 2 2 2 31 2 1 3 4 1 12 2 2 2 2 2 44 2 3 1 2 1 24 2 2 3 2 2 24 3 2 4 3 3 13 4 5 5 3 4 34 3 2 3 4 5 14 2 3 4 3 4 24 4 4 5 4 3 14 4 3 4 5 4 12 4 2 3 2 4 35 3 3 4 5 4 14 4 3 4 4 3 32 3 2 4 3 4 44 4 3 3 3 4 22 1 3 4 1 2 11 1 2 2 2 2 1

session 2008-2010
- BUSINESS OVERVIEW

Page 8: Uti bank to axis bank” a study in customer awareness

Q4 FY09 and

8

Results at a Glance

9

bull Fee income

10

11

as follows

HFT 064 57 years

12

AFS 4186 35 years

HTM 5750 56 years

BUSINESS OVERVIEW

services

13

lending

as at end June 2009

14

June 2008

Milestones

Challenges Ahead

Chapter II

service

Research Objectives

changed

Methodology

Start

End

Research Design

1 Questionnaire

2 Interviews

Sampling

of Axis Bank Ltd

Sample size

Contact Method

Chapter III

Literature Review

Related Studies

approval in June

httpwwwffincom

result

Bank

branding

because were

governance

recruitment

83

17

0

10

20

30

40

50

60

70

80

90

Male Female

family members

33

67

0

10

20

30

40

50

60

70

80

Single Married

7 8

48

91 3

24

0

10

20

30

40

50

60

13

58

29

0

10

20

30

40

50

60

70

65

179 7 20

10

20

30

40

50

60

70

49

1017

22

20

10

20

30

40

50

60

31

21

116

2 47 5

103

0

5

10

15

20

25

30

35

53

47

44

45

46

47

48

49

50

51

52

53

54

Yes No

29 27

44

0

5

10

15

20

25

30

35

40

45

50

Bank Customers Both

6

42

2325

4

12

37

28

18

5

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

as average was 32

6

39

32

16

7

30

44

20

6

00

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

20

26

31

19

4

29

37

19

14

10

5

10

15

20

25

30

35

40

Before name change

After name change

changed

percentage was 3

Axis Bank

5

3936

17

3

29

42

22

7

00

5

10

15

20

25

30

35

40

45

Before name change

After name change

changed

poor

7

24

3229

8

23

39

31

3 4

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

name changed

4

44

29

21

2

27

42

25

510

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

changed

14

30

36

14

5

36

32

26

6

00

5

10

15

20

25

30

35

40

Before name change

After name change

changed

5

38

29

22

6

18

51

20

9

20

10

20

30

40

50

60

Before name change

After name change

name changed

12

37

28

18

5

27

49

20

400

10

20

30

40

50

60

Before name change

After name change

changed

7

3236

21

4

28

47

22

300

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

name changed

business

the name changed

service

References

Internet

1 wwwgooglecom

3 wwwaxisbankcom

Newspaper

1 Business Standard

2 The Hindu

Annexure

Citizen

Employed

qualification

c)Both

views)

Bank

a)2006 b)2007 c)2008

a) b) c) d)

Questionnaire No

5=Gzd 6=Noida

Age 1=Below20yrs

2=20-30yrs 3=31-40yrs 4=41-50yrs 5=51-60yrs

6=senior citizen

Income 1=Below 10k

2=10k-20k 3=21k-30k 4=31k-40k

5=Above 41k

Gender 1=Male

2=Female

Marital Status

1=Single 2=Married

1 6 2 3 1 12 5 2 2 1 13 2 2 2 1 24 8 2 3 2 15 4 4 4 1 26 9 4 4 1 27 1 2 1 1 18 1 3 4 1 29 4 3 3 1 210 7 6 3 1 211 4 6 5 1 212 9 3 3 1 213 5 3 3 2 214 4 4 3 1 215 2 2 1 1 116 2 3 3 1 117 2 1 1 2 118 8 3 3 1 219 2 1 1 2 120 1 2 1 2 121 2 2 2 1 122 2 2 3 1 123 5 2 3 1 224 2 2 2 2 225 4 2 2 1 126 5 2 3 1 127 3 3 2 1 228 2 4 3 1 229 3 2 3 1 230 4 4 4 1 2

31 3 2 2 2 232 2 3 2 2 233 1 2 2 1 2

7=Businessman

Education 1=Not

Graduate 2=Graduate

Qno 2 1=Advertising

5=Any others

bank 1=Yes 2=No

Qno 4 1=Savings

Ac 4=Salary

5=Any Others

3 3 1 4 1 43 2 1 1 1 43 2 1 3 1 13 3 1 1 1 17 1 1 2 1 14 3 1 1 1 33 1 1 5 1 44 3 1 2 1 33 2 1 1 1 46 2 1 2 1 127 3 1 1 1 133 2 1 3 1 44 3 1 1 1 14 3 1 1 1 121 2 1 1 1 13 3 1 2 1 41 1 1 1 1 13 2 1 1 1 11 1 1 4 1 11 2 1 1 1 121 3 1 2 1 13 3 1 1 1 43 2 1 2 1 33 2 1 1 1 13 3 1 1 1 13 2 1 1 1 43 1 1 3 1 123 2 1 1 1 347 2 1 13 1 37 2 1 2 1 37 2 1 2 1 32 2 1 1 1 127 1 1 14 1 133 2 1 2 1 43 2 1 1 1 1

Qno 5 1=ICICI 2=SBI

3=HDFC 4=PNB 5=ABN

8=citi 9=Kotak

Dena

Qno6 Family

members ac with

Qno 7 1=Bank

2=Customers

3=Both

Qno 8A1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8B1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8D1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

6 1 3 2 3 3 32 1 2 2 2 4 51 1 3 2 3 2 4

810 2 3 3 2 3 44 2 1 3 3 3 23 1 2 2 3 3 42 1 3 4 4 3 310 1 3 2 2 2 310 1 3 2 2 2 22 1 2 2 2 2 2

311 2 2 2 2 2 22 1 3 4 3 4 35 1 3 2 2 3 31 2 2 2 2 1 13 2 1 4 4 4 34 2 1 4 4 4 36 2 3 2 5 4 41 1 2 3 4 4 52 2 3 3 3 3 23 1 3 2 3 3 2

134 2 1 2 2 1 1156 2 3 3 2 2 217 2 1 1 1 3 28 2 3 2 2 2 21 2 3 3 2 3 2

129 1 2 3 4 3 313 1 3 4 3 2 323 2 3 4 2 1 213 2 3 2 2 2 31 1 2 4 3 3 3

15 1 3 2 3 3 31 1 2 2 3 3 29 1 3 5 4 2 36 2 3 5 4 5 410 2 3 4 4 3 3

Qno 8E1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8F1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8H1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8I1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8A2 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

4 4 3 3 2 3 15 3 2 3 2 2 25 4 4 2 3 2 12 3 3 2 1 2 23 2 3 3 4 3 24 3 3 2 3 2 23 2 2 3 1 2 23 2 1 2 1 2 13 3 3 2 4 4 2

2 1 2 1 2 1 12 2 1 2 2 1 14 3 2 3 2 3 13 3 3 5 4 4 31 2 3 3 2 2 24 3 3 4 4 4 22 3 4 3 2 3 25 4 4 4 3 4 25 4 5 3 2 3 23 2 3 4 3 4 22 2 3 4 4 4 13 3 3 3 1 3 12 2 2 2 2 2 31 2 1 3 4 1 12 2 2 2 2 2 44 2 3 1 2 1 24 2 2 3 2 2 24 3 2 4 3 3 13 4 5 5 3 4 34 3 2 3 4 5 14 2 3 4 3 4 24 4 4 5 4 3 14 4 3 4 5 4 12 4 2 3 2 4 35 3 3 4 5 4 14 4 3 4 4 3 32 3 2 4 3 4 44 4 3 3 3 4 22 1 3 4 1 2 11 1 2 2 2 2 1

session 2008-2010
- BUSINESS OVERVIEW

Page 9: Uti bank to axis bank” a study in customer awareness

Results at a Glance

9

bull Fee income

10

11

as follows

HFT 064 57 years

12

AFS 4186 35 years

HTM 5750 56 years

BUSINESS OVERVIEW

services

13

lending

as at end June 2009

14

June 2008

Milestones

Challenges Ahead

Chapter II

service

Research Objectives

changed

Methodology

Start

End

Research Design

1 Questionnaire

2 Interviews

Sampling

of Axis Bank Ltd

Sample size

Contact Method

Chapter III

Literature Review

Related Studies

approval in June

httpwwwffincom

result

Bank

branding

because were

governance

recruitment

83

17

0

10

20

30

40

50

60

70

80

90

Male Female

family members

33

67

0

10

20

30

40

50

60

70

80

Single Married

7 8

48

91 3

24

0

10

20

30

40

50

60

13

58

29

0

10

20

30

40

50

60

70

65

179 7 20

10

20

30

40

50

60

70

49

1017

22

20

10

20

30

40

50

60

31

21

116

2 47 5

103

0

5

10

15

20

25

30

35

53

47

44

45

46

47

48

49

50

51

52

53

54

Yes No

29 27

44

0

5

10

15

20

25

30

35

40

45

50

Bank Customers Both

6

42

2325

4

12

37

28

18

5

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

as average was 32

6

39

32

16

7

30

44

20

6

00

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

20

26

31

19

4

29

37

19

14

10

5

10

15

20

25

30

35

40

Before name change

After name change

changed

percentage was 3

Axis Bank

5

3936

17

3

29

42

22

7

00

5

10

15

20

25

30

35

40

45

Before name change

After name change

changed

poor

7

24

3229

8

23

39

31

3 4

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

name changed

4

44

29

21

2

27

42

25

510

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

changed

14

30

36

14

5

36

32

26

6

00

5

10

15

20

25

30

35

40

Before name change

After name change

changed

5

38

29

22

6

18

51

20

9

20

10

20

30

40

50

60

Before name change

After name change

name changed

12

37

28

18

5

27

49

20

400

10

20

30

40

50

60

Before name change

After name change

changed

7

3236

21

4

28

47

22

300

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

name changed

business

the name changed

service

References

Internet

1 wwwgooglecom

3 wwwaxisbankcom

Newspaper

1 Business Standard

2 The Hindu

Annexure

Citizen

Employed

qualification

c)Both

views)

Bank

a)2006 b)2007 c)2008

a) b) c) d)

Questionnaire No

5=Gzd 6=Noida

Age 1=Below20yrs

2=20-30yrs 3=31-40yrs 4=41-50yrs 5=51-60yrs

6=senior citizen

Income 1=Below 10k

2=10k-20k 3=21k-30k 4=31k-40k

5=Above 41k

Gender 1=Male

2=Female

Marital Status

1=Single 2=Married

1 6 2 3 1 12 5 2 2 1 13 2 2 2 1 24 8 2 3 2 15 4 4 4 1 26 9 4 4 1 27 1 2 1 1 18 1 3 4 1 29 4 3 3 1 210 7 6 3 1 211 4 6 5 1 212 9 3 3 1 213 5 3 3 2 214 4 4 3 1 215 2 2 1 1 116 2 3 3 1 117 2 1 1 2 118 8 3 3 1 219 2 1 1 2 120 1 2 1 2 121 2 2 2 1 122 2 2 3 1 123 5 2 3 1 224 2 2 2 2 225 4 2 2 1 126 5 2 3 1 127 3 3 2 1 228 2 4 3 1 229 3 2 3 1 230 4 4 4 1 2

31 3 2 2 2 232 2 3 2 2 233 1 2 2 1 2

7=Businessman

Education 1=Not

Graduate 2=Graduate

Qno 2 1=Advertising

5=Any others

bank 1=Yes 2=No

Qno 4 1=Savings

Ac 4=Salary

5=Any Others

3 3 1 4 1 43 2 1 1 1 43 2 1 3 1 13 3 1 1 1 17 1 1 2 1 14 3 1 1 1 33 1 1 5 1 44 3 1 2 1 33 2 1 1 1 46 2 1 2 1 127 3 1 1 1 133 2 1 3 1 44 3 1 1 1 14 3 1 1 1 121 2 1 1 1 13 3 1 2 1 41 1 1 1 1 13 2 1 1 1 11 1 1 4 1 11 2 1 1 1 121 3 1 2 1 13 3 1 1 1 43 2 1 2 1 33 2 1 1 1 13 3 1 1 1 13 2 1 1 1 43 1 1 3 1 123 2 1 1 1 347 2 1 13 1 37 2 1 2 1 37 2 1 2 1 32 2 1 1 1 127 1 1 14 1 133 2 1 2 1 43 2 1 1 1 1

Qno 5 1=ICICI 2=SBI

3=HDFC 4=PNB 5=ABN

8=citi 9=Kotak

Dena

Qno6 Family

members ac with

Qno 7 1=Bank

2=Customers

3=Both

Qno 8A1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8B1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8D1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

6 1 3 2 3 3 32 1 2 2 2 4 51 1 3 2 3 2 4

810 2 3 3 2 3 44 2 1 3 3 3 23 1 2 2 3 3 42 1 3 4 4 3 310 1 3 2 2 2 310 1 3 2 2 2 22 1 2 2 2 2 2

311 2 2 2 2 2 22 1 3 4 3 4 35 1 3 2 2 3 31 2 2 2 2 1 13 2 1 4 4 4 34 2 1 4 4 4 36 2 3 2 5 4 41 1 2 3 4 4 52 2 3 3 3 3 23 1 3 2 3 3 2

134 2 1 2 2 1 1156 2 3 3 2 2 217 2 1 1 1 3 28 2 3 2 2 2 21 2 3 3 2 3 2

129 1 2 3 4 3 313 1 3 4 3 2 323 2 3 4 2 1 213 2 3 2 2 2 31 1 2 4 3 3 3

15 1 3 2 3 3 31 1 2 2 3 3 29 1 3 5 4 2 36 2 3 5 4 5 410 2 3 4 4 3 3

Qno 8E1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8F1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8H1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8I1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8A2 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

4 4 3 3 2 3 15 3 2 3 2 2 25 4 4 2 3 2 12 3 3 2 1 2 23 2 3 3 4 3 24 3 3 2 3 2 23 2 2 3 1 2 23 2 1 2 1 2 13 3 3 2 4 4 2

2 1 2 1 2 1 12 2 1 2 2 1 14 3 2 3 2 3 13 3 3 5 4 4 31 2 3 3 2 2 24 3 3 4 4 4 22 3 4 3 2 3 25 4 4 4 3 4 25 4 5 3 2 3 23 2 3 4 3 4 22 2 3 4 4 4 13 3 3 3 1 3 12 2 2 2 2 2 31 2 1 3 4 1 12 2 2 2 2 2 44 2 3 1 2 1 24 2 2 3 2 2 24 3 2 4 3 3 13 4 5 5 3 4 34 3 2 3 4 5 14 2 3 4 3 4 24 4 4 5 4 3 14 4 3 4 5 4 12 4 2 3 2 4 35 3 3 4 5 4 14 4 3 4 4 3 32 3 2 4 3 4 44 4 3 3 3 4 22 1 3 4 1 2 11 1 2 2 2 2 1

session 2008-2010
- BUSINESS OVERVIEW

Page 10: Uti bank to axis bank” a study in customer awareness

bull Fee income

10

11

as follows

HFT 064 57 years

12

AFS 4186 35 years

HTM 5750 56 years

BUSINESS OVERVIEW

services

13

lending

as at end June 2009

14

June 2008

Milestones

Challenges Ahead

Chapter II

service

Research Objectives

changed

Methodology

Start

End

Research Design

1 Questionnaire

2 Interviews

Sampling

of Axis Bank Ltd

Sample size

Contact Method

Chapter III

Literature Review

Related Studies

approval in June

httpwwwffincom

result

Bank

branding

because were

governance

recruitment

83

17

0

10

20

30

40

50

60

70

80

90

Male Female

family members

33

67

0

10

20

30

40

50

60

70

80

Single Married

7 8

48

91 3

24

0

10

20

30

40

50

60

13

58

29

0

10

20

30

40

50

60

70

65

179 7 20

10

20

30

40

50

60

70

49

1017

22

20

10

20

30

40

50

60

31

21

116

2 47 5

103

0

5

10

15

20

25

30

35

53

47

44

45

46

47

48

49

50

51

52

53

54

Yes No

29 27

44

0

5

10

15

20

25

30

35

40

45

50

Bank Customers Both

6

42

2325

4

12

37

28

18

5

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

as average was 32

6

39

32

16

7

30

44

20

6

00

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

20

26

31

19

4

29

37

19

14

10

5

10

15

20

25

30

35

40

Before name change

After name change

changed

percentage was 3

Axis Bank

5

3936

17

3

29

42

22

7

00

5

10

15

20

25

30

35

40

45

Before name change

After name change

changed

poor

7

24

3229

8

23

39

31

3 4

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

name changed

4

44

29

21

2

27

42

25

510

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

changed

14

30

36

14

5

36

32

26

6

00

5

10

15

20

25

30

35

40

Before name change

After name change

changed

5

38

29

22

6

18

51

20

9

20

10

20

30

40

50

60

Before name change

After name change

name changed

12

37

28

18

5

27

49

20

400

10

20

30

40

50

60

Before name change

After name change

changed

7

3236

21

4

28

47

22

300

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

name changed

business

the name changed

service

References

Internet

1 wwwgooglecom

3 wwwaxisbankcom

Newspaper

1 Business Standard

2 The Hindu

Annexure

Citizen

Employed

qualification

c)Both

views)

Bank

a)2006 b)2007 c)2008

a) b) c) d)

Questionnaire No

5=Gzd 6=Noida

Age 1=Below20yrs

2=20-30yrs 3=31-40yrs 4=41-50yrs 5=51-60yrs

6=senior citizen

Income 1=Below 10k

2=10k-20k 3=21k-30k 4=31k-40k

5=Above 41k

Gender 1=Male

2=Female

Marital Status

1=Single 2=Married

1 6 2 3 1 12 5 2 2 1 13 2 2 2 1 24 8 2 3 2 15 4 4 4 1 26 9 4 4 1 27 1 2 1 1 18 1 3 4 1 29 4 3 3 1 210 7 6 3 1 211 4 6 5 1 212 9 3 3 1 213 5 3 3 2 214 4 4 3 1 215 2 2 1 1 116 2 3 3 1 117 2 1 1 2 118 8 3 3 1 219 2 1 1 2 120 1 2 1 2 121 2 2 2 1 122 2 2 3 1 123 5 2 3 1 224 2 2 2 2 225 4 2 2 1 126 5 2 3 1 127 3 3 2 1 228 2 4 3 1 229 3 2 3 1 230 4 4 4 1 2

31 3 2 2 2 232 2 3 2 2 233 1 2 2 1 2

7=Businessman

Education 1=Not

Graduate 2=Graduate

Qno 2 1=Advertising

5=Any others

bank 1=Yes 2=No

Qno 4 1=Savings

Ac 4=Salary

5=Any Others

3 3 1 4 1 43 2 1 1 1 43 2 1 3 1 13 3 1 1 1 17 1 1 2 1 14 3 1 1 1 33 1 1 5 1 44 3 1 2 1 33 2 1 1 1 46 2 1 2 1 127 3 1 1 1 133 2 1 3 1 44 3 1 1 1 14 3 1 1 1 121 2 1 1 1 13 3 1 2 1 41 1 1 1 1 13 2 1 1 1 11 1 1 4 1 11 2 1 1 1 121 3 1 2 1 13 3 1 1 1 43 2 1 2 1 33 2 1 1 1 13 3 1 1 1 13 2 1 1 1 43 1 1 3 1 123 2 1 1 1 347 2 1 13 1 37 2 1 2 1 37 2 1 2 1 32 2 1 1 1 127 1 1 14 1 133 2 1 2 1 43 2 1 1 1 1

Qno 5 1=ICICI 2=SBI

3=HDFC 4=PNB 5=ABN

8=citi 9=Kotak

Dena

Qno6 Family

members ac with

Qno 7 1=Bank

2=Customers

3=Both

Qno 8A1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8B1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8D1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

6 1 3 2 3 3 32 1 2 2 2 4 51 1 3 2 3 2 4

810 2 3 3 2 3 44 2 1 3 3 3 23 1 2 2 3 3 42 1 3 4 4 3 310 1 3 2 2 2 310 1 3 2 2 2 22 1 2 2 2 2 2

311 2 2 2 2 2 22 1 3 4 3 4 35 1 3 2 2 3 31 2 2 2 2 1 13 2 1 4 4 4 34 2 1 4 4 4 36 2 3 2 5 4 41 1 2 3 4 4 52 2 3 3 3 3 23 1 3 2 3 3 2

134 2 1 2 2 1 1156 2 3 3 2 2 217 2 1 1 1 3 28 2 3 2 2 2 21 2 3 3 2 3 2

129 1 2 3 4 3 313 1 3 4 3 2 323 2 3 4 2 1 213 2 3 2 2 2 31 1 2 4 3 3 3

15 1 3 2 3 3 31 1 2 2 3 3 29 1 3 5 4 2 36 2 3 5 4 5 410 2 3 4 4 3 3

Qno 8E1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8F1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8H1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8I1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8A2 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

4 4 3 3 2 3 15 3 2 3 2 2 25 4 4 2 3 2 12 3 3 2 1 2 23 2 3 3 4 3 24 3 3 2 3 2 23 2 2 3 1 2 23 2 1 2 1 2 13 3 3 2 4 4 2

2 1 2 1 2 1 12 2 1 2 2 1 14 3 2 3 2 3 13 3 3 5 4 4 31 2 3 3 2 2 24 3 3 4 4 4 22 3 4 3 2 3 25 4 4 4 3 4 25 4 5 3 2 3 23 2 3 4 3 4 22 2 3 4 4 4 13 3 3 3 1 3 12 2 2 2 2 2 31 2 1 3 4 1 12 2 2 2 2 2 44 2 3 1 2 1 24 2 2 3 2 2 24 3 2 4 3 3 13 4 5 5 3 4 34 3 2 3 4 5 14 2 3 4 3 4 24 4 4 5 4 3 14 4 3 4 5 4 12 4 2 3 2 4 35 3 3 4 5 4 14 4 3 4 4 3 32 3 2 4 3 4 44 4 3 3 3 4 22 1 3 4 1 2 11 1 2 2 2 2 1

session 2008-2010
- BUSINESS OVERVIEW

Page 11: Uti bank to axis bank” a study in customer awareness

11

as follows

HFT 064 57 years

12

AFS 4186 35 years

HTM 5750 56 years

BUSINESS OVERVIEW

services

13

lending

as at end June 2009

14

June 2008

Milestones

Challenges Ahead

Chapter II

service

Research Objectives

changed

Methodology

Start

End

Research Design

1 Questionnaire

2 Interviews

Sampling

of Axis Bank Ltd

Sample size

Contact Method

Chapter III

Literature Review

Related Studies

approval in June

httpwwwffincom

result

Bank

branding

because were

governance

recruitment

83

17

0

10

20

30

40

50

60

70

80

90

Male Female

family members

33

67

0

10

20

30

40

50

60

70

80

Single Married

7 8

48

91 3

24

0

10

20

30

40

50

60

13

58

29

0

10

20

30

40

50

60

70

65

179 7 20

10

20

30

40

50

60

70

49

1017

22

20

10

20

30

40

50

60

31

21

116

2 47 5

103

0

5

10

15

20

25

30

35

53

47

44

45

46

47

48

49

50

51

52

53

54

Yes No

29 27

44

0

5

10

15

20

25

30

35

40

45

50

Bank Customers Both

6

42

2325

4

12

37

28

18

5

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

as average was 32

6

39

32

16

7

30

44

20

6

00

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

20

26

31

19

4

29

37

19

14

10

5

10

15

20

25

30

35

40

Before name change

After name change

changed

percentage was 3

Axis Bank

5

3936

17

3

29

42

22

7

00

5

10

15

20

25

30

35

40

45

Before name change

After name change

changed

poor

7

24

3229

8

23

39

31

3 4

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

name changed

4

44

29

21

2

27

42

25

510

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

changed

14

30

36

14

5

36

32

26

6

00

5

10

15

20

25

30

35

40

Before name change

After name change

changed

5

38

29

22

6

18

51

20

9

20

10

20

30

40

50

60

Before name change

After name change

name changed

12

37

28

18

5

27

49

20

400

10

20

30

40

50

60

Before name change

After name change

changed

7

3236

21

4

28

47

22

300

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

name changed

business

the name changed

service

References

Internet

1 wwwgooglecom

3 wwwaxisbankcom

Newspaper

1 Business Standard

2 The Hindu

Annexure

Citizen

Employed

qualification

c)Both

views)

Bank

a)2006 b)2007 c)2008

a) b) c) d)

Questionnaire No

5=Gzd 6=Noida

Age 1=Below20yrs

2=20-30yrs 3=31-40yrs 4=41-50yrs 5=51-60yrs

6=senior citizen

Income 1=Below 10k

2=10k-20k 3=21k-30k 4=31k-40k

5=Above 41k

Gender 1=Male

2=Female

Marital Status

1=Single 2=Married

1 6 2 3 1 12 5 2 2 1 13 2 2 2 1 24 8 2 3 2 15 4 4 4 1 26 9 4 4 1 27 1 2 1 1 18 1 3 4 1 29 4 3 3 1 210 7 6 3 1 211 4 6 5 1 212 9 3 3 1 213 5 3 3 2 214 4 4 3 1 215 2 2 1 1 116 2 3 3 1 117 2 1 1 2 118 8 3 3 1 219 2 1 1 2 120 1 2 1 2 121 2 2 2 1 122 2 2 3 1 123 5 2 3 1 224 2 2 2 2 225 4 2 2 1 126 5 2 3 1 127 3 3 2 1 228 2 4 3 1 229 3 2 3 1 230 4 4 4 1 2

31 3 2 2 2 232 2 3 2 2 233 1 2 2 1 2

7=Businessman

Education 1=Not

Graduate 2=Graduate

Qno 2 1=Advertising

5=Any others

bank 1=Yes 2=No

Qno 4 1=Savings

Ac 4=Salary

5=Any Others

3 3 1 4 1 43 2 1 1 1 43 2 1 3 1 13 3 1 1 1 17 1 1 2 1 14 3 1 1 1 33 1 1 5 1 44 3 1 2 1 33 2 1 1 1 46 2 1 2 1 127 3 1 1 1 133 2 1 3 1 44 3 1 1 1 14 3 1 1 1 121 2 1 1 1 13 3 1 2 1 41 1 1 1 1 13 2 1 1 1 11 1 1 4 1 11 2 1 1 1 121 3 1 2 1 13 3 1 1 1 43 2 1 2 1 33 2 1 1 1 13 3 1 1 1 13 2 1 1 1 43 1 1 3 1 123 2 1 1 1 347 2 1 13 1 37 2 1 2 1 37 2 1 2 1 32 2 1 1 1 127 1 1 14 1 133 2 1 2 1 43 2 1 1 1 1

Qno 5 1=ICICI 2=SBI

3=HDFC 4=PNB 5=ABN

8=citi 9=Kotak

Dena

Qno6 Family

members ac with

Qno 7 1=Bank

2=Customers

3=Both

Qno 8A1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8B1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8D1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

6 1 3 2 3 3 32 1 2 2 2 4 51 1 3 2 3 2 4

810 2 3 3 2 3 44 2 1 3 3 3 23 1 2 2 3 3 42 1 3 4 4 3 310 1 3 2 2 2 310 1 3 2 2 2 22 1 2 2 2 2 2

311 2 2 2 2 2 22 1 3 4 3 4 35 1 3 2 2 3 31 2 2 2 2 1 13 2 1 4 4 4 34 2 1 4 4 4 36 2 3 2 5 4 41 1 2 3 4 4 52 2 3 3 3 3 23 1 3 2 3 3 2

134 2 1 2 2 1 1156 2 3 3 2 2 217 2 1 1 1 3 28 2 3 2 2 2 21 2 3 3 2 3 2

129 1 2 3 4 3 313 1 3 4 3 2 323 2 3 4 2 1 213 2 3 2 2 2 31 1 2 4 3 3 3

15 1 3 2 3 3 31 1 2 2 3 3 29 1 3 5 4 2 36 2 3 5 4 5 410 2 3 4 4 3 3

Qno 8E1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8F1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8H1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8I1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8A2 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

4 4 3 3 2 3 15 3 2 3 2 2 25 4 4 2 3 2 12 3 3 2 1 2 23 2 3 3 4 3 24 3 3 2 3 2 23 2 2 3 1 2 23 2 1 2 1 2 13 3 3 2 4 4 2

2 1 2 1 2 1 12 2 1 2 2 1 14 3 2 3 2 3 13 3 3 5 4 4 31 2 3 3 2 2 24 3 3 4 4 4 22 3 4 3 2 3 25 4 4 4 3 4 25 4 5 3 2 3 23 2 3 4 3 4 22 2 3 4 4 4 13 3 3 3 1 3 12 2 2 2 2 2 31 2 1 3 4 1 12 2 2 2 2 2 44 2 3 1 2 1 24 2 2 3 2 2 24 3 2 4 3 3 13 4 5 5 3 4 34 3 2 3 4 5 14 2 3 4 3 4 24 4 4 5 4 3 14 4 3 4 5 4 12 4 2 3 2 4 35 3 3 4 5 4 14 4 3 4 4 3 32 3 2 4 3 4 44 4 3 3 3 4 22 1 3 4 1 2 11 1 2 2 2 2 1

session 2008-2010
- BUSINESS OVERVIEW

Page 12: Uti bank to axis bank” a study in customer awareness

as follows

HFT 064 57 years

12

AFS 4186 35 years

HTM 5750 56 years

BUSINESS OVERVIEW

services

13

lending

as at end June 2009

14

June 2008

Milestones

Challenges Ahead

Chapter II

service

Research Objectives

changed

Methodology

Start

End

Research Design

1 Questionnaire

2 Interviews

Sampling

of Axis Bank Ltd

Sample size

Contact Method

Chapter III

Literature Review

Related Studies

approval in June

httpwwwffincom

result

Bank

branding

because were

governance

recruitment

83

17

0

10

20

30

40

50

60

70

80

90

Male Female

family members

33

67

0

10

20

30

40

50

60

70

80

Single Married

7 8

48

91 3

24

0

10

20

30

40

50

60

13

58

29

0

10

20

30

40

50

60

70

65

179 7 20

10

20

30

40

50

60

70

49

1017

22

20

10

20

30

40

50

60

31

21

116

2 47 5

103

0

5

10

15

20

25

30

35

53

47

44

45

46

47

48

49

50

51

52

53

54

Yes No

29 27

44

0

5

10

15

20

25

30

35

40

45

50

Bank Customers Both

6

42

2325

4

12

37

28

18

5

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

as average was 32

6

39

32

16

7

30

44

20

6

00

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

20

26

31

19

4

29

37

19

14

10

5

10

15

20

25

30

35

40

Before name change

After name change

changed

percentage was 3

Axis Bank

5

3936

17

3

29

42

22

7

00

5

10

15

20

25

30

35

40

45

Before name change

After name change

changed

poor

7

24

3229

8

23

39

31

3 4

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

name changed

4

44

29

21

2

27

42

25

510

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

changed

14

30

36

14

5

36

32

26

6

00

5

10

15

20

25

30

35

40

Before name change

After name change

changed

5

38

29

22

6

18

51

20

9

20

10

20

30

40

50

60

Before name change

After name change

name changed

12

37

28

18

5

27

49

20

400

10

20

30

40

50

60

Before name change

After name change

changed

7

3236

21

4

28

47

22

300

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

name changed

business

the name changed

service

References

Internet

1 wwwgooglecom

3 wwwaxisbankcom

Newspaper

1 Business Standard

2 The Hindu

Annexure

Citizen

Employed

qualification

c)Both

views)

Bank

a)2006 b)2007 c)2008

a) b) c) d)

Questionnaire No

5=Gzd 6=Noida

Age 1=Below20yrs

2=20-30yrs 3=31-40yrs 4=41-50yrs 5=51-60yrs

6=senior citizen

Income 1=Below 10k

2=10k-20k 3=21k-30k 4=31k-40k

5=Above 41k

Gender 1=Male

2=Female

Marital Status

1=Single 2=Married

1 6 2 3 1 12 5 2 2 1 13 2 2 2 1 24 8 2 3 2 15 4 4 4 1 26 9 4 4 1 27 1 2 1 1 18 1 3 4 1 29 4 3 3 1 210 7 6 3 1 211 4 6 5 1 212 9 3 3 1 213 5 3 3 2 214 4 4 3 1 215 2 2 1 1 116 2 3 3 1 117 2 1 1 2 118 8 3 3 1 219 2 1 1 2 120 1 2 1 2 121 2 2 2 1 122 2 2 3 1 123 5 2 3 1 224 2 2 2 2 225 4 2 2 1 126 5 2 3 1 127 3 3 2 1 228 2 4 3 1 229 3 2 3 1 230 4 4 4 1 2

31 3 2 2 2 232 2 3 2 2 233 1 2 2 1 2

7=Businessman

Education 1=Not

Graduate 2=Graduate

Qno 2 1=Advertising

5=Any others

bank 1=Yes 2=No

Qno 4 1=Savings

Ac 4=Salary

5=Any Others

3 3 1 4 1 43 2 1 1 1 43 2 1 3 1 13 3 1 1 1 17 1 1 2 1 14 3 1 1 1 33 1 1 5 1 44 3 1 2 1 33 2 1 1 1 46 2 1 2 1 127 3 1 1 1 133 2 1 3 1 44 3 1 1 1 14 3 1 1 1 121 2 1 1 1 13 3 1 2 1 41 1 1 1 1 13 2 1 1 1 11 1 1 4 1 11 2 1 1 1 121 3 1 2 1 13 3 1 1 1 43 2 1 2 1 33 2 1 1 1 13 3 1 1 1 13 2 1 1 1 43 1 1 3 1 123 2 1 1 1 347 2 1 13 1 37 2 1 2 1 37 2 1 2 1 32 2 1 1 1 127 1 1 14 1 133 2 1 2 1 43 2 1 1 1 1

Qno 5 1=ICICI 2=SBI

3=HDFC 4=PNB 5=ABN

8=citi 9=Kotak

Dena

Qno6 Family

members ac with

Qno 7 1=Bank

2=Customers

3=Both

Qno 8A1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8B1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8D1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

6 1 3 2 3 3 32 1 2 2 2 4 51 1 3 2 3 2 4

810 2 3 3 2 3 44 2 1 3 3 3 23 1 2 2 3 3 42 1 3 4 4 3 310 1 3 2 2 2 310 1 3 2 2 2 22 1 2 2 2 2 2

311 2 2 2 2 2 22 1 3 4 3 4 35 1 3 2 2 3 31 2 2 2 2 1 13 2 1 4 4 4 34 2 1 4 4 4 36 2 3 2 5 4 41 1 2 3 4 4 52 2 3 3 3 3 23 1 3 2 3 3 2

134 2 1 2 2 1 1156 2 3 3 2 2 217 2 1 1 1 3 28 2 3 2 2 2 21 2 3 3 2 3 2

129 1 2 3 4 3 313 1 3 4 3 2 323 2 3 4 2 1 213 2 3 2 2 2 31 1 2 4 3 3 3

15 1 3 2 3 3 31 1 2 2 3 3 29 1 3 5 4 2 36 2 3 5 4 5 410 2 3 4 4 3 3

Qno 8E1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8F1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8H1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8I1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8A2 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

4 4 3 3 2 3 15 3 2 3 2 2 25 4 4 2 3 2 12 3 3 2 1 2 23 2 3 3 4 3 24 3 3 2 3 2 23 2 2 3 1 2 23 2 1 2 1 2 13 3 3 2 4 4 2

2 1 2 1 2 1 12 2 1 2 2 1 14 3 2 3 2 3 13 3 3 5 4 4 31 2 3 3 2 2 24 3 3 4 4 4 22 3 4 3 2 3 25 4 4 4 3 4 25 4 5 3 2 3 23 2 3 4 3 4 22 2 3 4 4 4 13 3 3 3 1 3 12 2 2 2 2 2 31 2 1 3 4 1 12 2 2 2 2 2 44 2 3 1 2 1 24 2 2 3 2 2 24 3 2 4 3 3 13 4 5 5 3 4 34 3 2 3 4 5 14 2 3 4 3 4 24 4 4 5 4 3 14 4 3 4 5 4 12 4 2 3 2 4 35 3 3 4 5 4 14 4 3 4 4 3 32 3 2 4 3 4 44 4 3 3 3 4 22 1 3 4 1 2 11 1 2 2 2 2 1

session 2008-2010
- BUSINESS OVERVIEW

Page 13: Uti bank to axis bank” a study in customer awareness

AFS 4186 35 years

HTM 5750 56 years

BUSINESS OVERVIEW

services

13

lending

as at end June 2009

14

June 2008

Milestones

Challenges Ahead

Chapter II

service

Research Objectives

changed

Methodology

Start

End

Research Design

1 Questionnaire

2 Interviews

Sampling

of Axis Bank Ltd

Sample size

Contact Method

Chapter III

Literature Review

Related Studies

approval in June

httpwwwffincom

result

Bank

branding

because were

governance

recruitment

83

17

0

10

20

30

40

50

60

70

80

90

Male Female

family members

33

67

0

10

20

30

40

50

60

70

80

Single Married

7 8

48

91 3

24

0

10

20

30

40

50

60

13

58

29

0

10

20

30

40

50

60

70

65

179 7 20

10

20

30

40

50

60

70

49

1017

22

20

10

20

30

40

50

60

31

21

116

2 47 5

103

0

5

10

15

20

25

30

35

53

47

44

45

46

47

48

49

50

51

52

53

54

Yes No

29 27

44

0

5

10

15

20

25

30

35

40

45

50

Bank Customers Both

6

42

2325

4

12

37

28

18

5

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

as average was 32

6

39

32

16

7

30

44

20

6

00

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

20

26

31

19

4

29

37

19

14

10

5

10

15

20

25

30

35

40

Before name change

After name change

changed

percentage was 3

Axis Bank

5

3936

17

3

29

42

22

7

00

5

10

15

20

25

30

35

40

45

Before name change

After name change

changed

poor

7

24

3229

8

23

39

31

3 4

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

name changed

4

44

29

21

2

27

42

25

510

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

changed

14

30

36

14

5

36

32

26

6

00

5

10

15

20

25

30

35

40

Before name change

After name change

changed

5

38

29

22

6

18

51

20

9

20

10

20

30

40

50

60

Before name change

After name change

name changed

12

37

28

18

5

27

49

20

400

10

20

30

40

50

60

Before name change

After name change

changed

7

3236

21

4

28

47

22

300

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

name changed

business

the name changed

service

References

Internet

1 wwwgooglecom

3 wwwaxisbankcom

Newspaper

1 Business Standard

2 The Hindu

Annexure

Citizen

Employed

qualification

c)Both

views)

Bank

a)2006 b)2007 c)2008

a) b) c) d)

Questionnaire No

5=Gzd 6=Noida

Age 1=Below20yrs

2=20-30yrs 3=31-40yrs 4=41-50yrs 5=51-60yrs

6=senior citizen

Income 1=Below 10k

2=10k-20k 3=21k-30k 4=31k-40k

5=Above 41k

Gender 1=Male

2=Female

Marital Status

1=Single 2=Married

1 6 2 3 1 12 5 2 2 1 13 2 2 2 1 24 8 2 3 2 15 4 4 4 1 26 9 4 4 1 27 1 2 1 1 18 1 3 4 1 29 4 3 3 1 210 7 6 3 1 211 4 6 5 1 212 9 3 3 1 213 5 3 3 2 214 4 4 3 1 215 2 2 1 1 116 2 3 3 1 117 2 1 1 2 118 8 3 3 1 219 2 1 1 2 120 1 2 1 2 121 2 2 2 1 122 2 2 3 1 123 5 2 3 1 224 2 2 2 2 225 4 2 2 1 126 5 2 3 1 127 3 3 2 1 228 2 4 3 1 229 3 2 3 1 230 4 4 4 1 2

31 3 2 2 2 232 2 3 2 2 233 1 2 2 1 2

7=Businessman

Education 1=Not

Graduate 2=Graduate

Qno 2 1=Advertising

5=Any others

bank 1=Yes 2=No

Qno 4 1=Savings

Ac 4=Salary

5=Any Others

3 3 1 4 1 43 2 1 1 1 43 2 1 3 1 13 3 1 1 1 17 1 1 2 1 14 3 1 1 1 33 1 1 5 1 44 3 1 2 1 33 2 1 1 1 46 2 1 2 1 127 3 1 1 1 133 2 1 3 1 44 3 1 1 1 14 3 1 1 1 121 2 1 1 1 13 3 1 2 1 41 1 1 1 1 13 2 1 1 1 11 1 1 4 1 11 2 1 1 1 121 3 1 2 1 13 3 1 1 1 43 2 1 2 1 33 2 1 1 1 13 3 1 1 1 13 2 1 1 1 43 1 1 3 1 123 2 1 1 1 347 2 1 13 1 37 2 1 2 1 37 2 1 2 1 32 2 1 1 1 127 1 1 14 1 133 2 1 2 1 43 2 1 1 1 1

Qno 5 1=ICICI 2=SBI

3=HDFC 4=PNB 5=ABN

8=citi 9=Kotak

Dena

Qno6 Family

members ac with

Qno 7 1=Bank

2=Customers

3=Both

Qno 8A1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8B1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8D1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

6 1 3 2 3 3 32 1 2 2 2 4 51 1 3 2 3 2 4

810 2 3 3 2 3 44 2 1 3 3 3 23 1 2 2 3 3 42 1 3 4 4 3 310 1 3 2 2 2 310 1 3 2 2 2 22 1 2 2 2 2 2

311 2 2 2 2 2 22 1 3 4 3 4 35 1 3 2 2 3 31 2 2 2 2 1 13 2 1 4 4 4 34 2 1 4 4 4 36 2 3 2 5 4 41 1 2 3 4 4 52 2 3 3 3 3 23 1 3 2 3 3 2

134 2 1 2 2 1 1156 2 3 3 2 2 217 2 1 1 1 3 28 2 3 2 2 2 21 2 3 3 2 3 2

129 1 2 3 4 3 313 1 3 4 3 2 323 2 3 4 2 1 213 2 3 2 2 2 31 1 2 4 3 3 3

15 1 3 2 3 3 31 1 2 2 3 3 29 1 3 5 4 2 36 2 3 5 4 5 410 2 3 4 4 3 3

Qno 8E1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8F1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8H1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8I1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8A2 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

4 4 3 3 2 3 15 3 2 3 2 2 25 4 4 2 3 2 12 3 3 2 1 2 23 2 3 3 4 3 24 3 3 2 3 2 23 2 2 3 1 2 23 2 1 2 1 2 13 3 3 2 4 4 2

2 1 2 1 2 1 12 2 1 2 2 1 14 3 2 3 2 3 13 3 3 5 4 4 31 2 3 3 2 2 24 3 3 4 4 4 22 3 4 3 2 3 25 4 4 4 3 4 25 4 5 3 2 3 23 2 3 4 3 4 22 2 3 4 4 4 13 3 3 3 1 3 12 2 2 2 2 2 31 2 1 3 4 1 12 2 2 2 2 2 44 2 3 1 2 1 24 2 2 3 2 2 24 3 2 4 3 3 13 4 5 5 3 4 34 3 2 3 4 5 14 2 3 4 3 4 24 4 4 5 4 3 14 4 3 4 5 4 12 4 2 3 2 4 35 3 3 4 5 4 14 4 3 4 4 3 32 3 2 4 3 4 44 4 3 3 3 4 22 1 3 4 1 2 11 1 2 2 2 2 1

session 2008-2010
- BUSINESS OVERVIEW

Page 14: Uti bank to axis bank” a study in customer awareness

lending

as at end June 2009

14

June 2008

Milestones

Challenges Ahead

Chapter II

service

Research Objectives

changed

Methodology

Start

End

Research Design

1 Questionnaire

2 Interviews

Sampling

of Axis Bank Ltd

Sample size

Contact Method

Chapter III

Literature Review

Related Studies

approval in June

httpwwwffincom

result

Bank

branding

because were

governance

recruitment

83

17

0

10

20

30

40

50

60

70

80

90

Male Female

family members

33

67

0

10

20

30

40

50

60

70

80

Single Married

7 8

48

91 3

24

0

10

20

30

40

50

60

13

58

29

0

10

20

30

40

50

60

70

65

179 7 20

10

20

30

40

50

60

70

49

1017

22

20

10

20

30

40

50

60

31

21

116

2 47 5

103

0

5

10

15

20

25

30

35

53

47

44

45

46

47

48

49

50

51

52

53

54

Yes No

29 27

44

0

5

10

15

20

25

30

35

40

45

50

Bank Customers Both

6

42

2325

4

12

37

28

18

5

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

as average was 32

6

39

32

16

7

30

44

20

6

00

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

20

26

31

19

4

29

37

19

14

10

5

10

15

20

25

30

35

40

Before name change

After name change

changed

percentage was 3

Axis Bank

5

3936

17

3

29

42

22

7

00

5

10

15

20

25

30

35

40

45

Before name change

After name change

changed

poor

7

24

3229

8

23

39

31

3 4

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

name changed

4

44

29

21

2

27

42

25

510

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

changed

14

30

36

14

5

36

32

26

6

00

5

10

15

20

25

30

35

40

Before name change

After name change

changed

5

38

29

22

6

18

51

20

9

20

10

20

30

40

50

60

Before name change

After name change

name changed

12

37

28

18

5

27

49

20

400

10

20

30

40

50

60

Before name change

After name change

changed

7

3236

21

4

28

47

22

300

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

name changed

business

the name changed

service

References

Internet

1 wwwgooglecom

3 wwwaxisbankcom

Newspaper

1 Business Standard

2 The Hindu

Annexure

Citizen

Employed

qualification

c)Both

views)

Bank

a)2006 b)2007 c)2008

a) b) c) d)

Questionnaire No

5=Gzd 6=Noida

Age 1=Below20yrs

2=20-30yrs 3=31-40yrs 4=41-50yrs 5=51-60yrs

6=senior citizen

Income 1=Below 10k

2=10k-20k 3=21k-30k 4=31k-40k

5=Above 41k

Gender 1=Male

2=Female

Marital Status

1=Single 2=Married

1 6 2 3 1 12 5 2 2 1 13 2 2 2 1 24 8 2 3 2 15 4 4 4 1 26 9 4 4 1 27 1 2 1 1 18 1 3 4 1 29 4 3 3 1 210 7 6 3 1 211 4 6 5 1 212 9 3 3 1 213 5 3 3 2 214 4 4 3 1 215 2 2 1 1 116 2 3 3 1 117 2 1 1 2 118 8 3 3 1 219 2 1 1 2 120 1 2 1 2 121 2 2 2 1 122 2 2 3 1 123 5 2 3 1 224 2 2 2 2 225 4 2 2 1 126 5 2 3 1 127 3 3 2 1 228 2 4 3 1 229 3 2 3 1 230 4 4 4 1 2

31 3 2 2 2 232 2 3 2 2 233 1 2 2 1 2

7=Businessman

Education 1=Not

Graduate 2=Graduate

Qno 2 1=Advertising

5=Any others

bank 1=Yes 2=No

Qno 4 1=Savings

Ac 4=Salary

5=Any Others

3 3 1 4 1 43 2 1 1 1 43 2 1 3 1 13 3 1 1 1 17 1 1 2 1 14 3 1 1 1 33 1 1 5 1 44 3 1 2 1 33 2 1 1 1 46 2 1 2 1 127 3 1 1 1 133 2 1 3 1 44 3 1 1 1 14 3 1 1 1 121 2 1 1 1 13 3 1 2 1 41 1 1 1 1 13 2 1 1 1 11 1 1 4 1 11 2 1 1 1 121 3 1 2 1 13 3 1 1 1 43 2 1 2 1 33 2 1 1 1 13 3 1 1 1 13 2 1 1 1 43 1 1 3 1 123 2 1 1 1 347 2 1 13 1 37 2 1 2 1 37 2 1 2 1 32 2 1 1 1 127 1 1 14 1 133 2 1 2 1 43 2 1 1 1 1

Qno 5 1=ICICI 2=SBI

3=HDFC 4=PNB 5=ABN

8=citi 9=Kotak

Dena

Qno6 Family

members ac with

Qno 7 1=Bank

2=Customers

3=Both

Qno 8A1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8B1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8D1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

6 1 3 2 3 3 32 1 2 2 2 4 51 1 3 2 3 2 4

810 2 3 3 2 3 44 2 1 3 3 3 23 1 2 2 3 3 42 1 3 4 4 3 310 1 3 2 2 2 310 1 3 2 2 2 22 1 2 2 2 2 2

311 2 2 2 2 2 22 1 3 4 3 4 35 1 3 2 2 3 31 2 2 2 2 1 13 2 1 4 4 4 34 2 1 4 4 4 36 2 3 2 5 4 41 1 2 3 4 4 52 2 3 3 3 3 23 1 3 2 3 3 2

134 2 1 2 2 1 1156 2 3 3 2 2 217 2 1 1 1 3 28 2 3 2 2 2 21 2 3 3 2 3 2

129 1 2 3 4 3 313 1 3 4 3 2 323 2 3 4 2 1 213 2 3 2 2 2 31 1 2 4 3 3 3

15 1 3 2 3 3 31 1 2 2 3 3 29 1 3 5 4 2 36 2 3 5 4 5 410 2 3 4 4 3 3

Qno 8E1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8F1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8H1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8I1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8A2 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

4 4 3 3 2 3 15 3 2 3 2 2 25 4 4 2 3 2 12 3 3 2 1 2 23 2 3 3 4 3 24 3 3 2 3 2 23 2 2 3 1 2 23 2 1 2 1 2 13 3 3 2 4 4 2

2 1 2 1 2 1 12 2 1 2 2 1 14 3 2 3 2 3 13 3 3 5 4 4 31 2 3 3 2 2 24 3 3 4 4 4 22 3 4 3 2 3 25 4 4 4 3 4 25 4 5 3 2 3 23 2 3 4 3 4 22 2 3 4 4 4 13 3 3 3 1 3 12 2 2 2 2 2 31 2 1 3 4 1 12 2 2 2 2 2 44 2 3 1 2 1 24 2 2 3 2 2 24 3 2 4 3 3 13 4 5 5 3 4 34 3 2 3 4 5 14 2 3 4 3 4 24 4 4 5 4 3 14 4 3 4 5 4 12 4 2 3 2 4 35 3 3 4 5 4 14 4 3 4 4 3 32 3 2 4 3 4 44 4 3 3 3 4 22 1 3 4 1 2 11 1 2 2 2 2 1

session 2008-2010
- BUSINESS OVERVIEW

Page 15: Uti bank to axis bank” a study in customer awareness

June 2008

Milestones

Challenges Ahead

Chapter II

service

Research Objectives

changed

Methodology

Start

End

Research Design

1 Questionnaire

2 Interviews

Sampling

of Axis Bank Ltd

Sample size

Contact Method

Chapter III

Literature Review

Related Studies

approval in June

httpwwwffincom

result

Bank

branding

because were

governance

recruitment

83

17

0

10

20

30

40

50

60

70

80

90

Male Female

family members

33

67

0

10

20

30

40

50

60

70

80

Single Married

7 8

48

91 3

24

0

10

20

30

40

50

60

13

58

29

0

10

20

30

40

50

60

70

65

179 7 20

10

20

30

40

50

60

70

49

1017

22

20

10

20

30

40

50

60

31

21

116

2 47 5

103

0

5

10

15

20

25

30

35

53

47

44

45

46

47

48

49

50

51

52

53

54

Yes No

29 27

44

0

5

10

15

20

25

30

35

40

45

50

Bank Customers Both

6

42

2325

4

12

37

28

18

5

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

as average was 32

6

39

32

16

7

30

44

20

6

00

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

20

26

31

19

4

29

37

19

14

10

5

10

15

20

25

30

35

40

Before name change

After name change

changed

percentage was 3

Axis Bank

5

3936

17

3

29

42

22

7

00

5

10

15

20

25

30

35

40

45

Before name change

After name change

changed

poor

7

24

3229

8

23

39

31

3 4

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

name changed

4

44

29

21

2

27

42

25

510

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

changed

14

30

36

14

5

36

32

26

6

00

5

10

15

20

25

30

35

40

Before name change

After name change

changed

5

38

29

22

6

18

51

20

9

20

10

20

30

40

50

60

Before name change

After name change

name changed

12

37

28

18

5

27

49

20

400

10

20

30

40

50

60

Before name change

After name change

changed

7

3236

21

4

28

47

22

300

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

name changed

business

the name changed

service

References

Internet

1 wwwgooglecom

3 wwwaxisbankcom

Newspaper

1 Business Standard

2 The Hindu

Annexure

Citizen

Employed

qualification

c)Both

views)

Bank

a)2006 b)2007 c)2008

a) b) c) d)

Questionnaire No

5=Gzd 6=Noida

Age 1=Below20yrs

2=20-30yrs 3=31-40yrs 4=41-50yrs 5=51-60yrs

6=senior citizen

Income 1=Below 10k

2=10k-20k 3=21k-30k 4=31k-40k

5=Above 41k

Gender 1=Male

2=Female

Marital Status

1=Single 2=Married

1 6 2 3 1 12 5 2 2 1 13 2 2 2 1 24 8 2 3 2 15 4 4 4 1 26 9 4 4 1 27 1 2 1 1 18 1 3 4 1 29 4 3 3 1 210 7 6 3 1 211 4 6 5 1 212 9 3 3 1 213 5 3 3 2 214 4 4 3 1 215 2 2 1 1 116 2 3 3 1 117 2 1 1 2 118 8 3 3 1 219 2 1 1 2 120 1 2 1 2 121 2 2 2 1 122 2 2 3 1 123 5 2 3 1 224 2 2 2 2 225 4 2 2 1 126 5 2 3 1 127 3 3 2 1 228 2 4 3 1 229 3 2 3 1 230 4 4 4 1 2

31 3 2 2 2 232 2 3 2 2 233 1 2 2 1 2

7=Businessman

Education 1=Not

Graduate 2=Graduate

Qno 2 1=Advertising

5=Any others

bank 1=Yes 2=No

Qno 4 1=Savings

Ac 4=Salary

5=Any Others

3 3 1 4 1 43 2 1 1 1 43 2 1 3 1 13 3 1 1 1 17 1 1 2 1 14 3 1 1 1 33 1 1 5 1 44 3 1 2 1 33 2 1 1 1 46 2 1 2 1 127 3 1 1 1 133 2 1 3 1 44 3 1 1 1 14 3 1 1 1 121 2 1 1 1 13 3 1 2 1 41 1 1 1 1 13 2 1 1 1 11 1 1 4 1 11 2 1 1 1 121 3 1 2 1 13 3 1 1 1 43 2 1 2 1 33 2 1 1 1 13 3 1 1 1 13 2 1 1 1 43 1 1 3 1 123 2 1 1 1 347 2 1 13 1 37 2 1 2 1 37 2 1 2 1 32 2 1 1 1 127 1 1 14 1 133 2 1 2 1 43 2 1 1 1 1

Qno 5 1=ICICI 2=SBI

3=HDFC 4=PNB 5=ABN

8=citi 9=Kotak

Dena

Qno6 Family

members ac with

Qno 7 1=Bank

2=Customers

3=Both

Qno 8A1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8B1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8D1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

6 1 3 2 3 3 32 1 2 2 2 4 51 1 3 2 3 2 4

810 2 3 3 2 3 44 2 1 3 3 3 23 1 2 2 3 3 42 1 3 4 4 3 310 1 3 2 2 2 310 1 3 2 2 2 22 1 2 2 2 2 2

311 2 2 2 2 2 22 1 3 4 3 4 35 1 3 2 2 3 31 2 2 2 2 1 13 2 1 4 4 4 34 2 1 4 4 4 36 2 3 2 5 4 41 1 2 3 4 4 52 2 3 3 3 3 23 1 3 2 3 3 2

134 2 1 2 2 1 1156 2 3 3 2 2 217 2 1 1 1 3 28 2 3 2 2 2 21 2 3 3 2 3 2

129 1 2 3 4 3 313 1 3 4 3 2 323 2 3 4 2 1 213 2 3 2 2 2 31 1 2 4 3 3 3

15 1 3 2 3 3 31 1 2 2 3 3 29 1 3 5 4 2 36 2 3 5 4 5 410 2 3 4 4 3 3

Qno 8E1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8F1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8H1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8I1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8A2 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

4 4 3 3 2 3 15 3 2 3 2 2 25 4 4 2 3 2 12 3 3 2 1 2 23 2 3 3 4 3 24 3 3 2 3 2 23 2 2 3 1 2 23 2 1 2 1 2 13 3 3 2 4 4 2

2 1 2 1 2 1 12 2 1 2 2 1 14 3 2 3 2 3 13 3 3 5 4 4 31 2 3 3 2 2 24 3 3 4 4 4 22 3 4 3 2 3 25 4 4 4 3 4 25 4 5 3 2 3 23 2 3 4 3 4 22 2 3 4 4 4 13 3 3 3 1 3 12 2 2 2 2 2 31 2 1 3 4 1 12 2 2 2 2 2 44 2 3 1 2 1 24 2 2 3 2 2 24 3 2 4 3 3 13 4 5 5 3 4 34 3 2 3 4 5 14 2 3 4 3 4 24 4 4 5 4 3 14 4 3 4 5 4 12 4 2 3 2 4 35 3 3 4 5 4 14 4 3 4 4 3 32 3 2 4 3 4 44 4 3 3 3 4 22 1 3 4 1 2 11 1 2 2 2 2 1

session 2008-2010
- BUSINESS OVERVIEW

Page 16: Uti bank to axis bank” a study in customer awareness

Challenges Ahead

Chapter II

service

Research Objectives

changed

Methodology

Start

End

Research Design

1 Questionnaire

2 Interviews

Sampling

of Axis Bank Ltd

Sample size

Contact Method

Chapter III

Literature Review

Related Studies

approval in June

httpwwwffincom

result

Bank

branding

because were

governance

recruitment

83

17

0

10

20

30

40

50

60

70

80

90

Male Female

family members

33

67

0

10

20

30

40

50

60

70

80

Single Married

7 8

48

91 3

24

0

10

20

30

40

50

60

13

58

29

0

10

20

30

40

50

60

70

65

179 7 20

10

20

30

40

50

60

70

49

1017

22

20

10

20

30

40

50

60

31

21

116

2 47 5

103

0

5

10

15

20

25

30

35

53

47

44

45

46

47

48

49

50

51

52

53

54

Yes No

29 27

44

0

5

10

15

20

25

30

35

40

45

50

Bank Customers Both

6

42

2325

4

12

37

28

18

5

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

as average was 32

6

39

32

16

7

30

44

20

6

00

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

20

26

31

19

4

29

37

19

14

10

5

10

15

20

25

30

35

40

Before name change

After name change

changed

percentage was 3

Axis Bank

5

3936

17

3

29

42

22

7

00

5

10

15

20

25

30

35

40

45

Before name change

After name change

changed

poor

7

24

3229

8

23

39

31

3 4

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

name changed

4

44

29

21

2

27

42

25

510

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

changed

14

30

36

14

5

36

32

26

6

00

5

10

15

20

25

30

35

40

Before name change

After name change

changed

5

38

29

22

6

18

51

20

9

20

10

20

30

40

50

60

Before name change

After name change

name changed

12

37

28

18

5

27

49

20

400

10

20

30

40

50

60

Before name change

After name change

changed

7

3236

21

4

28

47

22

300

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

name changed

business

the name changed

service

References

Internet

1 wwwgooglecom

3 wwwaxisbankcom

Newspaper

1 Business Standard

2 The Hindu

Annexure

Citizen

Employed

qualification

c)Both

views)

Bank

a)2006 b)2007 c)2008

a) b) c) d)

Questionnaire No

5=Gzd 6=Noida

Age 1=Below20yrs

2=20-30yrs 3=31-40yrs 4=41-50yrs 5=51-60yrs

6=senior citizen

Income 1=Below 10k

2=10k-20k 3=21k-30k 4=31k-40k

5=Above 41k

Gender 1=Male

2=Female

Marital Status

1=Single 2=Married

1 6 2 3 1 12 5 2 2 1 13 2 2 2 1 24 8 2 3 2 15 4 4 4 1 26 9 4 4 1 27 1 2 1 1 18 1 3 4 1 29 4 3 3 1 210 7 6 3 1 211 4 6 5 1 212 9 3 3 1 213 5 3 3 2 214 4 4 3 1 215 2 2 1 1 116 2 3 3 1 117 2 1 1 2 118 8 3 3 1 219 2 1 1 2 120 1 2 1 2 121 2 2 2 1 122 2 2 3 1 123 5 2 3 1 224 2 2 2 2 225 4 2 2 1 126 5 2 3 1 127 3 3 2 1 228 2 4 3 1 229 3 2 3 1 230 4 4 4 1 2

31 3 2 2 2 232 2 3 2 2 233 1 2 2 1 2

7=Businessman

Education 1=Not

Graduate 2=Graduate

Qno 2 1=Advertising

5=Any others

bank 1=Yes 2=No

Qno 4 1=Savings

Ac 4=Salary

5=Any Others

3 3 1 4 1 43 2 1 1 1 43 2 1 3 1 13 3 1 1 1 17 1 1 2 1 14 3 1 1 1 33 1 1 5 1 44 3 1 2 1 33 2 1 1 1 46 2 1 2 1 127 3 1 1 1 133 2 1 3 1 44 3 1 1 1 14 3 1 1 1 121 2 1 1 1 13 3 1 2 1 41 1 1 1 1 13 2 1 1 1 11 1 1 4 1 11 2 1 1 1 121 3 1 2 1 13 3 1 1 1 43 2 1 2 1 33 2 1 1 1 13 3 1 1 1 13 2 1 1 1 43 1 1 3 1 123 2 1 1 1 347 2 1 13 1 37 2 1 2 1 37 2 1 2 1 32 2 1 1 1 127 1 1 14 1 133 2 1 2 1 43 2 1 1 1 1

Qno 5 1=ICICI 2=SBI

3=HDFC 4=PNB 5=ABN

8=citi 9=Kotak

Dena

Qno6 Family

members ac with

Qno 7 1=Bank

2=Customers

3=Both

Qno 8A1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8B1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8D1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

6 1 3 2 3 3 32 1 2 2 2 4 51 1 3 2 3 2 4

810 2 3 3 2 3 44 2 1 3 3 3 23 1 2 2 3 3 42 1 3 4 4 3 310 1 3 2 2 2 310 1 3 2 2 2 22 1 2 2 2 2 2

311 2 2 2 2 2 22 1 3 4 3 4 35 1 3 2 2 3 31 2 2 2 2 1 13 2 1 4 4 4 34 2 1 4 4 4 36 2 3 2 5 4 41 1 2 3 4 4 52 2 3 3 3 3 23 1 3 2 3 3 2

134 2 1 2 2 1 1156 2 3 3 2 2 217 2 1 1 1 3 28 2 3 2 2 2 21 2 3 3 2 3 2

129 1 2 3 4 3 313 1 3 4 3 2 323 2 3 4 2 1 213 2 3 2 2 2 31 1 2 4 3 3 3

15 1 3 2 3 3 31 1 2 2 3 3 29 1 3 5 4 2 36 2 3 5 4 5 410 2 3 4 4 3 3

Qno 8E1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8F1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8H1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8I1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8A2 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

4 4 3 3 2 3 15 3 2 3 2 2 25 4 4 2 3 2 12 3 3 2 1 2 23 2 3 3 4 3 24 3 3 2 3 2 23 2 2 3 1 2 23 2 1 2 1 2 13 3 3 2 4 4 2

2 1 2 1 2 1 12 2 1 2 2 1 14 3 2 3 2 3 13 3 3 5 4 4 31 2 3 3 2 2 24 3 3 4 4 4 22 3 4 3 2 3 25 4 4 4 3 4 25 4 5 3 2 3 23 2 3 4 3 4 22 2 3 4 4 4 13 3 3 3 1 3 12 2 2 2 2 2 31 2 1 3 4 1 12 2 2 2 2 2 44 2 3 1 2 1 24 2 2 3 2 2 24 3 2 4 3 3 13 4 5 5 3 4 34 3 2 3 4 5 14 2 3 4 3 4 24 4 4 5 4 3 14 4 3 4 5 4 12 4 2 3 2 4 35 3 3 4 5 4 14 4 3 4 4 3 32 3 2 4 3 4 44 4 3 3 3 4 22 1 3 4 1 2 11 1 2 2 2 2 1

session 2008-2010
- BUSINESS OVERVIEW

Page 17: Uti bank to axis bank” a study in customer awareness

Challenges Ahead

Chapter II

service

Research Objectives

changed

Methodology

Start

End

Research Design

1 Questionnaire

2 Interviews

Sampling

of Axis Bank Ltd

Sample size

Contact Method

Chapter III

Literature Review

Related Studies

approval in June

httpwwwffincom

result

Bank

branding

because were

governance

recruitment

83

17

0

10

20

30

40

50

60

70

80

90

Male Female

family members

33

67

0

10

20

30

40

50

60

70

80

Single Married

7 8

48

91 3

24

0

10

20

30

40

50

60

13

58

29

0

10

20

30

40

50

60

70

65

179 7 20

10

20

30

40

50

60

70

49

1017

22

20

10

20

30

40

50

60

31

21

116

2 47 5

103

0

5

10

15

20

25

30

35

53

47

44

45

46

47

48

49

50

51

52

53

54

Yes No

29 27

44

0

5

10

15

20

25

30

35

40

45

50

Bank Customers Both

6

42

2325

4

12

37

28

18

5

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

as average was 32

6

39

32

16

7

30

44

20

6

00

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

20

26

31

19

4

29

37

19

14

10

5

10

15

20

25

30

35

40

Before name change

After name change

changed

percentage was 3

Axis Bank

5

3936

17

3

29

42

22

7

00

5

10

15

20

25

30

35

40

45

Before name change

After name change

changed

poor

7

24

3229

8

23

39

31

3 4

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

name changed

4

44

29

21

2

27

42

25

510

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

changed

14

30

36

14

5

36

32

26

6

00

5

10

15

20

25

30

35

40

Before name change

After name change

changed

5

38

29

22

6

18

51

20

9

20

10

20

30

40

50

60

Before name change

After name change

name changed

12

37

28

18

5

27

49

20

400

10

20

30

40

50

60

Before name change

After name change

changed

7

3236

21

4

28

47

22

300

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

name changed

business

the name changed

service

References

Internet

1 wwwgooglecom

3 wwwaxisbankcom

Newspaper

1 Business Standard

2 The Hindu

Annexure

Citizen

Employed

qualification

c)Both

views)

Bank

a)2006 b)2007 c)2008

a) b) c) d)

Questionnaire No

5=Gzd 6=Noida

Age 1=Below20yrs

2=20-30yrs 3=31-40yrs 4=41-50yrs 5=51-60yrs

6=senior citizen

Income 1=Below 10k

2=10k-20k 3=21k-30k 4=31k-40k

5=Above 41k

Gender 1=Male

2=Female

Marital Status

1=Single 2=Married

1 6 2 3 1 12 5 2 2 1 13 2 2 2 1 24 8 2 3 2 15 4 4 4 1 26 9 4 4 1 27 1 2 1 1 18 1 3 4 1 29 4 3 3 1 210 7 6 3 1 211 4 6 5 1 212 9 3 3 1 213 5 3 3 2 214 4 4 3 1 215 2 2 1 1 116 2 3 3 1 117 2 1 1 2 118 8 3 3 1 219 2 1 1 2 120 1 2 1 2 121 2 2 2 1 122 2 2 3 1 123 5 2 3 1 224 2 2 2 2 225 4 2 2 1 126 5 2 3 1 127 3 3 2 1 228 2 4 3 1 229 3 2 3 1 230 4 4 4 1 2

31 3 2 2 2 232 2 3 2 2 233 1 2 2 1 2

7=Businessman

Education 1=Not

Graduate 2=Graduate

Qno 2 1=Advertising

5=Any others

bank 1=Yes 2=No

Qno 4 1=Savings

Ac 4=Salary

5=Any Others

3 3 1 4 1 43 2 1 1 1 43 2 1 3 1 13 3 1 1 1 17 1 1 2 1 14 3 1 1 1 33 1 1 5 1 44 3 1 2 1 33 2 1 1 1 46 2 1 2 1 127 3 1 1 1 133 2 1 3 1 44 3 1 1 1 14 3 1 1 1 121 2 1 1 1 13 3 1 2 1 41 1 1 1 1 13 2 1 1 1 11 1 1 4 1 11 2 1 1 1 121 3 1 2 1 13 3 1 1 1 43 2 1 2 1 33 2 1 1 1 13 3 1 1 1 13 2 1 1 1 43 1 1 3 1 123 2 1 1 1 347 2 1 13 1 37 2 1 2 1 37 2 1 2 1 32 2 1 1 1 127 1 1 14 1 133 2 1 2 1 43 2 1 1 1 1

Qno 5 1=ICICI 2=SBI

3=HDFC 4=PNB 5=ABN

8=citi 9=Kotak

Dena

Qno6 Family

members ac with

Qno 7 1=Bank

2=Customers

3=Both

Qno 8A1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8B1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8D1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

6 1 3 2 3 3 32 1 2 2 2 4 51 1 3 2 3 2 4

810 2 3 3 2 3 44 2 1 3 3 3 23 1 2 2 3 3 42 1 3 4 4 3 310 1 3 2 2 2 310 1 3 2 2 2 22 1 2 2 2 2 2

311 2 2 2 2 2 22 1 3 4 3 4 35 1 3 2 2 3 31 2 2 2 2 1 13 2 1 4 4 4 34 2 1 4 4 4 36 2 3 2 5 4 41 1 2 3 4 4 52 2 3 3 3 3 23 1 3 2 3 3 2

134 2 1 2 2 1 1156 2 3 3 2 2 217 2 1 1 1 3 28 2 3 2 2 2 21 2 3 3 2 3 2

129 1 2 3 4 3 313 1 3 4 3 2 323 2 3 4 2 1 213 2 3 2 2 2 31 1 2 4 3 3 3

15 1 3 2 3 3 31 1 2 2 3 3 29 1 3 5 4 2 36 2 3 5 4 5 410 2 3 4 4 3 3

Qno 8E1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8F1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8H1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8I1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8A2 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

4 4 3 3 2 3 15 3 2 3 2 2 25 4 4 2 3 2 12 3 3 2 1 2 23 2 3 3 4 3 24 3 3 2 3 2 23 2 2 3 1 2 23 2 1 2 1 2 13 3 3 2 4 4 2

2 1 2 1 2 1 12 2 1 2 2 1 14 3 2 3 2 3 13 3 3 5 4 4 31 2 3 3 2 2 24 3 3 4 4 4 22 3 4 3 2 3 25 4 4 4 3 4 25 4 5 3 2 3 23 2 3 4 3 4 22 2 3 4 4 4 13 3 3 3 1 3 12 2 2 2 2 2 31 2 1 3 4 1 12 2 2 2 2 2 44 2 3 1 2 1 24 2 2 3 2 2 24 3 2 4 3 3 13 4 5 5 3 4 34 3 2 3 4 5 14 2 3 4 3 4 24 4 4 5 4 3 14 4 3 4 5 4 12 4 2 3 2 4 35 3 3 4 5 4 14 4 3 4 4 3 32 3 2 4 3 4 44 4 3 3 3 4 22 1 3 4 1 2 11 1 2 2 2 2 1

session 2008-2010
- BUSINESS OVERVIEW

Page 18: Uti bank to axis bank” a study in customer awareness

Challenges Ahead

Chapter II

service

Research Objectives

changed

Methodology

Start

End

Research Design

1 Questionnaire

2 Interviews

Sampling

of Axis Bank Ltd

Sample size

Contact Method

Chapter III

Literature Review

Related Studies

approval in June

httpwwwffincom

result

Bank

branding

because were

governance

recruitment

83

17

0

10

20

30

40

50

60

70

80

90

Male Female

family members

33

67

0

10

20

30

40

50

60

70

80

Single Married

7 8

48

91 3

24

0

10

20

30

40

50

60

13

58

29

0

10

20

30

40

50

60

70

65

179 7 20

10

20

30

40

50

60

70

49

1017

22

20

10

20

30

40

50

60

31

21

116

2 47 5

103

0

5

10

15

20

25

30

35

53

47

44

45

46

47

48

49

50

51

52

53

54

Yes No

29 27

44

0

5

10

15

20

25

30

35

40

45

50

Bank Customers Both

6

42

2325

4

12

37

28

18

5

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

as average was 32

6

39

32

16

7

30

44

20

6

00

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

20

26

31

19

4

29

37

19

14

10

5

10

15

20

25

30

35

40

Before name change

After name change

changed

percentage was 3

Axis Bank

5

3936

17

3

29

42

22

7

00

5

10

15

20

25

30

35

40

45

Before name change

After name change

changed

poor

7

24

3229

8

23

39

31

3 4

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

name changed

4

44

29

21

2

27

42

25

510

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

changed

14

30

36

14

5

36

32

26

6

00

5

10

15

20

25

30

35

40

Before name change

After name change

changed

5

38

29

22

6

18

51

20

9

20

10

20

30

40

50

60

Before name change

After name change

name changed

12

37

28

18

5

27

49

20

400

10

20

30

40

50

60

Before name change

After name change

changed

7

3236

21

4

28

47

22

300

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

name changed

business

the name changed

service

References

Internet

1 wwwgooglecom

3 wwwaxisbankcom

Newspaper

1 Business Standard

2 The Hindu

Annexure

Citizen

Employed

qualification

c)Both

views)

Bank

a)2006 b)2007 c)2008

a) b) c) d)

Questionnaire No

5=Gzd 6=Noida

Age 1=Below20yrs

2=20-30yrs 3=31-40yrs 4=41-50yrs 5=51-60yrs

6=senior citizen

Income 1=Below 10k

2=10k-20k 3=21k-30k 4=31k-40k

5=Above 41k

Gender 1=Male

2=Female

Marital Status

1=Single 2=Married

1 6 2 3 1 12 5 2 2 1 13 2 2 2 1 24 8 2 3 2 15 4 4 4 1 26 9 4 4 1 27 1 2 1 1 18 1 3 4 1 29 4 3 3 1 210 7 6 3 1 211 4 6 5 1 212 9 3 3 1 213 5 3 3 2 214 4 4 3 1 215 2 2 1 1 116 2 3 3 1 117 2 1 1 2 118 8 3 3 1 219 2 1 1 2 120 1 2 1 2 121 2 2 2 1 122 2 2 3 1 123 5 2 3 1 224 2 2 2 2 225 4 2 2 1 126 5 2 3 1 127 3 3 2 1 228 2 4 3 1 229 3 2 3 1 230 4 4 4 1 2

31 3 2 2 2 232 2 3 2 2 233 1 2 2 1 2

7=Businessman

Education 1=Not

Graduate 2=Graduate

Qno 2 1=Advertising

5=Any others

bank 1=Yes 2=No

Qno 4 1=Savings

Ac 4=Salary

5=Any Others

3 3 1 4 1 43 2 1 1 1 43 2 1 3 1 13 3 1 1 1 17 1 1 2 1 14 3 1 1 1 33 1 1 5 1 44 3 1 2 1 33 2 1 1 1 46 2 1 2 1 127 3 1 1 1 133 2 1 3 1 44 3 1 1 1 14 3 1 1 1 121 2 1 1 1 13 3 1 2 1 41 1 1 1 1 13 2 1 1 1 11 1 1 4 1 11 2 1 1 1 121 3 1 2 1 13 3 1 1 1 43 2 1 2 1 33 2 1 1 1 13 3 1 1 1 13 2 1 1 1 43 1 1 3 1 123 2 1 1 1 347 2 1 13 1 37 2 1 2 1 37 2 1 2 1 32 2 1 1 1 127 1 1 14 1 133 2 1 2 1 43 2 1 1 1 1

Qno 5 1=ICICI 2=SBI

3=HDFC 4=PNB 5=ABN

8=citi 9=Kotak

Dena

Qno6 Family

members ac with

Qno 7 1=Bank

2=Customers

3=Both

Qno 8A1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8B1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8D1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

6 1 3 2 3 3 32 1 2 2 2 4 51 1 3 2 3 2 4

810 2 3 3 2 3 44 2 1 3 3 3 23 1 2 2 3 3 42 1 3 4 4 3 310 1 3 2 2 2 310 1 3 2 2 2 22 1 2 2 2 2 2

311 2 2 2 2 2 22 1 3 4 3 4 35 1 3 2 2 3 31 2 2 2 2 1 13 2 1 4 4 4 34 2 1 4 4 4 36 2 3 2 5 4 41 1 2 3 4 4 52 2 3 3 3 3 23 1 3 2 3 3 2

134 2 1 2 2 1 1156 2 3 3 2 2 217 2 1 1 1 3 28 2 3 2 2 2 21 2 3 3 2 3 2

129 1 2 3 4 3 313 1 3 4 3 2 323 2 3 4 2 1 213 2 3 2 2 2 31 1 2 4 3 3 3

15 1 3 2 3 3 31 1 2 2 3 3 29 1 3 5 4 2 36 2 3 5 4 5 410 2 3 4 4 3 3

Qno 8E1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8F1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8H1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8I1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8A2 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

4 4 3 3 2 3 15 3 2 3 2 2 25 4 4 2 3 2 12 3 3 2 1 2 23 2 3 3 4 3 24 3 3 2 3 2 23 2 2 3 1 2 23 2 1 2 1 2 13 3 3 2 4 4 2

2 1 2 1 2 1 12 2 1 2 2 1 14 3 2 3 2 3 13 3 3 5 4 4 31 2 3 3 2 2 24 3 3 4 4 4 22 3 4 3 2 3 25 4 4 4 3 4 25 4 5 3 2 3 23 2 3 4 3 4 22 2 3 4 4 4 13 3 3 3 1 3 12 2 2 2 2 2 31 2 1 3 4 1 12 2 2 2 2 2 44 2 3 1 2 1 24 2 2 3 2 2 24 3 2 4 3 3 13 4 5 5 3 4 34 3 2 3 4 5 14 2 3 4 3 4 24 4 4 5 4 3 14 4 3 4 5 4 12 4 2 3 2 4 35 3 3 4 5 4 14 4 3 4 4 3 32 3 2 4 3 4 44 4 3 3 3 4 22 1 3 4 1 2 11 1 2 2 2 2 1

session 2008-2010
- BUSINESS OVERVIEW

Page 19: Uti bank to axis bank” a study in customer awareness

Challenges Ahead

Chapter II

service

Research Objectives

changed

Methodology

Start

End

Research Design

1 Questionnaire

2 Interviews

Sampling

of Axis Bank Ltd

Sample size

Contact Method

Chapter III

Literature Review

Related Studies

approval in June

httpwwwffincom

result

Bank

branding

because were

governance

recruitment

83

17

0

10

20

30

40

50

60

70

80

90

Male Female

family members

33

67

0

10

20

30

40

50

60

70

80

Single Married

7 8

48

91 3

24

0

10

20

30

40

50

60

13

58

29

0

10

20

30

40

50

60

70

65

179 7 20

10

20

30

40

50

60

70

49

1017

22

20

10

20

30

40

50

60

31

21

116

2 47 5

103

0

5

10

15

20

25

30

35

53

47

44

45

46

47

48

49

50

51

52

53

54

Yes No

29 27

44

0

5

10

15

20

25

30

35

40

45

50

Bank Customers Both

6

42

2325

4

12

37

28

18

5

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

as average was 32

6

39

32

16

7

30

44

20

6

00

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

20

26

31

19

4

29

37

19

14

10

5

10

15

20

25

30

35

40

Before name change

After name change

changed

percentage was 3

Axis Bank

5

3936

17

3

29

42

22

7

00

5

10

15

20

25

30

35

40

45

Before name change

After name change

changed

poor

7

24

3229

8

23

39

31

3 4

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

name changed

4

44

29

21

2

27

42

25

510

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

changed

14

30

36

14

5

36

32

26

6

00

5

10

15

20

25

30

35

40

Before name change

After name change

changed

5

38

29

22

6

18

51

20

9

20

10

20

30

40

50

60

Before name change

After name change

name changed

12

37

28

18

5

27

49

20

400

10

20

30

40

50

60

Before name change

After name change

changed

7

3236

21

4

28

47

22

300

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

name changed

business

the name changed

service

References

Internet

1 wwwgooglecom

3 wwwaxisbankcom

Newspaper

1 Business Standard

2 The Hindu

Annexure

Citizen

Employed

qualification

c)Both

views)

Bank

a)2006 b)2007 c)2008

a) b) c) d)

Questionnaire No

5=Gzd 6=Noida

Age 1=Below20yrs

2=20-30yrs 3=31-40yrs 4=41-50yrs 5=51-60yrs

6=senior citizen

Income 1=Below 10k

2=10k-20k 3=21k-30k 4=31k-40k

5=Above 41k

Gender 1=Male

2=Female

Marital Status

1=Single 2=Married

1 6 2 3 1 12 5 2 2 1 13 2 2 2 1 24 8 2 3 2 15 4 4 4 1 26 9 4 4 1 27 1 2 1 1 18 1 3 4 1 29 4 3 3 1 210 7 6 3 1 211 4 6 5 1 212 9 3 3 1 213 5 3 3 2 214 4 4 3 1 215 2 2 1 1 116 2 3 3 1 117 2 1 1 2 118 8 3 3 1 219 2 1 1 2 120 1 2 1 2 121 2 2 2 1 122 2 2 3 1 123 5 2 3 1 224 2 2 2 2 225 4 2 2 1 126 5 2 3 1 127 3 3 2 1 228 2 4 3 1 229 3 2 3 1 230 4 4 4 1 2

31 3 2 2 2 232 2 3 2 2 233 1 2 2 1 2

7=Businessman

Education 1=Not

Graduate 2=Graduate

Qno 2 1=Advertising

5=Any others

bank 1=Yes 2=No

Qno 4 1=Savings

Ac 4=Salary

5=Any Others

3 3 1 4 1 43 2 1 1 1 43 2 1 3 1 13 3 1 1 1 17 1 1 2 1 14 3 1 1 1 33 1 1 5 1 44 3 1 2 1 33 2 1 1 1 46 2 1 2 1 127 3 1 1 1 133 2 1 3 1 44 3 1 1 1 14 3 1 1 1 121 2 1 1 1 13 3 1 2 1 41 1 1 1 1 13 2 1 1 1 11 1 1 4 1 11 2 1 1 1 121 3 1 2 1 13 3 1 1 1 43 2 1 2 1 33 2 1 1 1 13 3 1 1 1 13 2 1 1 1 43 1 1 3 1 123 2 1 1 1 347 2 1 13 1 37 2 1 2 1 37 2 1 2 1 32 2 1 1 1 127 1 1 14 1 133 2 1 2 1 43 2 1 1 1 1

Qno 5 1=ICICI 2=SBI

3=HDFC 4=PNB 5=ABN

8=citi 9=Kotak

Dena

Qno6 Family

members ac with

Qno 7 1=Bank

2=Customers

3=Both

Qno 8A1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8B1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8D1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

6 1 3 2 3 3 32 1 2 2 2 4 51 1 3 2 3 2 4

810 2 3 3 2 3 44 2 1 3 3 3 23 1 2 2 3 3 42 1 3 4 4 3 310 1 3 2 2 2 310 1 3 2 2 2 22 1 2 2 2 2 2

311 2 2 2 2 2 22 1 3 4 3 4 35 1 3 2 2 3 31 2 2 2 2 1 13 2 1 4 4 4 34 2 1 4 4 4 36 2 3 2 5 4 41 1 2 3 4 4 52 2 3 3 3 3 23 1 3 2 3 3 2

134 2 1 2 2 1 1156 2 3 3 2 2 217 2 1 1 1 3 28 2 3 2 2 2 21 2 3 3 2 3 2

129 1 2 3 4 3 313 1 3 4 3 2 323 2 3 4 2 1 213 2 3 2 2 2 31 1 2 4 3 3 3

15 1 3 2 3 3 31 1 2 2 3 3 29 1 3 5 4 2 36 2 3 5 4 5 410 2 3 4 4 3 3

Qno 8E1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8F1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8H1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8I1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8A2 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

4 4 3 3 2 3 15 3 2 3 2 2 25 4 4 2 3 2 12 3 3 2 1 2 23 2 3 3 4 3 24 3 3 2 3 2 23 2 2 3 1 2 23 2 1 2 1 2 13 3 3 2 4 4 2

2 1 2 1 2 1 12 2 1 2 2 1 14 3 2 3 2 3 13 3 3 5 4 4 31 2 3 3 2 2 24 3 3 4 4 4 22 3 4 3 2 3 25 4 4 4 3 4 25 4 5 3 2 3 23 2 3 4 3 4 22 2 3 4 4 4 13 3 3 3 1 3 12 2 2 2 2 2 31 2 1 3 4 1 12 2 2 2 2 2 44 2 3 1 2 1 24 2 2 3 2 2 24 3 2 4 3 3 13 4 5 5 3 4 34 3 2 3 4 5 14 2 3 4 3 4 24 4 4 5 4 3 14 4 3 4 5 4 12 4 2 3 2 4 35 3 3 4 5 4 14 4 3 4 4 3 32 3 2 4 3 4 44 4 3 3 3 4 22 1 3 4 1 2 11 1 2 2 2 2 1

session 2008-2010
- BUSINESS OVERVIEW

Page 20: Uti bank to axis bank” a study in customer awareness

Chapter II

service

Research Objectives

changed

Methodology

Start

End

Research Design

1 Questionnaire

2 Interviews

Sampling

of Axis Bank Ltd

Sample size

Contact Method

Chapter III

Literature Review

Related Studies

approval in June

httpwwwffincom

result

Bank

branding

because were

governance

recruitment

83

17

0

10

20

30

40

50

60

70

80

90

Male Female

family members

33

67

0

10

20

30

40

50

60

70

80

Single Married

7 8

48

91 3

24

0

10

20

30

40

50

60

13

58

29

0

10

20

30

40

50

60

70

65

179 7 20

10

20

30

40

50

60

70

49

1017

22

20

10

20

30

40

50

60

31

21

116

2 47 5

103

0

5

10

15

20

25

30

35

53

47

44

45

46

47

48

49

50

51

52

53

54

Yes No

29 27

44

0

5

10

15

20

25

30

35

40

45

50

Bank Customers Both

6

42

2325

4

12

37

28

18

5

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

as average was 32

6

39

32

16

7

30

44

20

6

00

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

20

26

31

19

4

29

37

19

14

10

5

10

15

20

25

30

35

40

Before name change

After name change

changed

percentage was 3

Axis Bank

5

3936

17

3

29

42

22

7

00

5

10

15

20

25

30

35

40

45

Before name change

After name change

changed

poor

7

24

3229

8

23

39

31

3 4

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

name changed

4

44

29

21

2

27

42

25

510

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

changed

14

30

36

14

5

36

32

26

6

00

5

10

15

20

25

30

35

40

Before name change

After name change

changed

5

38

29

22

6

18

51

20

9

20

10

20

30

40

50

60

Before name change

After name change

name changed

12

37

28

18

5

27

49

20

400

10

20

30

40

50

60

Before name change

After name change

changed

7

3236

21

4

28

47

22

300

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

name changed

business

the name changed

service

References

Internet

1 wwwgooglecom

3 wwwaxisbankcom

Newspaper

1 Business Standard

2 The Hindu

Annexure

Citizen

Employed

qualification

c)Both

views)

Bank

a)2006 b)2007 c)2008

a) b) c) d)

Questionnaire No

5=Gzd 6=Noida

Age 1=Below20yrs

2=20-30yrs 3=31-40yrs 4=41-50yrs 5=51-60yrs

6=senior citizen

Income 1=Below 10k

2=10k-20k 3=21k-30k 4=31k-40k

5=Above 41k

Gender 1=Male

2=Female

Marital Status

1=Single 2=Married

1 6 2 3 1 12 5 2 2 1 13 2 2 2 1 24 8 2 3 2 15 4 4 4 1 26 9 4 4 1 27 1 2 1 1 18 1 3 4 1 29 4 3 3 1 210 7 6 3 1 211 4 6 5 1 212 9 3 3 1 213 5 3 3 2 214 4 4 3 1 215 2 2 1 1 116 2 3 3 1 117 2 1 1 2 118 8 3 3 1 219 2 1 1 2 120 1 2 1 2 121 2 2 2 1 122 2 2 3 1 123 5 2 3 1 224 2 2 2 2 225 4 2 2 1 126 5 2 3 1 127 3 3 2 1 228 2 4 3 1 229 3 2 3 1 230 4 4 4 1 2

31 3 2 2 2 232 2 3 2 2 233 1 2 2 1 2

7=Businessman

Education 1=Not

Graduate 2=Graduate

Qno 2 1=Advertising

5=Any others

bank 1=Yes 2=No

Qno 4 1=Savings

Ac 4=Salary

5=Any Others

3 3 1 4 1 43 2 1 1 1 43 2 1 3 1 13 3 1 1 1 17 1 1 2 1 14 3 1 1 1 33 1 1 5 1 44 3 1 2 1 33 2 1 1 1 46 2 1 2 1 127 3 1 1 1 133 2 1 3 1 44 3 1 1 1 14 3 1 1 1 121 2 1 1 1 13 3 1 2 1 41 1 1 1 1 13 2 1 1 1 11 1 1 4 1 11 2 1 1 1 121 3 1 2 1 13 3 1 1 1 43 2 1 2 1 33 2 1 1 1 13 3 1 1 1 13 2 1 1 1 43 1 1 3 1 123 2 1 1 1 347 2 1 13 1 37 2 1 2 1 37 2 1 2 1 32 2 1 1 1 127 1 1 14 1 133 2 1 2 1 43 2 1 1 1 1

Qno 5 1=ICICI 2=SBI

3=HDFC 4=PNB 5=ABN

8=citi 9=Kotak

Dena

Qno6 Family

members ac with

Qno 7 1=Bank

2=Customers

3=Both

Qno 8A1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8B1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8D1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

6 1 3 2 3 3 32 1 2 2 2 4 51 1 3 2 3 2 4

810 2 3 3 2 3 44 2 1 3 3 3 23 1 2 2 3 3 42 1 3 4 4 3 310 1 3 2 2 2 310 1 3 2 2 2 22 1 2 2 2 2 2

311 2 2 2 2 2 22 1 3 4 3 4 35 1 3 2 2 3 31 2 2 2 2 1 13 2 1 4 4 4 34 2 1 4 4 4 36 2 3 2 5 4 41 1 2 3 4 4 52 2 3 3 3 3 23 1 3 2 3 3 2

134 2 1 2 2 1 1156 2 3 3 2 2 217 2 1 1 1 3 28 2 3 2 2 2 21 2 3 3 2 3 2

129 1 2 3 4 3 313 1 3 4 3 2 323 2 3 4 2 1 213 2 3 2 2 2 31 1 2 4 3 3 3

15 1 3 2 3 3 31 1 2 2 3 3 29 1 3 5 4 2 36 2 3 5 4 5 410 2 3 4 4 3 3

Qno 8E1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8F1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8H1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8I1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8A2 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

4 4 3 3 2 3 15 3 2 3 2 2 25 4 4 2 3 2 12 3 3 2 1 2 23 2 3 3 4 3 24 3 3 2 3 2 23 2 2 3 1 2 23 2 1 2 1 2 13 3 3 2 4 4 2

2 1 2 1 2 1 12 2 1 2 2 1 14 3 2 3 2 3 13 3 3 5 4 4 31 2 3 3 2 2 24 3 3 4 4 4 22 3 4 3 2 3 25 4 4 4 3 4 25 4 5 3 2 3 23 2 3 4 3 4 22 2 3 4 4 4 13 3 3 3 1 3 12 2 2 2 2 2 31 2 1 3 4 1 12 2 2 2 2 2 44 2 3 1 2 1 24 2 2 3 2 2 24 3 2 4 3 3 13 4 5 5 3 4 34 3 2 3 4 5 14 2 3 4 3 4 24 4 4 5 4 3 14 4 3 4 5 4 12 4 2 3 2 4 35 3 3 4 5 4 14 4 3 4 4 3 32 3 2 4 3 4 44 4 3 3 3 4 22 1 3 4 1 2 11 1 2 2 2 2 1

session 2008-2010
- BUSINESS OVERVIEW

Page 21: Uti bank to axis bank” a study in customer awareness

Chapter II

service

Research Objectives

changed

Methodology

Start

End

Research Design

1 Questionnaire

2 Interviews

Sampling

of Axis Bank Ltd

Sample size

Contact Method

Chapter III

Literature Review

Related Studies

approval in June

httpwwwffincom

result

Bank

branding

because were

governance

recruitment

83

17

0

10

20

30

40

50

60

70

80

90

Male Female

family members

33

67

0

10

20

30

40

50

60

70

80

Single Married

7 8

48

91 3

24

0

10

20

30

40

50

60

13

58

29

0

10

20

30

40

50

60

70

65

179 7 20

10

20

30

40

50

60

70

49

1017

22

20

10

20

30

40

50

60

31

21

116

2 47 5

103

0

5

10

15

20

25

30

35

53

47

44

45

46

47

48

49

50

51

52

53

54

Yes No

29 27

44

0

5

10

15

20

25

30

35

40

45

50

Bank Customers Both

6

42

2325

4

12

37

28

18

5

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

as average was 32

6

39

32

16

7

30

44

20

6

00

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

20

26

31

19

4

29

37

19

14

10

5

10

15

20

25

30

35

40

Before name change

After name change

changed

percentage was 3

Axis Bank

5

3936

17

3

29

42

22

7

00

5

10

15

20

25

30

35

40

45

Before name change

After name change

changed

poor

7

24

3229

8

23

39

31

3 4

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

name changed

4

44

29

21

2

27

42

25

510

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

changed

14

30

36

14

5

36

32

26

6

00

5

10

15

20

25

30

35

40

Before name change

After name change

changed

5

38

29

22

6

18

51

20

9

20

10

20

30

40

50

60

Before name change

After name change

name changed

12

37

28

18

5

27

49

20

400

10

20

30

40

50

60

Before name change

After name change

changed

7

3236

21

4

28

47

22

300

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

name changed

business

the name changed

service

References

Internet

1 wwwgooglecom

3 wwwaxisbankcom

Newspaper

1 Business Standard

2 The Hindu

Annexure

Citizen

Employed

qualification

c)Both

views)

Bank

a)2006 b)2007 c)2008

a) b) c) d)

Questionnaire No

5=Gzd 6=Noida

Age 1=Below20yrs

2=20-30yrs 3=31-40yrs 4=41-50yrs 5=51-60yrs

6=senior citizen

Income 1=Below 10k

2=10k-20k 3=21k-30k 4=31k-40k

5=Above 41k

Gender 1=Male

2=Female

Marital Status

1=Single 2=Married

1 6 2 3 1 12 5 2 2 1 13 2 2 2 1 24 8 2 3 2 15 4 4 4 1 26 9 4 4 1 27 1 2 1 1 18 1 3 4 1 29 4 3 3 1 210 7 6 3 1 211 4 6 5 1 212 9 3 3 1 213 5 3 3 2 214 4 4 3 1 215 2 2 1 1 116 2 3 3 1 117 2 1 1 2 118 8 3 3 1 219 2 1 1 2 120 1 2 1 2 121 2 2 2 1 122 2 2 3 1 123 5 2 3 1 224 2 2 2 2 225 4 2 2 1 126 5 2 3 1 127 3 3 2 1 228 2 4 3 1 229 3 2 3 1 230 4 4 4 1 2

31 3 2 2 2 232 2 3 2 2 233 1 2 2 1 2

7=Businessman

Education 1=Not

Graduate 2=Graduate

Qno 2 1=Advertising

5=Any others

bank 1=Yes 2=No

Qno 4 1=Savings

Ac 4=Salary

5=Any Others

3 3 1 4 1 43 2 1 1 1 43 2 1 3 1 13 3 1 1 1 17 1 1 2 1 14 3 1 1 1 33 1 1 5 1 44 3 1 2 1 33 2 1 1 1 46 2 1 2 1 127 3 1 1 1 133 2 1 3 1 44 3 1 1 1 14 3 1 1 1 121 2 1 1 1 13 3 1 2 1 41 1 1 1 1 13 2 1 1 1 11 1 1 4 1 11 2 1 1 1 121 3 1 2 1 13 3 1 1 1 43 2 1 2 1 33 2 1 1 1 13 3 1 1 1 13 2 1 1 1 43 1 1 3 1 123 2 1 1 1 347 2 1 13 1 37 2 1 2 1 37 2 1 2 1 32 2 1 1 1 127 1 1 14 1 133 2 1 2 1 43 2 1 1 1 1

Qno 5 1=ICICI 2=SBI

3=HDFC 4=PNB 5=ABN

8=citi 9=Kotak

Dena

Qno6 Family

members ac with

Qno 7 1=Bank

2=Customers

3=Both

Qno 8A1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8B1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8D1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

6 1 3 2 3 3 32 1 2 2 2 4 51 1 3 2 3 2 4

810 2 3 3 2 3 44 2 1 3 3 3 23 1 2 2 3 3 42 1 3 4 4 3 310 1 3 2 2 2 310 1 3 2 2 2 22 1 2 2 2 2 2

311 2 2 2 2 2 22 1 3 4 3 4 35 1 3 2 2 3 31 2 2 2 2 1 13 2 1 4 4 4 34 2 1 4 4 4 36 2 3 2 5 4 41 1 2 3 4 4 52 2 3 3 3 3 23 1 3 2 3 3 2

134 2 1 2 2 1 1156 2 3 3 2 2 217 2 1 1 1 3 28 2 3 2 2 2 21 2 3 3 2 3 2

129 1 2 3 4 3 313 1 3 4 3 2 323 2 3 4 2 1 213 2 3 2 2 2 31 1 2 4 3 3 3

15 1 3 2 3 3 31 1 2 2 3 3 29 1 3 5 4 2 36 2 3 5 4 5 410 2 3 4 4 3 3

Qno 8E1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8F1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8H1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8I1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8A2 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

4 4 3 3 2 3 15 3 2 3 2 2 25 4 4 2 3 2 12 3 3 2 1 2 23 2 3 3 4 3 24 3 3 2 3 2 23 2 2 3 1 2 23 2 1 2 1 2 13 3 3 2 4 4 2

2 1 2 1 2 1 12 2 1 2 2 1 14 3 2 3 2 3 13 3 3 5 4 4 31 2 3 3 2 2 24 3 3 4 4 4 22 3 4 3 2 3 25 4 4 4 3 4 25 4 5 3 2 3 23 2 3 4 3 4 22 2 3 4 4 4 13 3 3 3 1 3 12 2 2 2 2 2 31 2 1 3 4 1 12 2 2 2 2 2 44 2 3 1 2 1 24 2 2 3 2 2 24 3 2 4 3 3 13 4 5 5 3 4 34 3 2 3 4 5 14 2 3 4 3 4 24 4 4 5 4 3 14 4 3 4 5 4 12 4 2 3 2 4 35 3 3 4 5 4 14 4 3 4 4 3 32 3 2 4 3 4 44 4 3 3 3 4 22 1 3 4 1 2 11 1 2 2 2 2 1

session 2008-2010
- BUSINESS OVERVIEW

Page 22: Uti bank to axis bank” a study in customer awareness

Chapter II

service

Research Objectives

changed

Methodology

Start

End

Research Design

1 Questionnaire

2 Interviews

Sampling

of Axis Bank Ltd

Sample size

Contact Method

Chapter III

Literature Review

Related Studies

approval in June

httpwwwffincom

result

Bank

branding

because were

governance

recruitment

83

17

0

10

20

30

40

50

60

70

80

90

Male Female

family members

33

67

0

10

20

30

40

50

60

70

80

Single Married

7 8

48

91 3

24

0

10

20

30

40

50

60

13

58

29

0

10

20

30

40

50

60

70

65

179 7 20

10

20

30

40

50

60

70

49

1017

22

20

10

20

30

40

50

60

31

21

116

2 47 5

103

0

5

10

15

20

25

30

35

53

47

44

45

46

47

48

49

50

51

52

53

54

Yes No

29 27

44

0

5

10

15

20

25

30

35

40

45

50

Bank Customers Both

6

42

2325

4

12

37

28

18

5

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

as average was 32

6

39

32

16

7

30

44

20

6

00

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

20

26

31

19

4

29

37

19

14

10

5

10

15

20

25

30

35

40

Before name change

After name change

changed

percentage was 3

Axis Bank

5

3936

17

3

29

42

22

7

00

5

10

15

20

25

30

35

40

45

Before name change

After name change

changed

poor

7

24

3229

8

23

39

31

3 4

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

name changed

4

44

29

21

2

27

42

25

510

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

changed

14

30

36

14

5

36

32

26

6

00

5

10

15

20

25

30

35

40

Before name change

After name change

changed

5

38

29

22

6

18

51

20

9

20

10

20

30

40

50

60

Before name change

After name change

name changed

12

37

28

18

5

27

49

20

400

10

20

30

40

50

60

Before name change

After name change

changed

7

3236

21

4

28

47

22

300

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

name changed

business

the name changed

service

References

Internet

1 wwwgooglecom

3 wwwaxisbankcom

Newspaper

1 Business Standard

2 The Hindu

Annexure

Citizen

Employed

qualification

c)Both

views)

Bank

a)2006 b)2007 c)2008

a) b) c) d)

Questionnaire No

5=Gzd 6=Noida

Age 1=Below20yrs

2=20-30yrs 3=31-40yrs 4=41-50yrs 5=51-60yrs

6=senior citizen

Income 1=Below 10k

2=10k-20k 3=21k-30k 4=31k-40k

5=Above 41k

Gender 1=Male

2=Female

Marital Status

1=Single 2=Married

1 6 2 3 1 12 5 2 2 1 13 2 2 2 1 24 8 2 3 2 15 4 4 4 1 26 9 4 4 1 27 1 2 1 1 18 1 3 4 1 29 4 3 3 1 210 7 6 3 1 211 4 6 5 1 212 9 3 3 1 213 5 3 3 2 214 4 4 3 1 215 2 2 1 1 116 2 3 3 1 117 2 1 1 2 118 8 3 3 1 219 2 1 1 2 120 1 2 1 2 121 2 2 2 1 122 2 2 3 1 123 5 2 3 1 224 2 2 2 2 225 4 2 2 1 126 5 2 3 1 127 3 3 2 1 228 2 4 3 1 229 3 2 3 1 230 4 4 4 1 2

31 3 2 2 2 232 2 3 2 2 233 1 2 2 1 2

7=Businessman

Education 1=Not

Graduate 2=Graduate

Qno 2 1=Advertising

5=Any others

bank 1=Yes 2=No

Qno 4 1=Savings

Ac 4=Salary

5=Any Others

3 3 1 4 1 43 2 1 1 1 43 2 1 3 1 13 3 1 1 1 17 1 1 2 1 14 3 1 1 1 33 1 1 5 1 44 3 1 2 1 33 2 1 1 1 46 2 1 2 1 127 3 1 1 1 133 2 1 3 1 44 3 1 1 1 14 3 1 1 1 121 2 1 1 1 13 3 1 2 1 41 1 1 1 1 13 2 1 1 1 11 1 1 4 1 11 2 1 1 1 121 3 1 2 1 13 3 1 1 1 43 2 1 2 1 33 2 1 1 1 13 3 1 1 1 13 2 1 1 1 43 1 1 3 1 123 2 1 1 1 347 2 1 13 1 37 2 1 2 1 37 2 1 2 1 32 2 1 1 1 127 1 1 14 1 133 2 1 2 1 43 2 1 1 1 1

Qno 5 1=ICICI 2=SBI

3=HDFC 4=PNB 5=ABN

8=citi 9=Kotak

Dena

Qno6 Family

members ac with

Qno 7 1=Bank

2=Customers

3=Both

Qno 8A1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8B1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8D1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

6 1 3 2 3 3 32 1 2 2 2 4 51 1 3 2 3 2 4

810 2 3 3 2 3 44 2 1 3 3 3 23 1 2 2 3 3 42 1 3 4 4 3 310 1 3 2 2 2 310 1 3 2 2 2 22 1 2 2 2 2 2

311 2 2 2 2 2 22 1 3 4 3 4 35 1 3 2 2 3 31 2 2 2 2 1 13 2 1 4 4 4 34 2 1 4 4 4 36 2 3 2 5 4 41 1 2 3 4 4 52 2 3 3 3 3 23 1 3 2 3 3 2

134 2 1 2 2 1 1156 2 3 3 2 2 217 2 1 1 1 3 28 2 3 2 2 2 21 2 3 3 2 3 2

129 1 2 3 4 3 313 1 3 4 3 2 323 2 3 4 2 1 213 2 3 2 2 2 31 1 2 4 3 3 3

15 1 3 2 3 3 31 1 2 2 3 3 29 1 3 5 4 2 36 2 3 5 4 5 410 2 3 4 4 3 3

Qno 8E1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8F1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8H1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8I1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8A2 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

4 4 3 3 2 3 15 3 2 3 2 2 25 4 4 2 3 2 12 3 3 2 1 2 23 2 3 3 4 3 24 3 3 2 3 2 23 2 2 3 1 2 23 2 1 2 1 2 13 3 3 2 4 4 2

2 1 2 1 2 1 12 2 1 2 2 1 14 3 2 3 2 3 13 3 3 5 4 4 31 2 3 3 2 2 24 3 3 4 4 4 22 3 4 3 2 3 25 4 4 4 3 4 25 4 5 3 2 3 23 2 3 4 3 4 22 2 3 4 4 4 13 3 3 3 1 3 12 2 2 2 2 2 31 2 1 3 4 1 12 2 2 2 2 2 44 2 3 1 2 1 24 2 2 3 2 2 24 3 2 4 3 3 13 4 5 5 3 4 34 3 2 3 4 5 14 2 3 4 3 4 24 4 4 5 4 3 14 4 3 4 5 4 12 4 2 3 2 4 35 3 3 4 5 4 14 4 3 4 4 3 32 3 2 4 3 4 44 4 3 3 3 4 22 1 3 4 1 2 11 1 2 2 2 2 1

session 2008-2010
- BUSINESS OVERVIEW

Page 23: Uti bank to axis bank” a study in customer awareness

Research Objectives

changed

Methodology

Start

End

Research Design

1 Questionnaire

2 Interviews

Sampling

of Axis Bank Ltd

Sample size

Contact Method

Chapter III

Literature Review

Related Studies

approval in June

httpwwwffincom

result

Bank

branding

because were

governance

recruitment

83

17

0

10

20

30

40

50

60

70

80

90

Male Female

family members

33

67

0

10

20

30

40

50

60

70

80

Single Married

7 8

48

91 3

24

0

10

20

30

40

50

60

13

58

29

0

10

20

30

40

50

60

70

65

179 7 20

10

20

30

40

50

60

70

49

1017

22

20

10

20

30

40

50

60

31

21

116

2 47 5

103

0

5

10

15

20

25

30

35

53

47

44

45

46

47

48

49

50

51

52

53

54

Yes No

29 27

44

0

5

10

15

20

25

30

35

40

45

50

Bank Customers Both

6

42

2325

4

12

37

28

18

5

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

as average was 32

6

39

32

16

7

30

44

20

6

00

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

20

26

31

19

4

29

37

19

14

10

5

10

15

20

25

30

35

40

Before name change

After name change

changed

percentage was 3

Axis Bank

5

3936

17

3

29

42

22

7

00

5

10

15

20

25

30

35

40

45

Before name change

After name change

changed

poor

7

24

3229

8

23

39

31

3 4

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

name changed

4

44

29

21

2

27

42

25

510

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

changed

14

30

36

14

5

36

32

26

6

00

5

10

15

20

25

30

35

40

Before name change

After name change

changed

5

38

29

22

6

18

51

20

9

20

10

20

30

40

50

60

Before name change

After name change

name changed

12

37

28

18

5

27

49

20

400

10

20

30

40

50

60

Before name change

After name change

changed

7

3236

21

4

28

47

22

300

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

name changed

business

the name changed

service

References

Internet

1 wwwgooglecom

3 wwwaxisbankcom

Newspaper

1 Business Standard

2 The Hindu

Annexure

Citizen

Employed

qualification

c)Both

views)

Bank

a)2006 b)2007 c)2008

a) b) c) d)

Questionnaire No

5=Gzd 6=Noida

Age 1=Below20yrs

2=20-30yrs 3=31-40yrs 4=41-50yrs 5=51-60yrs

6=senior citizen

Income 1=Below 10k

2=10k-20k 3=21k-30k 4=31k-40k

5=Above 41k

Gender 1=Male

2=Female

Marital Status

1=Single 2=Married

1 6 2 3 1 12 5 2 2 1 13 2 2 2 1 24 8 2 3 2 15 4 4 4 1 26 9 4 4 1 27 1 2 1 1 18 1 3 4 1 29 4 3 3 1 210 7 6 3 1 211 4 6 5 1 212 9 3 3 1 213 5 3 3 2 214 4 4 3 1 215 2 2 1 1 116 2 3 3 1 117 2 1 1 2 118 8 3 3 1 219 2 1 1 2 120 1 2 1 2 121 2 2 2 1 122 2 2 3 1 123 5 2 3 1 224 2 2 2 2 225 4 2 2 1 126 5 2 3 1 127 3 3 2 1 228 2 4 3 1 229 3 2 3 1 230 4 4 4 1 2

31 3 2 2 2 232 2 3 2 2 233 1 2 2 1 2

7=Businessman

Education 1=Not

Graduate 2=Graduate

Qno 2 1=Advertising

5=Any others

bank 1=Yes 2=No

Qno 4 1=Savings

Ac 4=Salary

5=Any Others

3 3 1 4 1 43 2 1 1 1 43 2 1 3 1 13 3 1 1 1 17 1 1 2 1 14 3 1 1 1 33 1 1 5 1 44 3 1 2 1 33 2 1 1 1 46 2 1 2 1 127 3 1 1 1 133 2 1 3 1 44 3 1 1 1 14 3 1 1 1 121 2 1 1 1 13 3 1 2 1 41 1 1 1 1 13 2 1 1 1 11 1 1 4 1 11 2 1 1 1 121 3 1 2 1 13 3 1 1 1 43 2 1 2 1 33 2 1 1 1 13 3 1 1 1 13 2 1 1 1 43 1 1 3 1 123 2 1 1 1 347 2 1 13 1 37 2 1 2 1 37 2 1 2 1 32 2 1 1 1 127 1 1 14 1 133 2 1 2 1 43 2 1 1 1 1

Qno 5 1=ICICI 2=SBI

3=HDFC 4=PNB 5=ABN

8=citi 9=Kotak

Dena

Qno6 Family

members ac with

Qno 7 1=Bank

2=Customers

3=Both

Qno 8A1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8B1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8D1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

6 1 3 2 3 3 32 1 2 2 2 4 51 1 3 2 3 2 4

810 2 3 3 2 3 44 2 1 3 3 3 23 1 2 2 3 3 42 1 3 4 4 3 310 1 3 2 2 2 310 1 3 2 2 2 22 1 2 2 2 2 2

311 2 2 2 2 2 22 1 3 4 3 4 35 1 3 2 2 3 31 2 2 2 2 1 13 2 1 4 4 4 34 2 1 4 4 4 36 2 3 2 5 4 41 1 2 3 4 4 52 2 3 3 3 3 23 1 3 2 3 3 2

134 2 1 2 2 1 1156 2 3 3 2 2 217 2 1 1 1 3 28 2 3 2 2 2 21 2 3 3 2 3 2

129 1 2 3 4 3 313 1 3 4 3 2 323 2 3 4 2 1 213 2 3 2 2 2 31 1 2 4 3 3 3

15 1 3 2 3 3 31 1 2 2 3 3 29 1 3 5 4 2 36 2 3 5 4 5 410 2 3 4 4 3 3

Qno 8E1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8F1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8H1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8I1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8A2 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

4 4 3 3 2 3 15 3 2 3 2 2 25 4 4 2 3 2 12 3 3 2 1 2 23 2 3 3 4 3 24 3 3 2 3 2 23 2 2 3 1 2 23 2 1 2 1 2 13 3 3 2 4 4 2

2 1 2 1 2 1 12 2 1 2 2 1 14 3 2 3 2 3 13 3 3 5 4 4 31 2 3 3 2 2 24 3 3 4 4 4 22 3 4 3 2 3 25 4 4 4 3 4 25 4 5 3 2 3 23 2 3 4 3 4 22 2 3 4 4 4 13 3 3 3 1 3 12 2 2 2 2 2 31 2 1 3 4 1 12 2 2 2 2 2 44 2 3 1 2 1 24 2 2 3 2 2 24 3 2 4 3 3 13 4 5 5 3 4 34 3 2 3 4 5 14 2 3 4 3 4 24 4 4 5 4 3 14 4 3 4 5 4 12 4 2 3 2 4 35 3 3 4 5 4 14 4 3 4 4 3 32 3 2 4 3 4 44 4 3 3 3 4 22 1 3 4 1 2 11 1 2 2 2 2 1

session 2008-2010
- BUSINESS OVERVIEW

Page 24: Uti bank to axis bank” a study in customer awareness

Methodology

Start

End

Research Design

1 Questionnaire

2 Interviews

Sampling

of Axis Bank Ltd

Sample size

Contact Method

Chapter III

Literature Review

Related Studies

approval in June

httpwwwffincom

result

Bank

branding

because were

governance

recruitment

83

17

0

10

20

30

40

50

60

70

80

90

Male Female

family members

33

67

0

10

20

30

40

50

60

70

80

Single Married

7 8

48

91 3

24

0

10

20

30

40

50

60

13

58

29

0

10

20

30

40

50

60

70

65

179 7 20

10

20

30

40

50

60

70

49

1017

22

20

10

20

30

40

50

60

31

21

116

2 47 5

103

0

5

10

15

20

25

30

35

53

47

44

45

46

47

48

49

50

51

52

53

54

Yes No

29 27

44

0

5

10

15

20

25

30

35

40

45

50

Bank Customers Both

6

42

2325

4

12

37

28

18

5

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

as average was 32

6

39

32

16

7

30

44

20

6

00

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

20

26

31

19

4

29

37

19

14

10

5

10

15

20

25

30

35

40

Before name change

After name change

changed

percentage was 3

Axis Bank

5

3936

17

3

29

42

22

7

00

5

10

15

20

25

30

35

40

45

Before name change

After name change

changed

poor

7

24

3229

8

23

39

31

3 4

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

name changed

4

44

29

21

2

27

42

25

510

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

changed

14

30

36

14

5

36

32

26

6

00

5

10

15

20

25

30

35

40

Before name change

After name change

changed

5

38

29

22

6

18

51

20

9

20

10

20

30

40

50

60

Before name change

After name change

name changed

12

37

28

18

5

27

49

20

400

10

20

30

40

50

60

Before name change

After name change

changed

7

3236

21

4

28

47

22

300

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

name changed

business

the name changed

service

References

Internet

1 wwwgooglecom

3 wwwaxisbankcom

Newspaper

1 Business Standard

2 The Hindu

Annexure

Citizen

Employed

qualification

c)Both

views)

Bank

a)2006 b)2007 c)2008

a) b) c) d)

Questionnaire No

5=Gzd 6=Noida

Age 1=Below20yrs

2=20-30yrs 3=31-40yrs 4=41-50yrs 5=51-60yrs

6=senior citizen

Income 1=Below 10k

2=10k-20k 3=21k-30k 4=31k-40k

5=Above 41k

Gender 1=Male

2=Female

Marital Status

1=Single 2=Married

1 6 2 3 1 12 5 2 2 1 13 2 2 2 1 24 8 2 3 2 15 4 4 4 1 26 9 4 4 1 27 1 2 1 1 18 1 3 4 1 29 4 3 3 1 210 7 6 3 1 211 4 6 5 1 212 9 3 3 1 213 5 3 3 2 214 4 4 3 1 215 2 2 1 1 116 2 3 3 1 117 2 1 1 2 118 8 3 3 1 219 2 1 1 2 120 1 2 1 2 121 2 2 2 1 122 2 2 3 1 123 5 2 3 1 224 2 2 2 2 225 4 2 2 1 126 5 2 3 1 127 3 3 2 1 228 2 4 3 1 229 3 2 3 1 230 4 4 4 1 2

31 3 2 2 2 232 2 3 2 2 233 1 2 2 1 2

7=Businessman

Education 1=Not

Graduate 2=Graduate

Qno 2 1=Advertising

5=Any others

bank 1=Yes 2=No

Qno 4 1=Savings

Ac 4=Salary

5=Any Others

3 3 1 4 1 43 2 1 1 1 43 2 1 3 1 13 3 1 1 1 17 1 1 2 1 14 3 1 1 1 33 1 1 5 1 44 3 1 2 1 33 2 1 1 1 46 2 1 2 1 127 3 1 1 1 133 2 1 3 1 44 3 1 1 1 14 3 1 1 1 121 2 1 1 1 13 3 1 2 1 41 1 1 1 1 13 2 1 1 1 11 1 1 4 1 11 2 1 1 1 121 3 1 2 1 13 3 1 1 1 43 2 1 2 1 33 2 1 1 1 13 3 1 1 1 13 2 1 1 1 43 1 1 3 1 123 2 1 1 1 347 2 1 13 1 37 2 1 2 1 37 2 1 2 1 32 2 1 1 1 127 1 1 14 1 133 2 1 2 1 43 2 1 1 1 1

Qno 5 1=ICICI 2=SBI

3=HDFC 4=PNB 5=ABN

8=citi 9=Kotak

Dena

Qno6 Family

members ac with

Qno 7 1=Bank

2=Customers

3=Both

Qno 8A1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8B1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8D1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

6 1 3 2 3 3 32 1 2 2 2 4 51 1 3 2 3 2 4

810 2 3 3 2 3 44 2 1 3 3 3 23 1 2 2 3 3 42 1 3 4 4 3 310 1 3 2 2 2 310 1 3 2 2 2 22 1 2 2 2 2 2

311 2 2 2 2 2 22 1 3 4 3 4 35 1 3 2 2 3 31 2 2 2 2 1 13 2 1 4 4 4 34 2 1 4 4 4 36 2 3 2 5 4 41 1 2 3 4 4 52 2 3 3 3 3 23 1 3 2 3 3 2

134 2 1 2 2 1 1156 2 3 3 2 2 217 2 1 1 1 3 28 2 3 2 2 2 21 2 3 3 2 3 2

129 1 2 3 4 3 313 1 3 4 3 2 323 2 3 4 2 1 213 2 3 2 2 2 31 1 2 4 3 3 3

15 1 3 2 3 3 31 1 2 2 3 3 29 1 3 5 4 2 36 2 3 5 4 5 410 2 3 4 4 3 3

Qno 8E1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8F1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8H1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8I1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8A2 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

4 4 3 3 2 3 15 3 2 3 2 2 25 4 4 2 3 2 12 3 3 2 1 2 23 2 3 3 4 3 24 3 3 2 3 2 23 2 2 3 1 2 23 2 1 2 1 2 13 3 3 2 4 4 2

2 1 2 1 2 1 12 2 1 2 2 1 14 3 2 3 2 3 13 3 3 5 4 4 31 2 3 3 2 2 24 3 3 4 4 4 22 3 4 3 2 3 25 4 4 4 3 4 25 4 5 3 2 3 23 2 3 4 3 4 22 2 3 4 4 4 13 3 3 3 1 3 12 2 2 2 2 2 31 2 1 3 4 1 12 2 2 2 2 2 44 2 3 1 2 1 24 2 2 3 2 2 24 3 2 4 3 3 13 4 5 5 3 4 34 3 2 3 4 5 14 2 3 4 3 4 24 4 4 5 4 3 14 4 3 4 5 4 12 4 2 3 2 4 35 3 3 4 5 4 14 4 3 4 4 3 32 3 2 4 3 4 44 4 3 3 3 4 22 1 3 4 1 2 11 1 2 2 2 2 1

session 2008-2010
- BUSINESS OVERVIEW

Page 25: Uti bank to axis bank” a study in customer awareness

Start

End

Research Design

1 Questionnaire

2 Interviews

Sampling

of Axis Bank Ltd

Sample size

Contact Method

Chapter III

Literature Review

Related Studies

approval in June

httpwwwffincom

result

Bank

branding

because were

governance

recruitment

83

17

0

10

20

30

40

50

60

70

80

90

Male Female

family members

33

67

0

10

20

30

40

50

60

70

80

Single Married

7 8

48

91 3

24

0

10

20

30

40

50

60

13

58

29

0

10

20

30

40

50

60

70

65

179 7 20

10

20

30

40

50

60

70

49

1017

22

20

10

20

30

40

50

60

31

21

116

2 47 5

103

0

5

10

15

20

25

30

35

53

47

44

45

46

47

48

49

50

51

52

53

54

Yes No

29 27

44

0

5

10

15

20

25

30

35

40

45

50

Bank Customers Both

6

42

2325

4

12

37

28

18

5

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

as average was 32

6

39

32

16

7

30

44

20

6

00

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

20

26

31

19

4

29

37

19

14

10

5

10

15

20

25

30

35

40

Before name change

After name change

changed

percentage was 3

Axis Bank

5

3936

17

3

29

42

22

7

00

5

10

15

20

25

30

35

40

45

Before name change

After name change

changed

poor

7

24

3229

8

23

39

31

3 4

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

name changed

4

44

29

21

2

27

42

25

510

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

changed

14

30

36

14

5

36

32

26

6

00

5

10

15

20

25

30

35

40

Before name change

After name change

changed

5

38

29

22

6

18

51

20

9

20

10

20

30

40

50

60

Before name change

After name change

name changed

12

37

28

18

5

27

49

20

400

10

20

30

40

50

60

Before name change

After name change

changed

7

3236

21

4

28

47

22

300

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

name changed

business

the name changed

service

References

Internet

1 wwwgooglecom

3 wwwaxisbankcom

Newspaper

1 Business Standard

2 The Hindu

Annexure

Citizen

Employed

qualification

c)Both

views)

Bank

a)2006 b)2007 c)2008

a) b) c) d)

Questionnaire No

5=Gzd 6=Noida

Age 1=Below20yrs

2=20-30yrs 3=31-40yrs 4=41-50yrs 5=51-60yrs

6=senior citizen

Income 1=Below 10k

2=10k-20k 3=21k-30k 4=31k-40k

5=Above 41k

Gender 1=Male

2=Female

Marital Status

1=Single 2=Married

1 6 2 3 1 12 5 2 2 1 13 2 2 2 1 24 8 2 3 2 15 4 4 4 1 26 9 4 4 1 27 1 2 1 1 18 1 3 4 1 29 4 3 3 1 210 7 6 3 1 211 4 6 5 1 212 9 3 3 1 213 5 3 3 2 214 4 4 3 1 215 2 2 1 1 116 2 3 3 1 117 2 1 1 2 118 8 3 3 1 219 2 1 1 2 120 1 2 1 2 121 2 2 2 1 122 2 2 3 1 123 5 2 3 1 224 2 2 2 2 225 4 2 2 1 126 5 2 3 1 127 3 3 2 1 228 2 4 3 1 229 3 2 3 1 230 4 4 4 1 2

31 3 2 2 2 232 2 3 2 2 233 1 2 2 1 2

7=Businessman

Education 1=Not

Graduate 2=Graduate

Qno 2 1=Advertising

5=Any others

bank 1=Yes 2=No

Qno 4 1=Savings

Ac 4=Salary

5=Any Others

3 3 1 4 1 43 2 1 1 1 43 2 1 3 1 13 3 1 1 1 17 1 1 2 1 14 3 1 1 1 33 1 1 5 1 44 3 1 2 1 33 2 1 1 1 46 2 1 2 1 127 3 1 1 1 133 2 1 3 1 44 3 1 1 1 14 3 1 1 1 121 2 1 1 1 13 3 1 2 1 41 1 1 1 1 13 2 1 1 1 11 1 1 4 1 11 2 1 1 1 121 3 1 2 1 13 3 1 1 1 43 2 1 2 1 33 2 1 1 1 13 3 1 1 1 13 2 1 1 1 43 1 1 3 1 123 2 1 1 1 347 2 1 13 1 37 2 1 2 1 37 2 1 2 1 32 2 1 1 1 127 1 1 14 1 133 2 1 2 1 43 2 1 1 1 1

Qno 5 1=ICICI 2=SBI

3=HDFC 4=PNB 5=ABN

8=citi 9=Kotak

Dena

Qno6 Family

members ac with

Qno 7 1=Bank

2=Customers

3=Both

Qno 8A1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8B1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8D1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

6 1 3 2 3 3 32 1 2 2 2 4 51 1 3 2 3 2 4

810 2 3 3 2 3 44 2 1 3 3 3 23 1 2 2 3 3 42 1 3 4 4 3 310 1 3 2 2 2 310 1 3 2 2 2 22 1 2 2 2 2 2

311 2 2 2 2 2 22 1 3 4 3 4 35 1 3 2 2 3 31 2 2 2 2 1 13 2 1 4 4 4 34 2 1 4 4 4 36 2 3 2 5 4 41 1 2 3 4 4 52 2 3 3 3 3 23 1 3 2 3 3 2

134 2 1 2 2 1 1156 2 3 3 2 2 217 2 1 1 1 3 28 2 3 2 2 2 21 2 3 3 2 3 2

129 1 2 3 4 3 313 1 3 4 3 2 323 2 3 4 2 1 213 2 3 2 2 2 31 1 2 4 3 3 3

15 1 3 2 3 3 31 1 2 2 3 3 29 1 3 5 4 2 36 2 3 5 4 5 410 2 3 4 4 3 3

Qno 8E1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8F1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8H1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8I1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8A2 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

4 4 3 3 2 3 15 3 2 3 2 2 25 4 4 2 3 2 12 3 3 2 1 2 23 2 3 3 4 3 24 3 3 2 3 2 23 2 2 3 1 2 23 2 1 2 1 2 13 3 3 2 4 4 2

2 1 2 1 2 1 12 2 1 2 2 1 14 3 2 3 2 3 13 3 3 5 4 4 31 2 3 3 2 2 24 3 3 4 4 4 22 3 4 3 2 3 25 4 4 4 3 4 25 4 5 3 2 3 23 2 3 4 3 4 22 2 3 4 4 4 13 3 3 3 1 3 12 2 2 2 2 2 31 2 1 3 4 1 12 2 2 2 2 2 44 2 3 1 2 1 24 2 2 3 2 2 24 3 2 4 3 3 13 4 5 5 3 4 34 3 2 3 4 5 14 2 3 4 3 4 24 4 4 5 4 3 14 4 3 4 5 4 12 4 2 3 2 4 35 3 3 4 5 4 14 4 3 4 4 3 32 3 2 4 3 4 44 4 3 3 3 4 22 1 3 4 1 2 11 1 2 2 2 2 1

session 2008-2010
- BUSINESS OVERVIEW

Page 26: Uti bank to axis bank” a study in customer awareness

1 Questionnaire

2 Interviews

Sampling

of Axis Bank Ltd

Sample size

Contact Method

Chapter III

Literature Review

Related Studies

approval in June

httpwwwffincom

result

Bank

branding

because were

governance

recruitment

83

17

0

10

20

30

40

50

60

70

80

90

Male Female

family members

33

67

0

10

20

30

40

50

60

70

80

Single Married

7 8

48

91 3

24

0

10

20

30

40

50

60

13

58

29

0

10

20

30

40

50

60

70

65

179 7 20

10

20

30

40

50

60

70

49

1017

22

20

10

20

30

40

50

60

31

21

116

2 47 5

103

0

5

10

15

20

25

30

35

53

47

44

45

46

47

48

49

50

51

52

53

54

Yes No

29 27

44

0

5

10

15

20

25

30

35

40

45

50

Bank Customers Both

6

42

2325

4

12

37

28

18

5

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

as average was 32

6

39

32

16

7

30

44

20

6

00

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

20

26

31

19

4

29

37

19

14

10

5

10

15

20

25

30

35

40

Before name change

After name change

changed

percentage was 3

Axis Bank

5

3936

17

3

29

42

22

7

00

5

10

15

20

25

30

35

40

45

Before name change

After name change

changed

poor

7

24

3229

8

23

39

31

3 4

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

name changed

4

44

29

21

2

27

42

25

510

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

changed

14

30

36

14

5

36

32

26

6

00

5

10

15

20

25

30

35

40

Before name change

After name change

changed

5

38

29

22

6

18

51

20

9

20

10

20

30

40

50

60

Before name change

After name change

name changed

12

37

28

18

5

27

49

20

400

10

20

30

40

50

60

Before name change

After name change

changed

7

3236

21

4

28

47

22

300

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

name changed

business

the name changed

service

References

Internet

1 wwwgooglecom

3 wwwaxisbankcom

Newspaper

1 Business Standard

2 The Hindu

Annexure

Citizen

Employed

qualification

c)Both

views)

Bank

a)2006 b)2007 c)2008

a) b) c) d)

Questionnaire No

5=Gzd 6=Noida

Age 1=Below20yrs

2=20-30yrs 3=31-40yrs 4=41-50yrs 5=51-60yrs

6=senior citizen

Income 1=Below 10k

2=10k-20k 3=21k-30k 4=31k-40k

5=Above 41k

Gender 1=Male

2=Female

Marital Status

1=Single 2=Married

1 6 2 3 1 12 5 2 2 1 13 2 2 2 1 24 8 2 3 2 15 4 4 4 1 26 9 4 4 1 27 1 2 1 1 18 1 3 4 1 29 4 3 3 1 210 7 6 3 1 211 4 6 5 1 212 9 3 3 1 213 5 3 3 2 214 4 4 3 1 215 2 2 1 1 116 2 3 3 1 117 2 1 1 2 118 8 3 3 1 219 2 1 1 2 120 1 2 1 2 121 2 2 2 1 122 2 2 3 1 123 5 2 3 1 224 2 2 2 2 225 4 2 2 1 126 5 2 3 1 127 3 3 2 1 228 2 4 3 1 229 3 2 3 1 230 4 4 4 1 2

31 3 2 2 2 232 2 3 2 2 233 1 2 2 1 2

7=Businessman

Education 1=Not

Graduate 2=Graduate

Qno 2 1=Advertising

5=Any others

bank 1=Yes 2=No

Qno 4 1=Savings

Ac 4=Salary

5=Any Others

3 3 1 4 1 43 2 1 1 1 43 2 1 3 1 13 3 1 1 1 17 1 1 2 1 14 3 1 1 1 33 1 1 5 1 44 3 1 2 1 33 2 1 1 1 46 2 1 2 1 127 3 1 1 1 133 2 1 3 1 44 3 1 1 1 14 3 1 1 1 121 2 1 1 1 13 3 1 2 1 41 1 1 1 1 13 2 1 1 1 11 1 1 4 1 11 2 1 1 1 121 3 1 2 1 13 3 1 1 1 43 2 1 2 1 33 2 1 1 1 13 3 1 1 1 13 2 1 1 1 43 1 1 3 1 123 2 1 1 1 347 2 1 13 1 37 2 1 2 1 37 2 1 2 1 32 2 1 1 1 127 1 1 14 1 133 2 1 2 1 43 2 1 1 1 1

Qno 5 1=ICICI 2=SBI

3=HDFC 4=PNB 5=ABN

8=citi 9=Kotak

Dena

Qno6 Family

members ac with

Qno 7 1=Bank

2=Customers

3=Both

Qno 8A1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8B1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8D1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

6 1 3 2 3 3 32 1 2 2 2 4 51 1 3 2 3 2 4

810 2 3 3 2 3 44 2 1 3 3 3 23 1 2 2 3 3 42 1 3 4 4 3 310 1 3 2 2 2 310 1 3 2 2 2 22 1 2 2 2 2 2

311 2 2 2 2 2 22 1 3 4 3 4 35 1 3 2 2 3 31 2 2 2 2 1 13 2 1 4 4 4 34 2 1 4 4 4 36 2 3 2 5 4 41 1 2 3 4 4 52 2 3 3 3 3 23 1 3 2 3 3 2

134 2 1 2 2 1 1156 2 3 3 2 2 217 2 1 1 1 3 28 2 3 2 2 2 21 2 3 3 2 3 2

129 1 2 3 4 3 313 1 3 4 3 2 323 2 3 4 2 1 213 2 3 2 2 2 31 1 2 4 3 3 3

15 1 3 2 3 3 31 1 2 2 3 3 29 1 3 5 4 2 36 2 3 5 4 5 410 2 3 4 4 3 3

Qno 8E1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8F1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8H1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8I1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8A2 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

4 4 3 3 2 3 15 3 2 3 2 2 25 4 4 2 3 2 12 3 3 2 1 2 23 2 3 3 4 3 24 3 3 2 3 2 23 2 2 3 1 2 23 2 1 2 1 2 13 3 3 2 4 4 2

2 1 2 1 2 1 12 2 1 2 2 1 14 3 2 3 2 3 13 3 3 5 4 4 31 2 3 3 2 2 24 3 3 4 4 4 22 3 4 3 2 3 25 4 4 4 3 4 25 4 5 3 2 3 23 2 3 4 3 4 22 2 3 4 4 4 13 3 3 3 1 3 12 2 2 2 2 2 31 2 1 3 4 1 12 2 2 2 2 2 44 2 3 1 2 1 24 2 2 3 2 2 24 3 2 4 3 3 13 4 5 5 3 4 34 3 2 3 4 5 14 2 3 4 3 4 24 4 4 5 4 3 14 4 3 4 5 4 12 4 2 3 2 4 35 3 3 4 5 4 14 4 3 4 4 3 32 3 2 4 3 4 44 4 3 3 3 4 22 1 3 4 1 2 11 1 2 2 2 2 1

session 2008-2010
- BUSINESS OVERVIEW

Page 27: Uti bank to axis bank” a study in customer awareness

Chapter III

Literature Review

Related Studies

approval in June

httpwwwffincom

result

Bank

branding

because were

governance

recruitment

83

17

0

10

20

30

40

50

60

70

80

90

Male Female

family members

33

67

0

10

20

30

40

50

60

70

80

Single Married

7 8

48

91 3

24

0

10

20

30

40

50

60

13

58

29

0

10

20

30

40

50

60

70

65

179 7 20

10

20

30

40

50

60

70

49

1017

22

20

10

20

30

40

50

60

31

21

116

2 47 5

103

0

5

10

15

20

25

30

35

53

47

44

45

46

47

48

49

50

51

52

53

54

Yes No

29 27

44

0

5

10

15

20

25

30

35

40

45

50

Bank Customers Both

6

42

2325

4

12

37

28

18

5

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

as average was 32

6

39

32

16

7

30

44

20

6

00

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

20

26

31

19

4

29

37

19

14

10

5

10

15

20

25

30

35

40

Before name change

After name change

changed

percentage was 3

Axis Bank

5

3936

17

3

29

42

22

7

00

5

10

15

20

25

30

35

40

45

Before name change

After name change

changed

poor

7

24

3229

8

23

39

31

3 4

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

name changed

4

44

29

21

2

27

42

25

510

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

changed

14

30

36

14

5

36

32

26

6

00

5

10

15

20

25

30

35

40

Before name change

After name change

changed

5

38

29

22

6

18

51

20

9

20

10

20

30

40

50

60

Before name change

After name change

name changed

12

37

28

18

5

27

49

20

400

10

20

30

40

50

60

Before name change

After name change

changed

7

3236

21

4

28

47

22

300

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

name changed

business

the name changed

service

References

Internet

1 wwwgooglecom

3 wwwaxisbankcom

Newspaper

1 Business Standard

2 The Hindu

Annexure

Citizen

Employed

qualification

c)Both

views)

Bank

a)2006 b)2007 c)2008

a) b) c) d)

Questionnaire No

5=Gzd 6=Noida

Age 1=Below20yrs

2=20-30yrs 3=31-40yrs 4=41-50yrs 5=51-60yrs

6=senior citizen

Income 1=Below 10k

2=10k-20k 3=21k-30k 4=31k-40k

5=Above 41k

Gender 1=Male

2=Female

Marital Status

1=Single 2=Married

1 6 2 3 1 12 5 2 2 1 13 2 2 2 1 24 8 2 3 2 15 4 4 4 1 26 9 4 4 1 27 1 2 1 1 18 1 3 4 1 29 4 3 3 1 210 7 6 3 1 211 4 6 5 1 212 9 3 3 1 213 5 3 3 2 214 4 4 3 1 215 2 2 1 1 116 2 3 3 1 117 2 1 1 2 118 8 3 3 1 219 2 1 1 2 120 1 2 1 2 121 2 2 2 1 122 2 2 3 1 123 5 2 3 1 224 2 2 2 2 225 4 2 2 1 126 5 2 3 1 127 3 3 2 1 228 2 4 3 1 229 3 2 3 1 230 4 4 4 1 2

31 3 2 2 2 232 2 3 2 2 233 1 2 2 1 2

7=Businessman

Education 1=Not

Graduate 2=Graduate

Qno 2 1=Advertising

5=Any others

bank 1=Yes 2=No

Qno 4 1=Savings

Ac 4=Salary

5=Any Others

3 3 1 4 1 43 2 1 1 1 43 2 1 3 1 13 3 1 1 1 17 1 1 2 1 14 3 1 1 1 33 1 1 5 1 44 3 1 2 1 33 2 1 1 1 46 2 1 2 1 127 3 1 1 1 133 2 1 3 1 44 3 1 1 1 14 3 1 1 1 121 2 1 1 1 13 3 1 2 1 41 1 1 1 1 13 2 1 1 1 11 1 1 4 1 11 2 1 1 1 121 3 1 2 1 13 3 1 1 1 43 2 1 2 1 33 2 1 1 1 13 3 1 1 1 13 2 1 1 1 43 1 1 3 1 123 2 1 1 1 347 2 1 13 1 37 2 1 2 1 37 2 1 2 1 32 2 1 1 1 127 1 1 14 1 133 2 1 2 1 43 2 1 1 1 1

Qno 5 1=ICICI 2=SBI

3=HDFC 4=PNB 5=ABN

8=citi 9=Kotak

Dena

Qno6 Family

members ac with

Qno 7 1=Bank

2=Customers

3=Both

Qno 8A1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8B1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8D1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

6 1 3 2 3 3 32 1 2 2 2 4 51 1 3 2 3 2 4

810 2 3 3 2 3 44 2 1 3 3 3 23 1 2 2 3 3 42 1 3 4 4 3 310 1 3 2 2 2 310 1 3 2 2 2 22 1 2 2 2 2 2

311 2 2 2 2 2 22 1 3 4 3 4 35 1 3 2 2 3 31 2 2 2 2 1 13 2 1 4 4 4 34 2 1 4 4 4 36 2 3 2 5 4 41 1 2 3 4 4 52 2 3 3 3 3 23 1 3 2 3 3 2

134 2 1 2 2 1 1156 2 3 3 2 2 217 2 1 1 1 3 28 2 3 2 2 2 21 2 3 3 2 3 2

129 1 2 3 4 3 313 1 3 4 3 2 323 2 3 4 2 1 213 2 3 2 2 2 31 1 2 4 3 3 3

15 1 3 2 3 3 31 1 2 2 3 3 29 1 3 5 4 2 36 2 3 5 4 5 410 2 3 4 4 3 3

Qno 8E1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8F1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8H1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8I1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8A2 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

4 4 3 3 2 3 15 3 2 3 2 2 25 4 4 2 3 2 12 3 3 2 1 2 23 2 3 3 4 3 24 3 3 2 3 2 23 2 2 3 1 2 23 2 1 2 1 2 13 3 3 2 4 4 2

2 1 2 1 2 1 12 2 1 2 2 1 14 3 2 3 2 3 13 3 3 5 4 4 31 2 3 3 2 2 24 3 3 4 4 4 22 3 4 3 2 3 25 4 4 4 3 4 25 4 5 3 2 3 23 2 3 4 3 4 22 2 3 4 4 4 13 3 3 3 1 3 12 2 2 2 2 2 31 2 1 3 4 1 12 2 2 2 2 2 44 2 3 1 2 1 24 2 2 3 2 2 24 3 2 4 3 3 13 4 5 5 3 4 34 3 2 3 4 5 14 2 3 4 3 4 24 4 4 5 4 3 14 4 3 4 5 4 12 4 2 3 2 4 35 3 3 4 5 4 14 4 3 4 4 3 32 3 2 4 3 4 44 4 3 3 3 4 22 1 3 4 1 2 11 1 2 2 2 2 1

session 2008-2010
- BUSINESS OVERVIEW

Page 28: Uti bank to axis bank” a study in customer awareness

approval in June

httpwwwffincom

result

Bank

branding

because were

governance

recruitment

83

17

0

10

20

30

40

50

60

70

80

90

Male Female

family members

33

67

0

10

20

30

40

50

60

70

80

Single Married

7 8

48

91 3

24

0

10

20

30

40

50

60

13

58

29

0

10

20

30

40

50

60

70

65

179 7 20

10

20

30

40

50

60

70

49

1017

22

20

10

20

30

40

50

60

31

21

116

2 47 5

103

0

5

10

15

20

25

30

35

53

47

44

45

46

47

48

49

50

51

52

53

54

Yes No

29 27

44

0

5

10

15

20

25

30

35

40

45

50

Bank Customers Both

6

42

2325

4

12

37

28

18

5

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

as average was 32

6

39

32

16

7

30

44

20

6

00

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

20

26

31

19

4

29

37

19

14

10

5

10

15

20

25

30

35

40

Before name change

After name change

changed

percentage was 3

Axis Bank

5

3936

17

3

29

42

22

7

00

5

10

15

20

25

30

35

40

45

Before name change

After name change

changed

poor

7

24

3229

8

23

39

31

3 4

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

name changed

4

44

29

21

2

27

42

25

510

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

changed

14

30

36

14

5

36

32

26

6

00

5

10

15

20

25

30

35

40

Before name change

After name change

changed

5

38

29

22

6

18

51

20

9

20

10

20

30

40

50

60

Before name change

After name change

name changed

12

37

28

18

5

27

49

20

400

10

20

30

40

50

60

Before name change

After name change

changed

7

3236

21

4

28

47

22

300

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

name changed

business

the name changed

service

References

Internet

1 wwwgooglecom

3 wwwaxisbankcom

Newspaper

1 Business Standard

2 The Hindu

Annexure

Citizen

Employed

qualification

c)Both

views)

Bank

a)2006 b)2007 c)2008

a) b) c) d)

Questionnaire No

5=Gzd 6=Noida

Age 1=Below20yrs

2=20-30yrs 3=31-40yrs 4=41-50yrs 5=51-60yrs

6=senior citizen

Income 1=Below 10k

2=10k-20k 3=21k-30k 4=31k-40k

5=Above 41k

Gender 1=Male

2=Female

Marital Status

1=Single 2=Married

1 6 2 3 1 12 5 2 2 1 13 2 2 2 1 24 8 2 3 2 15 4 4 4 1 26 9 4 4 1 27 1 2 1 1 18 1 3 4 1 29 4 3 3 1 210 7 6 3 1 211 4 6 5 1 212 9 3 3 1 213 5 3 3 2 214 4 4 3 1 215 2 2 1 1 116 2 3 3 1 117 2 1 1 2 118 8 3 3 1 219 2 1 1 2 120 1 2 1 2 121 2 2 2 1 122 2 2 3 1 123 5 2 3 1 224 2 2 2 2 225 4 2 2 1 126 5 2 3 1 127 3 3 2 1 228 2 4 3 1 229 3 2 3 1 230 4 4 4 1 2

31 3 2 2 2 232 2 3 2 2 233 1 2 2 1 2

7=Businessman

Education 1=Not

Graduate 2=Graduate

Qno 2 1=Advertising

5=Any others

bank 1=Yes 2=No

Qno 4 1=Savings

Ac 4=Salary

5=Any Others

3 3 1 4 1 43 2 1 1 1 43 2 1 3 1 13 3 1 1 1 17 1 1 2 1 14 3 1 1 1 33 1 1 5 1 44 3 1 2 1 33 2 1 1 1 46 2 1 2 1 127 3 1 1 1 133 2 1 3 1 44 3 1 1 1 14 3 1 1 1 121 2 1 1 1 13 3 1 2 1 41 1 1 1 1 13 2 1 1 1 11 1 1 4 1 11 2 1 1 1 121 3 1 2 1 13 3 1 1 1 43 2 1 2 1 33 2 1 1 1 13 3 1 1 1 13 2 1 1 1 43 1 1 3 1 123 2 1 1 1 347 2 1 13 1 37 2 1 2 1 37 2 1 2 1 32 2 1 1 1 127 1 1 14 1 133 2 1 2 1 43 2 1 1 1 1

Qno 5 1=ICICI 2=SBI

3=HDFC 4=PNB 5=ABN

8=citi 9=Kotak

Dena

Qno6 Family

members ac with

Qno 7 1=Bank

2=Customers

3=Both

Qno 8A1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8B1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8D1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

6 1 3 2 3 3 32 1 2 2 2 4 51 1 3 2 3 2 4

810 2 3 3 2 3 44 2 1 3 3 3 23 1 2 2 3 3 42 1 3 4 4 3 310 1 3 2 2 2 310 1 3 2 2 2 22 1 2 2 2 2 2

311 2 2 2 2 2 22 1 3 4 3 4 35 1 3 2 2 3 31 2 2 2 2 1 13 2 1 4 4 4 34 2 1 4 4 4 36 2 3 2 5 4 41 1 2 3 4 4 52 2 3 3 3 3 23 1 3 2 3 3 2

134 2 1 2 2 1 1156 2 3 3 2 2 217 2 1 1 1 3 28 2 3 2 2 2 21 2 3 3 2 3 2

129 1 2 3 4 3 313 1 3 4 3 2 323 2 3 4 2 1 213 2 3 2 2 2 31 1 2 4 3 3 3

15 1 3 2 3 3 31 1 2 2 3 3 29 1 3 5 4 2 36 2 3 5 4 5 410 2 3 4 4 3 3

Qno 8E1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8F1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8H1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8I1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8A2 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

4 4 3 3 2 3 15 3 2 3 2 2 25 4 4 2 3 2 12 3 3 2 1 2 23 2 3 3 4 3 24 3 3 2 3 2 23 2 2 3 1 2 23 2 1 2 1 2 13 3 3 2 4 4 2

2 1 2 1 2 1 12 2 1 2 2 1 14 3 2 3 2 3 13 3 3 5 4 4 31 2 3 3 2 2 24 3 3 4 4 4 22 3 4 3 2 3 25 4 4 4 3 4 25 4 5 3 2 3 23 2 3 4 3 4 22 2 3 4 4 4 13 3 3 3 1 3 12 2 2 2 2 2 31 2 1 3 4 1 12 2 2 2 2 2 44 2 3 1 2 1 24 2 2 3 2 2 24 3 2 4 3 3 13 4 5 5 3 4 34 3 2 3 4 5 14 2 3 4 3 4 24 4 4 5 4 3 14 4 3 4 5 4 12 4 2 3 2 4 35 3 3 4 5 4 14 4 3 4 4 3 32 3 2 4 3 4 44 4 3 3 3 4 22 1 3 4 1 2 11 1 2 2 2 2 1

session 2008-2010
- BUSINESS OVERVIEW

Bank

branding

because were

governance

recruitment

83

17

0

10

20

30

40

50

60

70

80

90

Male Female

family members

33

67

0

10

20

30

40

50

60

70

80

Single Married

7 8

48

91 3

24

0

10

20

30

40

50

60

13

58

29

0

10

20

30

40

50

60

70

65

179 7 20

10

20

30

40

50

60

70

49

1017

22

20

10

20

30

40

50

60

31

21

116

2 47 5

103

0

5

10

15

20

25

30

35

53

47

44

45

46

47

48

49

50

51

52

53

54

Yes No

29 27

44

0

5

10

15

20

25

30

35

40

45

50

Bank Customers Both

6

42

2325

4

12

37

28

18

5

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

as average was 32

6

39

32

16

7

30

44

20

6

00

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

20

26

31

19

4

29

37

19

14

10

5

10

15

20

25

30

35

40

Before name change

After name change

changed

percentage was 3

Axis Bank

5

3936

17

3

29

42

22

7

00

5

10

15

20

25

30

35

40

45

Before name change

After name change

changed

poor

7

24

3229

8

23

39

31

3 4

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

name changed

4

44

29

21

2

27

42

25

510

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

changed

14

30

36

14

5

36

32

26

6

00

5

10

15

20

25

30

35

40

Before name change

After name change

changed

5

38

29

22

6

18

51

20

9

20

10

20

30

40

50

60

Before name change

After name change

name changed

12

37

28

18

5

27

49

20

400

10

20

30

40

50

60

Before name change

After name change

changed

7

3236

21

4

28

47

22

300

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

name changed

business

the name changed

service

References

Internet

1 wwwgooglecom

3 wwwaxisbankcom

Newspaper

1 Business Standard

2 The Hindu

Annexure

Citizen

Employed

qualification

c)Both

views)

Bank

a)2006 b)2007 c)2008

a) b) c) d)

Questionnaire No

5=Gzd 6=Noida

Age 1=Below20yrs

2=20-30yrs 3=31-40yrs 4=41-50yrs 5=51-60yrs

6=senior citizen

Income 1=Below 10k

2=10k-20k 3=21k-30k 4=31k-40k

5=Above 41k

Gender 1=Male

2=Female

Marital Status

1=Single 2=Married

1 6 2 3 1 12 5 2 2 1 13 2 2 2 1 24 8 2 3 2 15 4 4 4 1 26 9 4 4 1 27 1 2 1 1 18 1 3 4 1 29 4 3 3 1 210 7 6 3 1 211 4 6 5 1 212 9 3 3 1 213 5 3 3 2 214 4 4 3 1 215 2 2 1 1 116 2 3 3 1 117 2 1 1 2 118 8 3 3 1 219 2 1 1 2 120 1 2 1 2 121 2 2 2 1 122 2 2 3 1 123 5 2 3 1 224 2 2 2 2 225 4 2 2 1 126 5 2 3 1 127 3 3 2 1 228 2 4 3 1 229 3 2 3 1 230 4 4 4 1 2

31 3 2 2 2 232 2 3 2 2 233 1 2 2 1 2

7=Businessman

Education 1=Not

Graduate 2=Graduate

Qno 2 1=Advertising

5=Any others

bank 1=Yes 2=No

Qno 4 1=Savings

Ac 4=Salary

5=Any Others

3 3 1 4 1 43 2 1 1 1 43 2 1 3 1 13 3 1 1 1 17 1 1 2 1 14 3 1 1 1 33 1 1 5 1 44 3 1 2 1 33 2 1 1 1 46 2 1 2 1 127 3 1 1 1 133 2 1 3 1 44 3 1 1 1 14 3 1 1 1 121 2 1 1 1 13 3 1 2 1 41 1 1 1 1 13 2 1 1 1 11 1 1 4 1 11 2 1 1 1 121 3 1 2 1 13 3 1 1 1 43 2 1 2 1 33 2 1 1 1 13 3 1 1 1 13 2 1 1 1 43 1 1 3 1 123 2 1 1 1 347 2 1 13 1 37 2 1 2 1 37 2 1 2 1 32 2 1 1 1 127 1 1 14 1 133 2 1 2 1 43 2 1 1 1 1

Qno 5 1=ICICI 2=SBI

3=HDFC 4=PNB 5=ABN

8=citi 9=Kotak

Dena

Qno6 Family

members ac with

Qno 7 1=Bank

2=Customers

3=Both

Qno 8A1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8B1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8D1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

6 1 3 2 3 3 32 1 2 2 2 4 51 1 3 2 3 2 4

810 2 3 3 2 3 44 2 1 3 3 3 23 1 2 2 3 3 42 1 3 4 4 3 310 1 3 2 2 2 310 1 3 2 2 2 22 1 2 2 2 2 2

311 2 2 2 2 2 22 1 3 4 3 4 35 1 3 2 2 3 31 2 2 2 2 1 13 2 1 4 4 4 34 2 1 4 4 4 36 2 3 2 5 4 41 1 2 3 4 4 52 2 3 3 3 3 23 1 3 2 3 3 2

134 2 1 2 2 1 1156 2 3 3 2 2 217 2 1 1 1 3 28 2 3 2 2 2 21 2 3 3 2 3 2

129 1 2 3 4 3 313 1 3 4 3 2 323 2 3 4 2 1 213 2 3 2 2 2 31 1 2 4 3 3 3

15 1 3 2 3 3 31 1 2 2 3 3 29 1 3 5 4 2 36 2 3 5 4 5 410 2 3 4 4 3 3

Qno 8E1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8F1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8H1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8I1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8A2 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

4 4 3 3 2 3 15 3 2 3 2 2 25 4 4 2 3 2 12 3 3 2 1 2 23 2 3 3 4 3 24 3 3 2 3 2 23 2 2 3 1 2 23 2 1 2 1 2 13 3 3 2 4 4 2

2 1 2 1 2 1 12 2 1 2 2 1 14 3 2 3 2 3 13 3 3 5 4 4 31 2 3 3 2 2 24 3 3 4 4 4 22 3 4 3 2 3 25 4 4 4 3 4 25 4 5 3 2 3 23 2 3 4 3 4 22 2 3 4 4 4 13 3 3 3 1 3 12 2 2 2 2 2 31 2 1 3 4 1 12 2 2 2 2 2 44 2 3 1 2 1 24 2 2 3 2 2 24 3 2 4 3 3 13 4 5 5 3 4 34 3 2 3 4 5 14 2 3 4 3 4 24 4 4 5 4 3 14 4 3 4 5 4 12 4 2 3 2 4 35 3 3 4 5 4 14 4 3 4 4 3 32 3 2 4 3 4 44 4 3 3 3 4 22 1 3 4 1 2 11 1 2 2 2 2 1

session 2008-2010
- BUSINESS OVERVIEW

Bank

branding

because were

governance

recruitment

83

17

0

10

20

30

40

50

60

70

80

90

Male Female

family members

33

67

0

10

20

30

40

50

60

70

80

Single Married

7 8

48

91 3

24

0

10

20

30

40

50

60

13

58

29

0

10

20

30

40

50

60

70

65

179 7 20

10

20

30

40

50

60

70

49

1017

22

20

10

20

30

40

50

60

31

21

116

2 47 5

103

0

5

10

15

20

25

30

35

53

47

44

45

46

47

48

49

50

51

52

53

54

Yes No

29 27

44

0

5

10

15

20

25

30

35

40

45

50

Bank Customers Both

6

42

2325

4

12

37

28

18

5

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

as average was 32

6

39

32

16

7

30

44

20

6

00

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

20

26

31

19

4

29

37

19

14

10

5

10

15

20

25

30

35

40

Before name change

After name change

changed

percentage was 3

Axis Bank

5

3936

17

3

29

42

22

7

00

5

10

15

20

25

30

35

40

45

Before name change

After name change

changed

poor

7

24

3229

8

23

39

31

3 4

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

name changed

4

44

29

21

2

27

42

25

510

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

changed

14

30

36

14

5

36

32

26

6

00

5

10

15

20

25

30

35

40

Before name change

After name change

changed

5

38

29

22

6

18

51

20

9

20

10

20

30

40

50

60

Before name change

After name change

name changed

12

37

28

18

5

27

49

20

400

10

20

30

40

50

60

Before name change

After name change

changed

7

3236

21

4

28

47

22

300

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

name changed

business

the name changed

service

References

Internet

1 wwwgooglecom

3 wwwaxisbankcom

Newspaper

1 Business Standard

2 The Hindu

Annexure

Citizen

Employed

qualification

c)Both

views)

Bank

a)2006 b)2007 c)2008

a) b) c) d)

Questionnaire No

5=Gzd 6=Noida

Age 1=Below20yrs

2=20-30yrs 3=31-40yrs 4=41-50yrs 5=51-60yrs

6=senior citizen

Income 1=Below 10k

2=10k-20k 3=21k-30k 4=31k-40k

5=Above 41k

Gender 1=Male

2=Female

Marital Status

1=Single 2=Married

1 6 2 3 1 12 5 2 2 1 13 2 2 2 1 24 8 2 3 2 15 4 4 4 1 26 9 4 4 1 27 1 2 1 1 18 1 3 4 1 29 4 3 3 1 210 7 6 3 1 211 4 6 5 1 212 9 3 3 1 213 5 3 3 2 214 4 4 3 1 215 2 2 1 1 116 2 3 3 1 117 2 1 1 2 118 8 3 3 1 219 2 1 1 2 120 1 2 1 2 121 2 2 2 1 122 2 2 3 1 123 5 2 3 1 224 2 2 2 2 225 4 2 2 1 126 5 2 3 1 127 3 3 2 1 228 2 4 3 1 229 3 2 3 1 230 4 4 4 1 2

31 3 2 2 2 232 2 3 2 2 233 1 2 2 1 2

7=Businessman

Education 1=Not

Graduate 2=Graduate

Qno 2 1=Advertising

5=Any others

bank 1=Yes 2=No

Qno 4 1=Savings

Ac 4=Salary

5=Any Others

3 3 1 4 1 43 2 1 1 1 43 2 1 3 1 13 3 1 1 1 17 1 1 2 1 14 3 1 1 1 33 1 1 5 1 44 3 1 2 1 33 2 1 1 1 46 2 1 2 1 127 3 1 1 1 133 2 1 3 1 44 3 1 1 1 14 3 1 1 1 121 2 1 1 1 13 3 1 2 1 41 1 1 1 1 13 2 1 1 1 11 1 1 4 1 11 2 1 1 1 121 3 1 2 1 13 3 1 1 1 43 2 1 2 1 33 2 1 1 1 13 3 1 1 1 13 2 1 1 1 43 1 1 3 1 123 2 1 1 1 347 2 1 13 1 37 2 1 2 1 37 2 1 2 1 32 2 1 1 1 127 1 1 14 1 133 2 1 2 1 43 2 1 1 1 1

Qno 5 1=ICICI 2=SBI

3=HDFC 4=PNB 5=ABN

8=citi 9=Kotak

Dena

Qno6 Family

members ac with

Qno 7 1=Bank

2=Customers

3=Both

Qno 8A1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8B1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8D1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

6 1 3 2 3 3 32 1 2 2 2 4 51 1 3 2 3 2 4

810 2 3 3 2 3 44 2 1 3 3 3 23 1 2 2 3 3 42 1 3 4 4 3 310 1 3 2 2 2 310 1 3 2 2 2 22 1 2 2 2 2 2

311 2 2 2 2 2 22 1 3 4 3 4 35 1 3 2 2 3 31 2 2 2 2 1 13 2 1 4 4 4 34 2 1 4 4 4 36 2 3 2 5 4 41 1 2 3 4 4 52 2 3 3 3 3 23 1 3 2 3 3 2

134 2 1 2 2 1 1156 2 3 3 2 2 217 2 1 1 1 3 28 2 3 2 2 2 21 2 3 3 2 3 2

129 1 2 3 4 3 313 1 3 4 3 2 323 2 3 4 2 1 213 2 3 2 2 2 31 1 2 4 3 3 3

15 1 3 2 3 3 31 1 2 2 3 3 29 1 3 5 4 2 36 2 3 5 4 5 410 2 3 4 4 3 3

Qno 8E1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8F1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8H1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8I1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8A2 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

4 4 3 3 2 3 15 3 2 3 2 2 25 4 4 2 3 2 12 3 3 2 1 2 23 2 3 3 4 3 24 3 3 2 3 2 23 2 2 3 1 2 23 2 1 2 1 2 13 3 3 2 4 4 2

2 1 2 1 2 1 12 2 1 2 2 1 14 3 2 3 2 3 13 3 3 5 4 4 31 2 3 3 2 2 24 3 3 4 4 4 22 3 4 3 2 3 25 4 4 4 3 4 25 4 5 3 2 3 23 2 3 4 3 4 22 2 3 4 4 4 13 3 3 3 1 3 12 2 2 2 2 2 31 2 1 3 4 1 12 2 2 2 2 2 44 2 3 1 2 1 24 2 2 3 2 2 24 3 2 4 3 3 13 4 5 5 3 4 34 3 2 3 4 5 14 2 3 4 3 4 24 4 4 5 4 3 14 4 3 4 5 4 12 4 2 3 2 4 35 3 3 4 5 4 14 4 3 4 4 3 32 3 2 4 3 4 44 4 3 3 3 4 22 1 3 4 1 2 11 1 2 2 2 2 1

session 2008-2010
- BUSINESS OVERVIEW

Page 31: Uti bank to axis bank” a study in customer awareness

governance

recruitment

83

17

0

10

20

30

40

50

60

70

80

90

Male Female

family members

33

67

0

10

20

30

40

50

60

70

80

Single Married

7 8

48

91 3

24

0

10

20

30

40

50

60

13

58

29

0

10

20

30

40

50

60

70

65

179 7 20

10

20

30

40

50

60

70

49

1017

22

20

10

20

30

40

50

60

31

21

116

2 47 5

103

0

5

10

15

20

25

30

35

53

47

44

45

46

47

48

49

50

51

52

53

54

Yes No

29 27

44

0

5

10

15

20

25

30

35

40

45

50

Bank Customers Both

6

42

2325

4

12

37

28

18

5

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

as average was 32

6

39

32

16

7

30

44

20

6

00

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

20

26

31

19

4

29

37

19

14

10

5

10

15

20

25

30

35

40

Before name change

After name change

changed

percentage was 3

Axis Bank

5

3936

17

3

29

42

22

7

00

5

10

15

20

25

30

35

40

45

Before name change

After name change

changed

poor

7

24

3229

8

23

39

31

3 4

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

name changed

4

44

29

21

2

27

42

25

510

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

changed

14

30

36

14

5

36

32

26

6

00

5

10

15

20

25

30

35

40

Before name change

After name change

changed

5

38

29

22

6

18

51

20

9

20

10

20

30

40

50

60

Before name change

After name change

name changed

12

37

28

18

5

27

49

20

400

10

20

30

40

50

60

Before name change

After name change

changed

7

3236

21

4

28

47

22

300

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

name changed

business

the name changed

service

References

Internet

1 wwwgooglecom

3 wwwaxisbankcom

Newspaper

1 Business Standard

2 The Hindu

Annexure

Citizen

Employed

qualification

c)Both

views)

Bank

a)2006 b)2007 c)2008

a) b) c) d)

Questionnaire No

5=Gzd 6=Noida

Age 1=Below20yrs

2=20-30yrs 3=31-40yrs 4=41-50yrs 5=51-60yrs

6=senior citizen

Income 1=Below 10k

2=10k-20k 3=21k-30k 4=31k-40k

5=Above 41k

Gender 1=Male

2=Female

Marital Status

1=Single 2=Married

1 6 2 3 1 12 5 2 2 1 13 2 2 2 1 24 8 2 3 2 15 4 4 4 1 26 9 4 4 1 27 1 2 1 1 18 1 3 4 1 29 4 3 3 1 210 7 6 3 1 211 4 6 5 1 212 9 3 3 1 213 5 3 3 2 214 4 4 3 1 215 2 2 1 1 116 2 3 3 1 117 2 1 1 2 118 8 3 3 1 219 2 1 1 2 120 1 2 1 2 121 2 2 2 1 122 2 2 3 1 123 5 2 3 1 224 2 2 2 2 225 4 2 2 1 126 5 2 3 1 127 3 3 2 1 228 2 4 3 1 229 3 2 3 1 230 4 4 4 1 2

31 3 2 2 2 232 2 3 2 2 233 1 2 2 1 2

7=Businessman

Education 1=Not

Graduate 2=Graduate

Qno 2 1=Advertising

5=Any others

bank 1=Yes 2=No

Qno 4 1=Savings

Ac 4=Salary

5=Any Others

3 3 1 4 1 43 2 1 1 1 43 2 1 3 1 13 3 1 1 1 17 1 1 2 1 14 3 1 1 1 33 1 1 5 1 44 3 1 2 1 33 2 1 1 1 46 2 1 2 1 127 3 1 1 1 133 2 1 3 1 44 3 1 1 1 14 3 1 1 1 121 2 1 1 1 13 3 1 2 1 41 1 1 1 1 13 2 1 1 1 11 1 1 4 1 11 2 1 1 1 121 3 1 2 1 13 3 1 1 1 43 2 1 2 1 33 2 1 1 1 13 3 1 1 1 13 2 1 1 1 43 1 1 3 1 123 2 1 1 1 347 2 1 13 1 37 2 1 2 1 37 2 1 2 1 32 2 1 1 1 127 1 1 14 1 133 2 1 2 1 43 2 1 1 1 1

Qno 5 1=ICICI 2=SBI

3=HDFC 4=PNB 5=ABN

8=citi 9=Kotak

Dena

Qno6 Family

members ac with

Qno 7 1=Bank

2=Customers

3=Both

Qno 8A1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8B1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8D1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

6 1 3 2 3 3 32 1 2 2 2 4 51 1 3 2 3 2 4

810 2 3 3 2 3 44 2 1 3 3 3 23 1 2 2 3 3 42 1 3 4 4 3 310 1 3 2 2 2 310 1 3 2 2 2 22 1 2 2 2 2 2

311 2 2 2 2 2 22 1 3 4 3 4 35 1 3 2 2 3 31 2 2 2 2 1 13 2 1 4 4 4 34 2 1 4 4 4 36 2 3 2 5 4 41 1 2 3 4 4 52 2 3 3 3 3 23 1 3 2 3 3 2

134 2 1 2 2 1 1156 2 3 3 2 2 217 2 1 1 1 3 28 2 3 2 2 2 21 2 3 3 2 3 2

129 1 2 3 4 3 313 1 3 4 3 2 323 2 3 4 2 1 213 2 3 2 2 2 31 1 2 4 3 3 3

15 1 3 2 3 3 31 1 2 2 3 3 29 1 3 5 4 2 36 2 3 5 4 5 410 2 3 4 4 3 3

Qno 8E1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8F1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8H1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8I1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8A2 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

4 4 3 3 2 3 15 3 2 3 2 2 25 4 4 2 3 2 12 3 3 2 1 2 23 2 3 3 4 3 24 3 3 2 3 2 23 2 2 3 1 2 23 2 1 2 1 2 13 3 3 2 4 4 2

2 1 2 1 2 1 12 2 1 2 2 1 14 3 2 3 2 3 13 3 3 5 4 4 31 2 3 3 2 2 24 3 3 4 4 4 22 3 4 3 2 3 25 4 4 4 3 4 25 4 5 3 2 3 23 2 3 4 3 4 22 2 3 4 4 4 13 3 3 3 1 3 12 2 2 2 2 2 31 2 1 3 4 1 12 2 2 2 2 2 44 2 3 1 2 1 24 2 2 3 2 2 24 3 2 4 3 3 13 4 5 5 3 4 34 3 2 3 4 5 14 2 3 4 3 4 24 4 4 5 4 3 14 4 3 4 5 4 12 4 2 3 2 4 35 3 3 4 5 4 14 4 3 4 4 3 32 3 2 4 3 4 44 4 3 3 3 4 22 1 3 4 1 2 11 1 2 2 2 2 1

session 2008-2010
- BUSINESS OVERVIEW

Page 32: Uti bank to axis bank” a study in customer awareness

governance

recruitment

83

17

0

10

20

30

40

50

60

70

80

90

Male Female

family members

33

67

0

10

20

30

40

50

60

70

80

Single Married

7 8

48

91 3

24

0

10

20

30

40

50

60

13

58

29

0

10

20

30

40

50

60

70

65

179 7 20

10

20

30

40

50

60

70

49

1017

22

20

10

20

30

40

50

60

31

21

116

2 47 5

103

0

5

10

15

20

25

30

35

53

47

44

45

46

47

48

49

50

51

52

53

54

Yes No

29 27

44

0

5

10

15

20

25

30

35

40

45

50

Bank Customers Both

6

42

2325

4

12

37

28

18

5

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

as average was 32

6

39

32

16

7

30

44

20

6

00

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

20

26

31

19

4

29

37

19

14

10

5

10

15

20

25

30

35

40

Before name change

After name change

changed

percentage was 3

Axis Bank

5

3936

17

3

29

42

22

7

00

5

10

15

20

25

30

35

40

45

Before name change

After name change

changed

poor

7

24

3229

8

23

39

31

3 4

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

name changed

4

44

29

21

2

27

42

25

510

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

changed

14

30

36

14

5

36

32

26

6

00

5

10

15

20

25

30

35

40

Before name change

After name change

changed

5

38

29

22

6

18

51

20

9

20

10

20

30

40

50

60

Before name change

After name change

name changed

12

37

28

18

5

27

49

20

400

10

20

30

40

50

60

Before name change

After name change

changed

7

3236

21

4

28

47

22

300

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

name changed

business

the name changed

service

References

Internet

1 wwwgooglecom

3 wwwaxisbankcom

Newspaper

1 Business Standard

2 The Hindu

Annexure

Citizen

Employed

qualification

c)Both

views)

Bank

a)2006 b)2007 c)2008

a) b) c) d)

Questionnaire No

5=Gzd 6=Noida

Age 1=Below20yrs

2=20-30yrs 3=31-40yrs 4=41-50yrs 5=51-60yrs

6=senior citizen

Income 1=Below 10k

2=10k-20k 3=21k-30k 4=31k-40k

5=Above 41k

Gender 1=Male

2=Female

Marital Status

1=Single 2=Married

1 6 2 3 1 12 5 2 2 1 13 2 2 2 1 24 8 2 3 2 15 4 4 4 1 26 9 4 4 1 27 1 2 1 1 18 1 3 4 1 29 4 3 3 1 210 7 6 3 1 211 4 6 5 1 212 9 3 3 1 213 5 3 3 2 214 4 4 3 1 215 2 2 1 1 116 2 3 3 1 117 2 1 1 2 118 8 3 3 1 219 2 1 1 2 120 1 2 1 2 121 2 2 2 1 122 2 2 3 1 123 5 2 3 1 224 2 2 2 2 225 4 2 2 1 126 5 2 3 1 127 3 3 2 1 228 2 4 3 1 229 3 2 3 1 230 4 4 4 1 2

31 3 2 2 2 232 2 3 2 2 233 1 2 2 1 2

7=Businessman

Education 1=Not

Graduate 2=Graduate

Qno 2 1=Advertising

5=Any others

bank 1=Yes 2=No

Qno 4 1=Savings

Ac 4=Salary

5=Any Others

3 3 1 4 1 43 2 1 1 1 43 2 1 3 1 13 3 1 1 1 17 1 1 2 1 14 3 1 1 1 33 1 1 5 1 44 3 1 2 1 33 2 1 1 1 46 2 1 2 1 127 3 1 1 1 133 2 1 3 1 44 3 1 1 1 14 3 1 1 1 121 2 1 1 1 13 3 1 2 1 41 1 1 1 1 13 2 1 1 1 11 1 1 4 1 11 2 1 1 1 121 3 1 2 1 13 3 1 1 1 43 2 1 2 1 33 2 1 1 1 13 3 1 1 1 13 2 1 1 1 43 1 1 3 1 123 2 1 1 1 347 2 1 13 1 37 2 1 2 1 37 2 1 2 1 32 2 1 1 1 127 1 1 14 1 133 2 1 2 1 43 2 1 1 1 1

Qno 5 1=ICICI 2=SBI

3=HDFC 4=PNB 5=ABN

8=citi 9=Kotak

Dena

Qno6 Family

members ac with

Qno 7 1=Bank

2=Customers

3=Both

Qno 8A1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8B1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8D1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

6 1 3 2 3 3 32 1 2 2 2 4 51 1 3 2 3 2 4

810 2 3 3 2 3 44 2 1 3 3 3 23 1 2 2 3 3 42 1 3 4 4 3 310 1 3 2 2 2 310 1 3 2 2 2 22 1 2 2 2 2 2

311 2 2 2 2 2 22 1 3 4 3 4 35 1 3 2 2 3 31 2 2 2 2 1 13 2 1 4 4 4 34 2 1 4 4 4 36 2 3 2 5 4 41 1 2 3 4 4 52 2 3 3 3 3 23 1 3 2 3 3 2

134 2 1 2 2 1 1156 2 3 3 2 2 217 2 1 1 1 3 28 2 3 2 2 2 21 2 3 3 2 3 2

129 1 2 3 4 3 313 1 3 4 3 2 323 2 3 4 2 1 213 2 3 2 2 2 31 1 2 4 3 3 3

15 1 3 2 3 3 31 1 2 2 3 3 29 1 3 5 4 2 36 2 3 5 4 5 410 2 3 4 4 3 3

Qno 8E1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8F1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8H1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8I1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8A2 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

4 4 3 3 2 3 15 3 2 3 2 2 25 4 4 2 3 2 12 3 3 2 1 2 23 2 3 3 4 3 24 3 3 2 3 2 23 2 2 3 1 2 23 2 1 2 1 2 13 3 3 2 4 4 2

2 1 2 1 2 1 12 2 1 2 2 1 14 3 2 3 2 3 13 3 3 5 4 4 31 2 3 3 2 2 24 3 3 4 4 4 22 3 4 3 2 3 25 4 4 4 3 4 25 4 5 3 2 3 23 2 3 4 3 4 22 2 3 4 4 4 13 3 3 3 1 3 12 2 2 2 2 2 31 2 1 3 4 1 12 2 2 2 2 2 44 2 3 1 2 1 24 2 2 3 2 2 24 3 2 4 3 3 13 4 5 5 3 4 34 3 2 3 4 5 14 2 3 4 3 4 24 4 4 5 4 3 14 4 3 4 5 4 12 4 2 3 2 4 35 3 3 4 5 4 14 4 3 4 4 3 32 3 2 4 3 4 44 4 3 3 3 4 22 1 3 4 1 2 11 1 2 2 2 2 1

session 2008-2010
- BUSINESS OVERVIEW

Page 33: Uti bank to axis bank” a study in customer awareness

governance

recruitment

83

17

0

10

20

30

40

50

60

70

80

90

Male Female

family members

33

67

0

10

20

30

40

50

60

70

80

Single Married

7 8

48

91 3

24

0

10

20

30

40

50

60

13

58

29

0

10

20

30

40

50

60

70

65

179 7 20

10

20

30

40

50

60

70

49

1017

22

20

10

20

30

40

50

60

31

21

116

2 47 5

103

0

5

10

15

20

25

30

35

53

47

44

45

46

47

48

49

50

51

52

53

54

Yes No

29 27

44

0

5

10

15

20

25

30

35

40

45

50

Bank Customers Both

6

42

2325

4

12

37

28

18

5

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

as average was 32

6

39

32

16

7

30

44

20

6

00

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

20

26

31

19

4

29

37

19

14

10

5

10

15

20

25

30

35

40

Before name change

After name change

changed

percentage was 3

Axis Bank

5

3936

17

3

29

42

22

7

00

5

10

15

20

25

30

35

40

45

Before name change

After name change

changed

poor

7

24

3229

8

23

39

31

3 4

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

name changed

4

44

29

21

2

27

42

25

510

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

changed

14

30

36

14

5

36

32

26

6

00

5

10

15

20

25

30

35

40

Before name change

After name change

changed

5

38

29

22

6

18

51

20

9

20

10

20

30

40

50

60

Before name change

After name change

name changed

12

37

28

18

5

27

49

20

400

10

20

30

40

50

60

Before name change

After name change

changed

7

3236

21

4

28

47

22

300

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

name changed

business

the name changed

service

References

Internet

1 wwwgooglecom

3 wwwaxisbankcom

Newspaper

1 Business Standard

2 The Hindu

Annexure

Citizen

Employed

qualification

c)Both

views)

Bank

a)2006 b)2007 c)2008

a) b) c) d)

Questionnaire No

5=Gzd 6=Noida

Age 1=Below20yrs

2=20-30yrs 3=31-40yrs 4=41-50yrs 5=51-60yrs

6=senior citizen

Income 1=Below 10k

2=10k-20k 3=21k-30k 4=31k-40k

5=Above 41k

Gender 1=Male

2=Female

Marital Status

1=Single 2=Married

1 6 2 3 1 12 5 2 2 1 13 2 2 2 1 24 8 2 3 2 15 4 4 4 1 26 9 4 4 1 27 1 2 1 1 18 1 3 4 1 29 4 3 3 1 210 7 6 3 1 211 4 6 5 1 212 9 3 3 1 213 5 3 3 2 214 4 4 3 1 215 2 2 1 1 116 2 3 3 1 117 2 1 1 2 118 8 3 3 1 219 2 1 1 2 120 1 2 1 2 121 2 2 2 1 122 2 2 3 1 123 5 2 3 1 224 2 2 2 2 225 4 2 2 1 126 5 2 3 1 127 3 3 2 1 228 2 4 3 1 229 3 2 3 1 230 4 4 4 1 2

31 3 2 2 2 232 2 3 2 2 233 1 2 2 1 2

7=Businessman

Education 1=Not

Graduate 2=Graduate

Qno 2 1=Advertising

5=Any others

bank 1=Yes 2=No

Qno 4 1=Savings

Ac 4=Salary

5=Any Others

3 3 1 4 1 43 2 1 1 1 43 2 1 3 1 13 3 1 1 1 17 1 1 2 1 14 3 1 1 1 33 1 1 5 1 44 3 1 2 1 33 2 1 1 1 46 2 1 2 1 127 3 1 1 1 133 2 1 3 1 44 3 1 1 1 14 3 1 1 1 121 2 1 1 1 13 3 1 2 1 41 1 1 1 1 13 2 1 1 1 11 1 1 4 1 11 2 1 1 1 121 3 1 2 1 13 3 1 1 1 43 2 1 2 1 33 2 1 1 1 13 3 1 1 1 13 2 1 1 1 43 1 1 3 1 123 2 1 1 1 347 2 1 13 1 37 2 1 2 1 37 2 1 2 1 32 2 1 1 1 127 1 1 14 1 133 2 1 2 1 43 2 1 1 1 1

Qno 5 1=ICICI 2=SBI

3=HDFC 4=PNB 5=ABN

8=citi 9=Kotak

Dena

Qno6 Family

members ac with

Qno 7 1=Bank

2=Customers

3=Both

Qno 8A1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8B1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8D1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

6 1 3 2 3 3 32 1 2 2 2 4 51 1 3 2 3 2 4

810 2 3 3 2 3 44 2 1 3 3 3 23 1 2 2 3 3 42 1 3 4 4 3 310 1 3 2 2 2 310 1 3 2 2 2 22 1 2 2 2 2 2

311 2 2 2 2 2 22 1 3 4 3 4 35 1 3 2 2 3 31 2 2 2 2 1 13 2 1 4 4 4 34 2 1 4 4 4 36 2 3 2 5 4 41 1 2 3 4 4 52 2 3 3 3 3 23 1 3 2 3 3 2

134 2 1 2 2 1 1156 2 3 3 2 2 217 2 1 1 1 3 28 2 3 2 2 2 21 2 3 3 2 3 2

129 1 2 3 4 3 313 1 3 4 3 2 323 2 3 4 2 1 213 2 3 2 2 2 31 1 2 4 3 3 3

15 1 3 2 3 3 31 1 2 2 3 3 29 1 3 5 4 2 36 2 3 5 4 5 410 2 3 4 4 3 3

Qno 8E1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8F1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8H1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8I1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8A2 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

4 4 3 3 2 3 15 3 2 3 2 2 25 4 4 2 3 2 12 3 3 2 1 2 23 2 3 3 4 3 24 3 3 2 3 2 23 2 2 3 1 2 23 2 1 2 1 2 13 3 3 2 4 4 2

2 1 2 1 2 1 12 2 1 2 2 1 14 3 2 3 2 3 13 3 3 5 4 4 31 2 3 3 2 2 24 3 3 4 4 4 22 3 4 3 2 3 25 4 4 4 3 4 25 4 5 3 2 3 23 2 3 4 3 4 22 2 3 4 4 4 13 3 3 3 1 3 12 2 2 2 2 2 31 2 1 3 4 1 12 2 2 2 2 2 44 2 3 1 2 1 24 2 2 3 2 2 24 3 2 4 3 3 13 4 5 5 3 4 34 3 2 3 4 5 14 2 3 4 3 4 24 4 4 5 4 3 14 4 3 4 5 4 12 4 2 3 2 4 35 3 3 4 5 4 14 4 3 4 4 3 32 3 2 4 3 4 44 4 3 3 3 4 22 1 3 4 1 2 11 1 2 2 2 2 1

session 2008-2010
- BUSINESS OVERVIEW

Page 34: Uti bank to axis bank” a study in customer awareness

recruitment

83

17

0

10

20

30

40

50

60

70

80

90

Male Female

family members

33

67

0

10

20

30

40

50

60

70

80

Single Married

7 8

48

91 3

24

0

10

20

30

40

50

60

13

58

29

0

10

20

30

40

50

60

70

65

179 7 20

10

20

30

40

50

60

70

49

1017

22

20

10

20

30

40

50

60

31

21

116

2 47 5

103

0

5

10

15

20

25

30

35

53

47

44

45

46

47

48

49

50

51

52

53

54

Yes No

29 27

44

0

5

10

15

20

25

30

35

40

45

50

Bank Customers Both

6

42

2325

4

12

37

28

18

5

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

as average was 32

6

39

32

16

7

30

44

20

6

00

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

20

26

31

19

4

29

37

19

14

10

5

10

15

20

25

30

35

40

Before name change

After name change

changed

percentage was 3

Axis Bank

5

3936

17

3

29

42

22

7

00

5

10

15

20

25

30

35

40

45

Before name change

After name change

changed

poor

7

24

3229

8

23

39

31

3 4

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

name changed

4

44

29

21

2

27

42

25

510

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

changed

14

30

36

14

5

36

32

26

6

00

5

10

15

20

25

30

35

40

Before name change

After name change

changed

5

38

29

22

6

18

51

20

9

20

10

20

30

40

50

60

Before name change

After name change

name changed

12

37

28

18

5

27

49

20

400

10

20

30

40

50

60

Before name change

After name change

changed

7

3236

21

4

28

47

22

300

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

name changed

business

the name changed

service

References

Internet

1 wwwgooglecom

3 wwwaxisbankcom

Newspaper

1 Business Standard

2 The Hindu

Annexure

Citizen

Employed

qualification

c)Both

views)

Bank

a)2006 b)2007 c)2008

a) b) c) d)

Questionnaire No

5=Gzd 6=Noida

Age 1=Below20yrs

2=20-30yrs 3=31-40yrs 4=41-50yrs 5=51-60yrs

6=senior citizen

Income 1=Below 10k

2=10k-20k 3=21k-30k 4=31k-40k

5=Above 41k

Gender 1=Male

2=Female

Marital Status

1=Single 2=Married

1 6 2 3 1 12 5 2 2 1 13 2 2 2 1 24 8 2 3 2 15 4 4 4 1 26 9 4 4 1 27 1 2 1 1 18 1 3 4 1 29 4 3 3 1 210 7 6 3 1 211 4 6 5 1 212 9 3 3 1 213 5 3 3 2 214 4 4 3 1 215 2 2 1 1 116 2 3 3 1 117 2 1 1 2 118 8 3 3 1 219 2 1 1 2 120 1 2 1 2 121 2 2 2 1 122 2 2 3 1 123 5 2 3 1 224 2 2 2 2 225 4 2 2 1 126 5 2 3 1 127 3 3 2 1 228 2 4 3 1 229 3 2 3 1 230 4 4 4 1 2

31 3 2 2 2 232 2 3 2 2 233 1 2 2 1 2

7=Businessman

Education 1=Not

Graduate 2=Graduate

Qno 2 1=Advertising

5=Any others

bank 1=Yes 2=No

Qno 4 1=Savings

Ac 4=Salary

5=Any Others

3 3 1 4 1 43 2 1 1 1 43 2 1 3 1 13 3 1 1 1 17 1 1 2 1 14 3 1 1 1 33 1 1 5 1 44 3 1 2 1 33 2 1 1 1 46 2 1 2 1 127 3 1 1 1 133 2 1 3 1 44 3 1 1 1 14 3 1 1 1 121 2 1 1 1 13 3 1 2 1 41 1 1 1 1 13 2 1 1 1 11 1 1 4 1 11 2 1 1 1 121 3 1 2 1 13 3 1 1 1 43 2 1 2 1 33 2 1 1 1 13 3 1 1 1 13 2 1 1 1 43 1 1 3 1 123 2 1 1 1 347 2 1 13 1 37 2 1 2 1 37 2 1 2 1 32 2 1 1 1 127 1 1 14 1 133 2 1 2 1 43 2 1 1 1 1

Qno 5 1=ICICI 2=SBI

3=HDFC 4=PNB 5=ABN

8=citi 9=Kotak

Dena

Qno6 Family

members ac with

Qno 7 1=Bank

2=Customers

3=Both

Qno 8A1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8B1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8D1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

6 1 3 2 3 3 32 1 2 2 2 4 51 1 3 2 3 2 4

810 2 3 3 2 3 44 2 1 3 3 3 23 1 2 2 3 3 42 1 3 4 4 3 310 1 3 2 2 2 310 1 3 2 2 2 22 1 2 2 2 2 2

311 2 2 2 2 2 22 1 3 4 3 4 35 1 3 2 2 3 31 2 2 2 2 1 13 2 1 4 4 4 34 2 1 4 4 4 36 2 3 2 5 4 41 1 2 3 4 4 52 2 3 3 3 3 23 1 3 2 3 3 2

134 2 1 2 2 1 1156 2 3 3 2 2 217 2 1 1 1 3 28 2 3 2 2 2 21 2 3 3 2 3 2

129 1 2 3 4 3 313 1 3 4 3 2 323 2 3 4 2 1 213 2 3 2 2 2 31 1 2 4 3 3 3

15 1 3 2 3 3 31 1 2 2 3 3 29 1 3 5 4 2 36 2 3 5 4 5 410 2 3 4 4 3 3

Qno 8E1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8F1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8H1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8I1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8A2 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

4 4 3 3 2 3 15 3 2 3 2 2 25 4 4 2 3 2 12 3 3 2 1 2 23 2 3 3 4 3 24 3 3 2 3 2 23 2 2 3 1 2 23 2 1 2 1 2 13 3 3 2 4 4 2

2 1 2 1 2 1 12 2 1 2 2 1 14 3 2 3 2 3 13 3 3 5 4 4 31 2 3 3 2 2 24 3 3 4 4 4 22 3 4 3 2 3 25 4 4 4 3 4 25 4 5 3 2 3 23 2 3 4 3 4 22 2 3 4 4 4 13 3 3 3 1 3 12 2 2 2 2 2 31 2 1 3 4 1 12 2 2 2 2 2 44 2 3 1 2 1 24 2 2 3 2 2 24 3 2 4 3 3 13 4 5 5 3 4 34 3 2 3 4 5 14 2 3 4 3 4 24 4 4 5 4 3 14 4 3 4 5 4 12 4 2 3 2 4 35 3 3 4 5 4 14 4 3 4 4 3 32 3 2 4 3 4 44 4 3 3 3 4 22 1 3 4 1 2 11 1 2 2 2 2 1

session 2008-2010
- BUSINESS OVERVIEW

Page 35: Uti bank to axis bank” a study in customer awareness

83

17

0

10

20

30

40

50

60

70

80

90

Male Female

family members

33

67

0

10

20

30

40

50

60

70

80

Single Married

7 8

48

91 3

24

0

10

20

30

40

50

60

13

58

29

0

10

20

30

40

50

60

70

65

179 7 20

10

20

30

40

50

60

70

49

1017

22

20

10

20

30

40

50

60

31

21

116

2 47 5

103

0

5

10

15

20

25

30

35

53

47

44

45

46

47

48

49

50

51

52

53

54

Yes No

29 27

44

0

5

10

15

20

25

30

35

40

45

50

Bank Customers Both

6

42

2325

4

12

37

28

18

5

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

as average was 32

6

39

32

16

7

30

44

20

6

00

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

20

26

31

19

4

29

37

19

14

10

5

10

15

20

25

30

35

40

Before name change

After name change

changed

percentage was 3

Axis Bank

5

3936

17

3

29

42

22

7

00

5

10

15

20

25

30

35

40

45

Before name change

After name change

changed

poor

7

24

3229

8

23

39

31

3 4

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

name changed

4

44

29

21

2

27

42

25

510

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

changed

14

30

36

14

5

36

32

26

6

00

5

10

15

20

25

30

35

40

Before name change

After name change

changed

5

38

29

22

6

18

51

20

9

20

10

20

30

40

50

60

Before name change

After name change

name changed

12

37

28

18

5

27

49

20

400

10

20

30

40

50

60

Before name change

After name change

changed

7

3236

21

4

28

47

22

300

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

name changed

business

the name changed

service

References

Internet

1 wwwgooglecom

3 wwwaxisbankcom

Newspaper

1 Business Standard

2 The Hindu

Annexure

Citizen

Employed

qualification

c)Both

views)

Bank

a)2006 b)2007 c)2008

a) b) c) d)

Questionnaire No

5=Gzd 6=Noida

Age 1=Below20yrs

2=20-30yrs 3=31-40yrs 4=41-50yrs 5=51-60yrs

6=senior citizen

Income 1=Below 10k

2=10k-20k 3=21k-30k 4=31k-40k

5=Above 41k

Gender 1=Male

2=Female

Marital Status

1=Single 2=Married

1 6 2 3 1 12 5 2 2 1 13 2 2 2 1 24 8 2 3 2 15 4 4 4 1 26 9 4 4 1 27 1 2 1 1 18 1 3 4 1 29 4 3 3 1 210 7 6 3 1 211 4 6 5 1 212 9 3 3 1 213 5 3 3 2 214 4 4 3 1 215 2 2 1 1 116 2 3 3 1 117 2 1 1 2 118 8 3 3 1 219 2 1 1 2 120 1 2 1 2 121 2 2 2 1 122 2 2 3 1 123 5 2 3 1 224 2 2 2 2 225 4 2 2 1 126 5 2 3 1 127 3 3 2 1 228 2 4 3 1 229 3 2 3 1 230 4 4 4 1 2

31 3 2 2 2 232 2 3 2 2 233 1 2 2 1 2

7=Businessman

Education 1=Not

Graduate 2=Graduate

Qno 2 1=Advertising

5=Any others

bank 1=Yes 2=No

Qno 4 1=Savings

Ac 4=Salary

5=Any Others

3 3 1 4 1 43 2 1 1 1 43 2 1 3 1 13 3 1 1 1 17 1 1 2 1 14 3 1 1 1 33 1 1 5 1 44 3 1 2 1 33 2 1 1 1 46 2 1 2 1 127 3 1 1 1 133 2 1 3 1 44 3 1 1 1 14 3 1 1 1 121 2 1 1 1 13 3 1 2 1 41 1 1 1 1 13 2 1 1 1 11 1 1 4 1 11 2 1 1 1 121 3 1 2 1 13 3 1 1 1 43 2 1 2 1 33 2 1 1 1 13 3 1 1 1 13 2 1 1 1 43 1 1 3 1 123 2 1 1 1 347 2 1 13 1 37 2 1 2 1 37 2 1 2 1 32 2 1 1 1 127 1 1 14 1 133 2 1 2 1 43 2 1 1 1 1

Qno 5 1=ICICI 2=SBI

3=HDFC 4=PNB 5=ABN

8=citi 9=Kotak

Dena

Qno6 Family

members ac with

Qno 7 1=Bank

2=Customers

3=Both

Qno 8A1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8B1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8D1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

6 1 3 2 3 3 32 1 2 2 2 4 51 1 3 2 3 2 4

810 2 3 3 2 3 44 2 1 3 3 3 23 1 2 2 3 3 42 1 3 4 4 3 310 1 3 2 2 2 310 1 3 2 2 2 22 1 2 2 2 2 2

311 2 2 2 2 2 22 1 3 4 3 4 35 1 3 2 2 3 31 2 2 2 2 1 13 2 1 4 4 4 34 2 1 4 4 4 36 2 3 2 5 4 41 1 2 3 4 4 52 2 3 3 3 3 23 1 3 2 3 3 2

134 2 1 2 2 1 1156 2 3 3 2 2 217 2 1 1 1 3 28 2 3 2 2 2 21 2 3 3 2 3 2

129 1 2 3 4 3 313 1 3 4 3 2 323 2 3 4 2 1 213 2 3 2 2 2 31 1 2 4 3 3 3

15 1 3 2 3 3 31 1 2 2 3 3 29 1 3 5 4 2 36 2 3 5 4 5 410 2 3 4 4 3 3

Qno 8E1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8F1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8H1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8I1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8A2 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

4 4 3 3 2 3 15 3 2 3 2 2 25 4 4 2 3 2 12 3 3 2 1 2 23 2 3 3 4 3 24 3 3 2 3 2 23 2 2 3 1 2 23 2 1 2 1 2 13 3 3 2 4 4 2

2 1 2 1 2 1 12 2 1 2 2 1 14 3 2 3 2 3 13 3 3 5 4 4 31 2 3 3 2 2 24 3 3 4 4 4 22 3 4 3 2 3 25 4 4 4 3 4 25 4 5 3 2 3 23 2 3 4 3 4 22 2 3 4 4 4 13 3 3 3 1 3 12 2 2 2 2 2 31 2 1 3 4 1 12 2 2 2 2 2 44 2 3 1 2 1 24 2 2 3 2 2 24 3 2 4 3 3 13 4 5 5 3 4 34 3 2 3 4 5 14 2 3 4 3 4 24 4 4 5 4 3 14 4 3 4 5 4 12 4 2 3 2 4 35 3 3 4 5 4 14 4 3 4 4 3 32 3 2 4 3 4 44 4 3 3 3 4 22 1 3 4 1 2 11 1 2 2 2 2 1

session 2008-2010
- BUSINESS OVERVIEW

Page 36: Uti bank to axis bank” a study in customer awareness

83

17

0

10

20

30

40

50

60

70

80

90

Male Female

family members

33

67

0

10

20

30

40

50

60

70

80

Single Married

7 8

48

91 3

24

0

10

20

30

40

50

60

13

58

29

0

10

20

30

40

50

60

70

65

179 7 20

10

20

30

40

50

60

70

49

1017

22

20

10

20

30

40

50

60

31

21

116

2 47 5

103

0

5

10

15

20

25

30

35

53

47

44

45

46

47

48

49

50

51

52

53

54

Yes No

29 27

44

0

5

10

15

20

25

30

35

40

45

50

Bank Customers Both

6

42

2325

4

12

37

28

18

5

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

as average was 32

6

39

32

16

7

30

44

20

6

00

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

20

26

31

19

4

29

37

19

14

10

5

10

15

20

25

30

35

40

Before name change

After name change

changed

percentage was 3

Axis Bank

5

3936

17

3

29

42

22

7

00

5

10

15

20

25

30

35

40

45

Before name change

After name change

changed

poor

7

24

3229

8

23

39

31

3 4

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

name changed

4

44

29

21

2

27

42

25

510

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

changed

14

30

36

14

5

36

32

26

6

00

5

10

15

20

25

30

35

40

Before name change

After name change

changed

5

38

29

22

6

18

51

20

9

20

10

20

30

40

50

60

Before name change

After name change

name changed

12

37

28

18

5

27

49

20

400

10

20

30

40

50

60

Before name change

After name change

changed

7

3236

21

4

28

47

22

300

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

name changed

business

the name changed

service

References

Internet

1 wwwgooglecom

3 wwwaxisbankcom

Newspaper

1 Business Standard

2 The Hindu

Annexure

Citizen

Employed

qualification

c)Both

views)

Bank

a)2006 b)2007 c)2008

a) b) c) d)

Questionnaire No

5=Gzd 6=Noida

Age 1=Below20yrs

2=20-30yrs 3=31-40yrs 4=41-50yrs 5=51-60yrs

6=senior citizen

Income 1=Below 10k

2=10k-20k 3=21k-30k 4=31k-40k

5=Above 41k

Gender 1=Male

2=Female

Marital Status

1=Single 2=Married

1 6 2 3 1 12 5 2 2 1 13 2 2 2 1 24 8 2 3 2 15 4 4 4 1 26 9 4 4 1 27 1 2 1 1 18 1 3 4 1 29 4 3 3 1 210 7 6 3 1 211 4 6 5 1 212 9 3 3 1 213 5 3 3 2 214 4 4 3 1 215 2 2 1 1 116 2 3 3 1 117 2 1 1 2 118 8 3 3 1 219 2 1 1 2 120 1 2 1 2 121 2 2 2 1 122 2 2 3 1 123 5 2 3 1 224 2 2 2 2 225 4 2 2 1 126 5 2 3 1 127 3 3 2 1 228 2 4 3 1 229 3 2 3 1 230 4 4 4 1 2

31 3 2 2 2 232 2 3 2 2 233 1 2 2 1 2

7=Businessman

Education 1=Not

Graduate 2=Graduate

Qno 2 1=Advertising

5=Any others

bank 1=Yes 2=No

Qno 4 1=Savings

Ac 4=Salary

5=Any Others

3 3 1 4 1 43 2 1 1 1 43 2 1 3 1 13 3 1 1 1 17 1 1 2 1 14 3 1 1 1 33 1 1 5 1 44 3 1 2 1 33 2 1 1 1 46 2 1 2 1 127 3 1 1 1 133 2 1 3 1 44 3 1 1 1 14 3 1 1 1 121 2 1 1 1 13 3 1 2 1 41 1 1 1 1 13 2 1 1 1 11 1 1 4 1 11 2 1 1 1 121 3 1 2 1 13 3 1 1 1 43 2 1 2 1 33 2 1 1 1 13 3 1 1 1 13 2 1 1 1 43 1 1 3 1 123 2 1 1 1 347 2 1 13 1 37 2 1 2 1 37 2 1 2 1 32 2 1 1 1 127 1 1 14 1 133 2 1 2 1 43 2 1 1 1 1

Qno 5 1=ICICI 2=SBI

3=HDFC 4=PNB 5=ABN

8=citi 9=Kotak

Dena

Qno6 Family

members ac with

Qno 7 1=Bank

2=Customers

3=Both

Qno 8A1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8B1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8D1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

6 1 3 2 3 3 32 1 2 2 2 4 51 1 3 2 3 2 4

810 2 3 3 2 3 44 2 1 3 3 3 23 1 2 2 3 3 42 1 3 4 4 3 310 1 3 2 2 2 310 1 3 2 2 2 22 1 2 2 2 2 2

311 2 2 2 2 2 22 1 3 4 3 4 35 1 3 2 2 3 31 2 2 2 2 1 13 2 1 4 4 4 34 2 1 4 4 4 36 2 3 2 5 4 41 1 2 3 4 4 52 2 3 3 3 3 23 1 3 2 3 3 2

134 2 1 2 2 1 1156 2 3 3 2 2 217 2 1 1 1 3 28 2 3 2 2 2 21 2 3 3 2 3 2

129 1 2 3 4 3 313 1 3 4 3 2 323 2 3 4 2 1 213 2 3 2 2 2 31 1 2 4 3 3 3

15 1 3 2 3 3 31 1 2 2 3 3 29 1 3 5 4 2 36 2 3 5 4 5 410 2 3 4 4 3 3

Qno 8E1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8F1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8H1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8I1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8A2 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

4 4 3 3 2 3 15 3 2 3 2 2 25 4 4 2 3 2 12 3 3 2 1 2 23 2 3 3 4 3 24 3 3 2 3 2 23 2 2 3 1 2 23 2 1 2 1 2 13 3 3 2 4 4 2

2 1 2 1 2 1 12 2 1 2 2 1 14 3 2 3 2 3 13 3 3 5 4 4 31 2 3 3 2 2 24 3 3 4 4 4 22 3 4 3 2 3 25 4 4 4 3 4 25 4 5 3 2 3 23 2 3 4 3 4 22 2 3 4 4 4 13 3 3 3 1 3 12 2 2 2 2 2 31 2 1 3 4 1 12 2 2 2 2 2 44 2 3 1 2 1 24 2 2 3 2 2 24 3 2 4 3 3 13 4 5 5 3 4 34 3 2 3 4 5 14 2 3 4 3 4 24 4 4 5 4 3 14 4 3 4 5 4 12 4 2 3 2 4 35 3 3 4 5 4 14 4 3 4 4 3 32 3 2 4 3 4 44 4 3 3 3 4 22 1 3 4 1 2 11 1 2 2 2 2 1

session 2008-2010
- BUSINESS OVERVIEW

Page 37: Uti bank to axis bank” a study in customer awareness

83

17

0

10

20

30

40

50

60

70

80

90

Male Female

family members

33

67

0

10

20

30

40

50

60

70

80

Single Married

7 8

48

91 3

24

0

10

20

30

40

50

60

13

58

29

0

10

20

30

40

50

60

70

65

179 7 20

10

20

30

40

50

60

70

49

1017

22

20

10

20

30

40

50

60

31

21

116

2 47 5

103

0

5

10

15

20

25

30

35

53

47

44

45

46

47

48

49

50

51

52

53

54

Yes No

29 27

44

0

5

10

15

20

25

30

35

40

45

50

Bank Customers Both

6

42

2325

4

12

37

28

18

5

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

as average was 32

6

39

32

16

7

30

44

20

6

00

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

20

26

31

19

4

29

37

19

14

10

5

10

15

20

25

30

35

40

Before name change

After name change

changed

percentage was 3

Axis Bank

5

3936

17

3

29

42

22

7

00

5

10

15

20

25

30

35

40

45

Before name change

After name change

changed

poor

7

24

3229

8

23

39

31

3 4

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

name changed

4

44

29

21

2

27

42

25

510

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

changed

14

30

36

14

5

36

32

26

6

00

5

10

15

20

25

30

35

40

Before name change

After name change

changed

5

38

29

22

6

18

51

20

9

20

10

20

30

40

50

60

Before name change

After name change

name changed

12

37

28

18

5

27

49

20

400

10

20

30

40

50

60

Before name change

After name change

changed

7

3236

21

4

28

47

22

300

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

name changed

business

the name changed

service

References

Internet

1 wwwgooglecom

3 wwwaxisbankcom

Newspaper

1 Business Standard

2 The Hindu

Annexure

Citizen

Employed

qualification

c)Both

views)

Bank

a)2006 b)2007 c)2008

a) b) c) d)

Questionnaire No

5=Gzd 6=Noida

Age 1=Below20yrs

2=20-30yrs 3=31-40yrs 4=41-50yrs 5=51-60yrs

6=senior citizen

Income 1=Below 10k

2=10k-20k 3=21k-30k 4=31k-40k

5=Above 41k

Gender 1=Male

2=Female

Marital Status

1=Single 2=Married

1 6 2 3 1 12 5 2 2 1 13 2 2 2 1 24 8 2 3 2 15 4 4 4 1 26 9 4 4 1 27 1 2 1 1 18 1 3 4 1 29 4 3 3 1 210 7 6 3 1 211 4 6 5 1 212 9 3 3 1 213 5 3 3 2 214 4 4 3 1 215 2 2 1 1 116 2 3 3 1 117 2 1 1 2 118 8 3 3 1 219 2 1 1 2 120 1 2 1 2 121 2 2 2 1 122 2 2 3 1 123 5 2 3 1 224 2 2 2 2 225 4 2 2 1 126 5 2 3 1 127 3 3 2 1 228 2 4 3 1 229 3 2 3 1 230 4 4 4 1 2

31 3 2 2 2 232 2 3 2 2 233 1 2 2 1 2

7=Businessman

Education 1=Not

Graduate 2=Graduate

Qno 2 1=Advertising

5=Any others

bank 1=Yes 2=No

Qno 4 1=Savings

Ac 4=Salary

5=Any Others

3 3 1 4 1 43 2 1 1 1 43 2 1 3 1 13 3 1 1 1 17 1 1 2 1 14 3 1 1 1 33 1 1 5 1 44 3 1 2 1 33 2 1 1 1 46 2 1 2 1 127 3 1 1 1 133 2 1 3 1 44 3 1 1 1 14 3 1 1 1 121 2 1 1 1 13 3 1 2 1 41 1 1 1 1 13 2 1 1 1 11 1 1 4 1 11 2 1 1 1 121 3 1 2 1 13 3 1 1 1 43 2 1 2 1 33 2 1 1 1 13 3 1 1 1 13 2 1 1 1 43 1 1 3 1 123 2 1 1 1 347 2 1 13 1 37 2 1 2 1 37 2 1 2 1 32 2 1 1 1 127 1 1 14 1 133 2 1 2 1 43 2 1 1 1 1

Qno 5 1=ICICI 2=SBI

3=HDFC 4=PNB 5=ABN

8=citi 9=Kotak

Dena

Qno6 Family

members ac with

Qno 7 1=Bank

2=Customers

3=Both

Qno 8A1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8B1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8D1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

6 1 3 2 3 3 32 1 2 2 2 4 51 1 3 2 3 2 4

810 2 3 3 2 3 44 2 1 3 3 3 23 1 2 2 3 3 42 1 3 4 4 3 310 1 3 2 2 2 310 1 3 2 2 2 22 1 2 2 2 2 2

311 2 2 2 2 2 22 1 3 4 3 4 35 1 3 2 2 3 31 2 2 2 2 1 13 2 1 4 4 4 34 2 1 4 4 4 36 2 3 2 5 4 41 1 2 3 4 4 52 2 3 3 3 3 23 1 3 2 3 3 2

134 2 1 2 2 1 1156 2 3 3 2 2 217 2 1 1 1 3 28 2 3 2 2 2 21 2 3 3 2 3 2

129 1 2 3 4 3 313 1 3 4 3 2 323 2 3 4 2 1 213 2 3 2 2 2 31 1 2 4 3 3 3

15 1 3 2 3 3 31 1 2 2 3 3 29 1 3 5 4 2 36 2 3 5 4 5 410 2 3 4 4 3 3

Qno 8E1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8F1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8H1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8I1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8A2 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

4 4 3 3 2 3 15 3 2 3 2 2 25 4 4 2 3 2 12 3 3 2 1 2 23 2 3 3 4 3 24 3 3 2 3 2 23 2 2 3 1 2 23 2 1 2 1 2 13 3 3 2 4 4 2

2 1 2 1 2 1 12 2 1 2 2 1 14 3 2 3 2 3 13 3 3 5 4 4 31 2 3 3 2 2 24 3 3 4 4 4 22 3 4 3 2 3 25 4 4 4 3 4 25 4 5 3 2 3 23 2 3 4 3 4 22 2 3 4 4 4 13 3 3 3 1 3 12 2 2 2 2 2 31 2 1 3 4 1 12 2 2 2 2 2 44 2 3 1 2 1 24 2 2 3 2 2 24 3 2 4 3 3 13 4 5 5 3 4 34 3 2 3 4 5 14 2 3 4 3 4 24 4 4 5 4 3 14 4 3 4 5 4 12 4 2 3 2 4 35 3 3 4 5 4 14 4 3 4 4 3 32 3 2 4 3 4 44 4 3 3 3 4 22 1 3 4 1 2 11 1 2 2 2 2 1

session 2008-2010
- BUSINESS OVERVIEW

Page 38: Uti bank to axis bank” a study in customer awareness

7 8

48

91 3

24

0

10

20

30

40

50

60

13

58

29

0

10

20

30

40

50

60

70

65

179 7 20

10

20

30

40

50

60

70

49

1017

22

20

10

20

30

40

50

60

31

21

116

2 47 5

103

0

5

10

15

20

25

30

35

53

47

44

45

46

47

48

49

50

51

52

53

54

Yes No

29 27

44

0

5

10

15

20

25

30

35

40

45

50

Bank Customers Both

6

42

2325

4

12

37

28

18

5

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

as average was 32

6

39

32

16

7

30

44

20

6

00

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

20

26

31

19

4

29

37

19

14

10

5

10

15

20

25

30

35

40

Before name change

After name change

changed

percentage was 3

Axis Bank

5

3936

17

3

29

42

22

7

00

5

10

15

20

25

30

35

40

45

Before name change

After name change

changed

poor

7

24

3229

8

23

39

31

3 4

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

name changed

4

44

29

21

2

27

42

25

510

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

changed

14

30

36

14

5

36

32

26

6

00

5

10

15

20

25

30

35

40

Before name change

After name change

changed

5

38

29

22

6

18

51

20

9

20

10

20

30

40

50

60

Before name change

After name change

name changed

12

37

28

18

5

27

49

20

400

10

20

30

40

50

60

Before name change

After name change

changed

7

3236

21

4

28

47

22

300

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

name changed

business

the name changed

service

References

Internet

1 wwwgooglecom

3 wwwaxisbankcom

Newspaper

1 Business Standard

2 The Hindu

Annexure

Citizen

Employed

qualification

c)Both

views)

Bank

a)2006 b)2007 c)2008

a) b) c) d)

Questionnaire No

5=Gzd 6=Noida

Age 1=Below20yrs

2=20-30yrs 3=31-40yrs 4=41-50yrs 5=51-60yrs

6=senior citizen

Income 1=Below 10k

2=10k-20k 3=21k-30k 4=31k-40k

5=Above 41k

Gender 1=Male

2=Female

Marital Status

1=Single 2=Married

1 6 2 3 1 12 5 2 2 1 13 2 2 2 1 24 8 2 3 2 15 4 4 4 1 26 9 4 4 1 27 1 2 1 1 18 1 3 4 1 29 4 3 3 1 210 7 6 3 1 211 4 6 5 1 212 9 3 3 1 213 5 3 3 2 214 4 4 3 1 215 2 2 1 1 116 2 3 3 1 117 2 1 1 2 118 8 3 3 1 219 2 1 1 2 120 1 2 1 2 121 2 2 2 1 122 2 2 3 1 123 5 2 3 1 224 2 2 2 2 225 4 2 2 1 126 5 2 3 1 127 3 3 2 1 228 2 4 3 1 229 3 2 3 1 230 4 4 4 1 2

31 3 2 2 2 232 2 3 2 2 233 1 2 2 1 2

7=Businessman

Education 1=Not

Graduate 2=Graduate

Qno 2 1=Advertising

5=Any others

bank 1=Yes 2=No

Qno 4 1=Savings

Ac 4=Salary

5=Any Others

3 3 1 4 1 43 2 1 1 1 43 2 1 3 1 13 3 1 1 1 17 1 1 2 1 14 3 1 1 1 33 1 1 5 1 44 3 1 2 1 33 2 1 1 1 46 2 1 2 1 127 3 1 1 1 133 2 1 3 1 44 3 1 1 1 14 3 1 1 1 121 2 1 1 1 13 3 1 2 1 41 1 1 1 1 13 2 1 1 1 11 1 1 4 1 11 2 1 1 1 121 3 1 2 1 13 3 1 1 1 43 2 1 2 1 33 2 1 1 1 13 3 1 1 1 13 2 1 1 1 43 1 1 3 1 123 2 1 1 1 347 2 1 13 1 37 2 1 2 1 37 2 1 2 1 32 2 1 1 1 127 1 1 14 1 133 2 1 2 1 43 2 1 1 1 1

Qno 5 1=ICICI 2=SBI

3=HDFC 4=PNB 5=ABN

8=citi 9=Kotak

Dena

Qno6 Family

members ac with

Qno 7 1=Bank

2=Customers

3=Both

Qno 8A1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8B1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8D1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

6 1 3 2 3 3 32 1 2 2 2 4 51 1 3 2 3 2 4

810 2 3 3 2 3 44 2 1 3 3 3 23 1 2 2 3 3 42 1 3 4 4 3 310 1 3 2 2 2 310 1 3 2 2 2 22 1 2 2 2 2 2

311 2 2 2 2 2 22 1 3 4 3 4 35 1 3 2 2 3 31 2 2 2 2 1 13 2 1 4 4 4 34 2 1 4 4 4 36 2 3 2 5 4 41 1 2 3 4 4 52 2 3 3 3 3 23 1 3 2 3 3 2

134 2 1 2 2 1 1156 2 3 3 2 2 217 2 1 1 1 3 28 2 3 2 2 2 21 2 3 3 2 3 2

129 1 2 3 4 3 313 1 3 4 3 2 323 2 3 4 2 1 213 2 3 2 2 2 31 1 2 4 3 3 3

15 1 3 2 3 3 31 1 2 2 3 3 29 1 3 5 4 2 36 2 3 5 4 5 410 2 3 4 4 3 3

Qno 8E1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8F1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8H1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8I1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8A2 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

4 4 3 3 2 3 15 3 2 3 2 2 25 4 4 2 3 2 12 3 3 2 1 2 23 2 3 3 4 3 24 3 3 2 3 2 23 2 2 3 1 2 23 2 1 2 1 2 13 3 3 2 4 4 2

2 1 2 1 2 1 12 2 1 2 2 1 14 3 2 3 2 3 13 3 3 5 4 4 31 2 3 3 2 2 24 3 3 4 4 4 22 3 4 3 2 3 25 4 4 4 3 4 25 4 5 3 2 3 23 2 3 4 3 4 22 2 3 4 4 4 13 3 3 3 1 3 12 2 2 2 2 2 31 2 1 3 4 1 12 2 2 2 2 2 44 2 3 1 2 1 24 2 2 3 2 2 24 3 2 4 3 3 13 4 5 5 3 4 34 3 2 3 4 5 14 2 3 4 3 4 24 4 4 5 4 3 14 4 3 4 5 4 12 4 2 3 2 4 35 3 3 4 5 4 14 4 3 4 4 3 32 3 2 4 3 4 44 4 3 3 3 4 22 1 3 4 1 2 11 1 2 2 2 2 1

session 2008-2010
- BUSINESS OVERVIEW

Page 39: Uti bank to axis bank” a study in customer awareness

65

179 7 20

10

20

30

40

50

60

70

49

1017

22

20

10

20

30

40

50

60

31

21

116

2 47 5

103

0

5

10

15

20

25

30

35

53

47

44

45

46

47

48

49

50

51

52

53

54

Yes No

29 27

44

0

5

10

15

20

25

30

35

40

45

50

Bank Customers Both

6

42

2325

4

12

37

28

18

5

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

as average was 32

6

39

32

16

7

30

44

20

6

00

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

20

26

31

19

4

29

37

19

14

10

5

10

15

20

25

30

35

40

Before name change

After name change

changed

percentage was 3

Axis Bank

5

3936

17

3

29

42

22

7

00

5

10

15

20

25

30

35

40

45

Before name change

After name change

changed

poor

7

24

3229

8

23

39

31

3 4

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

name changed

4

44

29

21

2

27

42

25

510

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

changed

14

30

36

14

5

36

32

26

6

00

5

10

15

20

25

30

35

40

Before name change

After name change

changed

5

38

29

22

6

18

51

20

9

20

10

20

30

40

50

60

Before name change

After name change

name changed

12

37

28

18

5

27

49

20

400

10

20

30

40

50

60

Before name change

After name change

changed

7

3236

21

4

28

47

22

300

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

name changed

business

the name changed

service

References

Internet

1 wwwgooglecom

3 wwwaxisbankcom

Newspaper

1 Business Standard

2 The Hindu

Annexure

Citizen

Employed

qualification

c)Both

views)

Bank

a)2006 b)2007 c)2008

a) b) c) d)

Questionnaire No

5=Gzd 6=Noida

Age 1=Below20yrs

2=20-30yrs 3=31-40yrs 4=41-50yrs 5=51-60yrs

6=senior citizen

Income 1=Below 10k

2=10k-20k 3=21k-30k 4=31k-40k

5=Above 41k

Gender 1=Male

2=Female

Marital Status

1=Single 2=Married

1 6 2 3 1 12 5 2 2 1 13 2 2 2 1 24 8 2 3 2 15 4 4 4 1 26 9 4 4 1 27 1 2 1 1 18 1 3 4 1 29 4 3 3 1 210 7 6 3 1 211 4 6 5 1 212 9 3 3 1 213 5 3 3 2 214 4 4 3 1 215 2 2 1 1 116 2 3 3 1 117 2 1 1 2 118 8 3 3 1 219 2 1 1 2 120 1 2 1 2 121 2 2 2 1 122 2 2 3 1 123 5 2 3 1 224 2 2 2 2 225 4 2 2 1 126 5 2 3 1 127 3 3 2 1 228 2 4 3 1 229 3 2 3 1 230 4 4 4 1 2

31 3 2 2 2 232 2 3 2 2 233 1 2 2 1 2

7=Businessman

Education 1=Not

Graduate 2=Graduate

Qno 2 1=Advertising

5=Any others

bank 1=Yes 2=No

Qno 4 1=Savings

Ac 4=Salary

5=Any Others

3 3 1 4 1 43 2 1 1 1 43 2 1 3 1 13 3 1 1 1 17 1 1 2 1 14 3 1 1 1 33 1 1 5 1 44 3 1 2 1 33 2 1 1 1 46 2 1 2 1 127 3 1 1 1 133 2 1 3 1 44 3 1 1 1 14 3 1 1 1 121 2 1 1 1 13 3 1 2 1 41 1 1 1 1 13 2 1 1 1 11 1 1 4 1 11 2 1 1 1 121 3 1 2 1 13 3 1 1 1 43 2 1 2 1 33 2 1 1 1 13 3 1 1 1 13 2 1 1 1 43 1 1 3 1 123 2 1 1 1 347 2 1 13 1 37 2 1 2 1 37 2 1 2 1 32 2 1 1 1 127 1 1 14 1 133 2 1 2 1 43 2 1 1 1 1

Qno 5 1=ICICI 2=SBI

3=HDFC 4=PNB 5=ABN

8=citi 9=Kotak

Dena

Qno6 Family

members ac with

Qno 7 1=Bank

2=Customers

3=Both

Qno 8A1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8B1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8D1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

6 1 3 2 3 3 32 1 2 2 2 4 51 1 3 2 3 2 4

810 2 3 3 2 3 44 2 1 3 3 3 23 1 2 2 3 3 42 1 3 4 4 3 310 1 3 2 2 2 310 1 3 2 2 2 22 1 2 2 2 2 2

311 2 2 2 2 2 22 1 3 4 3 4 35 1 3 2 2 3 31 2 2 2 2 1 13 2 1 4 4 4 34 2 1 4 4 4 36 2 3 2 5 4 41 1 2 3 4 4 52 2 3 3 3 3 23 1 3 2 3 3 2

134 2 1 2 2 1 1156 2 3 3 2 2 217 2 1 1 1 3 28 2 3 2 2 2 21 2 3 3 2 3 2

129 1 2 3 4 3 313 1 3 4 3 2 323 2 3 4 2 1 213 2 3 2 2 2 31 1 2 4 3 3 3

15 1 3 2 3 3 31 1 2 2 3 3 29 1 3 5 4 2 36 2 3 5 4 5 410 2 3 4 4 3 3

Qno 8E1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8F1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8H1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8I1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8A2 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

4 4 3 3 2 3 15 3 2 3 2 2 25 4 4 2 3 2 12 3 3 2 1 2 23 2 3 3 4 3 24 3 3 2 3 2 23 2 2 3 1 2 23 2 1 2 1 2 13 3 3 2 4 4 2

2 1 2 1 2 1 12 2 1 2 2 1 14 3 2 3 2 3 13 3 3 5 4 4 31 2 3 3 2 2 24 3 3 4 4 4 22 3 4 3 2 3 25 4 4 4 3 4 25 4 5 3 2 3 23 2 3 4 3 4 22 2 3 4 4 4 13 3 3 3 1 3 12 2 2 2 2 2 31 2 1 3 4 1 12 2 2 2 2 2 44 2 3 1 2 1 24 2 2 3 2 2 24 3 2 4 3 3 13 4 5 5 3 4 34 3 2 3 4 5 14 2 3 4 3 4 24 4 4 5 4 3 14 4 3 4 5 4 12 4 2 3 2 4 35 3 3 4 5 4 14 4 3 4 4 3 32 3 2 4 3 4 44 4 3 3 3 4 22 1 3 4 1 2 11 1 2 2 2 2 1

session 2008-2010
- BUSINESS OVERVIEW

Page 40: Uti bank to axis bank” a study in customer awareness

49

1017

22

20

10

20

30

40

50

60

31

21

116

2 47 5

103

0

5

10

15

20

25

30

35

53

47

44

45

46

47

48

49

50

51

52

53

54

Yes No

29 27

44

0

5

10

15

20

25

30

35

40

45

50

Bank Customers Both

6

42

2325

4

12

37

28

18

5

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

as average was 32

6

39

32

16

7

30

44

20

6

00

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

20

26

31

19

4

29

37

19

14

10

5

10

15

20

25

30

35

40

Before name change

After name change

changed

percentage was 3

Axis Bank

5

3936

17

3

29

42

22

7

00

5

10

15

20

25

30

35

40

45

Before name change

After name change

changed

poor

7

24

3229

8

23

39

31

3 4

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

name changed

4

44

29

21

2

27

42

25

510

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

changed

14

30

36

14

5

36

32

26

6

00

5

10

15

20

25

30

35

40

Before name change

After name change

changed

5

38

29

22

6

18

51

20

9

20

10

20

30

40

50

60

Before name change

After name change

name changed

12

37

28

18

5

27

49

20

400

10

20

30

40

50

60

Before name change

After name change

changed

7

3236

21

4

28

47

22

300

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

name changed

business

the name changed

service

References

Internet

1 wwwgooglecom

3 wwwaxisbankcom

Newspaper

1 Business Standard

2 The Hindu

Annexure

Citizen

Employed

qualification

c)Both

views)

Bank

a)2006 b)2007 c)2008

a) b) c) d)

Questionnaire No

5=Gzd 6=Noida

Age 1=Below20yrs

2=20-30yrs 3=31-40yrs 4=41-50yrs 5=51-60yrs

6=senior citizen

Income 1=Below 10k

2=10k-20k 3=21k-30k 4=31k-40k

5=Above 41k

Gender 1=Male

2=Female

Marital Status

1=Single 2=Married

1 6 2 3 1 12 5 2 2 1 13 2 2 2 1 24 8 2 3 2 15 4 4 4 1 26 9 4 4 1 27 1 2 1 1 18 1 3 4 1 29 4 3 3 1 210 7 6 3 1 211 4 6 5 1 212 9 3 3 1 213 5 3 3 2 214 4 4 3 1 215 2 2 1 1 116 2 3 3 1 117 2 1 1 2 118 8 3 3 1 219 2 1 1 2 120 1 2 1 2 121 2 2 2 1 122 2 2 3 1 123 5 2 3 1 224 2 2 2 2 225 4 2 2 1 126 5 2 3 1 127 3 3 2 1 228 2 4 3 1 229 3 2 3 1 230 4 4 4 1 2

31 3 2 2 2 232 2 3 2 2 233 1 2 2 1 2

7=Businessman

Education 1=Not

Graduate 2=Graduate

Qno 2 1=Advertising

5=Any others

bank 1=Yes 2=No

Qno 4 1=Savings

Ac 4=Salary

5=Any Others

3 3 1 4 1 43 2 1 1 1 43 2 1 3 1 13 3 1 1 1 17 1 1 2 1 14 3 1 1 1 33 1 1 5 1 44 3 1 2 1 33 2 1 1 1 46 2 1 2 1 127 3 1 1 1 133 2 1 3 1 44 3 1 1 1 14 3 1 1 1 121 2 1 1 1 13 3 1 2 1 41 1 1 1 1 13 2 1 1 1 11 1 1 4 1 11 2 1 1 1 121 3 1 2 1 13 3 1 1 1 43 2 1 2 1 33 2 1 1 1 13 3 1 1 1 13 2 1 1 1 43 1 1 3 1 123 2 1 1 1 347 2 1 13 1 37 2 1 2 1 37 2 1 2 1 32 2 1 1 1 127 1 1 14 1 133 2 1 2 1 43 2 1 1 1 1

Qno 5 1=ICICI 2=SBI

3=HDFC 4=PNB 5=ABN

8=citi 9=Kotak

Dena

Qno6 Family

members ac with

Qno 7 1=Bank

2=Customers

3=Both

Qno 8A1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8B1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8D1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

6 1 3 2 3 3 32 1 2 2 2 4 51 1 3 2 3 2 4

810 2 3 3 2 3 44 2 1 3 3 3 23 1 2 2 3 3 42 1 3 4 4 3 310 1 3 2 2 2 310 1 3 2 2 2 22 1 2 2 2 2 2

311 2 2 2 2 2 22 1 3 4 3 4 35 1 3 2 2 3 31 2 2 2 2 1 13 2 1 4 4 4 34 2 1 4 4 4 36 2 3 2 5 4 41 1 2 3 4 4 52 2 3 3 3 3 23 1 3 2 3 3 2

134 2 1 2 2 1 1156 2 3 3 2 2 217 2 1 1 1 3 28 2 3 2 2 2 21 2 3 3 2 3 2

129 1 2 3 4 3 313 1 3 4 3 2 323 2 3 4 2 1 213 2 3 2 2 2 31 1 2 4 3 3 3

15 1 3 2 3 3 31 1 2 2 3 3 29 1 3 5 4 2 36 2 3 5 4 5 410 2 3 4 4 3 3

Qno 8E1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8F1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8H1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8I1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8A2 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

4 4 3 3 2 3 15 3 2 3 2 2 25 4 4 2 3 2 12 3 3 2 1 2 23 2 3 3 4 3 24 3 3 2 3 2 23 2 2 3 1 2 23 2 1 2 1 2 13 3 3 2 4 4 2

2 1 2 1 2 1 12 2 1 2 2 1 14 3 2 3 2 3 13 3 3 5 4 4 31 2 3 3 2 2 24 3 3 4 4 4 22 3 4 3 2 3 25 4 4 4 3 4 25 4 5 3 2 3 23 2 3 4 3 4 22 2 3 4 4 4 13 3 3 3 1 3 12 2 2 2 2 2 31 2 1 3 4 1 12 2 2 2 2 2 44 2 3 1 2 1 24 2 2 3 2 2 24 3 2 4 3 3 13 4 5 5 3 4 34 3 2 3 4 5 14 2 3 4 3 4 24 4 4 5 4 3 14 4 3 4 5 4 12 4 2 3 2 4 35 3 3 4 5 4 14 4 3 4 4 3 32 3 2 4 3 4 44 4 3 3 3 4 22 1 3 4 1 2 11 1 2 2 2 2 1

session 2008-2010
- BUSINESS OVERVIEW

Page 41: Uti bank to axis bank” a study in customer awareness

53

47

44

45

46

47

48

49

50

51

52

53

54

Yes No

29 27

44

0

5

10

15

20

25

30

35

40

45

50

Bank Customers Both

6

42

2325

4

12

37

28

18

5

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

as average was 32

6

39

32

16

7

30

44

20

6

00

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

20

26

31

19

4

29

37

19

14

10

5

10

15

20

25

30

35

40

Before name change

After name change

changed

percentage was 3

Axis Bank

5

3936

17

3

29

42

22

7

00

5

10

15

20

25

30

35

40

45

Before name change

After name change

changed

poor

7

24

3229

8

23

39

31

3 4

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

name changed

4

44

29

21

2

27

42

25

510

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

changed

14

30

36

14

5

36

32

26

6

00

5

10

15

20

25

30

35

40

Before name change

After name change

changed

5

38

29

22

6

18

51

20

9

20

10

20

30

40

50

60

Before name change

After name change

name changed

12

37

28

18

5

27

49

20

400

10

20

30

40

50

60

Before name change

After name change

changed

7

3236

21

4

28

47

22

300

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

name changed

business

the name changed

service

References

Internet

1 wwwgooglecom

3 wwwaxisbankcom

Newspaper

1 Business Standard

2 The Hindu

Annexure

Citizen

Employed

qualification

c)Both

views)

Bank

a)2006 b)2007 c)2008

a) b) c) d)

Questionnaire No

5=Gzd 6=Noida

Age 1=Below20yrs

2=20-30yrs 3=31-40yrs 4=41-50yrs 5=51-60yrs

6=senior citizen

Income 1=Below 10k

2=10k-20k 3=21k-30k 4=31k-40k

5=Above 41k

Gender 1=Male

2=Female

Marital Status

1=Single 2=Married

1 6 2 3 1 12 5 2 2 1 13 2 2 2 1 24 8 2 3 2 15 4 4 4 1 26 9 4 4 1 27 1 2 1 1 18 1 3 4 1 29 4 3 3 1 210 7 6 3 1 211 4 6 5 1 212 9 3 3 1 213 5 3 3 2 214 4 4 3 1 215 2 2 1 1 116 2 3 3 1 117 2 1 1 2 118 8 3 3 1 219 2 1 1 2 120 1 2 1 2 121 2 2 2 1 122 2 2 3 1 123 5 2 3 1 224 2 2 2 2 225 4 2 2 1 126 5 2 3 1 127 3 3 2 1 228 2 4 3 1 229 3 2 3 1 230 4 4 4 1 2

31 3 2 2 2 232 2 3 2 2 233 1 2 2 1 2

7=Businessman

Education 1=Not

Graduate 2=Graduate

Qno 2 1=Advertising

5=Any others

bank 1=Yes 2=No

Qno 4 1=Savings

Ac 4=Salary

5=Any Others

3 3 1 4 1 43 2 1 1 1 43 2 1 3 1 13 3 1 1 1 17 1 1 2 1 14 3 1 1 1 33 1 1 5 1 44 3 1 2 1 33 2 1 1 1 46 2 1 2 1 127 3 1 1 1 133 2 1 3 1 44 3 1 1 1 14 3 1 1 1 121 2 1 1 1 13 3 1 2 1 41 1 1 1 1 13 2 1 1 1 11 1 1 4 1 11 2 1 1 1 121 3 1 2 1 13 3 1 1 1 43 2 1 2 1 33 2 1 1 1 13 3 1 1 1 13 2 1 1 1 43 1 1 3 1 123 2 1 1 1 347 2 1 13 1 37 2 1 2 1 37 2 1 2 1 32 2 1 1 1 127 1 1 14 1 133 2 1 2 1 43 2 1 1 1 1

Qno 5 1=ICICI 2=SBI

3=HDFC 4=PNB 5=ABN

8=citi 9=Kotak

Dena

Qno6 Family

members ac with

Qno 7 1=Bank

2=Customers

3=Both

Qno 8A1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8B1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8D1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

6 1 3 2 3 3 32 1 2 2 2 4 51 1 3 2 3 2 4

810 2 3 3 2 3 44 2 1 3 3 3 23 1 2 2 3 3 42 1 3 4 4 3 310 1 3 2 2 2 310 1 3 2 2 2 22 1 2 2 2 2 2

311 2 2 2 2 2 22 1 3 4 3 4 35 1 3 2 2 3 31 2 2 2 2 1 13 2 1 4 4 4 34 2 1 4 4 4 36 2 3 2 5 4 41 1 2 3 4 4 52 2 3 3 3 3 23 1 3 2 3 3 2

134 2 1 2 2 1 1156 2 3 3 2 2 217 2 1 1 1 3 28 2 3 2 2 2 21 2 3 3 2 3 2

129 1 2 3 4 3 313 1 3 4 3 2 323 2 3 4 2 1 213 2 3 2 2 2 31 1 2 4 3 3 3

15 1 3 2 3 3 31 1 2 2 3 3 29 1 3 5 4 2 36 2 3 5 4 5 410 2 3 4 4 3 3

Qno 8E1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8F1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8H1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8I1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8A2 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

4 4 3 3 2 3 15 3 2 3 2 2 25 4 4 2 3 2 12 3 3 2 1 2 23 2 3 3 4 3 24 3 3 2 3 2 23 2 2 3 1 2 23 2 1 2 1 2 13 3 3 2 4 4 2

2 1 2 1 2 1 12 2 1 2 2 1 14 3 2 3 2 3 13 3 3 5 4 4 31 2 3 3 2 2 24 3 3 4 4 4 22 3 4 3 2 3 25 4 4 4 3 4 25 4 5 3 2 3 23 2 3 4 3 4 22 2 3 4 4 4 13 3 3 3 1 3 12 2 2 2 2 2 31 2 1 3 4 1 12 2 2 2 2 2 44 2 3 1 2 1 24 2 2 3 2 2 24 3 2 4 3 3 13 4 5 5 3 4 34 3 2 3 4 5 14 2 3 4 3 4 24 4 4 5 4 3 14 4 3 4 5 4 12 4 2 3 2 4 35 3 3 4 5 4 14 4 3 4 4 3 32 3 2 4 3 4 44 4 3 3 3 4 22 1 3 4 1 2 11 1 2 2 2 2 1

session 2008-2010
- BUSINESS OVERVIEW

Page 42: Uti bank to axis bank” a study in customer awareness

29 27

44

0

5

10

15

20

25

30

35

40

45

50

Bank Customers Both

6

42

2325

4

12

37

28

18

5

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

as average was 32

6

39

32

16

7

30

44

20

6

00

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

20

26

31

19

4

29

37

19

14

10

5

10

15

20

25

30

35

40

Before name change

After name change

changed

percentage was 3

Axis Bank

5

3936

17

3

29

42

22

7

00

5

10

15

20

25

30

35

40

45

Before name change

After name change

changed

poor

7

24

3229

8

23

39

31

3 4

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

name changed

4

44

29

21

2

27

42

25

510

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

changed

14

30

36

14

5

36

32

26

6

00

5

10

15

20

25

30

35

40

Before name change

After name change

changed

5

38

29

22

6

18

51

20

9

20

10

20

30

40

50

60

Before name change

After name change

name changed

12

37

28

18

5

27

49

20

400

10

20

30

40

50

60

Before name change

After name change

changed

7

3236

21

4

28

47

22

300

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

name changed

business

the name changed

service

References

Internet

1 wwwgooglecom

3 wwwaxisbankcom

Newspaper

1 Business Standard

2 The Hindu

Annexure

Citizen

Employed

qualification

c)Both

views)

Bank

a)2006 b)2007 c)2008

a) b) c) d)

Questionnaire No

5=Gzd 6=Noida

Age 1=Below20yrs

2=20-30yrs 3=31-40yrs 4=41-50yrs 5=51-60yrs

6=senior citizen

Income 1=Below 10k

2=10k-20k 3=21k-30k 4=31k-40k

5=Above 41k

Gender 1=Male

2=Female

Marital Status

1=Single 2=Married

1 6 2 3 1 12 5 2 2 1 13 2 2 2 1 24 8 2 3 2 15 4 4 4 1 26 9 4 4 1 27 1 2 1 1 18 1 3 4 1 29 4 3 3 1 210 7 6 3 1 211 4 6 5 1 212 9 3 3 1 213 5 3 3 2 214 4 4 3 1 215 2 2 1 1 116 2 3 3 1 117 2 1 1 2 118 8 3 3 1 219 2 1 1 2 120 1 2 1 2 121 2 2 2 1 122 2 2 3 1 123 5 2 3 1 224 2 2 2 2 225 4 2 2 1 126 5 2 3 1 127 3 3 2 1 228 2 4 3 1 229 3 2 3 1 230 4 4 4 1 2

31 3 2 2 2 232 2 3 2 2 233 1 2 2 1 2

7=Businessman

Education 1=Not

Graduate 2=Graduate

Qno 2 1=Advertising

5=Any others

bank 1=Yes 2=No

Qno 4 1=Savings

Ac 4=Salary

5=Any Others

3 3 1 4 1 43 2 1 1 1 43 2 1 3 1 13 3 1 1 1 17 1 1 2 1 14 3 1 1 1 33 1 1 5 1 44 3 1 2 1 33 2 1 1 1 46 2 1 2 1 127 3 1 1 1 133 2 1 3 1 44 3 1 1 1 14 3 1 1 1 121 2 1 1 1 13 3 1 2 1 41 1 1 1 1 13 2 1 1 1 11 1 1 4 1 11 2 1 1 1 121 3 1 2 1 13 3 1 1 1 43 2 1 2 1 33 2 1 1 1 13 3 1 1 1 13 2 1 1 1 43 1 1 3 1 123 2 1 1 1 347 2 1 13 1 37 2 1 2 1 37 2 1 2 1 32 2 1 1 1 127 1 1 14 1 133 2 1 2 1 43 2 1 1 1 1

Qno 5 1=ICICI 2=SBI

3=HDFC 4=PNB 5=ABN

8=citi 9=Kotak

Dena

Qno6 Family

members ac with

Qno 7 1=Bank

2=Customers

3=Both

Qno 8A1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8B1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8D1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

6 1 3 2 3 3 32 1 2 2 2 4 51 1 3 2 3 2 4

810 2 3 3 2 3 44 2 1 3 3 3 23 1 2 2 3 3 42 1 3 4 4 3 310 1 3 2 2 2 310 1 3 2 2 2 22 1 2 2 2 2 2

311 2 2 2 2 2 22 1 3 4 3 4 35 1 3 2 2 3 31 2 2 2 2 1 13 2 1 4 4 4 34 2 1 4 4 4 36 2 3 2 5 4 41 1 2 3 4 4 52 2 3 3 3 3 23 1 3 2 3 3 2

134 2 1 2 2 1 1156 2 3 3 2 2 217 2 1 1 1 3 28 2 3 2 2 2 21 2 3 3 2 3 2

129 1 2 3 4 3 313 1 3 4 3 2 323 2 3 4 2 1 213 2 3 2 2 2 31 1 2 4 3 3 3

15 1 3 2 3 3 31 1 2 2 3 3 29 1 3 5 4 2 36 2 3 5 4 5 410 2 3 4 4 3 3

Qno 8E1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8F1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8H1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8I1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8A2 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

4 4 3 3 2 3 15 3 2 3 2 2 25 4 4 2 3 2 12 3 3 2 1 2 23 2 3 3 4 3 24 3 3 2 3 2 23 2 2 3 1 2 23 2 1 2 1 2 13 3 3 2 4 4 2

2 1 2 1 2 1 12 2 1 2 2 1 14 3 2 3 2 3 13 3 3 5 4 4 31 2 3 3 2 2 24 3 3 4 4 4 22 3 4 3 2 3 25 4 4 4 3 4 25 4 5 3 2 3 23 2 3 4 3 4 22 2 3 4 4 4 13 3 3 3 1 3 12 2 2 2 2 2 31 2 1 3 4 1 12 2 2 2 2 2 44 2 3 1 2 1 24 2 2 3 2 2 24 3 2 4 3 3 13 4 5 5 3 4 34 3 2 3 4 5 14 2 3 4 3 4 24 4 4 5 4 3 14 4 3 4 5 4 12 4 2 3 2 4 35 3 3 4 5 4 14 4 3 4 4 3 32 3 2 4 3 4 44 4 3 3 3 4 22 1 3 4 1 2 11 1 2 2 2 2 1

session 2008-2010
- BUSINESS OVERVIEW

Page 43: Uti bank to axis bank” a study in customer awareness

6

42

2325

4

12

37

28

18

5

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

as average was 32

6

39

32

16

7

30

44

20

6

00

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

20

26

31

19

4

29

37

19

14

10

5

10

15

20

25

30

35

40

Before name change

After name change

changed

percentage was 3

Axis Bank

5

3936

17

3

29

42

22

7

00

5

10

15

20

25

30

35

40

45

Before name change

After name change

changed

poor

7

24

3229

8

23

39

31

3 4

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

name changed

4

44

29

21

2

27

42

25

510

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

changed

14

30

36

14

5

36

32

26

6

00

5

10

15

20

25

30

35

40

Before name change

After name change

changed

5

38

29

22

6

18

51

20

9

20

10

20

30

40

50

60

Before name change

After name change

name changed

12

37

28

18

5

27

49

20

400

10

20

30

40

50

60

Before name change

After name change

changed

7

3236

21

4

28

47

22

300

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

name changed

business

the name changed

service

References

Internet

1 wwwgooglecom

3 wwwaxisbankcom

Newspaper

1 Business Standard

2 The Hindu

Annexure

Citizen

Employed

qualification

c)Both

views)

Bank

a)2006 b)2007 c)2008

a) b) c) d)

Questionnaire No

5=Gzd 6=Noida

Age 1=Below20yrs

2=20-30yrs 3=31-40yrs 4=41-50yrs 5=51-60yrs

6=senior citizen

Income 1=Below 10k

2=10k-20k 3=21k-30k 4=31k-40k

5=Above 41k

Gender 1=Male

2=Female

Marital Status

1=Single 2=Married

1 6 2 3 1 12 5 2 2 1 13 2 2 2 1 24 8 2 3 2 15 4 4 4 1 26 9 4 4 1 27 1 2 1 1 18 1 3 4 1 29 4 3 3 1 210 7 6 3 1 211 4 6 5 1 212 9 3 3 1 213 5 3 3 2 214 4 4 3 1 215 2 2 1 1 116 2 3 3 1 117 2 1 1 2 118 8 3 3 1 219 2 1 1 2 120 1 2 1 2 121 2 2 2 1 122 2 2 3 1 123 5 2 3 1 224 2 2 2 2 225 4 2 2 1 126 5 2 3 1 127 3 3 2 1 228 2 4 3 1 229 3 2 3 1 230 4 4 4 1 2

31 3 2 2 2 232 2 3 2 2 233 1 2 2 1 2

7=Businessman

Education 1=Not

Graduate 2=Graduate

Qno 2 1=Advertising

5=Any others

bank 1=Yes 2=No

Qno 4 1=Savings

Ac 4=Salary

5=Any Others

3 3 1 4 1 43 2 1 1 1 43 2 1 3 1 13 3 1 1 1 17 1 1 2 1 14 3 1 1 1 33 1 1 5 1 44 3 1 2 1 33 2 1 1 1 46 2 1 2 1 127 3 1 1 1 133 2 1 3 1 44 3 1 1 1 14 3 1 1 1 121 2 1 1 1 13 3 1 2 1 41 1 1 1 1 13 2 1 1 1 11 1 1 4 1 11 2 1 1 1 121 3 1 2 1 13 3 1 1 1 43 2 1 2 1 33 2 1 1 1 13 3 1 1 1 13 2 1 1 1 43 1 1 3 1 123 2 1 1 1 347 2 1 13 1 37 2 1 2 1 37 2 1 2 1 32 2 1 1 1 127 1 1 14 1 133 2 1 2 1 43 2 1 1 1 1

Qno 5 1=ICICI 2=SBI

3=HDFC 4=PNB 5=ABN

8=citi 9=Kotak

Dena

Qno6 Family

members ac with

Qno 7 1=Bank

2=Customers

3=Both

Qno 8A1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8B1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8D1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

6 1 3 2 3 3 32 1 2 2 2 4 51 1 3 2 3 2 4

810 2 3 3 2 3 44 2 1 3 3 3 23 1 2 2 3 3 42 1 3 4 4 3 310 1 3 2 2 2 310 1 3 2 2 2 22 1 2 2 2 2 2

311 2 2 2 2 2 22 1 3 4 3 4 35 1 3 2 2 3 31 2 2 2 2 1 13 2 1 4 4 4 34 2 1 4 4 4 36 2 3 2 5 4 41 1 2 3 4 4 52 2 3 3 3 3 23 1 3 2 3 3 2

134 2 1 2 2 1 1156 2 3 3 2 2 217 2 1 1 1 3 28 2 3 2 2 2 21 2 3 3 2 3 2

129 1 2 3 4 3 313 1 3 4 3 2 323 2 3 4 2 1 213 2 3 2 2 2 31 1 2 4 3 3 3

15 1 3 2 3 3 31 1 2 2 3 3 29 1 3 5 4 2 36 2 3 5 4 5 410 2 3 4 4 3 3

Qno 8E1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8F1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8H1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8I1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8A2 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

4 4 3 3 2 3 15 3 2 3 2 2 25 4 4 2 3 2 12 3 3 2 1 2 23 2 3 3 4 3 24 3 3 2 3 2 23 2 2 3 1 2 23 2 1 2 1 2 13 3 3 2 4 4 2

2 1 2 1 2 1 12 2 1 2 2 1 14 3 2 3 2 3 13 3 3 5 4 4 31 2 3 3 2 2 24 3 3 4 4 4 22 3 4 3 2 3 25 4 4 4 3 4 25 4 5 3 2 3 23 2 3 4 3 4 22 2 3 4 4 4 13 3 3 3 1 3 12 2 2 2 2 2 31 2 1 3 4 1 12 2 2 2 2 2 44 2 3 1 2 1 24 2 2 3 2 2 24 3 2 4 3 3 13 4 5 5 3 4 34 3 2 3 4 5 14 2 3 4 3 4 24 4 4 5 4 3 14 4 3 4 5 4 12 4 2 3 2 4 35 3 3 4 5 4 14 4 3 4 4 3 32 3 2 4 3 4 44 4 3 3 3 4 22 1 3 4 1 2 11 1 2 2 2 2 1

session 2008-2010
- BUSINESS OVERVIEW

Page 44: Uti bank to axis bank” a study in customer awareness

6

39

32

16

7

30

44

20

6

00

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

20

26

31

19

4

29

37

19

14

10

5

10

15

20

25

30

35

40

Before name change

After name change

changed

percentage was 3

Axis Bank

5

3936

17

3

29

42

22

7

00

5

10

15

20

25

30

35

40

45

Before name change

After name change

changed

poor

7

24

3229

8

23

39

31

3 4

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

name changed

4

44

29

21

2

27

42

25

510

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

changed

14

30

36

14

5

36

32

26

6

00

5

10

15

20

25

30

35

40

Before name change

After name change

changed

5

38

29

22

6

18

51

20

9

20

10

20

30

40

50

60

Before name change

After name change

name changed

12

37

28

18

5

27

49

20

400

10

20

30

40

50

60

Before name change

After name change

changed

7

3236

21

4

28

47

22

300

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

name changed

business

the name changed

service

References

Internet

1 wwwgooglecom

3 wwwaxisbankcom

Newspaper

1 Business Standard

2 The Hindu

Annexure

Citizen

Employed

qualification

c)Both

views)

Bank

a)2006 b)2007 c)2008

a) b) c) d)

Questionnaire No

5=Gzd 6=Noida

Age 1=Below20yrs

2=20-30yrs 3=31-40yrs 4=41-50yrs 5=51-60yrs

6=senior citizen

Income 1=Below 10k

2=10k-20k 3=21k-30k 4=31k-40k

5=Above 41k

Gender 1=Male

2=Female

Marital Status

1=Single 2=Married

1 6 2 3 1 12 5 2 2 1 13 2 2 2 1 24 8 2 3 2 15 4 4 4 1 26 9 4 4 1 27 1 2 1 1 18 1 3 4 1 29 4 3 3 1 210 7 6 3 1 211 4 6 5 1 212 9 3 3 1 213 5 3 3 2 214 4 4 3 1 215 2 2 1 1 116 2 3 3 1 117 2 1 1 2 118 8 3 3 1 219 2 1 1 2 120 1 2 1 2 121 2 2 2 1 122 2 2 3 1 123 5 2 3 1 224 2 2 2 2 225 4 2 2 1 126 5 2 3 1 127 3 3 2 1 228 2 4 3 1 229 3 2 3 1 230 4 4 4 1 2

31 3 2 2 2 232 2 3 2 2 233 1 2 2 1 2

7=Businessman

Education 1=Not

Graduate 2=Graduate

Qno 2 1=Advertising

5=Any others

bank 1=Yes 2=No

Qno 4 1=Savings

Ac 4=Salary

5=Any Others

3 3 1 4 1 43 2 1 1 1 43 2 1 3 1 13 3 1 1 1 17 1 1 2 1 14 3 1 1 1 33 1 1 5 1 44 3 1 2 1 33 2 1 1 1 46 2 1 2 1 127 3 1 1 1 133 2 1 3 1 44 3 1 1 1 14 3 1 1 1 121 2 1 1 1 13 3 1 2 1 41 1 1 1 1 13 2 1 1 1 11 1 1 4 1 11 2 1 1 1 121 3 1 2 1 13 3 1 1 1 43 2 1 2 1 33 2 1 1 1 13 3 1 1 1 13 2 1 1 1 43 1 1 3 1 123 2 1 1 1 347 2 1 13 1 37 2 1 2 1 37 2 1 2 1 32 2 1 1 1 127 1 1 14 1 133 2 1 2 1 43 2 1 1 1 1

Qno 5 1=ICICI 2=SBI

3=HDFC 4=PNB 5=ABN

8=citi 9=Kotak

Dena

Qno6 Family

members ac with

Qno 7 1=Bank

2=Customers

3=Both

Qno 8A1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8B1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8D1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

6 1 3 2 3 3 32 1 2 2 2 4 51 1 3 2 3 2 4

810 2 3 3 2 3 44 2 1 3 3 3 23 1 2 2 3 3 42 1 3 4 4 3 310 1 3 2 2 2 310 1 3 2 2 2 22 1 2 2 2 2 2

311 2 2 2 2 2 22 1 3 4 3 4 35 1 3 2 2 3 31 2 2 2 2 1 13 2 1 4 4 4 34 2 1 4 4 4 36 2 3 2 5 4 41 1 2 3 4 4 52 2 3 3 3 3 23 1 3 2 3 3 2

134 2 1 2 2 1 1156 2 3 3 2 2 217 2 1 1 1 3 28 2 3 2 2 2 21 2 3 3 2 3 2

129 1 2 3 4 3 313 1 3 4 3 2 323 2 3 4 2 1 213 2 3 2 2 2 31 1 2 4 3 3 3

15 1 3 2 3 3 31 1 2 2 3 3 29 1 3 5 4 2 36 2 3 5 4 5 410 2 3 4 4 3 3

Qno 8E1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8F1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8H1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8I1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8A2 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

4 4 3 3 2 3 15 3 2 3 2 2 25 4 4 2 3 2 12 3 3 2 1 2 23 2 3 3 4 3 24 3 3 2 3 2 23 2 2 3 1 2 23 2 1 2 1 2 13 3 3 2 4 4 2

2 1 2 1 2 1 12 2 1 2 2 1 14 3 2 3 2 3 13 3 3 5 4 4 31 2 3 3 2 2 24 3 3 4 4 4 22 3 4 3 2 3 25 4 4 4 3 4 25 4 5 3 2 3 23 2 3 4 3 4 22 2 3 4 4 4 13 3 3 3 1 3 12 2 2 2 2 2 31 2 1 3 4 1 12 2 2 2 2 2 44 2 3 1 2 1 24 2 2 3 2 2 24 3 2 4 3 3 13 4 5 5 3 4 34 3 2 3 4 5 14 2 3 4 3 4 24 4 4 5 4 3 14 4 3 4 5 4 12 4 2 3 2 4 35 3 3 4 5 4 14 4 3 4 4 3 32 3 2 4 3 4 44 4 3 3 3 4 22 1 3 4 1 2 11 1 2 2 2 2 1

session 2008-2010
- BUSINESS OVERVIEW

Page 45: Uti bank to axis bank” a study in customer awareness

20

26

31

19

4

29

37

19

14

10

5

10

15

20

25

30

35

40

Before name change

After name change

changed

percentage was 3

Axis Bank

5

3936

17

3

29

42

22

7

00

5

10

15

20

25

30

35

40

45

Before name change

After name change

changed

poor

7

24

3229

8

23

39

31

3 4

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

name changed

4

44

29

21

2

27

42

25

510

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

changed

14

30

36

14

5

36

32

26

6

00

5

10

15

20

25

30

35

40

Before name change

After name change

changed

5

38

29

22

6

18

51

20

9

20

10

20

30

40

50

60

Before name change

After name change

name changed

12

37

28

18

5

27

49

20

400

10

20

30

40

50

60

Before name change

After name change

changed

7

3236

21

4

28

47

22

300

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

name changed

business

the name changed

service

References

Internet

1 wwwgooglecom

3 wwwaxisbankcom

Newspaper

1 Business Standard

2 The Hindu

Annexure

Citizen

Employed

qualification

c)Both

views)

Bank

a)2006 b)2007 c)2008

a) b) c) d)

Questionnaire No

5=Gzd 6=Noida

Age 1=Below20yrs

2=20-30yrs 3=31-40yrs 4=41-50yrs 5=51-60yrs

6=senior citizen

Income 1=Below 10k

2=10k-20k 3=21k-30k 4=31k-40k

5=Above 41k

Gender 1=Male

2=Female

Marital Status

1=Single 2=Married

1 6 2 3 1 12 5 2 2 1 13 2 2 2 1 24 8 2 3 2 15 4 4 4 1 26 9 4 4 1 27 1 2 1 1 18 1 3 4 1 29 4 3 3 1 210 7 6 3 1 211 4 6 5 1 212 9 3 3 1 213 5 3 3 2 214 4 4 3 1 215 2 2 1 1 116 2 3 3 1 117 2 1 1 2 118 8 3 3 1 219 2 1 1 2 120 1 2 1 2 121 2 2 2 1 122 2 2 3 1 123 5 2 3 1 224 2 2 2 2 225 4 2 2 1 126 5 2 3 1 127 3 3 2 1 228 2 4 3 1 229 3 2 3 1 230 4 4 4 1 2

31 3 2 2 2 232 2 3 2 2 233 1 2 2 1 2

7=Businessman

Education 1=Not

Graduate 2=Graduate

Qno 2 1=Advertising

5=Any others

bank 1=Yes 2=No

Qno 4 1=Savings

Ac 4=Salary

5=Any Others

3 3 1 4 1 43 2 1 1 1 43 2 1 3 1 13 3 1 1 1 17 1 1 2 1 14 3 1 1 1 33 1 1 5 1 44 3 1 2 1 33 2 1 1 1 46 2 1 2 1 127 3 1 1 1 133 2 1 3 1 44 3 1 1 1 14 3 1 1 1 121 2 1 1 1 13 3 1 2 1 41 1 1 1 1 13 2 1 1 1 11 1 1 4 1 11 2 1 1 1 121 3 1 2 1 13 3 1 1 1 43 2 1 2 1 33 2 1 1 1 13 3 1 1 1 13 2 1 1 1 43 1 1 3 1 123 2 1 1 1 347 2 1 13 1 37 2 1 2 1 37 2 1 2 1 32 2 1 1 1 127 1 1 14 1 133 2 1 2 1 43 2 1 1 1 1

Qno 5 1=ICICI 2=SBI

3=HDFC 4=PNB 5=ABN

8=citi 9=Kotak

Dena

Qno6 Family

members ac with

Qno 7 1=Bank

2=Customers

3=Both

Qno 8A1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8B1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8D1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

6 1 3 2 3 3 32 1 2 2 2 4 51 1 3 2 3 2 4

810 2 3 3 2 3 44 2 1 3 3 3 23 1 2 2 3 3 42 1 3 4 4 3 310 1 3 2 2 2 310 1 3 2 2 2 22 1 2 2 2 2 2

311 2 2 2 2 2 22 1 3 4 3 4 35 1 3 2 2 3 31 2 2 2 2 1 13 2 1 4 4 4 34 2 1 4 4 4 36 2 3 2 5 4 41 1 2 3 4 4 52 2 3 3 3 3 23 1 3 2 3 3 2

134 2 1 2 2 1 1156 2 3 3 2 2 217 2 1 1 1 3 28 2 3 2 2 2 21 2 3 3 2 3 2

129 1 2 3 4 3 313 1 3 4 3 2 323 2 3 4 2 1 213 2 3 2 2 2 31 1 2 4 3 3 3

15 1 3 2 3 3 31 1 2 2 3 3 29 1 3 5 4 2 36 2 3 5 4 5 410 2 3 4 4 3 3

Qno 8E1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8F1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8H1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8I1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8A2 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

4 4 3 3 2 3 15 3 2 3 2 2 25 4 4 2 3 2 12 3 3 2 1 2 23 2 3 3 4 3 24 3 3 2 3 2 23 2 2 3 1 2 23 2 1 2 1 2 13 3 3 2 4 4 2

2 1 2 1 2 1 12 2 1 2 2 1 14 3 2 3 2 3 13 3 3 5 4 4 31 2 3 3 2 2 24 3 3 4 4 4 22 3 4 3 2 3 25 4 4 4 3 4 25 4 5 3 2 3 23 2 3 4 3 4 22 2 3 4 4 4 13 3 3 3 1 3 12 2 2 2 2 2 31 2 1 3 4 1 12 2 2 2 2 2 44 2 3 1 2 1 24 2 2 3 2 2 24 3 2 4 3 3 13 4 5 5 3 4 34 3 2 3 4 5 14 2 3 4 3 4 24 4 4 5 4 3 14 4 3 4 5 4 12 4 2 3 2 4 35 3 3 4 5 4 14 4 3 4 4 3 32 3 2 4 3 4 44 4 3 3 3 4 22 1 3 4 1 2 11 1 2 2 2 2 1

session 2008-2010
- BUSINESS OVERVIEW

Page 46: Uti bank to axis bank” a study in customer awareness

5

3936

17

3

29

42

22

7

00

5

10

15

20

25

30

35

40

45

Before name change

After name change

changed

poor

7

24

3229

8

23

39

31

3 4

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

name changed

4

44

29

21

2

27

42

25

510

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

changed

14

30

36

14

5

36

32

26

6

00

5

10

15

20

25

30

35

40

Before name change

After name change

changed

5

38

29

22

6

18

51

20

9

20

10

20

30

40

50

60

Before name change

After name change

name changed

12

37

28

18

5

27

49

20

400

10

20

30

40

50

60

Before name change

After name change

changed

7

3236

21

4

28

47

22

300

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

name changed

business

the name changed

service

References

Internet

1 wwwgooglecom

3 wwwaxisbankcom

Newspaper

1 Business Standard

2 The Hindu

Annexure

Citizen

Employed

qualification

c)Both

views)

Bank

a)2006 b)2007 c)2008

a) b) c) d)

Questionnaire No

5=Gzd 6=Noida

Age 1=Below20yrs

2=20-30yrs 3=31-40yrs 4=41-50yrs 5=51-60yrs

6=senior citizen

Income 1=Below 10k

2=10k-20k 3=21k-30k 4=31k-40k

5=Above 41k

Gender 1=Male

2=Female

Marital Status

1=Single 2=Married

1 6 2 3 1 12 5 2 2 1 13 2 2 2 1 24 8 2 3 2 15 4 4 4 1 26 9 4 4 1 27 1 2 1 1 18 1 3 4 1 29 4 3 3 1 210 7 6 3 1 211 4 6 5 1 212 9 3 3 1 213 5 3 3 2 214 4 4 3 1 215 2 2 1 1 116 2 3 3 1 117 2 1 1 2 118 8 3 3 1 219 2 1 1 2 120 1 2 1 2 121 2 2 2 1 122 2 2 3 1 123 5 2 3 1 224 2 2 2 2 225 4 2 2 1 126 5 2 3 1 127 3 3 2 1 228 2 4 3 1 229 3 2 3 1 230 4 4 4 1 2

31 3 2 2 2 232 2 3 2 2 233 1 2 2 1 2

7=Businessman

Education 1=Not

Graduate 2=Graduate

Qno 2 1=Advertising

5=Any others

bank 1=Yes 2=No

Qno 4 1=Savings

Ac 4=Salary

5=Any Others

3 3 1 4 1 43 2 1 1 1 43 2 1 3 1 13 3 1 1 1 17 1 1 2 1 14 3 1 1 1 33 1 1 5 1 44 3 1 2 1 33 2 1 1 1 46 2 1 2 1 127 3 1 1 1 133 2 1 3 1 44 3 1 1 1 14 3 1 1 1 121 2 1 1 1 13 3 1 2 1 41 1 1 1 1 13 2 1 1 1 11 1 1 4 1 11 2 1 1 1 121 3 1 2 1 13 3 1 1 1 43 2 1 2 1 33 2 1 1 1 13 3 1 1 1 13 2 1 1 1 43 1 1 3 1 123 2 1 1 1 347 2 1 13 1 37 2 1 2 1 37 2 1 2 1 32 2 1 1 1 127 1 1 14 1 133 2 1 2 1 43 2 1 1 1 1

Qno 5 1=ICICI 2=SBI

3=HDFC 4=PNB 5=ABN

8=citi 9=Kotak

Dena

Qno6 Family

members ac with

Qno 7 1=Bank

2=Customers

3=Both

Qno 8A1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8B1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8D1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

6 1 3 2 3 3 32 1 2 2 2 4 51 1 3 2 3 2 4

810 2 3 3 2 3 44 2 1 3 3 3 23 1 2 2 3 3 42 1 3 4 4 3 310 1 3 2 2 2 310 1 3 2 2 2 22 1 2 2 2 2 2

311 2 2 2 2 2 22 1 3 4 3 4 35 1 3 2 2 3 31 2 2 2 2 1 13 2 1 4 4 4 34 2 1 4 4 4 36 2 3 2 5 4 41 1 2 3 4 4 52 2 3 3 3 3 23 1 3 2 3 3 2

134 2 1 2 2 1 1156 2 3 3 2 2 217 2 1 1 1 3 28 2 3 2 2 2 21 2 3 3 2 3 2

129 1 2 3 4 3 313 1 3 4 3 2 323 2 3 4 2 1 213 2 3 2 2 2 31 1 2 4 3 3 3

15 1 3 2 3 3 31 1 2 2 3 3 29 1 3 5 4 2 36 2 3 5 4 5 410 2 3 4 4 3 3

Qno 8E1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8F1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8H1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8I1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8A2 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

4 4 3 3 2 3 15 3 2 3 2 2 25 4 4 2 3 2 12 3 3 2 1 2 23 2 3 3 4 3 24 3 3 2 3 2 23 2 2 3 1 2 23 2 1 2 1 2 13 3 3 2 4 4 2

2 1 2 1 2 1 12 2 1 2 2 1 14 3 2 3 2 3 13 3 3 5 4 4 31 2 3 3 2 2 24 3 3 4 4 4 22 3 4 3 2 3 25 4 4 4 3 4 25 4 5 3 2 3 23 2 3 4 3 4 22 2 3 4 4 4 13 3 3 3 1 3 12 2 2 2 2 2 31 2 1 3 4 1 12 2 2 2 2 2 44 2 3 1 2 1 24 2 2 3 2 2 24 3 2 4 3 3 13 4 5 5 3 4 34 3 2 3 4 5 14 2 3 4 3 4 24 4 4 5 4 3 14 4 3 4 5 4 12 4 2 3 2 4 35 3 3 4 5 4 14 4 3 4 4 3 32 3 2 4 3 4 44 4 3 3 3 4 22 1 3 4 1 2 11 1 2 2 2 2 1

session 2008-2010
- BUSINESS OVERVIEW

Page 47: Uti bank to axis bank” a study in customer awareness

7

24

3229

8

23

39

31

3 4

0

5

10

15

20

25

30

35

40

45

Before name change

After name change

name changed

4

44

29

21

2

27

42

25

510

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

changed

14

30

36

14

5

36

32

26

6

00

5

10

15

20

25

30

35

40

Before name change

After name change

changed

5

38

29

22

6

18

51

20

9

20

10

20

30

40

50

60

Before name change

After name change

name changed

12

37

28

18

5

27

49

20

400

10

20

30

40

50

60

Before name change

After name change

changed

7

3236

21

4

28

47

22

300

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

name changed

business

the name changed

service

References

Internet

1 wwwgooglecom

3 wwwaxisbankcom

Newspaper

1 Business Standard

2 The Hindu

Annexure

Citizen

Employed

qualification

c)Both

views)

Bank

a)2006 b)2007 c)2008

a) b) c) d)

Questionnaire No

5=Gzd 6=Noida

Age 1=Below20yrs

2=20-30yrs 3=31-40yrs 4=41-50yrs 5=51-60yrs

6=senior citizen

Income 1=Below 10k

2=10k-20k 3=21k-30k 4=31k-40k

5=Above 41k

Gender 1=Male

2=Female

Marital Status

1=Single 2=Married

1 6 2 3 1 12 5 2 2 1 13 2 2 2 1 24 8 2 3 2 15 4 4 4 1 26 9 4 4 1 27 1 2 1 1 18 1 3 4 1 29 4 3 3 1 210 7 6 3 1 211 4 6 5 1 212 9 3 3 1 213 5 3 3 2 214 4 4 3 1 215 2 2 1 1 116 2 3 3 1 117 2 1 1 2 118 8 3 3 1 219 2 1 1 2 120 1 2 1 2 121 2 2 2 1 122 2 2 3 1 123 5 2 3 1 224 2 2 2 2 225 4 2 2 1 126 5 2 3 1 127 3 3 2 1 228 2 4 3 1 229 3 2 3 1 230 4 4 4 1 2

31 3 2 2 2 232 2 3 2 2 233 1 2 2 1 2

7=Businessman

Education 1=Not

Graduate 2=Graduate

Qno 2 1=Advertising

5=Any others

bank 1=Yes 2=No

Qno 4 1=Savings

Ac 4=Salary

5=Any Others

3 3 1 4 1 43 2 1 1 1 43 2 1 3 1 13 3 1 1 1 17 1 1 2 1 14 3 1 1 1 33 1 1 5 1 44 3 1 2 1 33 2 1 1 1 46 2 1 2 1 127 3 1 1 1 133 2 1 3 1 44 3 1 1 1 14 3 1 1 1 121 2 1 1 1 13 3 1 2 1 41 1 1 1 1 13 2 1 1 1 11 1 1 4 1 11 2 1 1 1 121 3 1 2 1 13 3 1 1 1 43 2 1 2 1 33 2 1 1 1 13 3 1 1 1 13 2 1 1 1 43 1 1 3 1 123 2 1 1 1 347 2 1 13 1 37 2 1 2 1 37 2 1 2 1 32 2 1 1 1 127 1 1 14 1 133 2 1 2 1 43 2 1 1 1 1

Qno 5 1=ICICI 2=SBI

3=HDFC 4=PNB 5=ABN

8=citi 9=Kotak

Dena

Qno6 Family

members ac with

Qno 7 1=Bank

2=Customers

3=Both

Qno 8A1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8B1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8D1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

6 1 3 2 3 3 32 1 2 2 2 4 51 1 3 2 3 2 4

810 2 3 3 2 3 44 2 1 3 3 3 23 1 2 2 3 3 42 1 3 4 4 3 310 1 3 2 2 2 310 1 3 2 2 2 22 1 2 2 2 2 2

311 2 2 2 2 2 22 1 3 4 3 4 35 1 3 2 2 3 31 2 2 2 2 1 13 2 1 4 4 4 34 2 1 4 4 4 36 2 3 2 5 4 41 1 2 3 4 4 52 2 3 3 3 3 23 1 3 2 3 3 2

134 2 1 2 2 1 1156 2 3 3 2 2 217 2 1 1 1 3 28 2 3 2 2 2 21 2 3 3 2 3 2

129 1 2 3 4 3 313 1 3 4 3 2 323 2 3 4 2 1 213 2 3 2 2 2 31 1 2 4 3 3 3

15 1 3 2 3 3 31 1 2 2 3 3 29 1 3 5 4 2 36 2 3 5 4 5 410 2 3 4 4 3 3

Qno 8E1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8F1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8H1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8I1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8A2 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

4 4 3 3 2 3 15 3 2 3 2 2 25 4 4 2 3 2 12 3 3 2 1 2 23 2 3 3 4 3 24 3 3 2 3 2 23 2 2 3 1 2 23 2 1 2 1 2 13 3 3 2 4 4 2

2 1 2 1 2 1 12 2 1 2 2 1 14 3 2 3 2 3 13 3 3 5 4 4 31 2 3 3 2 2 24 3 3 4 4 4 22 3 4 3 2 3 25 4 4 4 3 4 25 4 5 3 2 3 23 2 3 4 3 4 22 2 3 4 4 4 13 3 3 3 1 3 12 2 2 2 2 2 31 2 1 3 4 1 12 2 2 2 2 2 44 2 3 1 2 1 24 2 2 3 2 2 24 3 2 4 3 3 13 4 5 5 3 4 34 3 2 3 4 5 14 2 3 4 3 4 24 4 4 5 4 3 14 4 3 4 5 4 12 4 2 3 2 4 35 3 3 4 5 4 14 4 3 4 4 3 32 3 2 4 3 4 44 4 3 3 3 4 22 1 3 4 1 2 11 1 2 2 2 2 1

session 2008-2010
- BUSINESS OVERVIEW

Page 48: Uti bank to axis bank” a study in customer awareness

4

44

29

21

2

27

42

25

510

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

changed

14

30

36

14

5

36

32

26

6

00

5

10

15

20

25

30

35

40

Before name change

After name change

changed

5

38

29

22

6

18

51

20

9

20

10

20

30

40

50

60

Before name change

After name change

name changed

12

37

28

18

5

27

49

20

400

10

20

30

40

50

60

Before name change

After name change

changed

7

3236

21

4

28

47

22

300

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

name changed

business

the name changed

service

References

Internet

1 wwwgooglecom

3 wwwaxisbankcom

Newspaper

1 Business Standard

2 The Hindu

Annexure

Citizen

Employed

qualification

c)Both

views)

Bank

a)2006 b)2007 c)2008

a) b) c) d)

Questionnaire No

5=Gzd 6=Noida

Age 1=Below20yrs

2=20-30yrs 3=31-40yrs 4=41-50yrs 5=51-60yrs

6=senior citizen

Income 1=Below 10k

2=10k-20k 3=21k-30k 4=31k-40k

5=Above 41k

Gender 1=Male

2=Female

Marital Status

1=Single 2=Married

1 6 2 3 1 12 5 2 2 1 13 2 2 2 1 24 8 2 3 2 15 4 4 4 1 26 9 4 4 1 27 1 2 1 1 18 1 3 4 1 29 4 3 3 1 210 7 6 3 1 211 4 6 5 1 212 9 3 3 1 213 5 3 3 2 214 4 4 3 1 215 2 2 1 1 116 2 3 3 1 117 2 1 1 2 118 8 3 3 1 219 2 1 1 2 120 1 2 1 2 121 2 2 2 1 122 2 2 3 1 123 5 2 3 1 224 2 2 2 2 225 4 2 2 1 126 5 2 3 1 127 3 3 2 1 228 2 4 3 1 229 3 2 3 1 230 4 4 4 1 2

31 3 2 2 2 232 2 3 2 2 233 1 2 2 1 2

7=Businessman

Education 1=Not

Graduate 2=Graduate

Qno 2 1=Advertising

5=Any others

bank 1=Yes 2=No

Qno 4 1=Savings

Ac 4=Salary

5=Any Others

3 3 1 4 1 43 2 1 1 1 43 2 1 3 1 13 3 1 1 1 17 1 1 2 1 14 3 1 1 1 33 1 1 5 1 44 3 1 2 1 33 2 1 1 1 46 2 1 2 1 127 3 1 1 1 133 2 1 3 1 44 3 1 1 1 14 3 1 1 1 121 2 1 1 1 13 3 1 2 1 41 1 1 1 1 13 2 1 1 1 11 1 1 4 1 11 2 1 1 1 121 3 1 2 1 13 3 1 1 1 43 2 1 2 1 33 2 1 1 1 13 3 1 1 1 13 2 1 1 1 43 1 1 3 1 123 2 1 1 1 347 2 1 13 1 37 2 1 2 1 37 2 1 2 1 32 2 1 1 1 127 1 1 14 1 133 2 1 2 1 43 2 1 1 1 1

Qno 5 1=ICICI 2=SBI

3=HDFC 4=PNB 5=ABN

8=citi 9=Kotak

Dena

Qno6 Family

members ac with

Qno 7 1=Bank

2=Customers

3=Both

Qno 8A1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8B1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8D1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

6 1 3 2 3 3 32 1 2 2 2 4 51 1 3 2 3 2 4

810 2 3 3 2 3 44 2 1 3 3 3 23 1 2 2 3 3 42 1 3 4 4 3 310 1 3 2 2 2 310 1 3 2 2 2 22 1 2 2 2 2 2

311 2 2 2 2 2 22 1 3 4 3 4 35 1 3 2 2 3 31 2 2 2 2 1 13 2 1 4 4 4 34 2 1 4 4 4 36 2 3 2 5 4 41 1 2 3 4 4 52 2 3 3 3 3 23 1 3 2 3 3 2

134 2 1 2 2 1 1156 2 3 3 2 2 217 2 1 1 1 3 28 2 3 2 2 2 21 2 3 3 2 3 2

129 1 2 3 4 3 313 1 3 4 3 2 323 2 3 4 2 1 213 2 3 2 2 2 31 1 2 4 3 3 3

15 1 3 2 3 3 31 1 2 2 3 3 29 1 3 5 4 2 36 2 3 5 4 5 410 2 3 4 4 3 3

Qno 8E1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8F1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8H1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8I1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8A2 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

4 4 3 3 2 3 15 3 2 3 2 2 25 4 4 2 3 2 12 3 3 2 1 2 23 2 3 3 4 3 24 3 3 2 3 2 23 2 2 3 1 2 23 2 1 2 1 2 13 3 3 2 4 4 2

2 1 2 1 2 1 12 2 1 2 2 1 14 3 2 3 2 3 13 3 3 5 4 4 31 2 3 3 2 2 24 3 3 4 4 4 22 3 4 3 2 3 25 4 4 4 3 4 25 4 5 3 2 3 23 2 3 4 3 4 22 2 3 4 4 4 13 3 3 3 1 3 12 2 2 2 2 2 31 2 1 3 4 1 12 2 2 2 2 2 44 2 3 1 2 1 24 2 2 3 2 2 24 3 2 4 3 3 13 4 5 5 3 4 34 3 2 3 4 5 14 2 3 4 3 4 24 4 4 5 4 3 14 4 3 4 5 4 12 4 2 3 2 4 35 3 3 4 5 4 14 4 3 4 4 3 32 3 2 4 3 4 44 4 3 3 3 4 22 1 3 4 1 2 11 1 2 2 2 2 1

session 2008-2010
- BUSINESS OVERVIEW

Page 49: Uti bank to axis bank” a study in customer awareness

14

30

36

14

5

36

32

26

6

00

5

10

15

20

25

30

35

40

Before name change

After name change

changed

5

38

29

22

6

18

51

20

9

20

10

20

30

40

50

60

Before name change

After name change

name changed

12

37

28

18

5

27

49

20

400

10

20

30

40

50

60

Before name change

After name change

changed

7

3236

21

4

28

47

22

300

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

name changed

business

the name changed

service

References

Internet

1 wwwgooglecom

3 wwwaxisbankcom

Newspaper

1 Business Standard

2 The Hindu

Annexure

Citizen

Employed

qualification

c)Both

views)

Bank

a)2006 b)2007 c)2008

a) b) c) d)

Questionnaire No

5=Gzd 6=Noida

Age 1=Below20yrs

2=20-30yrs 3=31-40yrs 4=41-50yrs 5=51-60yrs

6=senior citizen

Income 1=Below 10k

2=10k-20k 3=21k-30k 4=31k-40k

5=Above 41k

Gender 1=Male

2=Female

Marital Status

1=Single 2=Married

1 6 2 3 1 12 5 2 2 1 13 2 2 2 1 24 8 2 3 2 15 4 4 4 1 26 9 4 4 1 27 1 2 1 1 18 1 3 4 1 29 4 3 3 1 210 7 6 3 1 211 4 6 5 1 212 9 3 3 1 213 5 3 3 2 214 4 4 3 1 215 2 2 1 1 116 2 3 3 1 117 2 1 1 2 118 8 3 3 1 219 2 1 1 2 120 1 2 1 2 121 2 2 2 1 122 2 2 3 1 123 5 2 3 1 224 2 2 2 2 225 4 2 2 1 126 5 2 3 1 127 3 3 2 1 228 2 4 3 1 229 3 2 3 1 230 4 4 4 1 2

31 3 2 2 2 232 2 3 2 2 233 1 2 2 1 2

7=Businessman

Education 1=Not

Graduate 2=Graduate

Qno 2 1=Advertising

5=Any others

bank 1=Yes 2=No

Qno 4 1=Savings

Ac 4=Salary

5=Any Others

3 3 1 4 1 43 2 1 1 1 43 2 1 3 1 13 3 1 1 1 17 1 1 2 1 14 3 1 1 1 33 1 1 5 1 44 3 1 2 1 33 2 1 1 1 46 2 1 2 1 127 3 1 1 1 133 2 1 3 1 44 3 1 1 1 14 3 1 1 1 121 2 1 1 1 13 3 1 2 1 41 1 1 1 1 13 2 1 1 1 11 1 1 4 1 11 2 1 1 1 121 3 1 2 1 13 3 1 1 1 43 2 1 2 1 33 2 1 1 1 13 3 1 1 1 13 2 1 1 1 43 1 1 3 1 123 2 1 1 1 347 2 1 13 1 37 2 1 2 1 37 2 1 2 1 32 2 1 1 1 127 1 1 14 1 133 2 1 2 1 43 2 1 1 1 1

Qno 5 1=ICICI 2=SBI

3=HDFC 4=PNB 5=ABN

8=citi 9=Kotak

Dena

Qno6 Family

members ac with

Qno 7 1=Bank

2=Customers

3=Both

Qno 8A1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8B1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8D1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

6 1 3 2 3 3 32 1 2 2 2 4 51 1 3 2 3 2 4

810 2 3 3 2 3 44 2 1 3 3 3 23 1 2 2 3 3 42 1 3 4 4 3 310 1 3 2 2 2 310 1 3 2 2 2 22 1 2 2 2 2 2

311 2 2 2 2 2 22 1 3 4 3 4 35 1 3 2 2 3 31 2 2 2 2 1 13 2 1 4 4 4 34 2 1 4 4 4 36 2 3 2 5 4 41 1 2 3 4 4 52 2 3 3 3 3 23 1 3 2 3 3 2

134 2 1 2 2 1 1156 2 3 3 2 2 217 2 1 1 1 3 28 2 3 2 2 2 21 2 3 3 2 3 2

129 1 2 3 4 3 313 1 3 4 3 2 323 2 3 4 2 1 213 2 3 2 2 2 31 1 2 4 3 3 3

15 1 3 2 3 3 31 1 2 2 3 3 29 1 3 5 4 2 36 2 3 5 4 5 410 2 3 4 4 3 3

Qno 8E1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8F1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8H1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8I1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8A2 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

4 4 3 3 2 3 15 3 2 3 2 2 25 4 4 2 3 2 12 3 3 2 1 2 23 2 3 3 4 3 24 3 3 2 3 2 23 2 2 3 1 2 23 2 1 2 1 2 13 3 3 2 4 4 2

2 1 2 1 2 1 12 2 1 2 2 1 14 3 2 3 2 3 13 3 3 5 4 4 31 2 3 3 2 2 24 3 3 4 4 4 22 3 4 3 2 3 25 4 4 4 3 4 25 4 5 3 2 3 23 2 3 4 3 4 22 2 3 4 4 4 13 3 3 3 1 3 12 2 2 2 2 2 31 2 1 3 4 1 12 2 2 2 2 2 44 2 3 1 2 1 24 2 2 3 2 2 24 3 2 4 3 3 13 4 5 5 3 4 34 3 2 3 4 5 14 2 3 4 3 4 24 4 4 5 4 3 14 4 3 4 5 4 12 4 2 3 2 4 35 3 3 4 5 4 14 4 3 4 4 3 32 3 2 4 3 4 44 4 3 3 3 4 22 1 3 4 1 2 11 1 2 2 2 2 1

session 2008-2010
- BUSINESS OVERVIEW

Page 50: Uti bank to axis bank” a study in customer awareness

5

38

29

22

6

18

51

20

9

20

10

20

30

40

50

60

Before name change

After name change

name changed

12

37

28

18

5

27

49

20

400

10

20

30

40

50

60

Before name change

After name change

changed

7

3236

21

4

28

47

22

300

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

name changed

business

the name changed

service

References

Internet

1 wwwgooglecom

3 wwwaxisbankcom

Newspaper

1 Business Standard

2 The Hindu

Annexure

Citizen

Employed

qualification

c)Both

views)

Bank

a)2006 b)2007 c)2008

a) b) c) d)

Questionnaire No

5=Gzd 6=Noida

Age 1=Below20yrs

2=20-30yrs 3=31-40yrs 4=41-50yrs 5=51-60yrs

6=senior citizen

Income 1=Below 10k

2=10k-20k 3=21k-30k 4=31k-40k

5=Above 41k

Gender 1=Male

2=Female

Marital Status

1=Single 2=Married

1 6 2 3 1 12 5 2 2 1 13 2 2 2 1 24 8 2 3 2 15 4 4 4 1 26 9 4 4 1 27 1 2 1 1 18 1 3 4 1 29 4 3 3 1 210 7 6 3 1 211 4 6 5 1 212 9 3 3 1 213 5 3 3 2 214 4 4 3 1 215 2 2 1 1 116 2 3 3 1 117 2 1 1 2 118 8 3 3 1 219 2 1 1 2 120 1 2 1 2 121 2 2 2 1 122 2 2 3 1 123 5 2 3 1 224 2 2 2 2 225 4 2 2 1 126 5 2 3 1 127 3 3 2 1 228 2 4 3 1 229 3 2 3 1 230 4 4 4 1 2

31 3 2 2 2 232 2 3 2 2 233 1 2 2 1 2

7=Businessman

Education 1=Not

Graduate 2=Graduate

Qno 2 1=Advertising

5=Any others

bank 1=Yes 2=No

Qno 4 1=Savings

Ac 4=Salary

5=Any Others

3 3 1 4 1 43 2 1 1 1 43 2 1 3 1 13 3 1 1 1 17 1 1 2 1 14 3 1 1 1 33 1 1 5 1 44 3 1 2 1 33 2 1 1 1 46 2 1 2 1 127 3 1 1 1 133 2 1 3 1 44 3 1 1 1 14 3 1 1 1 121 2 1 1 1 13 3 1 2 1 41 1 1 1 1 13 2 1 1 1 11 1 1 4 1 11 2 1 1 1 121 3 1 2 1 13 3 1 1 1 43 2 1 2 1 33 2 1 1 1 13 3 1 1 1 13 2 1 1 1 43 1 1 3 1 123 2 1 1 1 347 2 1 13 1 37 2 1 2 1 37 2 1 2 1 32 2 1 1 1 127 1 1 14 1 133 2 1 2 1 43 2 1 1 1 1

Qno 5 1=ICICI 2=SBI

3=HDFC 4=PNB 5=ABN

8=citi 9=Kotak

Dena

Qno6 Family

members ac with

Qno 7 1=Bank

2=Customers

3=Both

Qno 8A1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8B1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8D1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

6 1 3 2 3 3 32 1 2 2 2 4 51 1 3 2 3 2 4

810 2 3 3 2 3 44 2 1 3 3 3 23 1 2 2 3 3 42 1 3 4 4 3 310 1 3 2 2 2 310 1 3 2 2 2 22 1 2 2 2 2 2

311 2 2 2 2 2 22 1 3 4 3 4 35 1 3 2 2 3 31 2 2 2 2 1 13 2 1 4 4 4 34 2 1 4 4 4 36 2 3 2 5 4 41 1 2 3 4 4 52 2 3 3 3 3 23 1 3 2 3 3 2

134 2 1 2 2 1 1156 2 3 3 2 2 217 2 1 1 1 3 28 2 3 2 2 2 21 2 3 3 2 3 2

129 1 2 3 4 3 313 1 3 4 3 2 323 2 3 4 2 1 213 2 3 2 2 2 31 1 2 4 3 3 3

15 1 3 2 3 3 31 1 2 2 3 3 29 1 3 5 4 2 36 2 3 5 4 5 410 2 3 4 4 3 3

Qno 8E1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8F1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8H1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8I1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8A2 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

4 4 3 3 2 3 15 3 2 3 2 2 25 4 4 2 3 2 12 3 3 2 1 2 23 2 3 3 4 3 24 3 3 2 3 2 23 2 2 3 1 2 23 2 1 2 1 2 13 3 3 2 4 4 2

2 1 2 1 2 1 12 2 1 2 2 1 14 3 2 3 2 3 13 3 3 5 4 4 31 2 3 3 2 2 24 3 3 4 4 4 22 3 4 3 2 3 25 4 4 4 3 4 25 4 5 3 2 3 23 2 3 4 3 4 22 2 3 4 4 4 13 3 3 3 1 3 12 2 2 2 2 2 31 2 1 3 4 1 12 2 2 2 2 2 44 2 3 1 2 1 24 2 2 3 2 2 24 3 2 4 3 3 13 4 5 5 3 4 34 3 2 3 4 5 14 2 3 4 3 4 24 4 4 5 4 3 14 4 3 4 5 4 12 4 2 3 2 4 35 3 3 4 5 4 14 4 3 4 4 3 32 3 2 4 3 4 44 4 3 3 3 4 22 1 3 4 1 2 11 1 2 2 2 2 1

session 2008-2010
- BUSINESS OVERVIEW

Page 51: Uti bank to axis bank” a study in customer awareness

12

37

28

18

5

27

49

20

400

10

20

30

40

50

60

Before name change

After name change

changed

7

3236

21

4

28

47

22

300

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

name changed

business

the name changed

service

References

Internet

1 wwwgooglecom

3 wwwaxisbankcom

Newspaper

1 Business Standard

2 The Hindu

Annexure

Citizen

Employed

qualification

c)Both

views)

Bank

a)2006 b)2007 c)2008

a) b) c) d)

Questionnaire No

5=Gzd 6=Noida

Age 1=Below20yrs

2=20-30yrs 3=31-40yrs 4=41-50yrs 5=51-60yrs

6=senior citizen

Income 1=Below 10k

2=10k-20k 3=21k-30k 4=31k-40k

5=Above 41k

Gender 1=Male

2=Female

Marital Status

1=Single 2=Married

1 6 2 3 1 12 5 2 2 1 13 2 2 2 1 24 8 2 3 2 15 4 4 4 1 26 9 4 4 1 27 1 2 1 1 18 1 3 4 1 29 4 3 3 1 210 7 6 3 1 211 4 6 5 1 212 9 3 3 1 213 5 3 3 2 214 4 4 3 1 215 2 2 1 1 116 2 3 3 1 117 2 1 1 2 118 8 3 3 1 219 2 1 1 2 120 1 2 1 2 121 2 2 2 1 122 2 2 3 1 123 5 2 3 1 224 2 2 2 2 225 4 2 2 1 126 5 2 3 1 127 3 3 2 1 228 2 4 3 1 229 3 2 3 1 230 4 4 4 1 2

31 3 2 2 2 232 2 3 2 2 233 1 2 2 1 2

7=Businessman

Education 1=Not

Graduate 2=Graduate

Qno 2 1=Advertising

5=Any others

bank 1=Yes 2=No

Qno 4 1=Savings

Ac 4=Salary

5=Any Others

3 3 1 4 1 43 2 1 1 1 43 2 1 3 1 13 3 1 1 1 17 1 1 2 1 14 3 1 1 1 33 1 1 5 1 44 3 1 2 1 33 2 1 1 1 46 2 1 2 1 127 3 1 1 1 133 2 1 3 1 44 3 1 1 1 14 3 1 1 1 121 2 1 1 1 13 3 1 2 1 41 1 1 1 1 13 2 1 1 1 11 1 1 4 1 11 2 1 1 1 121 3 1 2 1 13 3 1 1 1 43 2 1 2 1 33 2 1 1 1 13 3 1 1 1 13 2 1 1 1 43 1 1 3 1 123 2 1 1 1 347 2 1 13 1 37 2 1 2 1 37 2 1 2 1 32 2 1 1 1 127 1 1 14 1 133 2 1 2 1 43 2 1 1 1 1

Qno 5 1=ICICI 2=SBI

3=HDFC 4=PNB 5=ABN

8=citi 9=Kotak

Dena

Qno6 Family

members ac with

Qno 7 1=Bank

2=Customers

3=Both

Qno 8A1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8B1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8D1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

6 1 3 2 3 3 32 1 2 2 2 4 51 1 3 2 3 2 4

810 2 3 3 2 3 44 2 1 3 3 3 23 1 2 2 3 3 42 1 3 4 4 3 310 1 3 2 2 2 310 1 3 2 2 2 22 1 2 2 2 2 2

311 2 2 2 2 2 22 1 3 4 3 4 35 1 3 2 2 3 31 2 2 2 2 1 13 2 1 4 4 4 34 2 1 4 4 4 36 2 3 2 5 4 41 1 2 3 4 4 52 2 3 3 3 3 23 1 3 2 3 3 2

134 2 1 2 2 1 1156 2 3 3 2 2 217 2 1 1 1 3 28 2 3 2 2 2 21 2 3 3 2 3 2

129 1 2 3 4 3 313 1 3 4 3 2 323 2 3 4 2 1 213 2 3 2 2 2 31 1 2 4 3 3 3

15 1 3 2 3 3 31 1 2 2 3 3 29 1 3 5 4 2 36 2 3 5 4 5 410 2 3 4 4 3 3

Qno 8E1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8F1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8H1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8I1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8A2 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

4 4 3 3 2 3 15 3 2 3 2 2 25 4 4 2 3 2 12 3 3 2 1 2 23 2 3 3 4 3 24 3 3 2 3 2 23 2 2 3 1 2 23 2 1 2 1 2 13 3 3 2 4 4 2

2 1 2 1 2 1 12 2 1 2 2 1 14 3 2 3 2 3 13 3 3 5 4 4 31 2 3 3 2 2 24 3 3 4 4 4 22 3 4 3 2 3 25 4 4 4 3 4 25 4 5 3 2 3 23 2 3 4 3 4 22 2 3 4 4 4 13 3 3 3 1 3 12 2 2 2 2 2 31 2 1 3 4 1 12 2 2 2 2 2 44 2 3 1 2 1 24 2 2 3 2 2 24 3 2 4 3 3 13 4 5 5 3 4 34 3 2 3 4 5 14 2 3 4 3 4 24 4 4 5 4 3 14 4 3 4 5 4 12 4 2 3 2 4 35 3 3 4 5 4 14 4 3 4 4 3 32 3 2 4 3 4 44 4 3 3 3 4 22 1 3 4 1 2 11 1 2 2 2 2 1

session 2008-2010
- BUSINESS OVERVIEW

Page 52: Uti bank to axis bank” a study in customer awareness

7

3236

21

4

28

47

22

300

5

10

15

20

25

30

35

40

45

50

Before name change

After name change

name changed

business

the name changed

service

References

Internet

1 wwwgooglecom

3 wwwaxisbankcom

Newspaper

1 Business Standard

2 The Hindu

Annexure

Citizen

Employed

qualification

c)Both

views)

Bank

a)2006 b)2007 c)2008

a) b) c) d)

Questionnaire No

5=Gzd 6=Noida

Age 1=Below20yrs

2=20-30yrs 3=31-40yrs 4=41-50yrs 5=51-60yrs

6=senior citizen

Income 1=Below 10k

2=10k-20k 3=21k-30k 4=31k-40k

5=Above 41k

Gender 1=Male

2=Female

Marital Status

1=Single 2=Married

1 6 2 3 1 12 5 2 2 1 13 2 2 2 1 24 8 2 3 2 15 4 4 4 1 26 9 4 4 1 27 1 2 1 1 18 1 3 4 1 29 4 3 3 1 210 7 6 3 1 211 4 6 5 1 212 9 3 3 1 213 5 3 3 2 214 4 4 3 1 215 2 2 1 1 116 2 3 3 1 117 2 1 1 2 118 8 3 3 1 219 2 1 1 2 120 1 2 1 2 121 2 2 2 1 122 2 2 3 1 123 5 2 3 1 224 2 2 2 2 225 4 2 2 1 126 5 2 3 1 127 3 3 2 1 228 2 4 3 1 229 3 2 3 1 230 4 4 4 1 2

31 3 2 2 2 232 2 3 2 2 233 1 2 2 1 2

7=Businessman

Education 1=Not

Graduate 2=Graduate

Qno 2 1=Advertising

5=Any others

bank 1=Yes 2=No

Qno 4 1=Savings

Ac 4=Salary

5=Any Others

3 3 1 4 1 43 2 1 1 1 43 2 1 3 1 13 3 1 1 1 17 1 1 2 1 14 3 1 1 1 33 1 1 5 1 44 3 1 2 1 33 2 1 1 1 46 2 1 2 1 127 3 1 1 1 133 2 1 3 1 44 3 1 1 1 14 3 1 1 1 121 2 1 1 1 13 3 1 2 1 41 1 1 1 1 13 2 1 1 1 11 1 1 4 1 11 2 1 1 1 121 3 1 2 1 13 3 1 1 1 43 2 1 2 1 33 2 1 1 1 13 3 1 1 1 13 2 1 1 1 43 1 1 3 1 123 2 1 1 1 347 2 1 13 1 37 2 1 2 1 37 2 1 2 1 32 2 1 1 1 127 1 1 14 1 133 2 1 2 1 43 2 1 1 1 1

Qno 5 1=ICICI 2=SBI

3=HDFC 4=PNB 5=ABN

8=citi 9=Kotak

Dena

Qno6 Family

members ac with

Qno 7 1=Bank

2=Customers

3=Both

Qno 8A1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8B1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8D1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

6 1 3 2 3 3 32 1 2 2 2 4 51 1 3 2 3 2 4

810 2 3 3 2 3 44 2 1 3 3 3 23 1 2 2 3 3 42 1 3 4 4 3 310 1 3 2 2 2 310 1 3 2 2 2 22 1 2 2 2 2 2

311 2 2 2 2 2 22 1 3 4 3 4 35 1 3 2 2 3 31 2 2 2 2 1 13 2 1 4 4 4 34 2 1 4 4 4 36 2 3 2 5 4 41 1 2 3 4 4 52 2 3 3 3 3 23 1 3 2 3 3 2

134 2 1 2 2 1 1156 2 3 3 2 2 217 2 1 1 1 3 28 2 3 2 2 2 21 2 3 3 2 3 2

129 1 2 3 4 3 313 1 3 4 3 2 323 2 3 4 2 1 213 2 3 2 2 2 31 1 2 4 3 3 3

15 1 3 2 3 3 31 1 2 2 3 3 29 1 3 5 4 2 36 2 3 5 4 5 410 2 3 4 4 3 3

Qno 8E1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8F1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8H1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8I1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8A2 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

4 4 3 3 2 3 15 3 2 3 2 2 25 4 4 2 3 2 12 3 3 2 1 2 23 2 3 3 4 3 24 3 3 2 3 2 23 2 2 3 1 2 23 2 1 2 1 2 13 3 3 2 4 4 2

2 1 2 1 2 1 12 2 1 2 2 1 14 3 2 3 2 3 13 3 3 5 4 4 31 2 3 3 2 2 24 3 3 4 4 4 22 3 4 3 2 3 25 4 4 4 3 4 25 4 5 3 2 3 23 2 3 4 3 4 22 2 3 4 4 4 13 3 3 3 1 3 12 2 2 2 2 2 31 2 1 3 4 1 12 2 2 2 2 2 44 2 3 1 2 1 24 2 2 3 2 2 24 3 2 4 3 3 13 4 5 5 3 4 34 3 2 3 4 5 14 2 3 4 3 4 24 4 4 5 4 3 14 4 3 4 5 4 12 4 2 3 2 4 35 3 3 4 5 4 14 4 3 4 4 3 32 3 2 4 3 4 44 4 3 3 3 4 22 1 3 4 1 2 11 1 2 2 2 2 1

session 2008-2010
- BUSINESS OVERVIEW

Page 53: Uti bank to axis bank” a study in customer awareness

business

the name changed

service

References

Internet

1 wwwgooglecom

3 wwwaxisbankcom

Newspaper

1 Business Standard

2 The Hindu

Annexure

Citizen

Employed

qualification

c)Both

views)

Bank

a)2006 b)2007 c)2008

a) b) c) d)

Questionnaire No

5=Gzd 6=Noida

Age 1=Below20yrs

2=20-30yrs 3=31-40yrs 4=41-50yrs 5=51-60yrs

6=senior citizen

Income 1=Below 10k

2=10k-20k 3=21k-30k 4=31k-40k

5=Above 41k

Gender 1=Male

2=Female

Marital Status

1=Single 2=Married

1 6 2 3 1 12 5 2 2 1 13 2 2 2 1 24 8 2 3 2 15 4 4 4 1 26 9 4 4 1 27 1 2 1 1 18 1 3 4 1 29 4 3 3 1 210 7 6 3 1 211 4 6 5 1 212 9 3 3 1 213 5 3 3 2 214 4 4 3 1 215 2 2 1 1 116 2 3 3 1 117 2 1 1 2 118 8 3 3 1 219 2 1 1 2 120 1 2 1 2 121 2 2 2 1 122 2 2 3 1 123 5 2 3 1 224 2 2 2 2 225 4 2 2 1 126 5 2 3 1 127 3 3 2 1 228 2 4 3 1 229 3 2 3 1 230 4 4 4 1 2

31 3 2 2 2 232 2 3 2 2 233 1 2 2 1 2

7=Businessman

Education 1=Not

Graduate 2=Graduate

Qno 2 1=Advertising

5=Any others

bank 1=Yes 2=No

Qno 4 1=Savings

Ac 4=Salary

5=Any Others

3 3 1 4 1 43 2 1 1 1 43 2 1 3 1 13 3 1 1 1 17 1 1 2 1 14 3 1 1 1 33 1 1 5 1 44 3 1 2 1 33 2 1 1 1 46 2 1 2 1 127 3 1 1 1 133 2 1 3 1 44 3 1 1 1 14 3 1 1 1 121 2 1 1 1 13 3 1 2 1 41 1 1 1 1 13 2 1 1 1 11 1 1 4 1 11 2 1 1 1 121 3 1 2 1 13 3 1 1 1 43 2 1 2 1 33 2 1 1 1 13 3 1 1 1 13 2 1 1 1 43 1 1 3 1 123 2 1 1 1 347 2 1 13 1 37 2 1 2 1 37 2 1 2 1 32 2 1 1 1 127 1 1 14 1 133 2 1 2 1 43 2 1 1 1 1

Qno 5 1=ICICI 2=SBI

3=HDFC 4=PNB 5=ABN

8=citi 9=Kotak

Dena

Qno6 Family

members ac with

Qno 7 1=Bank

2=Customers

3=Both

Qno 8A1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8B1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8D1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

6 1 3 2 3 3 32 1 2 2 2 4 51 1 3 2 3 2 4

810 2 3 3 2 3 44 2 1 3 3 3 23 1 2 2 3 3 42 1 3 4 4 3 310 1 3 2 2 2 310 1 3 2 2 2 22 1 2 2 2 2 2

311 2 2 2 2 2 22 1 3 4 3 4 35 1 3 2 2 3 31 2 2 2 2 1 13 2 1 4 4 4 34 2 1 4 4 4 36 2 3 2 5 4 41 1 2 3 4 4 52 2 3 3 3 3 23 1 3 2 3 3 2

134 2 1 2 2 1 1156 2 3 3 2 2 217 2 1 1 1 3 28 2 3 2 2 2 21 2 3 3 2 3 2

129 1 2 3 4 3 313 1 3 4 3 2 323 2 3 4 2 1 213 2 3 2 2 2 31 1 2 4 3 3 3

15 1 3 2 3 3 31 1 2 2 3 3 29 1 3 5 4 2 36 2 3 5 4 5 410 2 3 4 4 3 3

Qno 8E1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8F1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8H1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8I1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8A2 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

4 4 3 3 2 3 15 3 2 3 2 2 25 4 4 2 3 2 12 3 3 2 1 2 23 2 3 3 4 3 24 3 3 2 3 2 23 2 2 3 1 2 23 2 1 2 1 2 13 3 3 2 4 4 2

2 1 2 1 2 1 12 2 1 2 2 1 14 3 2 3 2 3 13 3 3 5 4 4 31 2 3 3 2 2 24 3 3 4 4 4 22 3 4 3 2 3 25 4 4 4 3 4 25 4 5 3 2 3 23 2 3 4 3 4 22 2 3 4 4 4 13 3 3 3 1 3 12 2 2 2 2 2 31 2 1 3 4 1 12 2 2 2 2 2 44 2 3 1 2 1 24 2 2 3 2 2 24 3 2 4 3 3 13 4 5 5 3 4 34 3 2 3 4 5 14 2 3 4 3 4 24 4 4 5 4 3 14 4 3 4 5 4 12 4 2 3 2 4 35 3 3 4 5 4 14 4 3 4 4 3 32 3 2 4 3 4 44 4 3 3 3 4 22 1 3 4 1 2 11 1 2 2 2 2 1

session 2008-2010
- BUSINESS OVERVIEW

Page 54: Uti bank to axis bank” a study in customer awareness

service

References

Internet

1 wwwgooglecom

3 wwwaxisbankcom

Newspaper

1 Business Standard

2 The Hindu

Annexure

Citizen

Employed

qualification

c)Both

views)

Bank

a)2006 b)2007 c)2008

a) b) c) d)

Questionnaire No

5=Gzd 6=Noida

Age 1=Below20yrs

2=20-30yrs 3=31-40yrs 4=41-50yrs 5=51-60yrs

6=senior citizen

Income 1=Below 10k

2=10k-20k 3=21k-30k 4=31k-40k

5=Above 41k

Gender 1=Male

2=Female

Marital Status

1=Single 2=Married

1 6 2 3 1 12 5 2 2 1 13 2 2 2 1 24 8 2 3 2 15 4 4 4 1 26 9 4 4 1 27 1 2 1 1 18 1 3 4 1 29 4 3 3 1 210 7 6 3 1 211 4 6 5 1 212 9 3 3 1 213 5 3 3 2 214 4 4 3 1 215 2 2 1 1 116 2 3 3 1 117 2 1 1 2 118 8 3 3 1 219 2 1 1 2 120 1 2 1 2 121 2 2 2 1 122 2 2 3 1 123 5 2 3 1 224 2 2 2 2 225 4 2 2 1 126 5 2 3 1 127 3 3 2 1 228 2 4 3 1 229 3 2 3 1 230 4 4 4 1 2

31 3 2 2 2 232 2 3 2 2 233 1 2 2 1 2

7=Businessman

Education 1=Not

Graduate 2=Graduate

Qno 2 1=Advertising

5=Any others

bank 1=Yes 2=No

Qno 4 1=Savings

Ac 4=Salary

5=Any Others

3 3 1 4 1 43 2 1 1 1 43 2 1 3 1 13 3 1 1 1 17 1 1 2 1 14 3 1 1 1 33 1 1 5 1 44 3 1 2 1 33 2 1 1 1 46 2 1 2 1 127 3 1 1 1 133 2 1 3 1 44 3 1 1 1 14 3 1 1 1 121 2 1 1 1 13 3 1 2 1 41 1 1 1 1 13 2 1 1 1 11 1 1 4 1 11 2 1 1 1 121 3 1 2 1 13 3 1 1 1 43 2 1 2 1 33 2 1 1 1 13 3 1 1 1 13 2 1 1 1 43 1 1 3 1 123 2 1 1 1 347 2 1 13 1 37 2 1 2 1 37 2 1 2 1 32 2 1 1 1 127 1 1 14 1 133 2 1 2 1 43 2 1 1 1 1

Qno 5 1=ICICI 2=SBI

3=HDFC 4=PNB 5=ABN

8=citi 9=Kotak

Dena

Qno6 Family

members ac with

Qno 7 1=Bank

2=Customers

3=Both

Qno 8A1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8B1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8D1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

6 1 3 2 3 3 32 1 2 2 2 4 51 1 3 2 3 2 4

810 2 3 3 2 3 44 2 1 3 3 3 23 1 2 2 3 3 42 1 3 4 4 3 310 1 3 2 2 2 310 1 3 2 2 2 22 1 2 2 2 2 2

311 2 2 2 2 2 22 1 3 4 3 4 35 1 3 2 2 3 31 2 2 2 2 1 13 2 1 4 4 4 34 2 1 4 4 4 36 2 3 2 5 4 41 1 2 3 4 4 52 2 3 3 3 3 23 1 3 2 3 3 2

134 2 1 2 2 1 1156 2 3 3 2 2 217 2 1 1 1 3 28 2 3 2 2 2 21 2 3 3 2 3 2

129 1 2 3 4 3 313 1 3 4 3 2 323 2 3 4 2 1 213 2 3 2 2 2 31 1 2 4 3 3 3

15 1 3 2 3 3 31 1 2 2 3 3 29 1 3 5 4 2 36 2 3 5 4 5 410 2 3 4 4 3 3

Qno 8E1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8F1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8H1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8I1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8A2 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

4 4 3 3 2 3 15 3 2 3 2 2 25 4 4 2 3 2 12 3 3 2 1 2 23 2 3 3 4 3 24 3 3 2 3 2 23 2 2 3 1 2 23 2 1 2 1 2 13 3 3 2 4 4 2

2 1 2 1 2 1 12 2 1 2 2 1 14 3 2 3 2 3 13 3 3 5 4 4 31 2 3 3 2 2 24 3 3 4 4 4 22 3 4 3 2 3 25 4 4 4 3 4 25 4 5 3 2 3 23 2 3 4 3 4 22 2 3 4 4 4 13 3 3 3 1 3 12 2 2 2 2 2 31 2 1 3 4 1 12 2 2 2 2 2 44 2 3 1 2 1 24 2 2 3 2 2 24 3 2 4 3 3 13 4 5 5 3 4 34 3 2 3 4 5 14 2 3 4 3 4 24 4 4 5 4 3 14 4 3 4 5 4 12 4 2 3 2 4 35 3 3 4 5 4 14 4 3 4 4 3 32 3 2 4 3 4 44 4 3 3 3 4 22 1 3 4 1 2 11 1 2 2 2 2 1

session 2008-2010
- BUSINESS OVERVIEW

Page 55: Uti bank to axis bank” a study in customer awareness

service

References

Internet

1 wwwgooglecom

3 wwwaxisbankcom

Newspaper

1 Business Standard

2 The Hindu

Annexure

Citizen

Employed

qualification

c)Both

views)

Bank

a)2006 b)2007 c)2008

a) b) c) d)

Questionnaire No

5=Gzd 6=Noida

Age 1=Below20yrs

2=20-30yrs 3=31-40yrs 4=41-50yrs 5=51-60yrs

6=senior citizen

Income 1=Below 10k

2=10k-20k 3=21k-30k 4=31k-40k

5=Above 41k

Gender 1=Male

2=Female

Marital Status

1=Single 2=Married

1 6 2 3 1 12 5 2 2 1 13 2 2 2 1 24 8 2 3 2 15 4 4 4 1 26 9 4 4 1 27 1 2 1 1 18 1 3 4 1 29 4 3 3 1 210 7 6 3 1 211 4 6 5 1 212 9 3 3 1 213 5 3 3 2 214 4 4 3 1 215 2 2 1 1 116 2 3 3 1 117 2 1 1 2 118 8 3 3 1 219 2 1 1 2 120 1 2 1 2 121 2 2 2 1 122 2 2 3 1 123 5 2 3 1 224 2 2 2 2 225 4 2 2 1 126 5 2 3 1 127 3 3 2 1 228 2 4 3 1 229 3 2 3 1 230 4 4 4 1 2

31 3 2 2 2 232 2 3 2 2 233 1 2 2 1 2

7=Businessman

Education 1=Not

Graduate 2=Graduate

Qno 2 1=Advertising

5=Any others

bank 1=Yes 2=No

Qno 4 1=Savings

Ac 4=Salary

5=Any Others

3 3 1 4 1 43 2 1 1 1 43 2 1 3 1 13 3 1 1 1 17 1 1 2 1 14 3 1 1 1 33 1 1 5 1 44 3 1 2 1 33 2 1 1 1 46 2 1 2 1 127 3 1 1 1 133 2 1 3 1 44 3 1 1 1 14 3 1 1 1 121 2 1 1 1 13 3 1 2 1 41 1 1 1 1 13 2 1 1 1 11 1 1 4 1 11 2 1 1 1 121 3 1 2 1 13 3 1 1 1 43 2 1 2 1 33 2 1 1 1 13 3 1 1 1 13 2 1 1 1 43 1 1 3 1 123 2 1 1 1 347 2 1 13 1 37 2 1 2 1 37 2 1 2 1 32 2 1 1 1 127 1 1 14 1 133 2 1 2 1 43 2 1 1 1 1

Qno 5 1=ICICI 2=SBI

3=HDFC 4=PNB 5=ABN

8=citi 9=Kotak

Dena

Qno6 Family

members ac with

Qno 7 1=Bank

2=Customers

3=Both

Qno 8A1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8B1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8D1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

6 1 3 2 3 3 32 1 2 2 2 4 51 1 3 2 3 2 4

810 2 3 3 2 3 44 2 1 3 3 3 23 1 2 2 3 3 42 1 3 4 4 3 310 1 3 2 2 2 310 1 3 2 2 2 22 1 2 2 2 2 2

311 2 2 2 2 2 22 1 3 4 3 4 35 1 3 2 2 3 31 2 2 2 2 1 13 2 1 4 4 4 34 2 1 4 4 4 36 2 3 2 5 4 41 1 2 3 4 4 52 2 3 3 3 3 23 1 3 2 3 3 2

134 2 1 2 2 1 1156 2 3 3 2 2 217 2 1 1 1 3 28 2 3 2 2 2 21 2 3 3 2 3 2

129 1 2 3 4 3 313 1 3 4 3 2 323 2 3 4 2 1 213 2 3 2 2 2 31 1 2 4 3 3 3

15 1 3 2 3 3 31 1 2 2 3 3 29 1 3 5 4 2 36 2 3 5 4 5 410 2 3 4 4 3 3

Qno 8E1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8F1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8H1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8I1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8A2 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

4 4 3 3 2 3 15 3 2 3 2 2 25 4 4 2 3 2 12 3 3 2 1 2 23 2 3 3 4 3 24 3 3 2 3 2 23 2 2 3 1 2 23 2 1 2 1 2 13 3 3 2 4 4 2

2 1 2 1 2 1 12 2 1 2 2 1 14 3 2 3 2 3 13 3 3 5 4 4 31 2 3 3 2 2 24 3 3 4 4 4 22 3 4 3 2 3 25 4 4 4 3 4 25 4 5 3 2 3 23 2 3 4 3 4 22 2 3 4 4 4 13 3 3 3 1 3 12 2 2 2 2 2 31 2 1 3 4 1 12 2 2 2 2 2 44 2 3 1 2 1 24 2 2 3 2 2 24 3 2 4 3 3 13 4 5 5 3 4 34 3 2 3 4 5 14 2 3 4 3 4 24 4 4 5 4 3 14 4 3 4 5 4 12 4 2 3 2 4 35 3 3 4 5 4 14 4 3 4 4 3 32 3 2 4 3 4 44 4 3 3 3 4 22 1 3 4 1 2 11 1 2 2 2 2 1

session 2008-2010
- BUSINESS OVERVIEW

Page 56: Uti bank to axis bank” a study in customer awareness

References

Internet

1 wwwgooglecom

3 wwwaxisbankcom

Newspaper

1 Business Standard

2 The Hindu

Annexure

Citizen

Employed

qualification

c)Both

views)

Bank

a)2006 b)2007 c)2008

a) b) c) d)

Questionnaire No

5=Gzd 6=Noida

Age 1=Below20yrs

2=20-30yrs 3=31-40yrs 4=41-50yrs 5=51-60yrs

6=senior citizen

Income 1=Below 10k

2=10k-20k 3=21k-30k 4=31k-40k

5=Above 41k

Gender 1=Male

2=Female

Marital Status

1=Single 2=Married

1 6 2 3 1 12 5 2 2 1 13 2 2 2 1 24 8 2 3 2 15 4 4 4 1 26 9 4 4 1 27 1 2 1 1 18 1 3 4 1 29 4 3 3 1 210 7 6 3 1 211 4 6 5 1 212 9 3 3 1 213 5 3 3 2 214 4 4 3 1 215 2 2 1 1 116 2 3 3 1 117 2 1 1 2 118 8 3 3 1 219 2 1 1 2 120 1 2 1 2 121 2 2 2 1 122 2 2 3 1 123 5 2 3 1 224 2 2 2 2 225 4 2 2 1 126 5 2 3 1 127 3 3 2 1 228 2 4 3 1 229 3 2 3 1 230 4 4 4 1 2

31 3 2 2 2 232 2 3 2 2 233 1 2 2 1 2

7=Businessman

Education 1=Not

Graduate 2=Graduate

Qno 2 1=Advertising

5=Any others

bank 1=Yes 2=No

Qno 4 1=Savings

Ac 4=Salary

5=Any Others

3 3 1 4 1 43 2 1 1 1 43 2 1 3 1 13 3 1 1 1 17 1 1 2 1 14 3 1 1 1 33 1 1 5 1 44 3 1 2 1 33 2 1 1 1 46 2 1 2 1 127 3 1 1 1 133 2 1 3 1 44 3 1 1 1 14 3 1 1 1 121 2 1 1 1 13 3 1 2 1 41 1 1 1 1 13 2 1 1 1 11 1 1 4 1 11 2 1 1 1 121 3 1 2 1 13 3 1 1 1 43 2 1 2 1 33 2 1 1 1 13 3 1 1 1 13 2 1 1 1 43 1 1 3 1 123 2 1 1 1 347 2 1 13 1 37 2 1 2 1 37 2 1 2 1 32 2 1 1 1 127 1 1 14 1 133 2 1 2 1 43 2 1 1 1 1

Qno 5 1=ICICI 2=SBI

3=HDFC 4=PNB 5=ABN

8=citi 9=Kotak

Dena

Qno6 Family

members ac with

Qno 7 1=Bank

2=Customers

3=Both

Qno 8A1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8B1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8D1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

6 1 3 2 3 3 32 1 2 2 2 4 51 1 3 2 3 2 4

810 2 3 3 2 3 44 2 1 3 3 3 23 1 2 2 3 3 42 1 3 4 4 3 310 1 3 2 2 2 310 1 3 2 2 2 22 1 2 2 2 2 2

311 2 2 2 2 2 22 1 3 4 3 4 35 1 3 2 2 3 31 2 2 2 2 1 13 2 1 4 4 4 34 2 1 4 4 4 36 2 3 2 5 4 41 1 2 3 4 4 52 2 3 3 3 3 23 1 3 2 3 3 2

134 2 1 2 2 1 1156 2 3 3 2 2 217 2 1 1 1 3 28 2 3 2 2 2 21 2 3 3 2 3 2

129 1 2 3 4 3 313 1 3 4 3 2 323 2 3 4 2 1 213 2 3 2 2 2 31 1 2 4 3 3 3

15 1 3 2 3 3 31 1 2 2 3 3 29 1 3 5 4 2 36 2 3 5 4 5 410 2 3 4 4 3 3

Qno 8E1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8F1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8H1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8I1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8A2 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

4 4 3 3 2 3 15 3 2 3 2 2 25 4 4 2 3 2 12 3 3 2 1 2 23 2 3 3 4 3 24 3 3 2 3 2 23 2 2 3 1 2 23 2 1 2 1 2 13 3 3 2 4 4 2

2 1 2 1 2 1 12 2 1 2 2 1 14 3 2 3 2 3 13 3 3 5 4 4 31 2 3 3 2 2 24 3 3 4 4 4 22 3 4 3 2 3 25 4 4 4 3 4 25 4 5 3 2 3 23 2 3 4 3 4 22 2 3 4 4 4 13 3 3 3 1 3 12 2 2 2 2 2 31 2 1 3 4 1 12 2 2 2 2 2 44 2 3 1 2 1 24 2 2 3 2 2 24 3 2 4 3 3 13 4 5 5 3 4 34 3 2 3 4 5 14 2 3 4 3 4 24 4 4 5 4 3 14 4 3 4 5 4 12 4 2 3 2 4 35 3 3 4 5 4 14 4 3 4 4 3 32 3 2 4 3 4 44 4 3 3 3 4 22 1 3 4 1 2 11 1 2 2 2 2 1

session 2008-2010
- BUSINESS OVERVIEW

Page 57: Uti bank to axis bank” a study in customer awareness

Annexure

Citizen

Employed

qualification

c)Both

views)

Bank

a)2006 b)2007 c)2008

a) b) c) d)

Questionnaire No

5=Gzd 6=Noida

Age 1=Below20yrs

2=20-30yrs 3=31-40yrs 4=41-50yrs 5=51-60yrs

6=senior citizen

Income 1=Below 10k

2=10k-20k 3=21k-30k 4=31k-40k

5=Above 41k

Gender 1=Male

2=Female

Marital Status

1=Single 2=Married

1 6 2 3 1 12 5 2 2 1 13 2 2 2 1 24 8 2 3 2 15 4 4 4 1 26 9 4 4 1 27 1 2 1 1 18 1 3 4 1 29 4 3 3 1 210 7 6 3 1 211 4 6 5 1 212 9 3 3 1 213 5 3 3 2 214 4 4 3 1 215 2 2 1 1 116 2 3 3 1 117 2 1 1 2 118 8 3 3 1 219 2 1 1 2 120 1 2 1 2 121 2 2 2 1 122 2 2 3 1 123 5 2 3 1 224 2 2 2 2 225 4 2 2 1 126 5 2 3 1 127 3 3 2 1 228 2 4 3 1 229 3 2 3 1 230 4 4 4 1 2

31 3 2 2 2 232 2 3 2 2 233 1 2 2 1 2

7=Businessman

Education 1=Not

Graduate 2=Graduate

Qno 2 1=Advertising

5=Any others

bank 1=Yes 2=No

Qno 4 1=Savings

Ac 4=Salary

5=Any Others

3 3 1 4 1 43 2 1 1 1 43 2 1 3 1 13 3 1 1 1 17 1 1 2 1 14 3 1 1 1 33 1 1 5 1 44 3 1 2 1 33 2 1 1 1 46 2 1 2 1 127 3 1 1 1 133 2 1 3 1 44 3 1 1 1 14 3 1 1 1 121 2 1 1 1 13 3 1 2 1 41 1 1 1 1 13 2 1 1 1 11 1 1 4 1 11 2 1 1 1 121 3 1 2 1 13 3 1 1 1 43 2 1 2 1 33 2 1 1 1 13 3 1 1 1 13 2 1 1 1 43 1 1 3 1 123 2 1 1 1 347 2 1 13 1 37 2 1 2 1 37 2 1 2 1 32 2 1 1 1 127 1 1 14 1 133 2 1 2 1 43 2 1 1 1 1

Qno 5 1=ICICI 2=SBI

3=HDFC 4=PNB 5=ABN

8=citi 9=Kotak

Dena

Qno6 Family

members ac with

Qno 7 1=Bank

2=Customers

3=Both

Qno 8A1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8B1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8D1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

6 1 3 2 3 3 32 1 2 2 2 4 51 1 3 2 3 2 4

810 2 3 3 2 3 44 2 1 3 3 3 23 1 2 2 3 3 42 1 3 4 4 3 310 1 3 2 2 2 310 1 3 2 2 2 22 1 2 2 2 2 2

311 2 2 2 2 2 22 1 3 4 3 4 35 1 3 2 2 3 31 2 2 2 2 1 13 2 1 4 4 4 34 2 1 4 4 4 36 2 3 2 5 4 41 1 2 3 4 4 52 2 3 3 3 3 23 1 3 2 3 3 2

134 2 1 2 2 1 1156 2 3 3 2 2 217 2 1 1 1 3 28 2 3 2 2 2 21 2 3 3 2 3 2

129 1 2 3 4 3 313 1 3 4 3 2 323 2 3 4 2 1 213 2 3 2 2 2 31 1 2 4 3 3 3

15 1 3 2 3 3 31 1 2 2 3 3 29 1 3 5 4 2 36 2 3 5 4 5 410 2 3 4 4 3 3

Qno 8E1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8F1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8H1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8I1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8A2 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

4 4 3 3 2 3 15 3 2 3 2 2 25 4 4 2 3 2 12 3 3 2 1 2 23 2 3 3 4 3 24 3 3 2 3 2 23 2 2 3 1 2 23 2 1 2 1 2 13 3 3 2 4 4 2

2 1 2 1 2 1 12 2 1 2 2 1 14 3 2 3 2 3 13 3 3 5 4 4 31 2 3 3 2 2 24 3 3 4 4 4 22 3 4 3 2 3 25 4 4 4 3 4 25 4 5 3 2 3 23 2 3 4 3 4 22 2 3 4 4 4 13 3 3 3 1 3 12 2 2 2 2 2 31 2 1 3 4 1 12 2 2 2 2 2 44 2 3 1 2 1 24 2 2 3 2 2 24 3 2 4 3 3 13 4 5 5 3 4 34 3 2 3 4 5 14 2 3 4 3 4 24 4 4 5 4 3 14 4 3 4 5 4 12 4 2 3 2 4 35 3 3 4 5 4 14 4 3 4 4 3 32 3 2 4 3 4 44 4 3 3 3 4 22 1 3 4 1 2 11 1 2 2 2 2 1

session 2008-2010
- BUSINESS OVERVIEW

Page 58: Uti bank to axis bank” a study in customer awareness

c)Both

views)

Bank

a)2006 b)2007 c)2008

a) b) c) d)

Questionnaire No

5=Gzd 6=Noida

Age 1=Below20yrs

2=20-30yrs 3=31-40yrs 4=41-50yrs 5=51-60yrs

6=senior citizen

Income 1=Below 10k

2=10k-20k 3=21k-30k 4=31k-40k

5=Above 41k

Gender 1=Male

2=Female

Marital Status

1=Single 2=Married

1 6 2 3 1 12 5 2 2 1 13 2 2 2 1 24 8 2 3 2 15 4 4 4 1 26 9 4 4 1 27 1 2 1 1 18 1 3 4 1 29 4 3 3 1 210 7 6 3 1 211 4 6 5 1 212 9 3 3 1 213 5 3 3 2 214 4 4 3 1 215 2 2 1 1 116 2 3 3 1 117 2 1 1 2 118 8 3 3 1 219 2 1 1 2 120 1 2 1 2 121 2 2 2 1 122 2 2 3 1 123 5 2 3 1 224 2 2 2 2 225 4 2 2 1 126 5 2 3 1 127 3 3 2 1 228 2 4 3 1 229 3 2 3 1 230 4 4 4 1 2

31 3 2 2 2 232 2 3 2 2 233 1 2 2 1 2

7=Businessman

Education 1=Not

Graduate 2=Graduate

Qno 2 1=Advertising

5=Any others

bank 1=Yes 2=No

Qno 4 1=Savings

Ac 4=Salary

5=Any Others

3 3 1 4 1 43 2 1 1 1 43 2 1 3 1 13 3 1 1 1 17 1 1 2 1 14 3 1 1 1 33 1 1 5 1 44 3 1 2 1 33 2 1 1 1 46 2 1 2 1 127 3 1 1 1 133 2 1 3 1 44 3 1 1 1 14 3 1 1 1 121 2 1 1 1 13 3 1 2 1 41 1 1 1 1 13 2 1 1 1 11 1 1 4 1 11 2 1 1 1 121 3 1 2 1 13 3 1 1 1 43 2 1 2 1 33 2 1 1 1 13 3 1 1 1 13 2 1 1 1 43 1 1 3 1 123 2 1 1 1 347 2 1 13 1 37 2 1 2 1 37 2 1 2 1 32 2 1 1 1 127 1 1 14 1 133 2 1 2 1 43 2 1 1 1 1

Qno 5 1=ICICI 2=SBI

3=HDFC 4=PNB 5=ABN

8=citi 9=Kotak

Dena

Qno6 Family

members ac with

Qno 7 1=Bank

2=Customers

3=Both

Qno 8A1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8B1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8D1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

6 1 3 2 3 3 32 1 2 2 2 4 51 1 3 2 3 2 4

810 2 3 3 2 3 44 2 1 3 3 3 23 1 2 2 3 3 42 1 3 4 4 3 310 1 3 2 2 2 310 1 3 2 2 2 22 1 2 2 2 2 2

311 2 2 2 2 2 22 1 3 4 3 4 35 1 3 2 2 3 31 2 2 2 2 1 13 2 1 4 4 4 34 2 1 4 4 4 36 2 3 2 5 4 41 1 2 3 4 4 52 2 3 3 3 3 23 1 3 2 3 3 2

134 2 1 2 2 1 1156 2 3 3 2 2 217 2 1 1 1 3 28 2 3 2 2 2 21 2 3 3 2 3 2

129 1 2 3 4 3 313 1 3 4 3 2 323 2 3 4 2 1 213 2 3 2 2 2 31 1 2 4 3 3 3

15 1 3 2 3 3 31 1 2 2 3 3 29 1 3 5 4 2 36 2 3 5 4 5 410 2 3 4 4 3 3

Qno 8E1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8F1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8H1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8I1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8A2 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

4 4 3 3 2 3 15 3 2 3 2 2 25 4 4 2 3 2 12 3 3 2 1 2 23 2 3 3 4 3 24 3 3 2 3 2 23 2 2 3 1 2 23 2 1 2 1 2 13 3 3 2 4 4 2

2 1 2 1 2 1 12 2 1 2 2 1 14 3 2 3 2 3 13 3 3 5 4 4 31 2 3 3 2 2 24 3 3 4 4 4 22 3 4 3 2 3 25 4 4 4 3 4 25 4 5 3 2 3 23 2 3 4 3 4 22 2 3 4 4 4 13 3 3 3 1 3 12 2 2 2 2 2 31 2 1 3 4 1 12 2 2 2 2 2 44 2 3 1 2 1 24 2 2 3 2 2 24 3 2 4 3 3 13 4 5 5 3 4 34 3 2 3 4 5 14 2 3 4 3 4 24 4 4 5 4 3 14 4 3 4 5 4 12 4 2 3 2 4 35 3 3 4 5 4 14 4 3 4 4 3 32 3 2 4 3 4 44 4 3 3 3 4 22 1 3 4 1 2 11 1 2 2 2 2 1

session 2008-2010
- BUSINESS OVERVIEW

Bank

a)2006 b)2007 c)2008

a) b) c) d)

Questionnaire No

5=Gzd 6=Noida

Age 1=Below20yrs

2=20-30yrs 3=31-40yrs 4=41-50yrs 5=51-60yrs

6=senior citizen

Income 1=Below 10k

2=10k-20k 3=21k-30k 4=31k-40k

5=Above 41k

Gender 1=Male

2=Female

Marital Status

1=Single 2=Married

1 6 2 3 1 12 5 2 2 1 13 2 2 2 1 24 8 2 3 2 15 4 4 4 1 26 9 4 4 1 27 1 2 1 1 18 1 3 4 1 29 4 3 3 1 210 7 6 3 1 211 4 6 5 1 212 9 3 3 1 213 5 3 3 2 214 4 4 3 1 215 2 2 1 1 116 2 3 3 1 117 2 1 1 2 118 8 3 3 1 219 2 1 1 2 120 1 2 1 2 121 2 2 2 1 122 2 2 3 1 123 5 2 3 1 224 2 2 2 2 225 4 2 2 1 126 5 2 3 1 127 3 3 2 1 228 2 4 3 1 229 3 2 3 1 230 4 4 4 1 2

31 3 2 2 2 232 2 3 2 2 233 1 2 2 1 2

7=Businessman

Education 1=Not

Graduate 2=Graduate

Qno 2 1=Advertising

5=Any others

bank 1=Yes 2=No

Qno 4 1=Savings

Ac 4=Salary

5=Any Others

3 3 1 4 1 43 2 1 1 1 43 2 1 3 1 13 3 1 1 1 17 1 1 2 1 14 3 1 1 1 33 1 1 5 1 44 3 1 2 1 33 2 1 1 1 46 2 1 2 1 127 3 1 1 1 133 2 1 3 1 44 3 1 1 1 14 3 1 1 1 121 2 1 1 1 13 3 1 2 1 41 1 1 1 1 13 2 1 1 1 11 1 1 4 1 11 2 1 1 1 121 3 1 2 1 13 3 1 1 1 43 2 1 2 1 33 2 1 1 1 13 3 1 1 1 13 2 1 1 1 43 1 1 3 1 123 2 1 1 1 347 2 1 13 1 37 2 1 2 1 37 2 1 2 1 32 2 1 1 1 127 1 1 14 1 133 2 1 2 1 43 2 1 1 1 1

Qno 5 1=ICICI 2=SBI

3=HDFC 4=PNB 5=ABN

8=citi 9=Kotak

Dena

Qno6 Family

members ac with

Qno 7 1=Bank

2=Customers

3=Both

Qno 8A1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8B1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8D1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

6 1 3 2 3 3 32 1 2 2 2 4 51 1 3 2 3 2 4

810 2 3 3 2 3 44 2 1 3 3 3 23 1 2 2 3 3 42 1 3 4 4 3 310 1 3 2 2 2 310 1 3 2 2 2 22 1 2 2 2 2 2

311 2 2 2 2 2 22 1 3 4 3 4 35 1 3 2 2 3 31 2 2 2 2 1 13 2 1 4 4 4 34 2 1 4 4 4 36 2 3 2 5 4 41 1 2 3 4 4 52 2 3 3 3 3 23 1 3 2 3 3 2

134 2 1 2 2 1 1156 2 3 3 2 2 217 2 1 1 1 3 28 2 3 2 2 2 21 2 3 3 2 3 2

129 1 2 3 4 3 313 1 3 4 3 2 323 2 3 4 2 1 213 2 3 2 2 2 31 1 2 4 3 3 3

15 1 3 2 3 3 31 1 2 2 3 3 29 1 3 5 4 2 36 2 3 5 4 5 410 2 3 4 4 3 3

Qno 8E1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8F1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8H1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8I1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8A2 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

4 4 3 3 2 3 15 3 2 3 2 2 25 4 4 2 3 2 12 3 3 2 1 2 23 2 3 3 4 3 24 3 3 2 3 2 23 2 2 3 1 2 23 2 1 2 1 2 13 3 3 2 4 4 2

2 1 2 1 2 1 12 2 1 2 2 1 14 3 2 3 2 3 13 3 3 5 4 4 31 2 3 3 2 2 24 3 3 4 4 4 22 3 4 3 2 3 25 4 4 4 3 4 25 4 5 3 2 3 23 2 3 4 3 4 22 2 3 4 4 4 13 3 3 3 1 3 12 2 2 2 2 2 31 2 1 3 4 1 12 2 2 2 2 2 44 2 3 1 2 1 24 2 2 3 2 2 24 3 2 4 3 3 13 4 5 5 3 4 34 3 2 3 4 5 14 2 3 4 3 4 24 4 4 5 4 3 14 4 3 4 5 4 12 4 2 3 2 4 35 3 3 4 5 4 14 4 3 4 4 3 32 3 2 4 3 4 44 4 3 3 3 4 22 1 3 4 1 2 11 1 2 2 2 2 1

session 2008-2010
- BUSINESS OVERVIEW

Page 60: Uti bank to axis bank” a study in customer awareness

Questionnaire No

5=Gzd 6=Noida

Age 1=Below20yrs

2=20-30yrs 3=31-40yrs 4=41-50yrs 5=51-60yrs

6=senior citizen

Income 1=Below 10k

2=10k-20k 3=21k-30k 4=31k-40k

5=Above 41k

Gender 1=Male

2=Female

Marital Status

1=Single 2=Married

1 6 2 3 1 12 5 2 2 1 13 2 2 2 1 24 8 2 3 2 15 4 4 4 1 26 9 4 4 1 27 1 2 1 1 18 1 3 4 1 29 4 3 3 1 210 7 6 3 1 211 4 6 5 1 212 9 3 3 1 213 5 3 3 2 214 4 4 3 1 215 2 2 1 1 116 2 3 3 1 117 2 1 1 2 118 8 3 3 1 219 2 1 1 2 120 1 2 1 2 121 2 2 2 1 122 2 2 3 1 123 5 2 3 1 224 2 2 2 2 225 4 2 2 1 126 5 2 3 1 127 3 3 2 1 228 2 4 3 1 229 3 2 3 1 230 4 4 4 1 2

31 3 2 2 2 232 2 3 2 2 233 1 2 2 1 2

7=Businessman

Education 1=Not

Graduate 2=Graduate

Qno 2 1=Advertising

5=Any others

bank 1=Yes 2=No

Qno 4 1=Savings

Ac 4=Salary

5=Any Others

3 3 1 4 1 43 2 1 1 1 43 2 1 3 1 13 3 1 1 1 17 1 1 2 1 14 3 1 1 1 33 1 1 5 1 44 3 1 2 1 33 2 1 1 1 46 2 1 2 1 127 3 1 1 1 133 2 1 3 1 44 3 1 1 1 14 3 1 1 1 121 2 1 1 1 13 3 1 2 1 41 1 1 1 1 13 2 1 1 1 11 1 1 4 1 11 2 1 1 1 121 3 1 2 1 13 3 1 1 1 43 2 1 2 1 33 2 1 1 1 13 3 1 1 1 13 2 1 1 1 43 1 1 3 1 123 2 1 1 1 347 2 1 13 1 37 2 1 2 1 37 2 1 2 1 32 2 1 1 1 127 1 1 14 1 133 2 1 2 1 43 2 1 1 1 1

Qno 5 1=ICICI 2=SBI

3=HDFC 4=PNB 5=ABN

8=citi 9=Kotak

Dena

Qno6 Family

members ac with

Qno 7 1=Bank

2=Customers

3=Both

Qno 8A1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8B1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8D1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

6 1 3 2 3 3 32 1 2 2 2 4 51 1 3 2 3 2 4

810 2 3 3 2 3 44 2 1 3 3 3 23 1 2 2 3 3 42 1 3 4 4 3 310 1 3 2 2 2 310 1 3 2 2 2 22 1 2 2 2 2 2

311 2 2 2 2 2 22 1 3 4 3 4 35 1 3 2 2 3 31 2 2 2 2 1 13 2 1 4 4 4 34 2 1 4 4 4 36 2 3 2 5 4 41 1 2 3 4 4 52 2 3 3 3 3 23 1 3 2 3 3 2

134 2 1 2 2 1 1156 2 3 3 2 2 217 2 1 1 1 3 28 2 3 2 2 2 21 2 3 3 2 3 2

129 1 2 3 4 3 313 1 3 4 3 2 323 2 3 4 2 1 213 2 3 2 2 2 31 1 2 4 3 3 3

15 1 3 2 3 3 31 1 2 2 3 3 29 1 3 5 4 2 36 2 3 5 4 5 410 2 3 4 4 3 3

Qno 8E1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8F1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8H1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8I1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8A2 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

4 4 3 3 2 3 15 3 2 3 2 2 25 4 4 2 3 2 12 3 3 2 1 2 23 2 3 3 4 3 24 3 3 2 3 2 23 2 2 3 1 2 23 2 1 2 1 2 13 3 3 2 4 4 2

2 1 2 1 2 1 12 2 1 2 2 1 14 3 2 3 2 3 13 3 3 5 4 4 31 2 3 3 2 2 24 3 3 4 4 4 22 3 4 3 2 3 25 4 4 4 3 4 25 4 5 3 2 3 23 2 3 4 3 4 22 2 3 4 4 4 13 3 3 3 1 3 12 2 2 2 2 2 31 2 1 3 4 1 12 2 2 2 2 2 44 2 3 1 2 1 24 2 2 3 2 2 24 3 2 4 3 3 13 4 5 5 3 4 34 3 2 3 4 5 14 2 3 4 3 4 24 4 4 5 4 3 14 4 3 4 5 4 12 4 2 3 2 4 35 3 3 4 5 4 14 4 3 4 4 3 32 3 2 4 3 4 44 4 3 3 3 4 22 1 3 4 1 2 11 1 2 2 2 2 1

session 2008-2010
- BUSINESS OVERVIEW

Page 61: Uti bank to axis bank” a study in customer awareness

31 3 2 2 2 232 2 3 2 2 233 1 2 2 1 2

7=Businessman

Education 1=Not

Graduate 2=Graduate

Qno 2 1=Advertising

5=Any others

bank 1=Yes 2=No

Qno 4 1=Savings

Ac 4=Salary

5=Any Others

3 3 1 4 1 43 2 1 1 1 43 2 1 3 1 13 3 1 1 1 17 1 1 2 1 14 3 1 1 1 33 1 1 5 1 44 3 1 2 1 33 2 1 1 1 46 2 1 2 1 127 3 1 1 1 133 2 1 3 1 44 3 1 1 1 14 3 1 1 1 121 2 1 1 1 13 3 1 2 1 41 1 1 1 1 13 2 1 1 1 11 1 1 4 1 11 2 1 1 1 121 3 1 2 1 13 3 1 1 1 43 2 1 2 1 33 2 1 1 1 13 3 1 1 1 13 2 1 1 1 43 1 1 3 1 123 2 1 1 1 347 2 1 13 1 37 2 1 2 1 37 2 1 2 1 32 2 1 1 1 127 1 1 14 1 133 2 1 2 1 43 2 1 1 1 1

Qno 5 1=ICICI 2=SBI

3=HDFC 4=PNB 5=ABN

8=citi 9=Kotak

Dena

Qno6 Family

members ac with

Qno 7 1=Bank

2=Customers

3=Both

Qno 8A1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8B1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8D1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

6 1 3 2 3 3 32 1 2 2 2 4 51 1 3 2 3 2 4

810 2 3 3 2 3 44 2 1 3 3 3 23 1 2 2 3 3 42 1 3 4 4 3 310 1 3 2 2 2 310 1 3 2 2 2 22 1 2 2 2 2 2

311 2 2 2 2 2 22 1 3 4 3 4 35 1 3 2 2 3 31 2 2 2 2 1 13 2 1 4 4 4 34 2 1 4 4 4 36 2 3 2 5 4 41 1 2 3 4 4 52 2 3 3 3 3 23 1 3 2 3 3 2

134 2 1 2 2 1 1156 2 3 3 2 2 217 2 1 1 1 3 28 2 3 2 2 2 21 2 3 3 2 3 2

129 1 2 3 4 3 313 1 3 4 3 2 323 2 3 4 2 1 213 2 3 2 2 2 31 1 2 4 3 3 3

15 1 3 2 3 3 31 1 2 2 3 3 29 1 3 5 4 2 36 2 3 5 4 5 410 2 3 4 4 3 3

Qno 8E1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8F1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8H1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8I1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8A2 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

4 4 3 3 2 3 15 3 2 3 2 2 25 4 4 2 3 2 12 3 3 2 1 2 23 2 3 3 4 3 24 3 3 2 3 2 23 2 2 3 1 2 23 2 1 2 1 2 13 3 3 2 4 4 2

2 1 2 1 2 1 12 2 1 2 2 1 14 3 2 3 2 3 13 3 3 5 4 4 31 2 3 3 2 2 24 3 3 4 4 4 22 3 4 3 2 3 25 4 4 4 3 4 25 4 5 3 2 3 23 2 3 4 3 4 22 2 3 4 4 4 13 3 3 3 1 3 12 2 2 2 2 2 31 2 1 3 4 1 12 2 2 2 2 2 44 2 3 1 2 1 24 2 2 3 2 2 24 3 2 4 3 3 13 4 5 5 3 4 34 3 2 3 4 5 14 2 3 4 3 4 24 4 4 5 4 3 14 4 3 4 5 4 12 4 2 3 2 4 35 3 3 4 5 4 14 4 3 4 4 3 32 3 2 4 3 4 44 4 3 3 3 4 22 1 3 4 1 2 11 1 2 2 2 2 1

session 2008-2010
- BUSINESS OVERVIEW

Page 62: Uti bank to axis bank” a study in customer awareness

Qno 5 1=ICICI 2=SBI

3=HDFC 4=PNB 5=ABN

8=citi 9=Kotak

Dena

Qno6 Family

members ac with

Qno 7 1=Bank

2=Customers

3=Both

Qno 8A1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8B1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8D1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

6 1 3 2 3 3 32 1 2 2 2 4 51 1 3 2 3 2 4

810 2 3 3 2 3 44 2 1 3 3 3 23 1 2 2 3 3 42 1 3 4 4 3 310 1 3 2 2 2 310 1 3 2 2 2 22 1 2 2 2 2 2

311 2 2 2 2 2 22 1 3 4 3 4 35 1 3 2 2 3 31 2 2 2 2 1 13 2 1 4 4 4 34 2 1 4 4 4 36 2 3 2 5 4 41 1 2 3 4 4 52 2 3 3 3 3 23 1 3 2 3 3 2

134 2 1 2 2 1 1156 2 3 3 2 2 217 2 1 1 1 3 28 2 3 2 2 2 21 2 3 3 2 3 2

129 1 2 3 4 3 313 1 3 4 3 2 323 2 3 4 2 1 213 2 3 2 2 2 31 1 2 4 3 3 3

15 1 3 2 3 3 31 1 2 2 3 3 29 1 3 5 4 2 36 2 3 5 4 5 410 2 3 4 4 3 3

Qno 8E1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8F1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8H1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8I1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8A2 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

4 4 3 3 2 3 15 3 2 3 2 2 25 4 4 2 3 2 12 3 3 2 1 2 23 2 3 3 4 3 24 3 3 2 3 2 23 2 2 3 1 2 23 2 1 2 1 2 13 3 3 2 4 4 2

2 1 2 1 2 1 12 2 1 2 2 1 14 3 2 3 2 3 13 3 3 5 4 4 31 2 3 3 2 2 24 3 3 4 4 4 22 3 4 3 2 3 25 4 4 4 3 4 25 4 5 3 2 3 23 2 3 4 3 4 22 2 3 4 4 4 13 3 3 3 1 3 12 2 2 2 2 2 31 2 1 3 4 1 12 2 2 2 2 2 44 2 3 1 2 1 24 2 2 3 2 2 24 3 2 4 3 3 13 4 5 5 3 4 34 3 2 3 4 5 14 2 3 4 3 4 24 4 4 5 4 3 14 4 3 4 5 4 12 4 2 3 2 4 35 3 3 4 5 4 14 4 3 4 4 3 32 3 2 4 3 4 44 4 3 3 3 4 22 1 3 4 1 2 11 1 2 2 2 2 1

session 2008-2010
- BUSINESS OVERVIEW

Page 63: Uti bank to axis bank” a study in customer awareness

6 1 3 2 3 3 32 1 2 2 2 4 51 1 3 2 3 2 4

810 2 3 3 2 3 44 2 1 3 3 3 23 1 2 2 3 3 42 1 3 4 4 3 310 1 3 2 2 2 310 1 3 2 2 2 22 1 2 2 2 2 2

311 2 2 2 2 2 22 1 3 4 3 4 35 1 3 2 2 3 31 2 2 2 2 1 13 2 1 4 4 4 34 2 1 4 4 4 36 2 3 2 5 4 41 1 2 3 4 4 52 2 3 3 3 3 23 1 3 2 3 3 2

134 2 1 2 2 1 1156 2 3 3 2 2 217 2 1 1 1 3 28 2 3 2 2 2 21 2 3 3 2 3 2

129 1 2 3 4 3 313 1 3 4 3 2 323 2 3 4 2 1 213 2 3 2 2 2 31 1 2 4 3 3 3

15 1 3 2 3 3 31 1 2 2 3 3 29 1 3 5 4 2 36 2 3 5 4 5 410 2 3 4 4 3 3

Qno 8E1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8F1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8H1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8I1 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

Qno 8A2 1=Excellent

2=Good 3=Average

4=Poor 5=Very Poor

4 4 3 3 2 3 15 3 2 3 2 2 25 4 4 2 3 2 12 3 3 2 1 2 23 2 3 3 4 3 24 3 3 2 3 2 23 2 2 3 1 2 23 2 1 2 1 2 13 3 3 2 4 4 2

2 1 2 1 2 1 12 2 1 2 2 1 14 3 2 3 2 3 13 3 3 5 4 4 31 2 3 3 2 2 24 3 3 4 4 4 22 3 4 3 2 3 25 4 4 4 3 4 25 4 5 3 2 3 23 2 3 4 3 4 22 2 3 4 4 4 13 3 3 3 1 3 12 2 2 2 2 2 31 2 1 3 4 1 12 2 2 2 2 2 44 2 3 1 2 1 24 2 2 3 2 2 24 3 2 4 3 3 13 4 5 5 3 4 34 3 2 3 4 5 14 2 3 4 3 4 24 4 4 5 4 3 14 4 3 4 5 4 12 4 2 3 2 4 35 3 3 4 5 4 14 4 3 4 4 3 32 3 2 4 3 4 44 4 3 3 3 4 22 1 3 4 1 2 11 1 2 2 2 2 1

session 2008-2010
- BUSINESS OVERVIEW

Page 64: Uti bank to axis bank” a study in customer awareness

2 1 2 1 2 1 12 2 1 2 2 1 14 3 2 3 2 3 13 3 3 5 4 4 31 2 3 3 2 2 24 3 3 4 4 4 22 3 4 3 2 3 25 4 4 4 3 4 25 4 5 3 2 3 23 2 3 4 3 4 22 2 3 4 4 4 13 3 3 3 1 3 12 2 2 2 2 2 31 2 1 3 4 1 12 2 2 2 2 2 44 2 3 1 2 1 24 2 2 3 2 2 24 3 2 4 3 3 13 4 5 5 3 4 34 3 2 3 4 5 14 2 3 4 3 4 24 4 4 5 4 3 14 4 3 4 5 4 12 4 2 3 2 4 35 3 3 4 5 4 14 4 3 4 4 3 32 3 2 4 3 4 44 4 3 3 3 4 22 1 3 4 1 2 11 1 2 2 2 2 1

session 2008-2010
- BUSINESS OVERVIEW

Date post:	06-May-2015
Category:	Documents
Upload:	sumit004
View:	6,005 times
Download:	12 times

Uti bank to axis bank” a study in customer awareness

Documents