http://www.whitehouse.gov/infographics/brain-initiative

https://twitter.com/DoctorZen/status/331846493088665600

https://twitter.com/DrStelling/status/331846493889781760

“How can I make this sound

scientific?”

When you write an essay, do you choose big or complex words to make the writing seem more valid or intelligent?

Oppenheimer DE. 2006. Appl Cog Psych 20: 139–156

http://womeninwetlands.blogspot.com/2012/10/grandiloquent-erudite-vernacular.html

http://www.digitaloffice.ca/eOfficeProducts/product.php?productid=2570460

Readers judge people who write more complicated text as less intelligent.

Oppenheimer DE. 2006. Appl Cog Psych 20: 139–156

http://womeninwetlands.blogspot.com/2012/10/grandiloquent-erudite-vernacular.html

http://cheezburger.com/6575122176

“Sub-adult dependents”

http://efnep.ucdavis.edu/Mission.html

“A substantial rainfall event…”

It is postulated that membranes change from a continuous state when hydrated to a discontinuous state when dried. As pollen moisture content is reduced, membrane structure alters; in effect, becoming more porous.

http://sarcozona.org/2012/10/03/science-ese-2/

http://en.academic.ru/dic.nsf/enwiki/37249

I think pollen membranes crack when they dry out.

http://sarcozona.org/2012/10/03/science-ese-2/

http://en.academic.ru/dic.nsf/enwiki/37249

Abundant availability of host trees due to altered disturbance regimes has facilitated an unprecedented, landscape-wide outbreak of this pest in British Columbia and Alberta, Canada, during the past decade.

http://sarcozona.org/2012/10/09/science-ese-slight-understatement-edition/

http://robertmcrowe.wordpress.com/2012/07/09/road-trip-through-changing-climate/

ALL THE TREES ARE DEAD. ALL OF THEM.

http://sarcozona.org/2012/10/09/science-ese-slight-understatement-edition/

http://robertmcrowe.wordpress.com/2012/07/09/road-trip-through-changing-climate/

Easy ones

The fact that

In order to

At this point in time

As to whether

As well as

Serves as

Are shown to be

Are well known and acknowledged

That

To

Now

Whether

And

Is

Are

Are

More easy ones

Obtain

Utilize

Capable

Possess

Initially

Subset

Numerous

Containerized

Get

Use

Can

Have

First

Some

Many

Put in a bag

“Nearly every writing problem you have can be solved by making things simpler.”

– John ScalziWriting Tips for Non-Writers Who Don’t Want to Work at Writing

http://poisonedpen.com/event/john-scalzi-signs-the-human-division/

http://xkcd.com/1133/

http://xkcd.com/1133/

http://xkcd.com/1133/

http://splasho.com/upgoer5/

http://tenhundredwordsofscience.tumblr.com/

http://www.nasa.gov/centers/jpl/news/cassubu-20080417.html

“A loving upgoerfive intro to Saturn and some of its moons”By Rachel Klippensteinhttp://io9.com/5977086/this-upgoerfive-about-saturn-and-its-moons-is-a-truly-beautiful-thing

(A)n average six-year-old has a vocabulary… of 16,000 words. And an average adult’s vocabulary is around 60,000. So Up Goer Five is only useful if you are going to talk to pre-schoolers.

Carl Zimmerhttp://www.twitlonger.com/show/n_1rjks59

http://taishimizu.com/320/NECSS-2011

http://womeninwetlands.blogspot.com/2012/09/somenovice-writers-think-that-more.html

http://womeninwetlands.blogspot.com/2012/09/somenovice-writers-think-that-more.html

http://womeninwetlands.blogspot.com/2012/09/somenovice-writers-think-that-more.html

High score = more readable

https://twitter.com/johnhawks/status/119493180931575808

Punctuate, damn you

(Apostrophe use) is an instantaneous method for determining whether the person writing is facile with the language and/or cares about doing things correctly.

– Seth Godinhttp://sethgodin.typepad.com/seths_blog/2006/05/do_apostrophes_.html

If you don’t have time to read, you don’t have the time (or the tools) to write. Simple as that.

– Stephen Kinghttp://www.npr.org/templates/story/story.php?storyId=128239303