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Data & Advanced Analytics Higher Ed by David Gonzalez, ZIFF winners of the Big Mountain Data Competition [email protected] , @ziffio
| Date post: | 14-Jul-2015 |
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Data & Advanced Analytics
Higher Edby
David Gonzalez, ZIFFwinners of the Big Mountain Data Competition
[email protected], @ziffio
Agenda
1. Competing with data & analytics in Higher Ed
2. Identify where best to test a POC in your enterprise
3. Identify requirements for a POC4. Wrap up5. Lunch (sponsored by: ___ )
Upfront Contract
YESBusiness value
Specific to your needs
Getting started and next stepsWell formed problem
Collaboration
NOMe-too
Latest hotness
What the big guys are doingUnrealistic/overly complex
Long lectures
introductionswhat you hope to gain
Engagement MAP
Data Products
Data Aggregation
Analytics
Recommended Action
Activity
Research Innovation/Research
Leadership
Student Relationships/Individualized
Instruction
Infrastructure Mgmt/Operational Excellence
Economics Early market entry enables charging premium prices and acquiring large market share; speed-to-patent/funding is key
High cost of customer acquisition makes it imperative to gain large wallet share; economies of scope are key
High fixed costs make large volumes essential to achieve low unit costs; economies of scale are key
Competition Battle for talent; low barriers to entry; many small players thrive
Battle for scope; rapid consolidation; a few big players dominate
Battle for scale; rapid consolidation; a few big players dominate
Culture Employee centered; coddling the creative stars
Highly service oriented; student-comes-frist mentality
Cost focused; stresses standardization, predictability, and efficiency
Education* Core Competencies
Business Model GenerationAdapted from Business Core Competencies
early draft
Engagement MAP OperationsWho are our students?Who succeeds?Who fails?Which delivery methods work best?Outliers: Students? Faculty? TAs?What can be done?
Ready for the next course?
Paired with the right instructor/TA?
Going to complete the track?
Best suited for this major?
Likelihood of graduation?
How soon can we know if they will
succeed?
What’s working?Resources utilization?Scheduling
optimization?Cost centers?
How long with X last?
When will X fail/break?
Forecast price
Competing on analytics
Key Partnerships
Key Activities
PLATFORM MGMT
MANAGING SERVICES
EXPANDING REACH
Value Propositions
TARGETED ADS
FREE SEARCH
MONETIZING CONTENT
Customer Relationships
Customer Segments
ADVERTISERS
WEB SURFERS
CONTENT CREATORS
Key Resources
SEARCH PLATFORM
Channels
Cost Structure
PLATFORM COSTS
Revenue Structure
KEYWORD AUCTIONS
FREE
Business Model Canvas: GoogleBusiness Model Generation
Key Partnerships
Key Activities Value Propositions
Customer Relationships
Customer Segments
Key Resources Channels
Cost Structure Revenue Structure
Your Business Model Canvas
Business Model Generation
12
UVU
FearsBenefits
Experience Wants
NeedsFeatures
Substitutes
What must be true?
What must be true in order to detect/identify/catch ___________________?● know● be able to● profile (story)
Inputs
twitter followers:Skullcandy & Competitors
Facebook page “likers”:page post likes & some profile
information
Reviews:Skullcandy & Competitors;
by store, brand, product
Insights
Segments
(e.g. geo, “snowboarders”,
bought, influential, etc.)
Sentiment /Reasons
(e.g. good/bad, quality, innovation, birthday, back-to-school, etc.)
Clusters
(predictive e.g. personas, buyers,
users, switchers, loyal, etc.)
Recommended Actions
(alerts, “mailing” lists, offers, etc.)
these are al la carte data points even within source
insights are cumulative (e.g. clusters are built from segments and/or reasons) but need not be comprehensive (e.g. a single datapoint can be the basis of
recommended actions)
… in order to get the info
● people● data points● resources
… in order to use it
● metric(s) or key results● tools● technology● expertise
Wrap up
HopeYou & your organization will incorporate
advanced analytics as part of your competitive strategy in your market.
Wrap up
BeliefData & Advanced Analytics can be key in better aligning your institution with strategic objectives
and can be ideal for helping to measure key results in the course of meeting those
objectives.
Wrap up
Dare to dream● Innovation as accepted norm in your institution● Employees feel greater autonomy, mastery, purpose● Shared, well defined, measurable vision and objectives● Leaner, more productive organizations● Delight students, faculty, and the administration
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