UW ALUMNI BY COUNTY
FAN PROFILE
More than 3/4 of UW fans ownat least 3 pieces of Husky gear
10,001 +1,001 - 10,000
W E A R H U S K Y G E A R AT L E A S T
40%
1 DAY AW E E K .
W E A R H U S K Y G E A R AT L E A S T
30%
3 DAYSA W E E K .
101 - 1,0000 - 100 Fans
ACTIVE ALUMNI DEMOGRAPHICS
P U G E T S O U N D A R E ARESIDENCE PERCENTAGES 59%
W. WA S H I N G TO N8 %
E . WA S H I N G TO N3 %
OT H E R U S S TAT E S2 6 %
O U TS I D E U S4 %
#1 reasonto show support for UW.The fans buy gear is
of fans feel brand is important60%PRODUCT
F E M A L E M A L E49% 51%
2 8 %21-35
2 0 %36-45
1 7 %46-55
1 5 %56-65
2 0 %66+
K I N G
S N O H O M I S H
P I E R C E
K I TSA P
T H U R S TO N
S K AG I T
PUGET SOUND BREAKDOWN
200,504
38,650
26,541
8,950
7,530
2,839
DATA FROM MORE THAN 6,000 RESPONDEES
SOURCING: ENDEAVOR UNIVERSITY OF WASHINGTON CONSUMER SURVEY (AUGUST 9-20, 2019)
95%
89%
85%IT’S
ABOUT THE FITIT
’S A
B O U T T H E Q U ALI
TY
IT’S
A
BOUT THE STYLE
G E N D E R
M O S T P R E F E R R E D B R A N D S Fit and quality are most important.
Whatcom
Skagit
Snohomish
Island
San Juan
Clallam
Jefferson
Mason
Kitsap
Pierce
Lewis
Grays Harbor
King
Thurston
Pacific
Wahkiakum Cowlitz
Clark
Skamania
Klickitat
Yakima
Kittitas
Chelan
Douglas
Okanogan
Grant
FerryStevens
Pend Oreille
SpokaneLincoln
AdamsWhitman
Garfield
Columbia
Walla Walla
Franklin
Benton Asotin
Skagit
Snohomish
Kitsap
Pierce
King
Thurston
W H E N I T CO M E S TO P R O D U C T. . .
PURCHASE DRIVERS
FANS’ UNMET NEEDS
TO S H OW S U P P O RT
LO O K O F M E R C H A N D I S E
LO G O O R CO LO R S
72%48%
41%
AG E
M O N E Y SAV I N G O F F E R S22%
S I D E L I N E G E A R15%
Y E A R - R O U N D S H O P P E R S60%
N E W O R D I F F E R E N T I T E M S41%! ! !
I M P U L S E P U R C H A S E S65%
P H O N E C A S E S
R A I N G E A R
S O C K S
S C H O O L S U P P L I E S
CO L D W E AT H E R G E A R
UNIVERSITY OF WASHINGTON
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