Rianna Segner:
Position: Retail Relations
Year: Senior
Mandi Anderson:
Position: Publicity Director
Year: Junior
Amy Kolias:
Position: President
Year: Senior
Amanda Beilke:
Position: Vice President
Year: Senior
Chelsea Ademino:
Position: Treasurer
Year: Senior
Alexia Sebesta:
Position: Student Relations
Year: Senior
Jenna Huseboe:
Position: Fundraising Coordinator
Year: Junior
Tara Bartolomeo:
Position: Event Coordinator
Year: Senior
Jenna Lampe:
Position: Event Coordinator
Year: Senior
2010—2011 SRA Board
Upcoming Events
March Wednesday 2 Tour The Buckle—Eau Claire
Wednesday 9 Mentor Night
Wednesday 16 No Meeting—Spring Break
Wednesday 23 President & VP Candidate Speeches
Wednesday 30 Remaining Board Candidate Speeches
April Friday 1 Tour Target Headquarters—Minneapolis
Wednesday 6 Speaker—Relay for Life
Wednesday 13 Mary Kay Fundraising Event
Wednesday 20 Speaker—Kohl’s Stores
Apr. 30—May 1 Relay For Life
May Wednesday 4 End of Year Banquet
Wednesday 11 No Meeting—Finals Week
The SRA Highlighter
UW-Stout
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Inside this issue:
2010-2011 SRA Board
1
Upcoming Events 1
WWD—The Fashion Bible 2
Yearly Trip—San Francisco! 2
FGI—Chicago: Career Day! 3
TOMS Shoes—One For One 3
Touring Kohl’s Corporate 3
Staying Warm and
Fashionable 4
Top: Chelsea Ademino, RIanna Segner, Mandi Anderson, Alexia Sebesta, Amanda Beilke
Bottom: Jenna Huseboe, Jenna Lampe, Amy Kolias, Tara Bartolomeo
SRA Weekly Meetings
Wednesdays at 6:30 PM
Jarvis Hall, Room 146
Editor in Chief
Alexia Sebesta,
Student Relations
[email protected]
Check out the New SRA Website! www.stoutretailassociation.weebly.com
When your friend runs up to
you with the latest gossip, you
know you can’t wait to hear
what she has to say. Gossip.
The word on the street. Top
news. They all mean the same
thing to fashion writers: big
money.
Women’s Wear Daily is one
of the top fashion publications
in the world, and even they
admit that their best
information comes from
gossip sources. When
interviewed, Arnold Karr,
Senior Editor for WWD in New
York, spoke about the
importance of finding reliable
sources in order to keep on top
of the latest trends and stay
knowledgeable about what is
happening in the retail industry.
WWD shares this information
through three different outlets—
the newspaper, their magazine,
and their website (wwd.com).
Within the newspaper’s WWD
Style section they cover market
events, celebrity gossip and pop
culture. In Men’s Week they
cover trends for menswear every
Monday, Tuesday, Wednesday
and Friday. WWD Collections—
the opinionated section
reviewing this season’s trends
and telling buyers what they
should focus on—can be found
in their own magazine along with
WWD Accessories which
features the hottest accessories
in the market (Fairchild Fashion
Group).
However, no matter what the
outlet, ensuring that their
network of people is always
expanding is always essential
for the business’s success. Karr
explained that manufacturers
constitute the majority of the
relationships that the company
goes to for accurate information.
Maintaining these relationships
with knowledgeable people and
keeping up with the gossip in
the fashion industry is what
keeps WWD’s business alive.
Katie Sink
WWD—The Fashion Bible
Yearly Trip—San Francisco!
Page 2
“It’s a great day in
SRA!”
Each year SRA takes a trip
somewhere in the U.S. to learn
more about the retail industry in
places other than the mid-west.
This year we went to San
Francisco, CA!
On this trip our members were
able to learn about the many
different forms of retailing. They
visited everything from the small
and unique boutiques in China
Town to the thrift boutiques on
Haight Street such as
Wastland, to the high-end
boutiques in in Union Square
such as Bottega Venneta.
Members also got to see the
manufacturing side of retail
when they visited the factory in
which the San Francisco Hat
Company makes all of their
wonderful hats. Here the
members had the unique
chance to speak with the
owners Stefam Schinzinger and
Sally Kellman.
While our goal was to introduce
members to the retailing
industry in San Francisco, we
also wanted them to be able to
experience the city itself. In
order to do this our event
coordinators set up a couple of
different tours such as a Ducks
Tour and a tour of Alcatraz.
Overall the trip was a huge
success in exposing the
members to different cultures
and different aspects of
retailing!
Members on the Ducks tour
Members at the San
Francisco Hat Company
Members on the Alcatraz tour
In November, SRA advisor Dr.
Nancy Murray and 52 SRA
members attended the Fashion
Group International’s Career Day
in Chicago, IL.
FGI began in 1928 when 17
women immersed in the world of
fashion decided to meet for
lunch. This group included
women such as Eleanor
Roosevelt, Elizabeth Arden, and
Claire McCardell. FGI became an
official organization in 1930 and
since then has grown
increasingly successful in
spreading fashion awareness
nationwide.
Today, FGI is a nonprofit
organization that focuses on
improving careers in fashion,
design, and retail. They provide
students access to business
professionals who are able to
offer insight into the fashion
world including the influence it
has on consumers, the newest
trends in the market, and the
future of the industry.
Each individual from SRA who
attended had the opportunity to
choose which seminars they
wanted to be present at based
on their interests. There was a
wide variety of speakers willing
to share their knowledge and
answer the numerous questions
that were asked of them.
Seminars that were offered
included: Costume Design,
Fashion Lifestyle Reporting,
Public Relations, and Visual
Merchandising. These are only a
handful of the seminars that
were available for students to
attend and the choices continue
to increase each year.
Overall every student who
attended the FGI: Career Day
this year found it to be a
rewarding experience. The
seminars offered allowed
students to learn more about
the particular branch of the
retail industry that interests
them making it a valuable
experience that is worthwhile to
anyone interested in a career in
retail.
Samantha Gehrke
Fashion Group International—Chicago: Career Day!
Page 3
After visiting Argentina in
2006 and befriending children
that didn’t have proper
footwear, Blake Mycoski
decided to start a shoe company
that would benefit multiple
people with just one order.
TOMS Shoes, originally
“Shoes for Tomorrow,” donates
one pair of shoes to a child in
need with every pair purchased,
or One For One. To help raise
awareness for their cause,
TOMS Shoes hosts many
fundraising events such as
“Style Your Sole” where local
artists decorate shoes which are
then sold, and “One Day
Without Shoes,” on April
5th, where all across the
country people choose to
abstain from wearing
shoes for one day. By
choosing to go barefoot
instead of donning shoes,
participants have the
opportunity to tell people
about the One For One
movement started by TOMS
Shoes.
For more information about
this event or other ways to help,
visit www.toms.com or
www.onedaywithoutshoes.com.
Lauren Kortbein
TOMS Shoes—One For One
Touring Kohl’s Corporate
This semester SRA members
were invited to visit the Kohl’s
corporate offices in
Menomonee Falls, WI. To
which, Kohl’s was generous in
providing the members with a
bus.
While at Kohl’s
corporate, the
students were able to
speak with several
different employees
including buyers,
product development
specialists, allocators,
HR managers and
store managers to learn more
about each of the positions
and what they entail.
After hearing about the
different positions at Kohl’s,
members were taken on a tour
of the home office where they
learned more about the
company as a whole.
This was a wonderful
experience for all of the
members who were able to
attend. They each learned a
lot about Kohl’s and what the
company has to offer!
Spring Fashion is here!
However, here in bitter cold
Menomonie, we don’t care right
now. We still have plenty of days
to go with low temperatures and
freezing winds. Many girls may
be thinking it’s impossible to
look cute and stay warm! Well
instead of bundling up and
ending up looking like an
Eskimo, here are a few ways to
ensure you won’t lose your style
while staying toasty against the
blistering cold.
Try unique boutiques or
accessory stores to find these
different winter must-haves.
1. Neutral colors are in this
season, so choosing winter
gear with subtle colors will
make it easy to mix and
match for a variety of winter
looks.
2. Shearling lined bomber
jackets have both style and
warmth and can transition
into a chilly spring!
3. Going out with the girls and
need something to keep
warm? Gloves and hats with
beautiful details and
embellishments can give flair
to any winter look. Pair that
diva outfit with sleek leather
gloves or try fingerless gloves
for a rock star effect!
4. Feet can be the source of
warmth—or cold. So try the
tall sleek boot for instant
glamour and as an alternative
to the oh-so-popular Ugg boot.
These boots can range from
vary detailed and eye
catching to simple and chic!
5. Layering is one of the most
important tricks to keeping
the fashion and the warmth
this time of year. Try the
Menomonie thrift store to
6. find unique warm pieces
that will make it easy to have
many winter looks. Just be
careful when layering and be
sure to pick colors that
complement each other.
The arrival of a warm and
beautiful spring may seem
hopeless but it will come
sometime! Here are some tips
on transitioning all that winter
gear into spring wear when it
does.
One simple way is to only buy
a few key spring pieces that you
can mix with your winter clothes,
That adorable floral print dress?
Buy it! You can layer it with that
bomber jacket or cardigan
you’ve been wearing all winter.
That same dress can also be
worn on its own with a pair of
cute heals in the summer or
those tall boots you loved so
much this winter.
Although the weather
may be frightful, your style
doesn’t have to be! It’s possible
to look cute and show your
sense of style in any condition!
Josephine Reid
Staying Warm and Fashionable
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“It’s a great day in
SRA!”
Attention Alumni!
If you are interested in
speaking at one of our
meetings please contact
Rianna Segner at:
[email protected]
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Making the Winter to Spring
transition
