THE NEW PARADIGM OF DESIGNING WITH INFORMATION AUTOMATION

adam faulkner creative director blueegg.com.au @faulkner

AI

"the study and design of intelligent agents" where an intelligent agent is a system that

perceives its environment and takes actions which maximises its chances of success.

https://www.sciencedaily.com/terms/artificial_intelligence.htm

https://www.ibm.com/watson/developercloud/doc/conversation/

But what are the perceptions

Concerned

“If you had all the world’s information directly attached to your brain, or an

artificial brain that was smarter than your brain, you’d be better off.”

Sergey Brin

How do we design within this

environment…

Two challenges

Information Automation

= Personalisation

by including the micro-moments of a journey we can deliver super

personalised experiences

Searches PinsBoard names

Machine Learning, Algorithms

Buy It

Information automation is already here, looking at personalisation in the

context of AI enables more engaging, awesome, cool experiences

thank you…

adam faulkner creative director blueegg.com.au @faulkner