Date post: | 13-Aug-2015 |
Category: |
Design |
Upload: | evelina-tapia |
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Just because nobody complains doesn’t mean all parachutes are perfect
UX: A Business Strategy
1 UX: A Business Strategy
4 UX: A Business Strategy
HelloEvelina Tapia UX Researcher
8 UX: A Business Strategy
User eXperienceexists regardless of whether your
business touches a user or not
11 UX: A Business Strategy
of software development efforts fail outright
25%
Source 1
13 UX: A Business Strategy
187%
over budget
If they didn't fail at the start:
Source 1
14 UX: A Business Strategy
187%
over budget
222%
behind schedule
If they didn't fail at the start:
Source 1
15 UX: A Business Strategy
187%
over budget
222%
behind schedule
61%
originally specified features at launch
If they didn't fail at the start:
Source 1
17 UX: A Business Strategy
Projects that see the light of day:
60%
substandard products
Source 1
18 UX: A Business Strategy
Projects that see the light of day:
60%
substandard products
70%
flop because users do not adopt them
Source 1
20 UX: A Business Strategy
Top 3 UX Reasonswhy software development fails
1
incomplete or incorrect assumptions
Source 2
21 UX: A Business Strategy
Top 3 UX Reasonswhy software development fails
1
incomplete or incorrect assumptions
2
documented processes differ from reality
Source 2
22 UX: A Business Strategy
Top 3 UX Reasonswhy software development fails
1
incomplete or incorrect assumptions
2
documented processes differ from reality
3
users don’t always know what they want or need
Source 2
26 UX: A Business Strategy
without explaining each role, it works like this…
— Deborah Mayhew
… user requirements and user interface design should drive the overall development process, rather than be driven by it or be incidental to it.
Source 3
27 UX: A Business Strategy
without explaining each role, it works like this… After all, the whole point of interactive products
is to serve the users, and as far as users are concerned, the user interface is the product.
— Deborah Mayhew
Source 3
29 UX: A Business Strategy
Engineer receives user interface requirements
Designer creates a solution for user needs
Researcher gathers requirements from users
Why does this work?
30 UX: A Business Strategy
Develop faster & cheaper
reduced development cycles when investing in UX during
concept phase
33-50%
Source 4
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Develop faster & cheaper
about 5% of features are used 95% of the time. UX can bring
focus to the project
95%
Source 4
32 UX: A Business Strategy
Develop faster & cheaper
of the development effort is UI
40%
Source 4
33 UX: A Business Strategy
Develop faster & cheaper
of the unforeseen fixes required is UI
80%
Source 4
34 UX: A Business Strategy
Launch sooner
a 1-quarter delay in time-to-market equals to a loss of 50%
of that product’s profit
50%
Source 4
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Get happier customers
Good experience increases NPS—companies can monetize on loyal customers 2.4 times
more than neutral customers
2.4x
Source 4
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Grow revenue
UX investors generate 37% of growth
37%
Sources 5-7
37 UX: A Business Strategy
Grow revenue
every dollar invested in UX brings 100 in return
1:100
Source 8
38 UX: A Business Strategy
Why aren’t businesses doing this?without explaining each role, it works
like this…
39 UX: A Business Strategy
I’ve done market research already
The most common objections:
Source 9
40 UX: A Business Strategy
I can tell you what the users need
The most common objections:
Source 9
41 UX: A Business Strategy
Research is expensive and takes too much time
The most common objections:
Source 9
42 UX: A Business Strategy
Research is expensive and takes too much time
I can tell you what the users need
I’ve done market research already
The most common objections:
Source 9
43 UX: A Business Strategy
Success of companies focusing on UX…
Sources 5-7, 10-15
44 UX: A Business Strategy
…demonstrate the value of UX as a business strategy
Sources 5-7, 10-15
46 UX: A Business Strategy
Referenceswithout explaining each role, it works
like this…
(link above)