UX DESIGN FOR LONG-TERM RESULTS

VAGGELIS REKKAS Head of UX & Co-founder @erekkas

WE HELP BRANDS GROW BY CREATING UNIQUE MOBILE CONNECTIONS WITH THEIR AUDIENCE.

TREBBBLE IS A MOBILE AGENCY.

QUESTION HOW CAN WE CHANGE PEOPLE’S BEHAVIOUR FOR THE BETTER?

ANSWER

NOVELTY

Piano stairs - TheFunTheory, 2009

Want people to choose the stairs over the escalator?

Did it manage to encourage people to use the stairs?

NO It was fun … it was exciting …

BUT IT COULD NOT STAND THE TEST OF TIME!!!

QUESTION HOW CAN WE CHANGE PEOPLE’S BEHAVIOUR FOR THE BETTER?

ANSWER

NOVELTY + REPEATABILITY

Corby Lebson, Former President of UXPA / UXistanbul Conference 2015

“USER EXPERIENCE IS PEOPLE CARING ABOUT PEOPLE”

UX DESIGN FOR LONG-TERM RESULTS

#1 THINKING PRODUCTS; NOT FEATURES

UNDERSTAND THE UX OF A PRODUCT AS A WHOLE

@jaf_designer, Medium

#2 SIMPLIFY YOUR UX THROUGH REDUCTION

REMOVE ELEMENTS - REMOVE CHOICE (KEEP JUST THE MEANINGFUL)

#3 EMOTIONAL CONTAGION &

PERSONALISATION

MAKE YOUR AUDIENCE COMMIT TO A RELATIONSHIP WITH YOUR PRODUCT

www.airbnb.com

#4 WORK ON PRODUCT ONBOARDING

DESCRIBE HOW PRODUCT IMPROVES USER'S LIFE; WIN THEM OR LOSE THEM DURING THE FIRST INTERACTION

www.useronboard.com

#5 GREAT UX IS EFFORTLESS & INVISIBLE

CUSTOMER HAPPINESS IS THE #1 BUSINESS METRIC

CONTINUALLY INVEST AND INNOVATE TO MAKE PEOPLE HAPPY

UX DESIGN FOR LONG-TERM RESULTS

VAGGELIS REKKAS Head of UX & Co-founder @erekkas