Date post: | 27-Jan-2015 |
Category: |
Design |
Upload: | kostiantyn-hladkov |
View: | 117 times |
Download: | 3 times |
UX Methods Training 2013 Nina Shulyak & Kostiantyn Hladkov
UX Methods
UX Methods Training 2013 02
SurfaceSkeletonStructureScopeStrategy
UX Methods Training 2013 03
1. Comprehension
2. Abstracting
3. Framework
4. Visualization
5. Specification © Gillian Crampton & Philip Tabor
UX Methods Training 2013 04
Understanding• Interviews (stakeholders & marketing)
• Domain research (expert interview, articles)
• Analysis (site statistic, competitors)
• User research (оbservations, surveys)
• SWOT-analysis
UX Methods Training 2013 05
Abstracting• Personas (Kivio; Warfel, Empathy)
• Storytelling
• Storyboarding
• Storymapping
• Customer journey
UX Methods Training 2013 06
Framework• Scenarios (wireframes)
• Information Architecture
• MoSCoW. WPM. QA
• “3-12-3” brainstorming
• Two-dimensional analysis
UX Methods Training 2013 07
Visualization• UI design
• Graphic design
• Interactive prototype
UX Methods Training 2013 08
Specification• Functional specifications
• Guidelines
• Sets (icons, images)
UX Methods Training 2013 09
Validation• Heuristic analysis
• Five second test (classic, A/B, likes)
• Expectations testing
• Usability testing
UX Methods Training 2013 10
SWOT-analysis• McDonalds
• Starbucks
• !FEST
• Pizza Celentano
UX Methods Training 2013 11
Strengths• Brand reputation• Competency in acquisitions• Localization of products
Weaknesses• Heavy dependence on income from North America• Few opportunities for growth
Opportunities• Growth of industries in markets• Expansion to new countries
http://www.strategicmanagementinsight.com/swot-analyses/walt-disney-swot-analysis.html
Threats• Intense competition• Increasing piracy
Walt Disney SWOT
UX Methods Training 2013 12
Personas
UX Methods Training 2013 13
Think
Feel
SeeHear
Pain Gain
Empathy map
UX Methods Training 2013 14
Templates of Todd Warfel
UserPhoto
Narrativedescription
Goals Influence IrritantsMajorscenarios
Relative skills
UX Methods Training 2013 15
Templates of Todd Warfel
UX Methods Training 2013 16
Kivio diagramsSocial and demographic
User skills
Product relationship
Product requirements
Frequency & Context
Used features
What alternative?
UX Methods Training 2013 17
StorytellingThat wants? Why? What expectations?
UX Methods Training 2013 18
Storyboarding
UX Methods Training 2013 19
Storyboarding
UX Methods Training 2013 20
Storyboarding
UX Methods Training 2013 21
Storyboarding
Notes: Notes: Notes: Notes:
Notes: Notes: Notes: Notes:
Storyboarding
UX Methods Training 2013 22
Storyboarding
UX Methods Training 2013 23
Storyboarding
UX Methods Training 2013 24
UX Methods Training 2013 25
Storymapping
Goals
Task Task
Tool Tool Tool
time
UX Methods Training 2013 26
Storymapping
UX Methods Training 2013 27
• Moving to a new apartment
• Рicnic
• Business trip
• Shopping
Storymapping
UX Methods Training 2013 28
Customer Journey
time
Emotion
Needs
Stage 1
Emotion
Needs
Stage 2
Emotion
Needs
Stage 3
UX Methods Training 2013 29
Customer Journey
UX Methods Training 2013 30
Display the awakening in the morning
Customer Journey
ScenariosPersona Usecase
Needs
Wireframe
Page
UX Methods Training 2013 31
UX Methods Training 2013 32
UX Methods Training 2013 33
Sketch
UX Methods Training 2013 34
Balsamiq
UX Methods Training 2013 35
Axure
UX Methods Training 2013 36
Wireframes
UX Methods Training 2013 37
Information Architecture
UX Methods Training 2013 38
Information Architecture
UX Methods Training 2013 39
Information Architecture
UX Methods Training 2013 40
Information Architecture
UX Methods Training 2013 41
Information Architecture
UX Methods Training 2013 42
MoSCoW
Should have
Could have
Must have
Would like
UX Methods Training 2013 43
Whole Product Model
Generic Product
Expected Product
Augmented Product
Potential Product
UX Methods Training 2013 44
Question - Answer
User actions System response
Action:Exception 1:
Response:
User actions System response
Exception 1: Response:
Exceptions
Normal flow
UX Methods Training 2013 45
3-12-3
Brainstorming Generation Presentation3 min 12 min 3 min
UX Methods Training 2013 46
2-dimensional analysis
Task F I frequency
importance
UX Methods Training 2013 47
Five second test• Classic testing
• A/B testing
• Enjoying
UX Methods Training 2013 48
Five second test
UX Methods Training 2013 49
Five second test
UX Methods Training 2013 50
Five second test
UX Methods Training 2013 51
Expectations testing
UX Methods Training 2013 Nina Shulyak & Kostiantyn Hladkov
Thank you =)