Date post: | 18-May-2015 |
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UX revisedPetr Kosnar
@faxecz
UX stands for...
http://mysticandroid.spruz.com/blog.htm?a=&cat_id=&month=2&year=2012
user
experience
http://www.sciencedirect.com/science/article/pii/S1084804511000324
Tackling emotions...
http://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs
Needs...
design!
Defining visual and functional properties of the object or system.
...done by a designer.
http://eyeglasses.go-optic.com/store/eyeglasses/eyeglasses.asp?CATALOG=EYEGLASSES&BRAND=RAY-BAN&Material=P&Gender=Mens
UX design
?
UX designUX designer
UX designUX designer
product
UX designUX designeruser
product
UX designUX designeruser
society
product
UX designUX designeruser
society
product
EmotionsMood NeedsMemories...
NormsValuesStereotypesCulture...
UX designUX designeruser
society
product
EmotionsMood NeedsMemories...
NormsValuesStereotypesCulture...
through
affects
shapes
HOW?
We need a hero who can deal with that... Who is it?
http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10
PsychologistExpert on understanding people and their feelings, needs, emotions, behaviour, ...
=
http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10
SociologistExpert on society, norms, relationships, influencing crowds, ...
=
http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10
UX designer!A guy who can apply psychology and sociology on design!...but who is that actually?
=
http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10
Architect!Expert on aplied psychlogy of light, space perception and environmental psychology
=
http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10
Urbanist! Expert on aplied social psychology, environmental psychology, ...=
http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10
Paintor!Expert on aplied psychology of light, colours, visual perception, visual illusions, ...
=
http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10
Salesman!Expert on decision making, persuasion techniques, judgment, ...
=
http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10
Politician!Expert on applied social psychology, trust, persuasion techniques, ...
=
http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10
<whoever works with/for people>
http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10
http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10
Really?
UX = applied psychology in a given context
UX = designing emotions, memories, feelings, ...
WHATdoes the hero do?
Prototype
Axure prototype
Axure prototype
User Interface design
User Interface design
Usability
Usability
Web analysis
Web analysis
Marketing
Marketing
Copy successful products
Do you always show iPhone in presentation of your product?
Copy successful products
These are tools and consequences...
What is the goal?
experience
experienceMake user happy
SatisfiedFeel good Feel safe
Build opinion...
WHATdoes the hero do?
1) Study the situationUsers
Context TimePlace
Society Possible influences from the environment
...
2) Model and analyze the situationWhat happened?
Who interacted with whom? What user needs are in game?What emotions are in game?
3) Identify conflicts & opportunitiesWhat‘s wrong?
Where is the „sad“ point in the story?Where is the negative emotion?
4) Formulate goalsWhat MENTAL and SOCIAL situation I am aiming at?
5) Optimal (improved) situationVision of success
6) How to achieve that?= solution
Then: prototypes, testing ideas, iterative design cycles, ...
UX designUX designeruser
society
product
EmotionsMood NeedsMemories...
NormsValuesStereotypesCulture...
through
affects
shapes
UX designweb designervisitor
society
website
EmotionsMood NeedsMemories...
NormsValuesStereotypesCulture...
through
affects
shapes
UX designarchitecthomeful
society
house
EmotionsMood NeedsMemories...
NormsValuesStereotypesCulture...
through
affects
shapes
UX designurbanistinhabitant
society
city
EmotionsMood NeedsMemories...
NormsValuesStereotypesCulture...
through
affects
shapes
Share across fields!ToolsProcessesMethodsSuccess & fails
Step out of your branch!Don‘t follow, explore!
Inspire & get inspired
share
Now.