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Sunny Kumar UX Director Grand Union USER
| Date post: | 31-Oct-2014 |
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Sunny KumarUX Director Grand Union
USER
USER
Today
1. Value of UX2. Doing UX
UX perspective
UX perspective
UX perspective
“To be user centric”
Value of UX
Nov 2010 : Expedia reported
Name*: Company:Address*:Credit card number*:
Value of UX
This reportedly cost $12million in lost sales!
Value of UX
This increased sales by $15 million in the first month!
Nov 2009 : Macy’s reported
Why do it?
$300 million in the first year!
Value of UX
From To
Value of UX
From To
Value of UX
From To
Doing UX
Key steps
Doing UX
Stakeholder working meetings
Card sorting workshops
In-depth interviews
Requirements / results analysis
Doing UX – Analysis
Stakeholder working meetings
In-depth interviews
Requirements / results analysis
Doing UX – Analysis
• Key stake holder meetings to drive out objectives and requirements
• Internal & ExternalCard sorting workshops
Stakeholder working meetings
In-depth interviews
Requirements / results analysis
Doing UX – Analysis
• Open • Closed
Card sorting workshops
Stakeholder working meetings
In-depth interviews
Requirements / results analysis
Doing UX – Analysis
• Open-ended questions• Semi-structured format• Seek understanding & interpretation • Conversational
Card sorting workshops
Doing UX – Analysis
Requirements / results analysis
Doing UX – Analysis
Requirements / results analysis
Doing UX – Analysis
Requirements / results analysis
Contextual inquiry
Data analysis
Usability / competitor / best practice reviews
Surveys
Doing UX – Research
Contextual inquiry
Data analysis
Usability / competitor / best practice reviews
Surveys
Doing UX – Research
• Observing users in context
Contextual inquiry
Data analysis
Usability / competitor / best practice reviews
Surveys
Doing UX – Research
• Online stats ,usage and drop off points • Measurement and results
Usability / competitor / best practice reviews
Doing UX – Research
Contextual inquiry
Data analysis
Usability / competitor / best practice reviews
Surveys
Doing UX – Research
• Online surveys• Real world surveys
Segmentation analysis / Persona development
Story boarding / user journey development
Concept mapping
Process flow definitions
Site taxonomy / Navigation definition
Wireframe development / Functional specification
Content matrix / content strategy
Doing UX – Solution design
Segmentation analysis / Persona development
Doing UX – Solution design
Story boarding / user journey development
Doing UX – Solution design
Doing UX – Solution design
Concept mapping
Process flow definitions
Doing UX – Solution design
Doing UX – Solution design
Site taxonomy / Navigation definition
Doing UX – Solution design
Navigation Level 1
NavigationLevel 2
NavigationLevel 3
1.0 Home Dining 1.1 Buffet 1.1.1 Sandwiches 1.1.2 Shellfish and Seafood 1.1.3 Canapes and Sushi 1.1.4 Pâtés, Pies and Cooked Meats 1.1.5 Quiches and Tarts 1.1.6 Salads 1.1.7 Pizzas 1.1.8 Desserts 1.1.9 Cakes and Biscuits 1.1.10 Platters 1.1.11 Pastas and Risottos 1.1.12 Accessories 1.1.13 Fruit 1.1.14 Online Invites 1.1.15 Canape Calculator Tool 1.1.16 4 day service info
1.1.17 Link to food and wine matching tool
1.1.18 Party Planning Countdown 1.1.19 Wine expert content 1.2 Cuisine 1.2.1 Indian Selections 1.2.2 Chinese Selections 1.2.3 Italian Selections 1.2.4 Thai Selections 1.2.5 Greek Selections 1.2.6 French Selections 1.2.7 British Selections 1.2.8 Spanish Selections 1.2.9 Japanese Selections
1.2.10 Link to food and wine matching tool
1.2.11 Wine expert content 1.2.12 Canape Calculator Tool 1.3 Starters 1.3.1 Salads 1.3.2 Pork Starters 1.3.3 Chicken Starters 1.3.4 Lamb Starters 1.3.5 Duck Starters 1.3.6 Seafood Starters 1.3.7 Beef Starters 1.3.8 Canapes and Sushi
Facets
Wireframe development / Functional specification
Doing UX – Solution design
Doing UX – Solution design
Content matrix / content strategy
Doing UX – Solution design
Paper based testing
Prototype / website usability testing
Focus group facilitation
Multi variant testing
Doing UX – Testing
• One-on-one short scenario tests using Hi-Fi wireframes
Paper based testing
Prototype / website usability testing
Focus group facilitation
Multi variant testing
Doing UX – Testing
• One-on-one scenario testsusing click through wireframes
Doing UX – Testing
Doing UX – Testing
Recommendation
•Make the buyers guide an on-page feature rather than a separately linked page.
Buyers guide signposting needs to be more effective
• Few respondents saw the buyers guide link within the category page
Usability: low Salesmanship: low
Paper based testing
Prototype / website usability testing
Focus group facilitation
Multi variant testing
Doing UX – Testing
• Target audience feedback
Multi variant testing
Doing UX – Testing
“20 years of usability engineering experience have shown that it’s impossible to design the perfect user interface on the first try” Jacob Nielsen
Layout 4 Layout 8
Layout 1Layout 3Layout 6
Doing UX
Doing UX
Web / mobile / App development project
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