Impact of Uzbek Culture on Fashion Industry Today.

The Impact of Uzbek Culture on Fashion Industry Today.

Khakimova tokhira.

Mdis Tashkent/ Business & Marketing.

Past VS Today

IKAT Invasion

Or How Ikat Gone Wild?

The Neo Silk Road

The Neo Silk Road

Ferghana Valley, Margilan

Bukhara

Samarkand

Khiva

Past VS Today

In 1950-1970s Every Uzbek woman had at least 1 or more khan atlas dress. As men mostly wore Ikat.

Today.

Modern Uzbek designers are actively drawing on ethnic traditions when developing new design high end Ready To Wear Collections.

They experiment with style and construction as well as with traditional types of garments, mostly mixing and matching all possible variations and styles.

Bright example here are Uzbekistans popular fashion designers

Ikat Invasion or how Ikat gone wild?

The ikat fever hit during the first decade of 21st century , it inspired and caught the attention of international designers and fashion houses, such as:

House Balenciaga, Oscar De La Renta, Gucci, L.A.M.B, Kyte Brewster, Proezna Schouler, Dries Van Noten, Emilio Pucci, Aldo.

Oscar De La Renta

Ikat fabrics are some of the oldest known patterned textiles in the world, and a favorite of the late Oscar de la Renta.

Ikat is so unbelievably rich in color, de la Renta has said. It is a very traditional fabric that works well for all seasons. Collaborating with Rasuljon Mirzaakhmedov, a master craftsman from Margilan in the Ferghana Valley, Oscar de la Rentas collection includes adras (cotton and silk ikat), baghmal (silk velvet ikat) and atlas (satin ikat) in bold graphic patterns.

Oscar De La Rentas Love Affair with Uzbek IKAT

Oscar De La Renta about Ikat

Proenza Schouler / Aldo

From the Proenza Schouler runway to the shelves of Aldo with its Julian Louie collection, ikat prints seem to have been everywhere lately. This playful fashion trend works best when paired with monochromatic and neutral hues, and when accessories skew towards ladylike

Gucci

Balenciaga

Emilio Pucci

Dries Van NotenSpring/Summer 2010 Ready-To-Wear collection

Kyte Brewster

Kite Brewster Fall 2013 collection, the creation of which the American designer used Uzbek national fabrics imported from Tashkent.

Culture is not one of lifes luxuries: it is life itself, it determines the way someone perceives the world around him

Thank You For Your Attention!