Juara Sharing Session

Vespa by @rizalrizal

HISTORY OF AN ICON

LA VESPA

THE ORIGINSThe Piaggio company was founded in Genoa in 1884, by twenty-year old

Rinaldo Piaggio. It moved from timber machining to the production of ship

fittings and, later, aeroplanes and seaplanes. Piaggio became one of the

country’s largest aircraft manufacturers.

THE INVENTIONVespa was first produced in Pontedera in April 1946.

The first prototype for Vespa was called MP6.

Designed by Corradino D’Ascanio, an aeronautical engineer.

("It looks like a wasp!”)

And so the Vespa was born.

“Sembra una vespa!”

HISTORICAL MODELS

MP5 Prototype ‘Paperino’ (1944)

MP6 Prototype (1946)

Vespa 98 (1946)

Vespa 125 (1948)

Vespa 125 Sei Giorni (1948)

Vespa ‘Siluro’ (1951)

Vespa 150 GS (1955)

Vespa 50 (1963)

Vespa 90 SS (1966)

A WORLD STAGE

Vespa scooters skyrocketed in popularity through the 1950s,

particularly because of their success in Hollywood movies.

Audrey Hepburn who rode a Vespa in 1952 film ‘Roman Holiday’

helped the company to sell over 100,000 scooters.

Other movie celebrities soon followed the suit:

John Wayne, Marlon Brando, Dean Martin and Abbe Lane.

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are needed to see this picture.

The Paris-Dakar Rally is probably the most grueling and dangerous motor race in the world

(across 7 countries and 10,000 km of brutal terrain)

SUBCULTURE:

THE MODS

MODSModernist / Modern (modern jazz fans)

England around late 1950′s

Fashion

African-American Soul, Jamaican Ska, British Beat Music and R&B

Italian Scooters

MODS VS ROCKERS

The mods and rockers were two conflicting British youth subcultures of the early to mid-1960s. Media coverage of mods and rockers fighting in 1964 sparked a moral panic about British youths, and the two groups became

labelled as folk devils.

MODS MAYDAY

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Jakarta Mods Mayday 2014

VESPA WORLD

DAYS

https://www.youtube.com/watch?v=p64WQswCk28

THE DECADES OF

CHANGES

https://www.youtube.com/watch?v=aZZ-7UUqQsA

Vespa 98 (1946) Vespa 946 (2013)

https://www.youtube.com/watch?v=i49RAORVTes

TIMELESS

DESIGN

"Vespa's unisex design is genius: both men in suits and women in skirts can travel

elegantly. Used in Fellini's ‘La Dolce Vita’ and loved by The Beatles, the Vespa has had a

profound impact on culture, productivity and society."

Gianfranco Zaccai

(The 12 Best Designs from The Past 100 Years)

VESPA IN ADVERTISING

https://www.youtube.com/watch?v=_fwjMWX7zkQ

VINTAGE ADS

THANK YOU

TERIMA KASIH

GRAZIE