A term referring to those born a�er 1995, this post-Millennial generation is college bound and unlike any generational predecessor. Growing up in a tech-savvy, recession-ridden, culturally diverse world, Gen Edgers are going to break the mold in the workplace and marketplace.

Gen Edgers, largely raised by hyper-realistic Gen Xers, will be entering the workforce with clear expectations around what they want to do, what they expect their community to look like and how they work best. The oldest of them just graduated. Are you ready?

w w w.g e n e r at i o n s.c o m

(Sparks and Honey)

Gen Edgers are tech innate–they can spread focus across screens.

class 2015ofA Snapshot Of This Year’s High School Graduating Class

COLLEGE FULL-TIME JOB PAY OFF DEBT GET MARRIED

BUY A HOME

-$-$

-$

+$ +$

SAVE FOR RETIREMENT

HAVE CHILDREN

42want to start their own business and

Raised by Xer parents that taught them the art of failure, Gen Edgers are competitive and realistic.

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Edgers are more risk-averse and financially concerned than their predecessors.

Edgers are born entrepreneurs and are self-reliant.

Edgers, more than Millennials, expect their lives to follow a “traditional” path:

82 (Be�er Homes and Gardens

Real Estate)

(Gallup)

of Gen Edgers say owning a home is the most important part of the American Dream.

38believe they will invent something

that changes the world.

(Gallup)

#2#6 #4 #171of Edgers expect to failbefore achieving success.

(Cassandra Report)

generation edge

the participation award is not a real award

uncertain future

diy is in their dna

the resurgence of the american dream

64 (Northeastern

University)

of Edgers are concerned aboutlanding a job a�er college.

44(Cassandra Report)

of Millennials at the same age.

60of Gen Edgers say “a lot of money” is a sign of success,compared to