Date post: | 22-Nov-2014 |
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Business |
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Gathering Information and Scanning the Environment
Rainier A. AbingAteneo Graduate School of Business
Top 10 Concepts
Outline: Gathering Information and Scanning the Environment is…
1. Importance of Management Information System (why?)
2. Three MIS components3. Identifying the right opportunity4. Adaptable to change5. Awareness6. Financial Values of the company
Outline: Gathering Information and Scanning the Environment is…
7.Understand client/customer needs and wants
8.Healthier options9.Marketing Innovation10.Business ethics on marketing
Concept 1:
Importance of Management Information System (why?)
To make good decisions Easy access of
data/information
Concept 2:
Three MIS Components
Internal Record SystemOrder to payment cycle and sales information system
Marketing Intelligence SystemUpdated information
Marketing research systemProcess and procedures
Concept 3:
Identifying the right opportunity
Getting the right trend
Use of the following: Surveys
Interviews
Research
Questionnaires
Concept 4:
Adaptable to change
Marketers must pay attention to their interactions, because these will lead to new opportunities and threats.
Concept 5:
Awareness
It should be increased at all levels concerning the need to optimize the sustainable use of resources, taking into account the development needs of the clients/customers.
Concept 6:
Financial management of the company
The aim is to assist managers who must determine how to evaluate the strategic alternatives available to them.
Concept 7:
Understand client/customer needs and wants
•It is essential for commercial success
•To provide better product/service better than any competitor
Concept 8:
Better options
•It is the current trend in the market. There’s a high customer demand
•To provide clients with better like healthier products and services
Concept 9:
Marketing Innovations
•Encouraging sustainable innovation is the use of effective metrics to evaluate progress during and impact following new projects.
Concept 10:
Business Ethics on Marketing
It is deliberately applying standards of fairness, or moral rights and wrongs, to marketing decision making, behavior, and practice in the organization.
Summary:
Gathering Information and Scanning the Environment is…
1. Important 2. Essential for decision making3. Knowing the trends 4. Changing5. Analysis and statistics
My Conclusion:
Gathering Information and Scanning the Environment
Gathering Information and Scanning the Environment are:
Just around the corner, going to the right people
and asking the right questions.
Gathering Information and Scanning the Environment
Rainier A. AbingAteneo Graduate School of Business
Top 10 Concepts