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Pacote Carnaval (TERMINAIS 1, 2 , 3 E 4) 28/01/2015
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Page 1: V

Pacote Carnaval (TERMINAIS 1, 2 , 3 E 4)

28/01/2015

Page 2: V

TV MONITORES - T1 / T2 e T4

CHECK IN VIDEO WALL - T2 IM

AG

ENS

ILU

STR

ATI

VA

S.

ATRIUM VIDEO WAL - T2

ATRIUM VIDEO WALL - T3

Total de cotas comerciais: 10 Entrega comercial mensal: 240 inserções/dia

REDE DIGITAL: ATRIUM VIDEO WALL + VIDEO WALL C/FID + TV MONITORES

EMBARQUE / DESEMBARQUE

DG DIGITAL

ÁREA PÚBLICA E RESTRITA

T1 / T2 T3 / T4

VIDEO WALL C/FID (CHECK IN) Quantidade: 2 (T1) / 2 (T2) / 2 (T3) / 1 (T4)

Dimensão Total: 3,07m x 1,74m

TV MONITORES Quantidade: 114

24 (T1), 24 (T2) e 20 (T3) - Embarque 31 (T1) e 15 (T2) - Desembarque Dimensão Total (formato): 42”

ATRIUM VIDEO WALL (DESEMBARQUE) Quantidade: 1 (T1) / 1 (T2) / 1 (T3) / 1(T4)

Dimensão Total: 3,07m x 1,74m

EXIBIÇÃO SOMENTE COM IMAGEM (SEM ÁUDIO)

CHECK-IN VIDEO WALL - T3

TV MONITORES - T3

Page 3: V

Fonte: Gru Airport

39,5 milhões de passageiros passaram pelo GRU Airport em 2014, número cerca de 10% superior ao registrado em 2013.

Média de 900 voos diários.

Page 4: V

Perfil de Público Total de pessoas que viram publicidade em aeroporto nos últimos 30 dias (Estático e Digital)

Total – 1.342.000

52%

48%

HOMENS

MULHERES

SEXO CLASSE SOCIAL

74% A/B

25% C

1% D/E

IDADE

32%

26%

25/34 ANOS

35/44 ANOS

26% 45 + ANOS

16% 18/24 ANOS

RENDA INDIVIDUAL (DECLARADA)

51% ATÉ 3 SM

INSTRUÇÃO (COMPLETA)

55% SUPERIOR

40% MÉDIO

5% FUNDAMENTAL

37% 3 SM A 10 SM

12% + 10 SM (R$ 7.241)

Fonte: Ipsos Marplan Julho/13 a Junho/14 (Gde. SP).

Page 5: V

Impactamos um público com poder de influência e persuasão.

Page 6: V

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