Since 1974 – experience and growth

Business idea

Västkustfilé processes fresh and frozen fish for food retailers,

foodservice companies and ready-meal producers.

With years of experience and great flexibility

we continuously develop unique, customer-oriented dishes

that give our customers better meal choices.

Facts

➤ Family-owned company – Stig & Tord Hansson

➤ 95 employees, 16500 m2 factory in Varberg

➤ Turnover 2012: 234 mil SEK (27 mil EUR)

➤ 2nd largest producer of value-added frozen fish

in Sweden

➤ Volumes 2012:

➤ 8500 ton raw materials

➤ 5300 ton finished products

Fresh105020%

Frozen427080%

Business areas

Foodservice47%

Retail18%

Branded label20%

Private label 80%

Fresh35%

Growth history

RetailFoodservice Fresh

1988 Sweden

2000 Romania

2003 Holland

2007 Finland

Germany

2010 Norway

France

Czech Rep

Slovakia

2011 Spain

1992 Sweden

Ica, Axfood, Bergendahls m.m

2008 Germany

Dr Schär, Biopolar

2011 Italy

Dr Schär

2012 Norway

Rieber & son

1974 Sweden

1993 Denmark

1998 Germany

2008 France

Norway

70’s 80’s 90’s 00’s 2009 2010 2011

1974: Västkustfilé founded by Stig Hansson & Boris Wiman in Bua, 20 km north of Varberg

1982: New fillet factory built. Västkustfilé commences production of frozen products

1991: Tord Hansson, brother of Stig Hansson acquires co-founder Boris Wiman’s shares. Västkustfilébecomes a family owned business

1999: Agreement to rent new premises in Varberg

2003: Varbergpremises acquired

2004: Investment in new machinery enables further processing of fish products

2007: New production line for foodservice introduced; capacity more than triples

2009: Ready-to-eat concept introduced

2010: Investment in automated production line for processing and packaging of retail products

2011: Investments in new machinery enable even higher level of processing

Competition strategy

Private labelUnique, tailor-made products

for key customers

Entrepreneurs -”All things are

possible”

High service level and delivery

security

Strengths

Flexible production

Product development –

added value

Long experience from fish

High level of quality

management

Long-term business relations

Attractiveproductportfolio

Main strategies

Product development, focus on value-added and convenience

Increased share of sustainable products (MSC)

Private label

Growth in export markets

Fish species

➤ Cod MSC

➤ The Baltic Sea

➤ North East Atlantic

➤ Saithe MSC

➤ Alaskan-pollock MSC

➤ Herring

➤ Hoki MSC

➤ Haddock

➤ Salmon (Atlantic & pacific)

➤ Rock sole MSC

➤ Plaice MSC

➤ Flounder

➤ Silver smelt

Product range - frozen

IQF fillets

Breaded & pre-fried

Portions of cut fillets

Shaped and/or mixed

Gluten free

MSC

Organic

Gratins

Fully cooked – ready to eat

Filled breaded/pre-fried

Product line foodservice

(examples)

Fillets IQF

Herring 30-60 g

Fillet portions sawed

Hoki portion 120 g

Fish cubes

Salmon cubes 7 g (20x20x24 mm)

Breaded & prefried fillets

Crispy plaice fillet 140-160 g

Formed, breaded & prefried fillet/mince

Crispy cod 95 g

Breaded & prefried organic

Coated cod MSC 50 g with organic breading

Breaded & prefried gluten/lactose free

Gluten & laktosfri torsk 50 g

Gratins foodservice

Fish gratin with shrimp sauce 160 g

Breaded & prefried sauce-filled

Saithe with broccoli, cheese & ham 180 g

Natural and prefried fish burgers

Salmon burger 110 g

Fully cooked “ready-to-eat”

Fully cooked hoki fillet 80 g

Product line retail

(examples)

Retail products

Crispy baked cod fillet

Retail products

Ready meal

Fish gratins 350 g with

different sauces

More info on vastkustfile.com!

2013-06-07