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The ultimate herbal energy drink

VAITA

I-NO-WAIT PRESENTS

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VAITAVAITA

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Calibrated

100% herbal & natural

No

C

affeine and No added preservatives. Sugar free : For diabetic, health & dietconscious mass.

ISI

C

ertified Non-aerated

Spill proof cap

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Price :- Rs 35

Quantity :- 300ml

Ingredients :-(Extracts of )

TulsiGingerGreen apple

Mint leafLemon grassLimeCinnamon

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Every two years, 25th September Bombay Gymkhana organisesthe ALL INDIA HEALTH MELA.In collaboration with NGOs, hospitals, gyms, yoga classes andhealth insurance companies etc.This event is launched by the health minister of India.This year Anbumani RamadosThe event is attended by many social symbols and celebrities.It is covered by many news channel and the main media

coverage is done by NDTV.The Times of India is our print and Bright Media being ourhoarding partner.

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This years event is titled sponsored by us, I-NO-WAIT.

We launch our a new product VAITA, a new herbal energy drink.Thus by being the title sponsor we get the advantage of our launchbeing covered by famous TV channels and media, print and radiopartners.The event being held on a large scale we can reach our targetcustomers.We distribute free samples and the presence of health companieslike gyms, hospitals ,yoga classes they are aware of our newproduct launch hence completing our marketing strategy.

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Plastic bottles : 20 paise per unitIngredients cost : Rs 6 per unitLabel : Rs 1Advertisement cost : Rs 8 80 paise

TOTALCOST OF PRODUCTION PERUNIT : Rs 16

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P

rint :- NewspapersR

s 60 lakh Advertising Magazines Rs 35 lakh

Broadcast :- TVC Rs 1 croreAdvertising Radio Rs 35 lakh

Outdoor :- Hoardings Rs 20 lakh Advertising LampPosts Rs 4 lakh

LCDs Rs 4 lakh

PRActivities :- Multiple Rs 20 lakh

Total :- Rs 2crore 78 lakhs

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Print Media :-

Broadcast Media :-RadioPartner:-

Outdoor Media :-

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Print Media :-

Our ads are going to be published in the followingnewspapers:HTCaf

Mid-Day Mumbai Mirror NavBharat Times

And also in magazines such as:- Femina DNA & Hindustan Times monthly magazinesAnd Other health magazines

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Broadcast Media :-

Television commercials - broadcasted on MTV.

Affiliation with Set Max to air commercial during the IPL matches.

The Aastha channel will show our TVC

s in the morning before,between and afterRamdev Babas show early in the morning.

Associated with Channel [V] Exhausted for the coming season.Vaita shall be its chief sponsor.

Other power yoga and health shows shall telecast our ads.

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RadioPartner:-

OurRadio partner are 93.5Red FM Bajate raho.

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OutdoorMedia :- Hoardings at prominent places like:-

Bandra Linking RoadAt Priyadarshini Near Mahalaxmi Racecourse

Lamposts near colleges in Mumbai and NaviMumbai.

OOH Media in city malls

Posters in local trains

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OtherPromotional Activities :-

College canteens all over South Mumbai .

Gyms

Yoga Classes

Sampling done outside jogging parks in the morningbetween 6.00 am to 10.00 am

Rallies

Activity sessions outside malls

Call

C

enters

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PROBLEMS` When crisis strikes, most companies are unprepared and poorly handle

the situation. Organizations might try stonewalling the situation,

toughing it out or pretending the crisis will pass, but they only makethe situation worse. Organizations who waste valuable time at thebeginning of a crisis can expect to see a loss in revenue and

plummeting stock prices.` Crisis management is vital for every organization`

Bad taste and no varieties` Highly priced` Lack of advertisement and promotions` Unethical advertising

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Avoid a crisis in the first place (a pinch of

prevention is worth a mound of cure).

Quickly address and resolve crisis issues

before they escalate.

Seek possible ways to turn your crisis into

an opportunity.

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AAYUSH KOTHARI 9100161

SHANGHOON LEE 910016ARZOO PATANKAR 9100181

RHEA MEHTA 9100177

PARITA SHAH 9100208

KARINA MAKHIJA 9100168

ALI RIAS 9100189

JIMIT SHAH 9100205

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