Validating Your Business Idea ASEAN Foundation · ASEAN Foundation Thematic Areas 3 Education Arts...

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ValidatingYourBusinessIdea

YacintaEstiWulanWahyuJati3May2018

ASEANFarmers’OrganisationSupportProgramme(AFOSP)ASEANFoundation


ASEANFoundationThrough close collaboration amongthe business sector, civil society,academia, and other stakeholders inASEAN, ASEAN Foundation hasmandates (ASEAN Charter):1. Promoting greater awareness of

ASEAN2. Enhancing interaction among

ASEAN people3. Human resources development4. Poverty alleviation

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ASEANMemberCountries


ASEANFoundationThematicAreas

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Education Arts&Culture MediaCommunityBuilding

• Scholarship• Model ASEAN Meeting• Internship• ASEAN Data Science

Explorer• ASEAN Science and

Technology Fellowship

ASEAN Puppets ExchangeProgramme

ASEAN Youth VideoContest • AFOSP

• ASEAN Leaders Programme• S Rajaratnam Endowment –

ASEAN Community Forum• Social Sabbatical and

Volunteerism


Agenda

11.00– 11.15 PresentationandBriefingforGroupWork11.16– 11.45 GroupWork11.46 – 12.15 RolePlay12.15 – 12.30 Q/AandSummary

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HowtoGenerateIdea

1. OBSERVATION• Readnewspapersandreputableonlinemedia/platform,• Observingtrendoftrade,demand,orconsumption

Let’susstartwithFruitConsumption(credittoJavaFresh,www.javafresh.co)

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HowtoGenerateIdea 10

2.ACTIVELISTENINGANDQUESTIONINGa.VisitingExhibitions:ANUGA,THAIFEX,TradeExpo

b.Participatinginworkshoporseminarrelatedtoyourideas(GeographicIndications,gamification

c.Startnetworking• Havingdiscussionwithexperts,peers,potentialcustomers,potentialinvestor


Remember:

• Identifywhoyouwanttoserve• Find their biggest pain, then try to solve that pain.

OR• Startwithyourownproblem andsolutionstooffer

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AllideasarevalidOpposingtrendsareO.K


ValidateyourBusinessIdea1. Objectives:whatdoyouwantto

achieve?

CasestudyUr-FarmCoffee

Shorteningthesupplychain--- aimingmoreincomegenerationatfarmer’slevel

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80farmersregisteredinUr-Farm platform.


ValidateyourBusinessIdea

1. Objectives:whatdoyouwanttoachieve?

CasestudySarjana Tani JayaFarm:[email protected]

• Producingfreshagriculturalproducts,especiallydragonfruits

• Capacitybuildingfor youngagri-preneursthroughhands-onexperience

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DeliveryOrder


ValidateyourBusinessIdea

2.SWOTANALYSIS

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STRENGTHS OPPORTUNITIES

WEAKNESS THREAT

Resource,Expertise

Actorsmapping

riskPersonallimitation

Scanlocal/national/regionalmarketdemand


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3.PESTELANALYSIS:casestudyJavaFresh


Remember:

SolutionValidation:• Doesyourproposedsolutionmeetcustomers/targets needs?• Isyoursolutionfeasible?• Isyoursolutionfinanciallyviable?• Whatisthepathtofinancialsustainability

Stakeholders (investor/donor) Validation:• Whocanprovidethefinancing?• Howcantheirpurposebealignedwithyours?

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BenchmarkingTroubleshooting


BestPracticeforValidatingProject(Business)Idea:

ALSPEAC2017InclusiveAgriculturalValueChain:Coffee

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WhatCommodity?

Coffee,coconut,fruit?

Interestof10AMSs

Theme?

ASEANPriorities?

BigplayersinASEAN

PrivateSector?

Targets?

Markettrend

FarmersOrganisations

Government

Dialogue/Development

partners

academia

Expectedresults

Valueformoney

Challenges,boundaries

Designinganeventandpitchingforsupports


NextSteps

1. Doit2. Companyprofile:Creatingagoodexecutivesummary

- Vision:meaningfulcorebusinessandactivities(short-medium-long)- Concept:brandingand‘packaging’(Maligood Co.ltd)- Value:educationalorsocialvalue(Ecofun,2HJ)- Makeabusinessplan

3. Pitchingyourideas:Buildingrelationshipswithinvestors andbuyers- Lessthan5minutesexplaintheproject,returnoninvestmentandgrowthstrategy

(positivecommunication)- Duediligence:proposalwriting(investors)orcompanyresearch(buyers)

3. Makeateam:Developingtheproduct/service4. Marketing andmonitoringonthetargetachievements

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GroupWork:ValidatingyourBusinessIdea

1. StartNetworking:only10minutestodoprofilingbasedonlistofparticipantsandmakeagroupof4

2. Observations:usethenewspapers,onlineinformationandfindideas

3. Validatetheideas:determineyourobjectives,usingSWOTandACTORMapping(identificationofdonors/investors/buyers/relevantpartners)

4. Presentation:pitchingyourideastodonor(roleplay)

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