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© 2011 VALIENT SOLUTIONS PAGE 1 Valient Solutions Market Research Global Online Focus Group Capabilities Introduction to Online Focus Group Services
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© 2011 VALIENT SOLUTIONS PAGE 1
Valient Solutions Market ResearchGlobal Online Focus Group Capabilities
Introduction to Online Focus Group Services
© 2011 VALIENT SOLUTIONS
Qualitative Market Research
Valient Solutions :: COST FX Online Focus Groups
Innovative concept testing tool that enlivens the respondent experience and provides rich visual feedback for the research buyer.
Allows respondents mark up ads, web pages, direct mail and packaging concepts and logos with visual images and text.
Provides clients creative, visual feedback from consumers while offering respondents a way to co-create elements of their favorite brands.
Allows both qualitative participants and survey respondents to mark up video, website, images and text with emoticons, arrows, colors, and text boxes.
Communicate visually: visuals created by the respondent themselves.Connect: insightful look at how consumers would recreate or influence their favorite brands.
Advantages:
3-4 times the amount of verbatim responses due to instant response method.Less cost than face-to-face focus groups.Respondents from across geographic regions.Excellent for advertising testing, website navigation testing and free-form discussions.
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© 2011 VALIENT SOLUTIONS
Traditional Focus Groups vs. Online Focus Groups
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Focus GroupComparison Chart
TraditionalIn-Person
Focus Groups
Valient COST FXTM
Online Focus Groups
Overall Cost Higher thanonline focus groups
40-50% lowerthan in-person focus groups
Setup & execution timing
3-4 weeks 2 weeks
Recruiting cost $50-150 per person,Dependant on incidence rate
20% lower
Moderator cost Same 20% lower
Participant Availability Within 30 mile radius of facility Virtual from any geographic area,Ability to reach hard to recruit audiences
Participant Anonymity None All participants are anonymous, encourages open discussion.
Participant Interaction Loud respondents tend to dominate in-person focus groups
All respondents can respond simultaneously with equal emphasis & impact
Participant Incentives $75-150 each participant 20-30% lower
Stimuli Video, audio & concept boards Video, audio, concept boards, virtual whiteboards, websites & multi-media
Observer Interaction Behind one-way mirror, notes send in to moderator, slow and non-efficient
High degree of interaction between observers and moderators, instant messaging on a real time basis
Observer Time Commitment
2 hours per session plus travel time to facility
1.5 to 2 hours from office or home office environment
Facility Rental $200-$500 None
Food Service $100-$300 None
Travel Costs $500-$1,000 per person.For moderator & client observers
None
Transcription Costs $50-200 None
Transcription Turnaround Time
1-2 business days Within 30 minutes after conclusionof the focus group
© 2011 VALIENT SOLUTIONS
Online Focus Groups open a world of possibilities for the traditional market researcher. Here are a few of the advantages:
Remote access from anywhere in the world Multi-media capabilities No geographic limitations (foreign language capable) Significantly reduce travel costs (which can be put back into research) Target hard-to-reach, low incidence targets Respondent convenience Higher degree of anonymity to respondents (sensitive topics) Instantly available transcripts Larger groups (specifically BBFG)
Online Focus Group Advantages
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© 2011 VALIENT SOLUTIONS
Why Valient Solutions Online Qualitative Services?
Experienced qualitative administrators Live toll-free technical support Network of qualified online moderators Online qualitative recruiting services Incentive and fulfillment administration Online qualitative to compliment traditional methods –
not a replacement of traditional methods Relieve moderator fatigue – less travel/downtime
Online Focus Group Advantages
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© 2011 VALIENT SOLUTIONS
No downloads are needed so compatibility is never a problemShare your screen for slideshows, images, text, videos or any type of online media and enjoy live tech supportConduct your interview over the phone or use our text input application
Online Focus Group Advantages
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© 2011 VALIENT SOLUTIONS
Online Focus Group Customizable Screener
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© 2011 VALIENT SOLUTIONS
Synchronous or real-time Top-of-mind discussion 10-12 participants Elimination of group bias Communicate privately Pre-loaded moderator’s guide Quick-click probe questions Private client viewing Customizable screener Automated email invites Online booking facility
Online Focus Group Advantages
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© 2011 VALIENT SOLUTIONS
1. Whiteboard Frame
2. Pre-loaded Discussion Guide
3. Chat Display frame
5. Builder Tool Bar
3. Chat Input frame
Online Focus Group Moderator’s View
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Online Focus Group Observer View
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© 2011 VALIENT SOLUTIONS
Online Focus Group Participant View
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Online Focus Group Pricing
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Focus GroupComparison Chart
Valient COST FXTM
Online Focus Groups & Online Bulletin Board
U.S. Consumer Audiences
Valient COST FXTM
Online Focus Groups & Online Bulletin Board
U.S. Business-to-Business Professional Audiences
Online focus group setup includes:Hosting, moderation & instant transcripts
$1,500 for 90 minute OLFG$2,000 for 120 minutes OLFG
$1,500 for 90 minute OLFG$2,000 for 120 minutes OLFG
Setup, recruitment & execution timing
2 weeks 2-3 weeks
Participant recruiting cost from general population(Need to recruit 15 for 10 to show)
From client lists via email
$50-$100 per person,Dependant on incidence rate
$25 per person
$75-$400 per person,Dependant on incidence rate
$25 per person
Participant Incentives(billed at cost & postage)
$75-$150 each, depending on incidence $75-$500 each, depending on incidence
Stimuli uploads No additional charge No additional charge
Travel Costs None None
Transcription Costs No additional cost No additional cost
© 2011 VALIENT SOLUTIONS
Valient Solutions Market ResearchWebsite: www.valientsolutions.comPhone: 1.585.227.2600Fax: 1.866.804.7364
Corporate Headquarters470 Long Pond Road, Suite 270Rochester, New York USA 14612
Scott D. UphamPresident & Chief Executive OfficerE-Mail: [email protected]: 1.585.227.2616
Patrick LeahyVice President, Client ServicesE-Mail: [email protected]: 1.585.227.2623
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