Valpak Product

Presentation

Results-driven marketing

company that offers

advertisers full service,

targeted, direct marketing

solutions and support services

Marketing

Consultation

Customizable

Programs

Printing,

Packaging,

Postage &

Delivery

Who are we?

Valpak Print & Digital

Valpak Digital

Valpak Co-Op Advertising

66% of adults receiving

Valpak keep their

Valpak coupons for at

least one month, until

the expiration date or

the next mailing.

9 out of 10 Envelopes delivered

are opened by the

consumer- ensuring

readership of your ad

message.

Each month, the Valpak envelope

delivers savings to nearly 40 Million

Unique Addresses in 10,000 Increments

Source: 2011 Valpak® Readership Study, Research Now, October 2011; ± 2.2% at the 95% confidence level

Standard Insert 8 ¼” x 3 ½”

Using nationally recognized and respected research we can help you target your best prospects by:

• Research

By geography

By demographics

By consumer behavior profiling &

expenditure

• Planning

Account management

USPS coordination

• Targeting

Neighborhood Trade Areas (NTAs)

NTAs = 10,000 household increments

• Design

Best practices for highest response

Best offers- most frequently used

offers.

Full Service Solutions

Reach Customers Anywhere @ Anytime Mobile sites, Mobile apps, Wallets, Search Engines & Syndication

Rich Content on your Valpak.com Business Profile Pages

The Need to Know

• Listing on the largest

local savings app

available

• Consumers can add

their favorite offers from

Valpak to Apple®

Passbook, Microsoft

Windows® Phone

Wallet, Google® Wallet

and Samsung Wallet.

Valpak on your mobile device

Mobile Valpak.com

Valpak Mobile App

Digital Partners

• Business Profile Page

on mobile device

without paying high

costs of building a

mobile optimized site

• 150 + national & local

Internet distribution

channels

Valpak Product Extensions

Multi-Panel, Specialty & Solo

Premium On-Pak Placement

Pak-Trak™

Flyers & Specialty Print

Product Options

• Multi-Panel Flyers • 2-Panel • 3-Panel • 6-Panel

• Booklets • 8 Page • 12 Page • 16 Page

• Circulars • 8 Page • 12 Page • 16 Page

• Cardstock • Unique Imprinting

Premium On-Pak Placement

Promote your business on the non-address side of the Valpak

Envelope, show your logo, your creativity and have a message to open the envelope to find a great deal.

We have seen increased

redemptions and online activity from advertisers who have mailed the insert only, and then the next month promoted on-pack with corresponding

insert inside

Pak-Trak™

Pak-Trak is the latest and greatest Valpak tracking tool to measure your business’ advertising ROI.

It combines Call Tracking, proxy pages and a reporting dashboard to track consumer clicks, calls and other digital actions in response to core Valpak print and digital

products.

Valpak Media Solutions

We Help Your Business Grow

We create your campaign and

place ads across networks such as

Google, Yahoo & Bing reaching

millions of potential customers –

locally, regionally, or nationally.

Search Engine Marketing

Track Your Results

Know how many consumers

visited your website, who called,

how many emailed or submitted

a form, and a whole lot more!

Search Engine Marketing

4 in 5 consumers conduct local searches on search engines.

They search on:

Search Engine Marketing

Search Engine Marketing

Consumers want ads customized to their locations:

Search Engine Marketing

Consumers use local information in ads:

Search Engine Marketing

Our SEM Platform Includes:

In a live auction environment, bids can

change in real-time. Our bid management technology

uses complex algorithms to optimize bids throughout the day, finding traffic that will

convert.

Our bid management technology uses tangible

lead and conversion data in order to bid on the right

keywords that produce calls, emails, goals and more. We

get your phone to ring.

Our Merchant Center with Google Analytics integration,

is able to simplify detailed search engine reports, across

different engines, to let you know the value your

campaign is producing.

Search Engine Marketing

Why Choose Us

Doing It Yourself Hiring Valpak

Choose the appropriate search engine to advertise

on (2 Hours)

Valpak chooses the search engines for each customer

(0 Hours)

Initial research of appropriate keywords (6 Hours) We work with you to choose the right geography and

budget (15 minutes)

Create ad copy for each search engine (5 Hours) We research the keywords (0 Hours)

Daily management of keyword bids and budget (12

Hours/Month) We create the ad copy (0 Hours)

Monthly keyword and ad copy optimizations (4

Hours/Month) We manage keyword bids and budget (0 Hours)

Reconcile reporting and billing from multiple search

engines (1 Hour/Month) We optimize the campaign (0 Hours)

We consolidate reporting and billing into one easy

statement (0 Hour/Month)

That’s 30 hours of your time in

just the first month!

< 1 hour of your time, allowing you to run your business!

Display Advertising

Display Advertising utilizes the vast reach of search to present your business to potential clients who are viewing similar or related content on other sites. The power of Display Advertising can help your business materialize as relevant content to an unsuspecting consumer. Display Ad campaigns are a great way to obtain additional reach.

Website Development

Websites Compatible with Every Device!

What’s Included • 5-page Templated Website

OR a Custom Website of 3 or

5-pages.

• Includes mobile version of

website

• Primary navigation to

include: Home, About Us,

Products and/or Services,

Map & Directions, Contact

Us, and a Thank You page

We work with you to customize

the colors, photos, logos, and

other artwork on your website.

10-page Premier Custom

Websites and Mobile-only

development also available

Why Do I Need SEO?

SEO is the process of improving the visibility of a website in a search engine’s un-paid or “organic” search results.

In general, the higher ranking and more frequently listed search result will receive more visitors from the search engine’s users.

Search Engine Optimization

Search Engine Optimization

1. Keywords • What phrases are people

searching? • Is it relative to your business? • How competitive is the market?

2. Content • How well does your site

communicate that you deserve to be found for the keywords potential customers are using?

3. Connections • Are other websites reinforcing

that it’s you who should be

found by search engines?

Our 3-Step Approach for SEO Results:

Social Media Management

Why is Social Media Management Important? Social Media is becoming a more prominent way to gain new customers and to build engagement. With nearly 1.1 billion

members of Facebook to date, it’s become a huge asset for businesses to engage and promote brand awareness to their existing customers and

potentially new customers.

Social Media Management

Our Social Media Marketing Process:

Packages available for Facebook, Google+, Twitter and Local Claiming of your Business Listing