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VALUE CHAIN – GINGER VALUE CHAIN – GINGER
• Praveen Keshav
• Vinodkumar
• Anoop.S
• Devi Prasada.P
• Raveendhar.K
• Praveen Keshav
• Vinodkumar
• Anoop.S
• Devi Prasada.P
• Raveendhar.K
CONTENTS
Introduction to Ginger
Marketing of ginger
Existing distribution system &network
Problem &challenges in existing system
Suggest improved value chain flow to strengthen the
planters and growers
Conclusion
Introduction Introduction
Common name : Ginger
Botanical Name: Zingiber officinale
Family Name: Zingiberaceae
Parts Used: Roots
Habitat: Southern China
Cont….• Total Area -83000 hectares • Production - 303400 tones • Productivity -3477 kg • Kerala - 25% (area & production )• Highest productivity - Tamil Nadu, Nagaland
Meghalaya u p ,Kerala etc are above the all India level.
• India, with over 30% of the global share, now leads in global production of ginger, replacing China,
Types of ginger
• Dried Ginger
• Fresh Ginger
Marketing of gingerMarketing of ginger
• The green ginger sold to the middleman or to the local merchants
• sometimes through the sub Dallas, and Dallas, agents of commission, agents of secondary markets to whole sale terminal market
• The marketing agencies are managed mainly by the private traders
• a few co operative marketing societies have been handling this product in small quantities
• The green ginger sold to the middleman or to the local merchants
• sometimes through the sub Dallas, and Dallas, agents of commission, agents of secondary markets to whole sale terminal market
• The marketing agencies are managed mainly by the private traders
• a few co operative marketing societies have been handling this product in small quantities
Village merchantVillage merchant
Commission agentCommission agent
ExporterExporter
GrowersGrowers
ConsumerConsumer
Existing marketing channel of ginger -I
GrowersGrowers
Village Merchant Village Merchant
Commission agent Commission agent
Wholesalers of assembling market
Wholesalers of assembling market
Wholesalers of consuming market
Wholesalers of consuming market
RetailersRetailers
ConsumersConsumers
Existing Marketing Channel of Ginger – II
GrowerGrower
WholesalerWholesaler
ConsumerConsumer
RetailerRetailer
ExportExport
Labor Labor
Capital Capital
Existing Marketing Channel of Ginger – III
Land OwnerLand Owner
TRANSPORTERTRANSPORTER
Consumer Consumer
Existing distribution channel in - Assam
TRADERTRADER
WHOLE SELLERWHOLE SELLER
DIFFERENT MARKET
DIFFERENT MARKET
GIN-FED (Co-operative)
GIN-FED (Co-operative)
GrowerGrower
Consumer Consumer
Problems & challenges of existing marketing channel
• No organized market for ginger in most of the growing states.
• Exploitation of commission agents and village merchants in wholesale
and secondary markets
• Absence of effective competitive market for ginger
• Traditional method of drying ginger hinders the quality, so
commission agents toll the growers
• Lack of developed markets and large even scattered form of market
(seasonal).
• Lack of value addition and processing techniques involved.
• Absence of input and other sources of production from government or
co-operatives.
Suggested value chain for growers:
CO-OPERATIVESCO-OPERATIVES
EXPORT
EXPORT
PRICE, STORAGE Transportation INPUT EXTENSION
PRICE, STORAGE Transportation INPUT EXTENSION
GROWERGROWER
TRADER TRADER
WHOLESALERSWHOLESALERS
RETAILERSRETAILERS
DRY AND FRESH GINGER DRY AND FRESH GINGER
PROCESSING CO-OPERATIVES PROCESSING CO-OPERATIVES
CONSUMER CONSUMER
EXPORT
EXPORT
Conclusion• Ginger has a foreign exchange of 30 crore per
annum.
• The losses the grower experiences through traders, middleman and other intermediaries makes very hard to grow
• Value chain - strategic co-operative marketing society
• domestic consumption of ginger is ever increasing in India so efforts are needed to promote a better distribution marketing channel
Thank- you