VALUE-CREATION CYCLE: AN INSTRUMENT FOR UNIVERSITY INTERNAL QUALITY ASSURANCE Dr. Le Van Hao

VALUE-CREATION CYCLE: AN

INSTRUMENT FOR UNIVERSITY

INTERNAL QUALITY ASSURANCE

Dr. Le Van Hao Nha Trang University

CONTENT

I. INTERNAL QUALITY ASSURANCE IN HIGHER

EDUCATION

II. VALUE CREATION CYCLE

III. APPLICATION IN HIGER EDUCATION

MANAGEMENT

III. EVALUATION OF THE SITUATION AND

SOLUTION DEVELOPMENT FOR INTERNAL

QUALITY ASSURANCE

ĐBCL BEÂN TRONG ÔÛ TRÖÔØNG ÑH

“Internal quality assurance includes mechanism, resources and information sources to establish, maintain and develop the quality of learning, teaching, scientific research and community service” (AUN, 2007).

INTERNAL QUALITY ASSURANCE IN HIGHER EDUCATION


• Seven criteria of IQA in higher education (ENQA, 2005):

1. Policy and quality assurance procedure: the institution needs to develop strategies, policies and operation cycles in order to constantly improve its quality; develops the culture of quality assurance in all activities.



2. Approve and periodically monitor and revise curriculum and the issuance of certificates: an institution needs to have regulations, procedures for the approval and periodic supervision of curriculum and issued certificates.

3. Learner assessment : learners are assessed in accordance with open and consistent standards, regulations and procedures.



4. Quality assurance of teaching faculty : Quality of teaching faculty is assured. They make contribution to reports on their university’s quality assessment.

5. Learning resources: learners can access to learning resources in accordance with their curriculum



6. Information system: the institution needs to have sufficient information for the management of curricula and other activities.

7. Public information: periodically, the institution updates and makes public of curriculum and degrees and certificates.



• Seven rules of internal quality assurance (APQN, 2008):

1. Develop the culture of quality assurance university wide

2. Quality assurance is reflected through the objectives of the institution’s activities.

3. Develop internal quality assurance system together with policies and procedures.



4. Approve and periodically monitor and revise curriculum and certificate issuance

5. Develop and implement strategies for quality improvement

6. Maintain and develop quality of teaching faculty and researches

7. Publicize information of the institution, curriculum, certificates and its achievements



One of the remarkable commonalities of the two mentioned directions for internal quality assurance of each institution is the development and effective implementation of strategies for quality improvement. In order to achieve it, a overall tool for management is required.


VALUE-CREATION CYCLE

• Value-creation cycle was developed by a group

of Norwegian scientists in late 20th century.

• The cycle was officially introduced in Vietnam

for the first time in the conference on

“enhancing the administration capacity” hosted

in the Nha Trang University of Fisheries

(currently University of Nha Trang) in 2004.


Role of the value-creation cycle :

Can be used as a "management

language” for agencies and businesses

including institutions of higher education.

Help managers at all levels define

appropriate missions, targets and

strategic solutions.

SP

Customers

Producer

Pro

moti

on

Production

Feed

back

(Universities)

Students

Courses

Technology

Organizations, businesses Students

Administrators


Nguoàn löïcFinance

Production

CustomersCustomers

UniversUniversityity

ProduProductct

Feed

bac

k

Human resources

Collaboration

Structure

Pro

motio

n



Finance: Financial sources that can be

achieved by an institution

Human resources: A institution’s staff,

cultural and mental value and co-

operation.


Structure: include facilities,

mechanism, strategic plans,

regulations, targets, criteria… needed

for running production activities;

material values (lesson plans,

database, information network,…)


Collaboration: include external

partnership and cooperation (domestic

and international)

• Human resources include not only a producer’s staff but also cultural and mental values and collaboration among individuals. A producer whose staff stand together and respect collaboration will be more likely to sustainably develop.


• Mechanism, strategic plans, regulations, targets, criteria… of a producer are also considered as resources. A producer having good strategic plans and appropriate mechanism will have more chances to succeed


• Collaboration is considered as a resource, especially in current economic - social context. A producer having good partnership and linkages can rapidly develop although his financial potential is limited.


APPLICATION IN HIGHER EDUCATION MANAGEMENT

The product is graduates:

RELATIONSHIP ACTIVITIES

Production

-Manage and use the resources serving the training-Manage quality of the input (recruitment), the process (training), and the output (graduates' quality)-Organize quality assurance activities (develop regulations, supervise, check and evaluate activities related to training quality)

PromotionInform quantity and quality of graduates to organizations and businesses …

FeedbackCollect information of graduates, organizations and businesses’ requirement concerning human resources …

MOÄT VAØI NHAÄN XEÙT ÑOÁI VÔÙI GIAÙO DUÏC ÑAÏI HOÏC VIEÄT NAM

Vôùi saûn phaåm laø caùc khoùa hoïc:


The product is courses:RELATIONSHIP ACTIVITIES

Production

-Manage resources serving course development -Manage courses in accordance with target audience and demands -Develop regulations; supervise, check and evaluate courses' curriculum and materials

PromotionIntroduce courses to learners, organizations, businesses

FeedbackCollect information concerning courses from students, organizations and businesses


The product is technologyRELATIONSHIP ACTIVITIES

Production

- Organize resources serving scientific researches - Develop regulations; supervise, check and evaluate topics

of scientific researches

PromotionIntroduce products and services of scientific research to

lecturers, scientists, organizations and businesses

FeedbackCollect stakeholders’ feedback on the products of scientific

researches’

EVALUATION OF THE SITUATION AND PLAN DEVELOPMENT FOR INTERNAL QUALITY

ASSURANCESTRUCTURAL RESOURCE

Strengths:The majority of universities have developed their mechanisms and functional systems.

Weaknesses:- Many institutions are not really concerned

about developing strategies and action plans - Institutions’ databases of scientific research

and lessons generally do not meet demands of exploitation and sharing

Opportunities:Vietnamese higher education’s management mechanisms are given more autonomy

Challenges:Social development and higher education’s integration require universities have mechanisms that must be constantly improved

Solutions:- Enhance professionalism on strategic planning - Expand linkages with institutions to develop material resources serving training and

scientific research


ASSURANCEPRODUCTION

(The product is courses)

Strengths:Established institutions have developed their curriculum of different levels.

Weaknesses:- The transfer within an institution and

among institutions is still limited - Training courses which meet social needs

are a few.

Opportunities:Social demands for training are large and constantly increase

Challenges:The competition with foreign institutions is more and more intense

Solutions:- Develop short-term training courses based upon the outcomes of periodic survey on

social needs - Expand linkages with institutions to facilitate the transfer of programs and training levels


ASSURANCEMARKETING

(The product is graduates)

Strengths:Employment activities get more attention

Weaknesses:Many institutions do not introduce graduates’ quality to businesses

Opportunities:Many websites are willing to work with institutions for job opportunities.

Challenges:Promoting graduates get increasingly competitive among institutions

Solutions:- Increase budget and enhance professionalism concerning promotion activities - Periodically send information of graduates to businesses in different ways

Graduates Courses Technology

Production (solutions) (solutions) (solutions)

Promotion (solutions) (solutions) (solutions)

Feedback (solutions) (solutions) (solutions)


ASSURANCE

THANK YOU!

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VALUE-CREATION CYCLE: AN INSTRUMENT FOR UNIVERSITY INTERNAL QUALITY ASSURANCE Dr. Le Van Hao

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