What is the Value of What is the Value of Collaboration in the Flat Collaboration in the Flat World?World?

Giuseppe MascarellaCommunication and Collaboration

Group Manager

AgendaAgenda

1. Role of Collaboration 1. Role of Collaboration

in The Flat Worldin The Flat World

2. Three Steps for 2. Three Steps for

CollaborationCollaboration

3. Microsoft Technologies3. Microsoft Technologies

4. Collaboration 4. Collaboration

CapabilitiesCapabilities

.

Friedman’s wake up call on Impact of Global Collaboration Opportunities

“In the flat world more and

more business will be done through

collaboration within and between

companies.”The next level of

value creation are becoming so complex that

innovation involve the intersection

of very advanced specialties

Rule # 4The best companies are the best

collaborators.

Collaboration EnablersHistorical Parallelism

1920Ford Model T Flatten the County

Another Collaboration EnablerHistorical Parallelism

1940 Railways Flattens the US

Microsoft Unified Communication &Collaboration

20th Century UC&C Flattens the World

Every morning in Africa, a gazelle wakes up. It knows it must run faster than the fastest lion or it will be killed.

Every morning a lion wakes up. It knows it must outrun the slowest gazelle or it will starve to death.

Why?It is all about “running”,when change arrives.

Every morning in Africa, a gazelle wakes up. It knows it must run faster than the fastest lion or it will be killed.

Every morning a lion wakes up. It knows it must outrun the slowest gazelle or it will starve to death.

It is all about running when change arrives.

The moral:It doesn't matter if you are a lion or a gazelle. When the sun comes

up, you better be running.

AgendaAgenda

1. Role of Collaboration in The 1. Role of Collaboration in The

Flat WorldFlat World

2. Three Steps for 2. Three Steps for

CollaborationCollaboration

3. Microsoft Technologies3. Microsoft Technologies

4. Collaboration Capabilities4. Collaboration Capabilities

The 1-2-3 Of Collaboration

1. Connect and CollaborateCommunities sense and response

Decision about evolving and changing processes Business people and task orchestration

2. Streamlined Processes Project Management Extract Business informationEngineering, get More structure

3. Transactional Processes

SCMEDIERP SCM

ERPCRM

Standards and Volume

Case Studies of 1-2-3

webcam

PC

VoiceDataTelephony

Understand how to Decompose and Digitize

2

3

1

Collaboration Value Lifecycle

PC

Voice DataTelephony

Webcam

2. Understand how to Decompose

and Digitize Workflows Homesourcing

Insourcing

Outsourcing

1. Virtual Communications 3. Re-design/ leverage

AgendaAgenda1. Role of Collaboration in The Flat

World

2. Three Steps for Collaboration

3. Microsoft Technologies3. Microsoft Technologies

4. Collaboration Capabilities

Mapping Microsoft Technologies

PC

IP Voice DataTelephony

webcam

2. Understand how to Decompose

and Digitize

3. Home sourcingOutsourcing

Insourcing (UPS)

1. Virtual Communications

Shared Collaboration Infrastructure Shared Collaboration Infrastructure ServicesServices

Development PlatformDevelopment Platform

PresencePresence RightsRightsManagemeManageme

ntnt

Anywhere Anywhere NetworkNetworkAccessAccess

IdentityIdentity

Office 365: Software And Services For Contextual CollaborationCollaboration as a set of pervasive services available in all contexts

Pervasive CapabilitiesContextual Services

Anywhere, Any Device, Any Application

AgendaAgenda1. Role of Collaboration in The Flat

World

2. Three Steps for Collaboration

3. Microsoft Technologies

4. Collaboration Capabilities4. Collaboration Capabilities

Collaboration Capabilities In Your Value Chain

Sourcing R&D

Operations(e.g., HR,finance)

Customer service / productsupport

Customer acquisition(e.g., sales, marketing

Product / services delivery

ERP

ERP

CRM

LOB

ERP

ERP

CRM

LOB

ERP

Sourcing

Case Study

Case Study

Link to Collab ROI case study ppt

SharePoint sites, referred to by Capgemini as “Teamsites,” provide access to critical information, experts, and colleagues, reducing delays and increasing productivity. As a result, teams respond to new opportunities faster and have increased their new business close rate. The ability to win business and work smarter and faster is expected to result in a payback of eight months and a net present value per user of more than U.S.$2,700.

It also deployed Microsoft Windows® SharePoint® Services, Microsoft Office SharePoint Portal Server 2003, and Microsoft Windows Mobile™-based devices to help improve knowledge sharing and communications critical for remote consultants. Since deploying the solution, consultants have improved client service and reduced time spent gathering information by up to 50 percent.

Case Study

Case Study

Link to Collab ROI case study ppt

Collaboration Tool Reduces Drug Research Report Time by 33 PercentBusiness Benefits:

Improves time-to-market by 18 weeksReduces protocol approval time by 83 percentReduces time to develop Final Report by 33 percentSaves 250 hours managing IT Support requests

R&D

Semiconductor Firm Improves Collaboration Between Engineers and Business UsersBusiness Benefits:

Improved knowledge sharing to help speed time-to-marketReduced project status meeting time by 30 to 60 minutesSaved $270,000 in license costsDecreased time to review product manuals by 70 percent

Case Studyon Teamsite

Link to Collab ROI case study ppt

Reduced claims processing time from 4 days to 2 days Business Benefits:

Productivity increased by more than 700%Real time reportingReliable data - Better decision making Efforts focus on analysis rather than data generation

and reconciliation

Operations(e.g., HR,finance)

Case Study

Case Study

Case Study

Link to Collab ROI case study ppt

Malaysian Retailer Speeds Purchasing Decisions, Saving $600,000 Annually in Merchandise Costs

These salespeople depend on financial analysts for cost information on each transaction, customer credit analysis, and risk management information, so communications capabilities are paramount. Monex employees are using Microsoft® Office Outlook® 2003 to communicate quickly and effectively so the company can win more customer transactions in this fast-paced business.Business Benefits:

Improved risk analysis Faster transaction approvals Cost avoidances of U.S.$180,000 per year

Customeracquisition(e.g., sales,marketing

Link to Collab ROI case study ppt

Product/servicesdelivery

Case Study

These new tools have led to improved inventory management, better merchandising decisions, and improved information security. Giordano expects to realize a minimum return of 178 percent and payback in 6 months.Business Benefits:

Fewer clearance itemsImproved merchandising decisionsMore consistent marketing promotionsBetter protection of confidential dataFaster resolution for IT cases

Customer service/productsupport

Case Study

Case Study

Link to Collab ROI case study ppt

Business Benefits:Decreased credit card customer response time by 15 percentImproved responsiveness by 25 hours per year per user

Business Benefits:Reduces remote e-mail support by 90 percent, enabling IT to focus on more strategic business projects without increasing staff sizeSaves 150 hours of help-desk support annuallyReduces junk mail by 80 percent, saving employees 40 hours annually

Case Study

Business Benefits:Easier tracking of customer requestsImproved responsivenessMore time for value-add activities

Horizontal Collaboration Capabilities

Sourcing

R&D

Operations(e.g., HR,finance)

Customerservice/productsupport

Customer acquisition(e.g., sales, marketing

Product / services delivery

ERP

CRM

LOB

ERP

What Are The Capabilities You Need To Run Your Business (When The Sun Is Up)?

1. Consensus Orientation beyond closed door or geographical limitations (all) (i.e. through Multi-user editing documents, Survey, Voting systems).

2. Best Practice reuse (all)3. Community synergetic work (all)4. Effectiveness and efficiency (all)5. CRM / PRM (Partner Relationship Management) (all)6. handle what you didn’t plan for (M&A, Hurricane katrina) (1,2,3)7. Multidiscipline contribute to Innovation, Brainstorming (1,4)8. Solve complex problems/capture opportunities (1,2)9. Sense-and-response communities needs (1,2)10.Coordination and Orchestration (2,3)11.Flexible and user friendly workflows (don’t need IT dev ) (3,4)12.Change management (2,3)13.Consensus, alignment, support building (2,3)14.Equity and Transparency (2,3)15.Strategic vision communication (2,3)16.Accountability/Monitoring (3,4)

AgendaAgenda

1. Role of Collaboration in 1. Role of Collaboration in

The Flat WorldThe Flat World

2. Three Steps for 2. Three Steps for

CollaborationCollaboration

3. Microsoft Technologies3. Microsoft Technologies

4. Collaboration 4. Collaboration

CapabilitiesCapabilities