ACTIVEVISION

PEOPLE / IT’S THE PEOPLE / CONSTANT FEEDBACK EQUALS CONSTANT GROWTH / PASSION / A BUSINESS OF PASSION. A PASSION FOR BUSINESS / GOOD ENOUGH, ISN’T / WE MAKE FUN / IDEAS / A COMMUNITY OF INDEPENDENTS / THE BATTLE FOR THE BEST IDEA / ALL IN / RIGOR / THINK. ACT. NOT THE OTHER WAY AROUND / WE ARE ALL OWNER OPERATORS / PEOPLE / IT’S THE PEOPLE / CONSTANT FEEDBACK EQUALS CONSTANT GROWTH / PASSION / A BUSINESS OF PASSION. A PASSION FOR BUSINESS / GOOD ENOUGH, ISN’T / WE MAKE FUN / IDEAS / A COMMUNITY OF INDEPENDENTS / THE BATTLE FOR THE BEST IDEA / ALL IN / RIGOR / THINK. ACT. NOT THE OTHER WAY AROUND / WE ARE ALL OWNER OPERATORS / PEOPLE / IT’S THE PEOPLE / CONSTANT FEEDBACK EQUALS CONSTANT GROWTH / PASSION / A BUSINESS OF PASSION. A PASSION FOR BUSINESS / GOOD ENOUGH, ISN’T / WE MAKE FUN / IDEAS / A COMMUNITY OF INDEPENDENTS / THE BATTLE FOR THE BEST IDEA / ALL IN / RIGOR / THINK. ACT. NOT THE OTHER WAY AROUND / WE ARE ALL OWNER OPERATORS / PEOPLE / IT’S THE PEOPLE / CONSTANT FEEDBACK EQUALS CONSTANT GROWTH / PASSION / A BUSINESS OF PASSION. A PASSION FOR BUSINESS / GOOD ENOUGH, ISN’T / WE MAKE FUN / IDEAS / A COMMUNITY OF INDEPENDENTS / THE BATTLE FOR THE BEST IDEA / ALL IN / RIGOR / THINK. ACT. NOT THE OTHER WAY AROUND / WE ARE ALL OWNER OPERATORS / PEOPLE / IT’S THE PEOPLE / CONSTANT FEEDBACK EQUALS CONSTANT GROWTH / PASSION / A BUSINESS OF PASSION. A PASSION FOR BUSINESS / GOOD ENOUGH, ISN’T / WE MAKE FUN / IDEAS / A COMMUNITY OF INDEPENDENTS / THE BATTLE FOR THE BEST IDEA / ALL IN / RIGOR / THINK. ACT. NOT THE OTHER WAY AROUND / WE ARE ALL OWNER OPERATORS / PEOPLE / IT’S THE PEOPLE / CONSTANT FEEDBACK EQUALS CONSTANT GROWTH / PASSION / A BUSINESS OF PASSION. A PASSION FOR BUSINESS / GOOD ENOUGH, ISN’T / WE MAKE FUN / IDEAS / A COMMUNITY OF INDEPENDENTS / THE BATTLE FOR THE BEST IDEA / ALL IN / RIGOR / THINK. ACT. NOT THE OTHER WAY AROUND / WE ARE ALL OWNER OPERATORS / PEOPLE / IT’S THE PEOPLE / CONSTANT FEEDBACK EQUALS CONSTANT GROWTH / PASSION / A BUSINESS OF PASSION. A PASSION FOR BUSINESS / GOOD ENOUGH, ISN’T / WE MAKE FUN / IDEAS / A COMMUNITY OF INDEPENDENTS / THE BATTLE FOR THE BEST IDEA / ALL IN / RIGOR / THINK. ACT. NOT THE OTHER WAY AROUND / WE ARE ALL OWNER OPERATORS / PEOPLE / IT’S THE PEOPLE / CONSTANT FEEDBACK EQUALS CONSTANT GROWTH / PASSION / A BUSINESS OF PASSION. A PASSION FOR BUSINESS / GOOD ENOUGH, ISN’T / WE MAKE FUN / IDEAS / A COMMUNITY OF INDEPENDENTS / THE BATTLE FOR THE BEST IDEA / ALL IN / RIGOR / THINK. ACT. NOT THE OTHER WAY AROUND / WE ARE ALL OWNER OPERATORS / PEOPLE / IT’S THE PEOPLE / CONSTANT FEEDBACK EQUALS CONSTANT GROWTH / PASSION / A BUSINESS OF PASSION. A PASSION FOR BUSINESS / GOOD ENOUGH, ISN’T / WE MAKE FUN / IDEAS / A COMMUNITY OF INDEPENDENTS / THE BATTLE FOR THE BEST IDEA / ALL IN / RIGOR / THINK. ACT. NOT THE OTHER WAY AROUND / WE ARE ALL OWNER OPERATORS / PEOPLE / IT’S THE PEOPLE / CONSTANT FEEDBACK EQUALS CONSTANT GROWTH / PASSION / A BUSINESS OF PASSION. A PASSION FOR BUSINESS / GOOD ENOUGH, ISN’T / WE MAKE FUN / IDEAS / A COMMUNITY OF INDEPENDENTS / THE BATTLE FOR THE BEST IDEA / ALL IN / RIGOR / THINK. ACT. NOT THE OTHER WAY AROUND / WE ARE ALL OWNER OPERATORS / PEOPLE / IT’S THE PEOPLE / CONSTANT FEEDBACK EQUALS CONSTANT GROWTH / PASSION / A BUSINESS OF PASSION. A PASSION FOR BUSINESS / GOOD ENOUGH, ISN’T / WE MAKE FUN / IDEAS / A COMMUNITY OF INDEPENDENTS / THE BATTLE FOR THE BEST IDEA / ALL IN / RIGOR / THINK. ACT. NOT THE OTHER WAY AROUND / WE ARE ALL OWNER OPERATORS / PEOPLE / IT’S THE PEOPLE / CONSTANT FEEDBACK EQUALS CONSTANT GROWTH / PASSION / A BUSINESS OF PASSION. A PASSION FOR BUSINESS / GOOD ENOUGH, ISN’T / WE MAKE FUN / IDEAS / A COMMUNITY OF INDEPENDENTS / THE BATTLE FOR THE BEST IDEA / ALL IN / RIGOR / THINK. ACT. NOT THE OTHER WAY AROUND / WE ARE ALL OWNER OPERATORS / PEOPLE / IT’S THE PEOPLE / CONSTANT FEEDBACK EQUALS CONSTANT GROWTH / PASSION / A BUSINESS OF PASSION. A PASSION FOR BUSINESS / GOOD ENOUGH, ISN’T / WE MAKE FUN / IDEAS / A COMMUNITY OF INDEPENDENTS / THE BATTLE FOR THE BEST IDEA / ALL IN / RIGOR / THINK. ACT. NOT THE OTHER WAY AROUND / WE ARE ALL OWNER OPERATORS / PEOPLE / IT’S THE PEOPLE / CONSTANT FEEDBACK EQUALS CONSTANT GROWTH / PASSION / A BUSINESS OF PASSION. A PASSION FOR BUSINESS / GOOD ENOUGH, ISN’T / WE MAKE FUN / IDEAS / A COMMUNITY OF INDEPENDENTS / THE BATTLE FOR THE BEST IDEA / ALL IN / RIGOR / THINK. ACT. NOT THE OTHER WAY AROUND / WE ARE ALL OWNER OPERATORS / PEOPLE / IT’S THE PEOPLE / CONSTANT FEEDBACK EQUALS CONSTANT GROWTH / PASSION / A BUSINESS OF PASSION. A PASSION FOR BUSINESS / GOOD ENOUGH, ISN’T / WE MAKE FUN / IDEAS / A COMMUNITY OF INDEPENDENTS / THE BATTLE FOR THE BEST IDEA / ALL IN / RIGOR / THINK. ACT. NOT THE OTHER WAY AROUND / WE ARE ALL OWNER OPERATORS / PEOPLE / IT’S THE PEOPLE / CONSTANT FEEDBACK EQUALS CONSTANT GROWTH / PASSION / A BUSINESS OF PASSION. A PASSION FOR BUSINESS / GOOD ENOUGH, ISN’T / WE MAKE FUN / IDEAS / A COMMUNITY OF INDEPENDENTS / THE BATTLE FOR THE BEST IDEA / ALL IN / RIGOR / THINK. ACT. NOT THE OTHER WAY AROUND / WE ARE ALL OWNER OPERATORS / PEOPLE / IT’S THE PEOPLE / CONSTANT FEEDBACK EQUALS CONSTANT GROWTH / PASSION / A BUSINESS OF PASSION. A PASSION FOR BUSINESS / GOOD ENOUGH, ISN’T / WE MAKE FUN / IDEAS / A COMMUNITY OF INDEPENDENTS / THE BATTLE FOR THE BEST IDEA / ALL IN / RIGOR / THINK. ACT. NOT THE OTHER WAY AROUND / WE ARE ALL OWNER OPERATORS / PEOPLE / IT’S THE PEOPLE / CONSTANT FEEDBACK EQUALS CONSTANT GROWTH / PASSION / A BUSINESS OF PASSION. A PASSION FOR BUSINESS / GOOD ENOUGH, ISN’T / WE MAKE FUN / IDEAS / A COMMUNITY OF INDEPENDENTS / THE BATTLE FOR THE BEST IDEA / ALL IN / RIGOR / THINK. ACT. NOT THE OTHER WAY AROUND / WE ARE ALL OWNER OPERATORS / PEOPLE / IT’S THE PEOPLE / CONSTANT FEEDBACK EQUALS CONSTANT GROWTH / PASSION / A BUSINESS OF PASSION. A PASSION FOR BUSINESS / GOOD ENOUGH, ISN’T / WE MAKE FUN / IDEAS / A COMMUNITY OF INDEPENDENTS / THE BATTLE FOR THE BEST IDEA / ALL IN / RIGOR / THINK. ACT. NOT THE OTHER WAY AROUND / WE ARE ALL OWNER OPERATORS / PEOPLE / IT’S THE PEOPLE / CONSTANT FEEDBACK EQUALS CONSTANT GROWTH / PASSION / A BUSINESS OF PASSION. A PASSION FOR BUSINESS / GOOD ENOUGH, ISN’T / WE MAKE FUN / IDEAS / A COMMUNITY OF INDEPENDENTS / THE BATTLE FOR

2

1

This is what Activision is about. We want to make great games. And we want them to find a meaningful audience. Seems simple enough. But in this industry there are lots of examples of both great games that didn’t sell, and less-than-great games that did. We want creative excellence, and commercial success. That’s why we’re here. That’s why you’re here.The values in this book reflect both the realities and the aspirations of Activision. They stand under one of four pillars: People, Passion, Ideas, and Rigor. But they mean nothing if we don’t live them every day. This book is about how, together, we make it happen.

WE MAKE GREAT GAMES THAT SELL.

IT’S THE PEOPLE

CONSTANT FEEDBACK EQUALS CONSTANT GROWTH PEOPLE01

4 5

PEOPLE/ PEOPLE

Ask anyone who works at Activision, or with Activision, their favorite thing about it, and they’ll tell you it’s the people. We have a rigorous hiring process and a rigorous talent planning process. And that means if you’re reading this, you’re probably a pretty special talent. Our success doesn’t come from assembly lines producing widgets. Our success comes from people producing greatness. So if you’re interested in our biggest priority, it’s the people. As a company, we have world class brands, infrastructure and resources. But we are nothing without your brilliance.

IT’S THE

6 7/ PEOPLE

Employees should never be surprised by something they hear in a performance review. Similarly, managers should never be surprised by something they hear in an exit interview. If we’re all doing our jobs right, then the daily process of our work should bring about ample opportunities for constructive feedback in both directions. This goes beyond individual relationships to the company’s communications with employees as a whole. We strive for transparency whenever possible, and explanation always. You deserve nothing less. You are our most important audience. Part of thriving at Activision is being a growth junkie. That means personal growth and business growth. And the two are inextricably linked.

CONSTANT FEEDBACK EQUALS

CONSTANT GROWTH

A BUSINESS OF PASSION. A PASSION FOR BUSINESS

GOOD ENOUGH, ISN’T

WE MAKE FUN PASSION02

10 11/ PASSION

PASSIONPASSION

We’ve become an industry leader by following one simple truth: We’re in the entertainment business. And we must be great at both—entertainment, and business. We bring the most visionary creative talent and the most capable business people together, then strike a precious balance between them. Our developers have a remarkable track record of creating some of the world’s most beloved games. But that’s not all we need to do to succeed. We also need to create great marketing, impeccable execution and world-class business solutions, always through the lens of doing the right thing for our players, employees, and shareholders. So no matter which department you’re in, your passion for what you do is an essential ingredient to our success.

BUSINESS

A BUSINESSOF

FORA

12 13/ PASSION

We want to be the best. But that’s only going to happen if you are the best. You’ll do things at Activision that you never thought possible. That’s because we set the bar high and more often than not, jump even higher. If there’s one common thread to the people who succeed in this culture, it’s the ability and the desire to not just deliver, but to over-deliver. So do that—not just for yourself, but for the equally brilliant colleagues sitting next to you, and for the millions of fans worldwide who play our games.

GOOD ENOUGH

ISN’T

14 15/ PASSION

We are lucky to work in a business where imagination, creativity and play aren’t only encouraged, they’re required. No matter which department you’re in, we’re assuming you brought your talents to Activision (instead of, say, to an insurance company) for a reason: you wanted to be involved in making something fun and to have fun while making it. So let’s make sure we do that. Because the more we love what we do, the more people will love what we make.

WE MAKE

A COMMUNITY OF INDEPENDENTS

THE BATTLE FOR THE BEST IDEA

ALL IN IDEAS03

18 19/ IDEAS

We believe that great creativity comes from great creative micro-cultures joined together by common values, not identical executions. That’s why we pioneered the independent studio model, which is a foundation of who we are. Our studios retain their own brand names, their own cultures and their own approach. And yet they are all aligned behind Activision’s ethos of making great games that sell. The same holds true of our departments and offices worldwide. At our scale we need systems and processes. But we also need to make sure those processes don’t stifle the very creativity that is the company’s lifeblood. It’s not about “one size fits all.” It’s about unity in goals and independence in action.

A COMMUNITY OF

INDEPENDENTS

20 21/ IDEAS

Our meetings can be equal parts exhilarating and exhausting. But just know, it’s not the loudest idea that wins here, it’s the best one. The debate is never personal. We simply believe that nothing is better for creative ideas than a culture that continually pressure-tests them. And at Activision, that’s exactly what we do until we’re confident we’ve landed on the best one. So don’t be shy. This is a culture of strong, well-informed points of view, and we hired you for yours. Build on others’. And get ready to listen, debate, and question until we all figure it out.FOR THE

THE

BESTIDEA

BATTLE

/ SECTION22 23 / IDEAS

At Activision, we ask everyone to debate passionately until a decision has been made. Then we ask everyone to get behind that decision and push with all their might. When the idea that prevails is your own, give it away to everyone else. When it’s not, get behind it like it is. Helping others succeed helps us all succeed. Because whether we’re celebrating our wins, or learning from our misses, remember, this will only be a great team if each and every one of us acts like a great teammate. ALL

IN.

THINK. ACT. NOT THE OTHER WAY AROUND

WE ARE ALL OWNER OPERATORS RIGOR04

26 27/ RIGOR

This is a constantly changing industry. But we never want to get caught up in the “next big thing” before figuring out what our unique contribution and competitive advantage to that thing can be. We don’t let blogger trends and media hype dictate our decisions. We believe the projects we choose not to do define us as a company as much as the projects we choose to do. We would rather put more energy, time, investment and innovation into fewer, better ideas, than to fracture our focus trying to compete in every category. Remember, rigorous, analytical decision-making is as important to our success as brilliant games. THINK ACT

NOT THE OTHER WAY AROUND

28 29/ RIGOR

Acting like an owner-operator means spending the company’s money like it was your own. It does not mean hoarding every penny like it was your last. No company ever saved its way to greatness. And no company ever frivolously spent its way to greatness either. The way to strike the right balance between sensible thrift and go-big investment is to encourage every employee to think and act like they own the place. We’re not saying we always get this balance right. But we do always encourage the debate. All we ask is that you think about any proposed investment through the filter of improving the experience for the most important people we serve: our players.

OWNEROPERATORS.

WE ARE ALL

PEOPLE / IT’S THE PEOPLE / CONSTANT FEEDBACK EQUALS CONSTANT GROWTH / PASSION / A BUSINESS OF PASSION. A PASSION FOR BUSINESS / GOOD ENOUGH, ISN’T / WE MAKE FUN / IDEAS / A COMMUNITY OF INDEPENDENTS / THE BATTLE FOR THE BEST IDEA / ALL IN / RIGOR / THINK. ACT. NOT THE OTHER WAY AROUND / WE ARE ALL OWNER OPERATORS / PEOPLE / IT’S THE PEOPLE / CONSTANT FEEDBACK EQUALS CONSTANT GROWTH / PASSION / A BUSINESS OF PASSION. A PASSION FOR BUSINESS / GOOD ENOUGH, ISN’T / WE MAKE FUN / IDEAS / A COMMUNITY OF INDEPENDENTS / THE BATTLE FOR THE BEST IDEA / ALL IN / RIGOR / THINK. ACT. NOT THE OTHER WAY AROUND / WE ARE ALL OWNER OPERATORS / PEOPLE / IT’S THE PEOPLE / CONSTANT FEEDBACK EQUALS CONSTANT GROWTH / PASSION / A BUSINESS OF PASSION. A PASSION FOR BUSINESS / GOOD ENOUGH, ISN’T / WE MAKE FUN / IDEAS / A COMMUNITY OF INDEPENDENTS / THE BATTLE FOR THE BEST IDEA / ALL IN / RIGOR / THINK. ACT. NOT THE OTHER WAY AROUND / WE ARE ALL OWNER OPERATORS / PEOPLE / IT’S THE PEOPLE / CONSTANT FEEDBACK EQUALS CONSTANT GROWTH / PASSION / A BUSINESS OF PASSION. A PASSION FOR BUSINESS / GOOD ENOUGH, ISN’T / WE MAKE FUN / IDEAS / A COMMUNITY OF INDEPENDENTS / THE BATTLE FOR THE BEST IDEA / ALL IN / RIGOR / THINK. ACT. NOT THE OTHER WAY AROUND / WE ARE ALL OWNER OPERATORS / PEOPLE / IT’S THE PEOPLE / CONSTANT FEEDBACK EQUALS CONSTANT GROWTH / PASSION / A BUSINESS OF PASSION. A PASSION FOR BUSINESS / GOOD ENOUGH, ISN’T / WE MAKE FUN / IDEAS / A COMMUNITY OF INDEPENDENTS / THE BATTLE FOR THE BEST IDEA / ALL IN / RIGOR / THINK. ACT. NOT THE OTHER WAY AROUND / WE ARE ALL OWNER OPERATORS / PEOPLE / IT’S THE PEOPLE / CONSTANT FEEDBACK EQUALS CONSTANT GROWTH / PASSION / A BUSINESS OF PASSION. A PASSION FOR BUSINESS / GOOD ENOUGH, ISN’T / WE MAKE FUN / IDEAS / A COMMUNITY OF INDEPENDENTS / THE BATTLE FOR THE BEST IDEA / ALL IN / RIGOR / THINK. ACT. NOT THE OTHER WAY AROUND / WE ARE ALL OWNER OPERATORS / PEOPLE / IT’S THE PEOPLE / CONSTANT FEEDBACK EQUALS CONSTANT GROWTH / PASSION / A BUSINESS OF PASSION. A PASSION FOR BUSINESS / GOOD ENOUGH, ISN’T / WE MAKE FUN / IDEAS / A COMMUNITY OF INDEPENDENTS / THE BATTLE FOR THE BEST IDEA / ALL IN / RIGOR / THINK. ACT. NOT THE OTHER WAY AROUND / WE ARE ALL OWNER OPERATORS / PEOPLE / IT’S THE PEOPLE / CONSTANT FEEDBACK EQUALS CONSTANT GROWTH / PASSION / A BUSINESS OF PASSION. A PASSION FOR BUSINESS / GOOD ENOUGH, ISN’T / WE MAKE FUN / IDEAS / A COMMUNITY OF INDEPENDENTS / THE BATTLE FOR THE BEST IDEA / ALL IN / RIGOR / THINK. ACT. NOT THE OTHER WAY AROUND / WE ARE ALL OWNER OPERATORS / PEOPLE / IT’S THE PEOPLE / CONSTANT FEEDBACK EQUALS CONSTANT GROWTH / PASSION / A BUSINESS OF PASSION. A PASSION FOR BUSINESS / GOOD ENOUGH, ISN’T / WE MAKE FUN / IDEAS / A COMMUNITY OF INDEPENDENTS / THE BATTLE FOR THE BEST IDEA / ALL IN / RIGOR / THINK. ACT. NOT THE OTHER WAY AROUND / WE ARE ALL OWNER OPERATORS / PEOPLE / IT’S THE PEOPLE / CONSTANT FEEDBACK EQUALS CONSTANT GROWTH / PASSION / A BUSINESS OF PASSION. A PASSION FOR BUSINESS / GOOD ENOUGH, ISN’T / WE MAKE FUN / IDEAS / A COMMUNITY OF INDEPENDENTS / THE BATTLE FOR THE BEST IDEA / ALL IN / RIGOR / THINK. ACT. NOT THE OTHER WAY AROUND / WE ARE ALL OWNER OPERATORS / PEOPLE / IT’S THE PEOPLE / CONSTANT FEEDBACK EQUALS CONSTANT GROWTH / PASSION / A BUSINESS OF PASSION. A PASSION FOR BUSINESS / GOOD ENOUGH, ISN’T / WE MAKE FUN / IDEAS / A COMMUNITY OF INDEPENDENTS / THE BATTLE FOR THE BEST IDEA / ALL IN / RIGOR / THINK. ACT. NOT THE OTHER WAY AROUND / WE ARE ALL OWNER OPERATORS / PEOPLE / IT’S THE PEOPLE / CONSTANT FEEDBACK EQUALS CONSTANT GROWTH / PASSION / A BUSINESS OF PASSION. A PASSION FOR BUSINESS / GOOD ENOUGH, ISN’T / WE MAKE FUN / IDEAS / A COMMUNITY OF INDEPENDENTS / THE BATTLE FOR THE BEST IDEA / ALL IN / RIGOR / THINK. ACT. NOT THE OTHER WAY AROUND / WE ARE ALL OWNER OPERATORS / PEOPLE / IT’S THE PEOPLE / CONSTANT FEEDBACK EQUALS CONSTANT GROWTH / PASSION / A BUSINESS OF PASSION. A PASSION FOR BUSINESS / GOOD ENOUGH, ISN’T / WE MAKE FUN / IDEAS / A COMMUNITY OF INDEPENDENTS / THE BATTLE FOR THE BEST IDEA / ALL IN / RIGOR / THINK. ACT. NOT THE OTHER WAY AROUND / WE ARE ALL OWNER OPERATORS / PEOPLE / IT’S THE PEOPLE / CONSTANT FEEDBACK EQUALS CONSTANT GROWTH / PASSION / A BUSINESS OF PASSION. A PASSION FOR BUSINESS / GOOD ENOUGH, ISN’T / WE MAKE FUN / IDEAS / A COMMUNITY OF INDEPENDENTS / THE BATTLE FOR THE BEST IDEA / ALL IN / RIGOR / THINK. ACT. NOT THE OTHER WAY AROUND / WE ARE ALL OWNER OPERATORS / PEOPLE / IT’S THE PEOPLE / CONSTANT FEEDBACK EQUALS CONSTANT GROWTH / PASSION / A BUSINESS OF PASSION. A PASSION FOR BUSINESS / GOOD ENOUGH, ISN’T / WE MAKE FUN / IDEAS / A COMMUNITY OF INDEPENDENTS / THE BATTLE FOR THE BEST IDEA / ALL IN / RIGOR / THINK. ACT. NOT THE OTHER WAY AROUND / WE ARE ALL OWNER OPERATORS / PEOPLE / IT’S THE PEOPLE / CONSTANT FEEDBACK EQUALS CONSTANT GROWTH / PASSION / A BUSINESS OF PASSION. A PASSION FOR BUSINESS / GOOD ENOUGH, ISN’T / WE MAKE FUN / IDEAS / A COMMUNITY OF INDEPENDENTS / THE BATTLE FOR THE BEST IDEA / ALL IN / RIGOR / THINK. ACT. NOT THE OTHER WAY AROUND / WE ARE ALL OWNER OPERATORS / PEOPLE / IT’S THE PEOPLE / CONSTANT FEEDBACK EQUALS CONSTANT GROWTH / PASSION / A BUSINESS OF PASSION. A PASSION FOR BUSINESS / GOOD ENOUGH, ISN’T / WE MAKE FUN / IDEAS / A COMMUNITY OF INDEPENDENTS / THE BATTLE FOR THE BEST IDEA / ALL IN / RIGOR / THINK. ACT. NOT THE OTHER WAY AROUND / WE ARE ALL OWNER OPERATORS / PEOPLE / IT’S THE PEOPLE / CONSTANT FEEDBACK EQUALS CONSTANT GROWTH / PASSION / A BUSINESS OF PASSION. A PASSION FOR BUSINESS / GOOD ENOUGH, ISN’T / WE MAKE FUN / IDEAS / A COMMUNITY OF INDEPENDENTS / THE BATTLE FOR THE BEST IDEA / ALL IN / RIGOR / THINK. ACT. NOT THE OTHER WAY AROUND / WE ARE ALL OWNER OPERATORS / PEOPLE / IT’S THE PEOPLE / CONSTANT FEEDBACK EQUALS CONSTANT GROWTH / PASSION / A BUSINESS OF PASSION. A PASSION FOR BUSINESS / GOOD ENOUGH, ISN’T / WE MAKE FUN / IDEAS / A COMMUNITY OF INDEPENDENTS / THE BATTLE FOR THE BEST IDEA / ALL IN / RIGOR / THINK. ACT. NOT THE OTHER WAY AROUND / WE ARE ALL OWNER OPERATORS / PEOPLE / IT’S THE PEOPLE / CONSTANT FEEDBACK EQUALS CONSTANT GROWTH / PASSION / A BUSINESS OF PASSION. A PASSION FOR BUSINESS / GOOD ENOUGH, ISN’T / WE MAKE FUN / IDEAS / A COMMUNITY OF INDEPENDENTS / THE BATTLE FOR THE BEST IDEA / ALL IN / RIGOR / THINK. ACT. NOT THE OTHER WAY AROUND / WE ARE ALL OWNER OPERATORS / PEOPLE / IT’S THE

ACTIVEVISION