Values for Management & Commerce Education

-B.V.Raghunandan, SVS College, Bantwal

National Conference PP Institutions, Udupi

April 8, 2011

Value Vs Self-Interest

• Value-Inexplicable• Dominant Economic Interest• Gaining Power• Ignoring Institutional Interest• Individualism• Western Model:

- Lack of Institutional Loyalty• Indian Currency Most Symbolic

Systemic Deficiency

• Bureaucratic• Archaic Laws• Documentation• Lacking Data-Base• Short-Term Objective• Systemic Change to

avoid Individual Confrontation

Attitude of Society

• Success• Smartness• Yes Boss• Image Creation• Social Status• Band Wagon• Comforts

Commerce and Management

• Western Growth Oriented Model

• Taking too much of Risks• Breaking the law in order

to succeed• Huge Managerial

Remuneration• Professional Managers• Listed Entities• Breed of Analysts• Market Domination• Short-Term Goals• Groupism

Business Practices

• Deliberate Introduction of Complexities• Ever-changing Practices• High-Sounding Shallow Practices• Double Talk and Public Relation• Indifference to Consumer Health• Consistent Destruction of Environment

and Disinformation Campaign• Killing Competition

Marketing Practices

• Hedonistic Culture• Lifestyles• Proliferation of goods• Demand Creation• Misleading Ads

HR Practices: the Value Destroyers• No Transparency• High Expectation• High Demanding

Projects• Lack of Bargaining

Power• Expectation of

Machine like Performance

Shallow Management

Models

• TQM• 6 Sigma• Appraisal• Expensive

Professionals• Vision

Statements• Logos• Slogans• Ad-Hoc

Management

Agenda for Business Graduates• Entrepreneur• Rural Development• Organic Farming• NGOs• Self-Help Group• Journalism• Anti-Corruption

Bureau• Manufacturer of

Industrial Products• Agro-Research

THANK YOU