Date post: | 13-Aug-2015 |
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Education |
Upload: | joddy-murray |
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Values of
Multimodality
Image Layering Juxtaposition Perspective UnityFrom Non-Discursive Rhetoric: Image and Affect in Multimodal
Composition by Joddy Murray
Values of
Multimodality
Image
Emotional Content
Non-discursive meaning & Typography
Not mere illustration
Fully Articulate on its own
Values of
Multimodality
Layering
Adds complexity, texture, simultaneity Creates ambiguity important to meaning-making
Values of
Multimodality
Juxtaposition
Layout & PositionCompare/ContrastConnotations build meaningCreates a dialogue