Vama Buzaului The Crosshairs of the 21st Century

People Space Coherency

B u i l d i n g t h e F u t u r e

Bucharest

Brasov

Valley21Deep green vacation house Project

Valley21

City tourism

Cultural /family tourism

Agro tourism

Eco tourism

Brasov

Natura 2000 Park ROSC10038

Vama Buzaului

People Space Coherency

B u i l d i n g t h e F u t u r eB u i l d i n g t h e F u t u r e

People Space Coherency

The Now

Of Vama B

uzaului

Joint venture with Vama Buzaului Surface 68Ha

Valley21

60 deep green villasHospitality center

Hotel area

People Space Coherency

B u i l d i n g t h e F u t u r eB u i l d i n g t h e F u t u r e

People Space Coherency

The Now

Of Vama B

uzaului

People Space Coherency

B u i l d i n g t h e F u t u r eB u i l d i n g t h e F u t u r e

People Space Coherency

The Now

Of Vama B

uzaului

Aspiring to achieveLiving Building House

ChallengeCertifications

0 Energy, 0 Water, 0 Co2

People Space Coherency

B u i l d i n g t h e F u t u r eB u i l d i n g t h e F u t u r e

People Space Coherency

The Now

Of Vama B

uzaului 0 Energy, 0 Water, 0 Co2

April 2014Construction Permits in

Place

May 2014Start Construction

People Space Coherency

B u i l d i n g t h e F u t u r eB u i l d i n g t h e F u t u r e

People Space Coherency

Who are we?

People Space Coherency

B u i l d i n g t h e F u t u r eB u i l d i n g t h e F u t u r e

Vam

a Buzaului

Vama BuzauluiTrairi

Trairi

Trairi

Vam

a B

uzau

lui

Vama Buzaului

Gerona/Lerida

Gerona/Lerida

Gerona/Lerid

a

Ger

ona/

Leri

da

Tra

iri

Tiberiu Chirilas

Other

Oth

er

Oth

er

Other

Building the Future Business Club

Associate Governments&Representatives

Associate Local Partners

Associate Participants

Associate Professionals

The Building the Future Virtual Organization

Present today: Gérard Doedée, Horia Halmagi. Lucian Andrei, Paul van Wijk, Christian Messing, Luca Fornaroli,

Tiberiu Chirilaş

People Space Coherency

B u i l d i n g t h e F u t u r eB u i l d i n g t h e F u t u r e

People Space Coherency

B u i l d i n g t h e F u t u r eB u i l d i n g t h e F u t u r e

The Concept

People Space Coherency

B u i l d i n g t h e F u t u r eB u i l d i n g t h e F u t u r e

Building the Future Mission statement

Building the Future is a commercial business development concept

The business of Building the Future is

to identify strong Latent Brands for which there is a high potential

market and to formulate and market this Brand in a coherent

way such that it meets the foundational statement of Building

the Future:

To build a Coherent Space that empowers People to live their

ambitions

www.building-the-future.net

People Space Coherency

B u i l d i n g t h e F u t u r eB u i l d i n g t h e F u t u r e

People Space Coherency

The Future

Of Vama Buzaului

B u i l d i n g t h e F u t u r eB u i l d i n g t h e F u t u r e

Development Plan forVama Buzaului

Creating value for people through a golden Triangle development model

Knowledge

Business

Gov

ernm

ent

The responsible Agro Communal Portal to the

Carpathian Wildlife

People Space Coherency

B u i l d i n g t h e F u t u r eB u i l d i n g t h e F u t u r e

People Space CoherencyPeople Space Coherency

A development with 4 Winners

People Space Coherency

B u i l d i n g t h e F u t u r eB u i l d i n g t h e F u t u r e

People Space CoherencyPeople Space Coherency

The People of

Vama Buzaului

People Space Coherency

B u i l d i n g t h e F u t u r eB u i l d i n g t h e F u t u r e

People Space Coherency

…and the invited new inhabitants

The Government

of Vama Buzaului

People Space Coherency

B u i l d i n g t h e F u t u r eB u i l d i n g t h e F u t u r e

People Space Coherency

The EcologyOf the

Carpathians

People Space Coherency

B u i l d i n g t h e F u t u r eB u i l d i n g t h e F u t u r e

People Space Coherency

TheFinancial

Participators in Vama Buzaului

People Space Coherency

B u i l d i n g t h e F u t u r eB u i l d i n g t h e F u t u r e

People Space Coherency

Valley21 project goal: To develop a commercially viable project by adding value to the collective space of Vama Buzaului.

Approach: Develop Vama Buzaului rather than the project Valley21, ensure full support by the people, the council, the mayor through a joint venture structure to develop Valley21 Establish Vama Buzaului as the ‘’green village’’ of Romania – market through national television Attract the ‘’right tourism’’ , attract the right investments (investors)

Durable value is added to the collective space by: developing a mindset of protecting the value asset (rural life, nature) attracting (the right) tourism, who come to enjoy and respect the rural life and nature creating durable employment in the locality a durable approach to construction and energy adding a new inspiring architecture developing a mindset of collectivismReversing demographic trends of depopulation of rural areas through developing local employment people empowerment to define their own durable destiny, preserving their own identity

Governance over value created: Review and amend the strategic plan for Vama Buzaului through a social economic plan study together with the council of Vama Buzaului Leverage the uniqueness of the project on national scale for a spatial durability debate Drive a local debate and consciousness around governance over nature Developing local empowerment to govern their destiny based on unique nature and a ‘’pastoral’’ village Develop school programs to help develop a responsible ‘’next generation’’

B u i l d i n g t h e F u t u r eB u i l d i n g t h e F u t u r e

Brasov

Natura 2000 Park ROSC10038

Vama Buzaului

Current ecological governance over Vama Buzaului and the Natura 2000 park

Increase Ecological protection and governance in the SW of Vama Buzaului

Brasov

Natura 2000 Park ROSC10038

Vama Buzaului

Brasov

Natura 2000 Park ROSC10038

Vama Buzaului

Place stronger governance over the Natura 2000 Park

Brasov

Natura 2000 Park ROSC10038

Vama Buzaului

How

- Renewal of the PUG - 2014-New Strategic plan – 2016-Attract EU funds-Work with NOG’s and Nature Wildlife protection organizations-Awareness programs -Building prosperity for the people

Valley21

City tourism

Cultural /family tourism

Agro tourism

Eco tourism

Brasov

Natura 2000 Park ROSC10038

Vama Buzaului

The responsible Agro Communal Portal to the

Carpathian Wildlife

Develop high-end but not elitist

Agro and eco tourism

People Space Coherency

B u i l d i n g t h e F u t u r eB u i l d i n g t h e F u t u r e

People Space Coherency

Vama Buzaului Center Project

Communication initiation 2014

Completion2017

The Futu

re

Of Vama B

uzaului

People Space Coherency

B u i l d i n g t h e F u t u r eB u i l d i n g t h e F u t u r e

People Space Coherency

Vama Buzaului Center Project

The Futu

re

Of Vama B

uzaului

People Space Coherency

B u i l d i n g t h e F u t u r eB u i l d i n g t h e F u t u r e

People Space Coherency

Museum: 2000 years of a pastoral border between empires

Hotel: Recovered lost footprint based on LBC principles

- Commercial Increased Community ownership- Sponsor supported- Build on the Brand- EU funding- Building the Future co-governed- Build the Brand – media attention

Vama Buzaului Center Project

The Futu

re

Of Vama B

uzaului

International 4 star **** hospitality – a drink and meal after a day in the mountains

And obviously tourist information

Bio Region post: Integrated management of biological and landscape diversity

B u i l d i n g t h e F u t u r eB u i l d i n g t h e F u t u r e

Boutique Hotel Vama Buzaului

TheVama Buzaului

Moving Boutique

Hotel

The Futu

re

Of Vama B

uzaului

Features

WiFi and Laptop – Share Your Experience Solar electricity through PV cells Mini Kitchen Night Vision Wildlife Monitoring & Alerts App: star chart Reverse ‘’Zoo’’

Night Vision Monitoring & Alerts

Stay private or share your experience online

Sleep in a snow storm,

Sleep under the stars under

The joy of a hot 4 star shower after a days hike

B u i l d i n g t h e F u t u r eB u i l d i n g t h e F u t u r e

TheVama Buzaului Moving Boutique

Hotel

Boutique Hotel Vama Buzaului

The Futu

re

Of Vama B

uzaului

The Futu

re

Of Vama B

uzaului

People Space Coherency

B u i l d i n g t h e F u t u r eB u i l d i n g t h e F u t u r e

People Space Coherency

Photovoltaic Energy energy today is already more cost efficient than alternatives if one takes into account the real write-off period.

A largely community owned PV electricity company could provide Vama Buzaului with low cost energy of the greenest sort …

Vama Buzaului Energy Srl.

People Space Coherency

B u i l d i n g t h e F u t u r eB u i l d i n g t h e F u t u r e

People Space Coherency

The Now

Of Vama B

uzaului

Carpathian unique unspoiled

Eco System

Agro and Eco Tourism

Business potential in

context of the Brasov Region development

Portal for ‘’Durable

Technologies’’

Biological agriculture and

produce

Green Agenda

EU

Ag

end

a

Durab

ility

rela

ted

tech

nolo

gies

VB – Business Plans

embedded in the VB Brand

Grass Roots empowerment – Business

Plans embedded in the VB Brand

Investors

High level time lines

2014 – start construction of first valley 21 display dwelling

2014 – new PUG for Vama Buzaului

2014 – marketing process started For Valley21

2014 Other ‘’Future’’ initiative communication started

2015 - construction started of Valley21

2015 - Valley21 Hotel communication initiated

2016 – new strategy plan for Vama Buzaului

2016– Valley21 completed

> 2016 – continued development based on the BRAND of Vama Buzaului

Ag

ro /

Eco

to

uri

sm

Other development

within the Brand of Vama Buzalui

Vama Buzaului Marketing Portal

Valley21

City tourism

Brasov

Natura 2000 Park ROSC10038

Vama Buzaului

High level time lines

2014 – start construction of first valley 21 display dwelling

2014 – new PUG for Vama Buzaului

2014 – marketing process started for Valley21

2014 Other ‘’Future’’ initiative communication started.

2015 - construction started of Valley21

2015 - Valley21 Hotel communication initiated

2016 – new strategy plan for Vama Buzaului

2016– Valley21 completed

> 2016 – continued development based on the BRAND of Vama Buzaului

Applying as much as possible principles of the Living Building Challenge

All the pedestals of the LBC are important, however one of the Very leading principles will be that of habitat exchange.

Vama Buzaului with its meadows, nature and low density Urbanization can help set new global standards and at the same time … develop prosperity for its people.

Local International media attention will be critical to the success – to build

the Greenest Brand in the world.

People Space Coherency

B u i l d i n g t h e F u t u r eB u i l d i n g t h e F u t u r e

People Space Coherency

Vama BuzauluiLiving Awareness

What is next

Developing NetworkMarket study

For input to the final plan

Branding and MarketingValley21: Living the essence

Large carnivores

People Space Coherency

B u i l d i n g t h e F u t u r eB u i l d i n g t h e F u t u r e

People Space Coherency

Vama BuzauluiLiving Awareness

Large carnivores

Invitation to become part of Building the Future in Vama Buzaului

Join the ‘’Friends of Building the Future’’

Join the market forum

Branding and MarketingValley21: Living the essence

People Space Coherency

B u i l d i n g t h e F u t u r eB u i l d i n g t h e F u t u r e

People Space Coherency

Vama BuzauluiLiving Awareness

What is the market forum?

•A Romanian and international network of ‘’friends of Building the Future’’•Willing to contribute over a longer period to market research•Process through electronic questionnaires•Can be any question that affects daily life and or future•In general it is about understanding market trends•First survey will be market survey for Valley21•members make 2 successful references

What will you get:

•Regular Building the Future Newsletter•Invite to Yearly Building the Future in Romania ‘’convention’’•Invite to the Grand Opening of Valley21•2 days free stay in one of the dwellings once completed

Large carnivores

Branding and MarketingValley21: Living the essence

People Space Coherency

B u i l d i n g t h e F u t u r eB u i l d i n g t h e F u t u r e

People Space Coherency

Vama BuzauluiLiving Awareness

Who are we interested in to become associated?

•Green constructors•Media people•Green Technology advisors•Green technology manufacturers or resellers•Artists•Banking people•Insurance people•Real estate people•Famous soccer players•Buyers of second homes•Hotel/touristic/hospitality operators•Entrepreneurs•Potential financial participators (investors)

You

Large carnivores

Branding and MarketingValley21: Living the essence

People Space Coherency

B u i l d i n g t h e F u t u r eB u i l d i n g t h e F u t u r e

People Space Coherency

Vama BuzauluiLiving Awareness

Vama Buzaului and Valley21 will be marketed based on the essences of the values that it represents

•Ancient pastoral community that lives in symbiosis and has formed the habitat•Communality a combination of private and communal life •Landscape of park-like meadows formed by millennia of sheep and cattle herding•Bridges to deep pristine ecology•Is a border of empires since times of the Dacia’s •Is connected to modern city life in 40 minutes•Is a development that formulates value in people wellness and prosperity

Large carnivores

Branding and MarketingValley21: Living the essence

People Space Coherency

B u i l d i n g t h e F u t u r eB u i l d i n g t h e F u t u r e

People Space Coherency

Vama BuzauluiLiving Awareness

The market niche that we will be creating:

The buyer is of a new generation that is in control of the 21st century, and has the mind, creativity and drive to make a difference. They have a new sense of communality away from the individuality that has increasingly reigned the world over the last decades, a sense of shared responsibility within the society they live in, within the family they foster and love. The new responsibility is towards people, is towards nature, and towards an acute sense of awareness that we are living in a delicate ecological balance on our mother ship, the earth. Great minds that produce great ideas live in a healthy body, live with a soul that is at peace with itself.

Valley21 holds the values that they live for. Valley21 is a shared space with a community of likeminded people, where they can seek privacy in their homes with their family, or take part in the community of owners to share good time or share common governance over the space of their haven, Valley21.

Valley21 is the symbolic connection between the frantic 21st century life and the essence of life in a pastoral community rooted in pristine undisturbed nature. One can dine international cuisine in Brasov, be amongst the wolves a short while later, at the same time being part of a delicate community that survived centuries of change; that has preserved values that have become extinct elsewhere, through the community of people of Vama Buzaului.

Branding and MarketingValley21: Living the essence

Large carnivores

Vama BuzauluiLiving the essence