Van Bulck Beers Presentation

www.vanbulck-beers.be Belgian Organic Craft Beerswww.vanbulck-beers.be Belgian Organic Craft Beers

Belgian Organic Craft Beers

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www.vanbulck-beers.be Belgian Organic Craft Beers

Van BulckHistory

Van Bulck Belgian organic craft beers were created in2013 by Denis Renty, ex-chef and sommelier with morethan 20 years experience in the food and drink industry.The name Van Bulck is in reference to his mother’smaiden name.

His mother, who is also a renowned chef, was born andraised in a small town called Watou in Flanders which isknown across the globe for growing some of the besthops. As a child she grew up and played in her uncle’sfamily brewery where her passion for craft beer wasborn. Today she still runs the family hotel/restaurantwhere she only works with organic products.

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The Brewing HistoryThe range of beers have been developed by Denis Renty

in partnership with a brewery that has been brewing

beers for seven generations. The brewery, which is in

Flanders in Belgium has been brewing beers since 1830.

Van Bulck’s beers are based on an old family recipe

which have been adapted to suit the palate of today.

The brewery, has undergone signifcant investment over

the years to improve the quality of the beer as well as

increasing the brewing capacity to cope with demand

and to meet the strict requirements of brewing organic

beers

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In 2001, further investment took place at the

brewery in order to keep on improving the

beer quality.

Another asset worth mentioning: our brewer

was awarded by the 'Fédération des

études et recherches dans l'industrie

de fermentation' for his scientific study

‘The return of the hopping during the

cooking of the wort and the loss of bitter

agents during the further production

process’.

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The Brewing History

www.vanbulck-beers.be Belgian Organic Craft Beerswww.vanbulck-beers.be Belgian Organic Craft Beers5

The brewing process for our Gluten

free beer is something only few

brewers master. We use gluten poor

and organic barley malt. This results

in a a light and balanced flavour that

accompanies a wide variety of

dishes. This also taps into the trend

of sommeliers are creating a beer list

to complement their wine list.

What makes Van Bulck beer so different and unique


Gluten Free Organic Lager

Gluten free organic lager 330 ml

The barley malt from our gluten free lager comes

to us organic and gluten poor. Thanks to the

special method of brewing, it becomes gluten free!

Ingredients: Water, Barley malt,

Hop, Yeast

4.5% alcohol = 1.5 units

24 units per case

64 cases per pallet

Available in 20 litre barrels

Shelf life 24 months after production

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Winner of the International

Beer Challenge 2014


Tasting Notes for Gluten Free

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Tasting NotesOn the palate: As this is a light and very clean clear beer with a

touch of hoppy aftertaste, it is ideal to drink with shellfish such as

oysters, clams, crab, mussels, ... Or just to enjoy with friends on a

sunny afternoon!

Drinking Experience: A fresh and light first impression where

you can taste the barley and hops with a light honey and walnut

aftertaste.

Food Pairing Suggestions• Shellfish

• Oysters

• Crab

• Salads

• Soft cheeses such as goat cheese

Or just to enjoy it as a appetitive with

friends on a sunny afternoon.

www.vanbulck-beers.be Belgian Organic Craft Beers8


Organic Blonde Beer Unfiltered and fermented in the bottle

A unique combination of three different grains

Ingredients: water, barley, wheat, spelt, hop, yeast

4.6% alcohol = 1.5 units

24 units per case

64 cases per pallet

Available in 20 litre barrels


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Tasting Notes for Organic Blonde BeerTasting Notes

In the nose: There is a very pronounced fresh smell of green

fruits such as Granny Schmidt apple along with hints of liquorice

sweets and dried apricots.

Drinking Experience:A bittersweet balance with an aftertaste

delivered by the spelt and wheat. It is very smooth which is ideal to

drink with white meat and grilled fish served with light

Mediterranean sauce. Also ideal with refreshing desserts such as

lemon cake, panna cotta with an apricot coulis.

Food Pairing Suggestions• White meat, poultry , rabbit, …

• Grilled fish with Mediterranean

sauce

• Lemon cake

• Panna cotta with apricot coulis

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Organic Wild Fruit Beer

Made with seven different fruits: cherries,

pomegranate, raspberries, blueberries,

strawberries, grapefruit, blackberries

Ingredients: water, barley malt, hop, fruits,

yeast, juices

4.7 % alcohol = 1.6 units

24 units per case

64 cases per pallet

Available 20 litre barrels


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Tasting Notes for Organic Wild Fruit Beer

Tasting NotesIn the nose: An explosion of red fruits which takes you back to

the old days of grandmother’s fresh fruit marmalade.

Drinking Experience: Although there is a very fruity taste of

strawberries, raspberries and cherries, it is not as sweet as you

imagine. A perfect accompaniment to game such as venison. The

beer would also work well with any red fruit dessert as well as

standing up to blue cheeses and some French heavier cheeses.

Food Pairing Suggestions• Venison and any stew

• Red fruits desserts

• Stilton cheese

• French cheese

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Promotion Materials & Sales Support Services

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Table Cards & GlassesTable cards with our three beers

Branded glassware

Available to support our customers

Counter FridgeOur branded Van Bulck fridge

holds a case of each beer

(3 x 24 bottles)


Promotion Materials & Sales Support Services

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TapHave our tap installed in your

pub with our three delicious

beers

VanOur Van Bulck van will deliver

our beers to your door


Strengths & Strategy

High Quality Organic and Gluten Free Products

Unique brand positioning as Van Bulck Beers

Innovative Branding and Marketing

Exclusive Packaging Material

Aiming at distributing Van Bulck Beers in Exclusive

Bars, Restaurants, Luxury Department Stores

Therefore the brand cannot be used as a

promotional/heavily discounted product within

supermarkets


Press & News UK December 18, 2014: Bdaily: ‘Denis Renty of Van Bulck

beers on branding, crowdfunding and global success’

November/December: Kudos Kent: ‘A winning pint’

November 21, 2014: Kent Messenger: ‘Keeping it

simple the secret for latest investment model’

October 2014: So Sevenoaks Magazine: ‘Taste of

success’

September 8,2014: Bronze winner of the International

Beer Challenge 2014

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Press & News UK August 2014: Kudos Kent: ‘Crafty!’

July 2014: The Ultimate Guide to Gluten Free:

‘Van Bulck’

July 4, 2014: Kent & Sussex Courier: ‘Something

tasty’s brewing in world of start-up finance’

June 23, 2014: Drinkpeneur: ‘Van Bulck-Organic

Belgian Beers’

June 20, 2014: Blue Tomato Reviews: ‘Van Bulck,

organic beer barons

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Press & News UK June 2014: SO Magazine: ‘Crafty business’

June 2014: Restaurant Magazine: ‘Organic beers fresh from Belgium’

May 14: Free From Food Matters: ‘Gluten free beer for 2014’

May 16, 2014: What Allergy Blog: ‘New gluten #GF and wheat free beer from Van Bulck’

April 24, 2014: Food Plus Drinks Blog: ‘Organic Gluten Free Belgian Beer’

April 20, 2014: The Grocer: ‘Van Bulck Introduces glutenfree lager as part of Belgian beer range’

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Product & Marketing Development & Investment Expected for 2015

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Development of a 12 unit

counter/display box

A four and six pack

sales unit

A three bottle and one

glass gift box for duty free

and retail Christmas gift

An App ordering

integration

New website 16 square meter stand at

HOFEX 2015 Hong Kong

from 6th until 9th of May

A 35 square meter stand

at the restaurant show

from 5th until 7th

October Olympia London

Daily news feed on Twitter

and Facebook accounts

and extending followers


Contact Van Bulck Beers Ltd.

Tunbridge Wells Office

85 High Street

Tunbridge Wells

TN1 1XP

United Kingdom

+44 (0)1892506953

[email protected]

Van Bulck Beers Ltd

London Office

8 Northumberland Avenue

London

WC2N 5BY

United Kingdom

+44 (0)2036 646 860

www.vanbulck-beers.be

Date post:	14-Aug-2015
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