Introducing the teamVCC Hospitality Management Diploma Program

• Areas of expertise:- Restaurant Operations- Sales and Customer Service- Purchasing Development- Front Desk- Concierge- Multilingual speakers

• Students at Vancouver Community College

Revelstoke, B.C.

Strengths

• Quality of its services

• World-class skiing

• Pet friendly

• Convenience off of trans-Canada highway

Weaknesses

• Remote

• Underrated

• No transportation in and around the city or mountains

Revelstoke, B.C.

Opportunities

• Increase occupancy by creating packages in the shoulder seasons

• Located in between the Selkirk and Monashee Mountains

• Located 3 km away from Revelstoke city.

Threats

• Banff and Lake Louise are well-known established areas

• Not for novice skiers (turning away potential guests)

Target markets• Top Priority Markets (High Revenue/High Spend per Visitor):

- Ontario- California- UK- Australia- Germany- Japan- South Korea

• Emerging Markets with Long-term Potential:- China- India- Mexico

• Nearby Markets (High Volume/Strong Repeat Visitation):- British Columbia- Alberta- Washington State

www.jti.gov.bc/tourismstrategy/documentsMJTI_TourismStrategyReport_FNL.pdf

Package #1Family Outdoor Adventure

Components:• 2 nights staying• Adjoined rooms 4 queen beds• Breakfast• Admission to Sky Trek Adventure Park• Lunch Hillcrest Restaurant• 30 minutes of Therapeutic and Relaxation Massage and pool

Target market:• “Young and old kids” • Regional market, B.C., Alberta, Ontario, Washington, California, Mexico, South

Korea, Australia, Germania and U.K.

www.jti.gov.bc/tourismstrategy/documentsMJTI_TourismStrategyReport_FNL.pdf

Package #1Family Outdoor Adventure

Price components:

• Two nights $260• Two breakfast (4 people) $60• Lunch (4 people) $60• 30 massage package (2 people) $70• Adventure combo package (4 people) $120

-------• Total $570• Profit Margin 12%• Retail $639

Package #2Sky Adventure

Components:• 3 nights larger suit with Jacuzzi• Breakfast• 1 day cats skiing• Tickets lift Revelstoke Mountain

Target Market:• Adrenaline adventure seekers• B.C., Alberta, Australia, Germany, Japan, South Korea

Package #2Sky Adventure

• Price components:

• 3 nights (2 people) $390• Breakfast $60• Cat Ski Pass (1 day) $300• Ski pass (2 days) $290

------• Total $1,040• Profit Margin 15%• Retail $1,199

Package #3Winter Adventure

• Components:

- 2 nights standard room- 2 queen size beds- Breakfast- Admission for a soothing mineral water - Revelstoke Hotsprings and Dogsledding adventure

• Target Markets:• B.C., Alberta, Australia, Germany, Japan, South Korea,

Washington

Package #3Winter Adventure

Price components:

• Two nights $262• Dogsledding (2 people) $259• Hotsprings (2 people) $30

--------• Total $551• Profit Margin 14%• Retail $629

Promoting Plan

• Channels:

- Advertising- Public Relations- Social media- Coast Rewards Loyalty Program- Other Marketing Techniques

• Directors • Coast Ambassadors• Government• Owners (shareholders)• Coast Hotels• Suppliers• Community• Partners• Channels of distribution

Key Stakeholders

Working Preliminary Budget

• Our Marketing department internal labour cost, for a person in charge of promoting and monitoring our packages using social media $5,000

• Magazines $5,000

• Witters of travel and ski magazines (Cost of cleaning the room and free passes to activities by our partners) $ 500

• Loyalty Program $2,000

• Total $12,500

How we are going to measure our success?When and to Whom?

• Amount sold both in revenue and number of packages• Other outlets revenue:

- Rooms division- F&B- Gifted Spirit Boutique and Gifts, Selkirk and Tangier shop- Repose Massage Therapy and Day Spa services

• Occupancy and ADR• YTD• Net Profit• Awareness (PR, increase awareness of social media)• Coast Ambassadors

Concluding Statements

• Target markets play a crucial role in packaging.

• Guests need to feel that they get a value with the package.

• Is an efficient way to increase yield management.

Bibliography

• http://www.revelstokemountainresort.com/• http://www.pc.gc.ca/eng/pn-np/bc/glacier/index.aspx• http://www.nakusphotsprings.com/about.html• http://revelstokedogsledadventures.ca/• http://www.skytrekadventurepark.com/adventure-tower• http://www.hillcresthotel.com/index.html• http://www.tripadvisor.com/Attractions-g181775-Activities-c25-Revelstoke_Kootenay_Rockies

_British_Columbia.html#TtD• http://revelstokecc.bc.ca/• http://www.coasthotels.com/hotels/canada/bc/revelstoke/coast_hillcrest/overview• http://www.tourismvancouver.com/stay/hotel-packages/• http://www.tourismvancouver.com/pdf/research/new_hotels.pdf• http://www.jti.gov.bc.ca/tourismstrategy/documents/MJTI_TourismStrategyReport_FNL.pdf• http://www.tourismvi.ca/research/pdf/2008Exit-Survey-Final-Report.pdf• http://biz.yahoo.com/p/342qpmd.html