Date post: | 21-Jan-2017 |
Category: |
Recruiting & HR |
Upload: | glassdoor |
View: | 609 times |
Download: | 1 times |
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Data SegmentationDifferentiating brand from talentto help recruiters focus on people
John TrenholmeManager, Talent AttractionCanadian Tire Corporation
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Our Brands & Our Reach• 1,800 retail doors in Canada across all our
banners• $12-‐14b billion in product• More than 30m Canadians live within a 10-‐
minute drive of a store• 15 transactions / second, every day, from the
time the sun comes up in Newfoundland to the time it sets in the Pacific.
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Our Customers
• ~350k page views/Q• ~60k followers• ~215k engaging, 1.15m in reach• 20-‐30% organic + paid audience growth/Q• ~12,500 employees amplifying our brands
$160m -‐> $865m
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• Content Marketing• Engagement• Brand Sentiment & Reputation
• Employee Social / Activity
• Applicant/Source Data
• Operational Data• Hire Data
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Our Green Room
• Referrals• Network recommendations• Silver and bronze medalists from
past selection processes• Amazing co-‐ops and new
graduates• Impressive candidates met at an
industry event / info session / coffee shop / on the subway
• Downstream people discoveries from our brand work
• Cold-‐sourced talent