Vandenberg Air Force Base30th Force Support Squadron

Sponsorship/Advertising Package

2019

Welcome to Vandenberg Air Force Base

Vandenberg Air Force Base is headquarters for the 30th Space Wing. The 30th manages Department of Defense Space and Missile Testing, and placing

satellites into polar orbit from the West Coast, using expendable boosters. Vandenberg is located on

California’s “Central Coast”.

Vandenberg AFB and Central California residents consider the climate to be mild. The 150 square-

mile area between San Francisco and Los Angeles is surrounded by the

Santa Ynez Mountains, The Pacific, and ranches of Northern Santa Barbara and San Luis Obispo counties.

Vandenberg AFB experiences an influx of newly assigned personnel who are looking for a home,

vehicle, restaurants, and entertainment. Our sponsors and advertisers find our

Military market brand-loyal and current with industry trends. Vandenberg AFB consumers are in the upper

economic range, highly educated, and family-centered; one in five of our base population is an officer.

In support of the Air Force mission and to show our gratitude, Vandenberg AFB offers a range of family

programs, community events, and discount services. We invite you to participate in our Morale, Welfare, and Recreation (MWR) programs as a Commercial Sponsor, Donor, or Advertiser. We can customize a package that

makes sense for your objectives.

For more information, please contact

Tara deMontmorencyCommercial Sponsorship & Advertising CoordinatorMarketing Department P: (805) 606-3129E: tara.demontmorency@us.af.mil

1031 California Blvd, Bld 11777, B209www.vandenbergfss.com/marketing

Who You Reach

94% of present and past military personnel have stated that when they notice a company is “military

friendly” they have a positive impression of that company

and will more likely choose that company over its competitors. With your support, we can ensure that you have a positive impact on our military community and create an opportunity to engage with these

particular consumers.

These consumers are different than those in Santa Barbara County. They are young, well-educated, ethnically diverse, and willing to spend freely.

Let us help you tap into these potential consumers by being one of our sponsors, donors

and/or advertiser.

The members of Vandenberg Air Force Base community and their families are a unique consumer

group. They have 35% higher income than an average civilian and are one of the top consumer

groups, keeping the local economy sustainable.

Vandenberg’s Consumers23,000+ people

Combined Pre-Tax Income

$350Million

Who We Are Vandenberg Air Force Base contributes to the Air Force mission through pro-grams that enhance the quality of life for service members and their families

known as Morale, Welfare and Recreational programs. The MWR program sup-ports overall military readiness while creating leisure opportunities for our Air-

men, their families, retirees and all other DOD employees.

Airman & Family ReadinessAquatic Center

Auto HobbyBreakers Dining Facility

Bowling CenterChild Development Center

Duane Wolfe Fitness CenterEducation CenterFamily Child Care

Fitness Annex Info, Tickets and Travel

Vandenberg LibraryOutdoor RecreationPacific Coast ClubRod & Gun Club

Vandenberg LodgingYouth CenterYouth Sports

What’s in it for you?It’s about you! We don’t believe in the cookie-cutter approach. Tell us what you need and we will develop the best plan to meet your objectives and your budget.Publicity! Our reach to the community, inside and outside the gate is over the top! We use a wide variety of mixed media to disseminate information about our events and programs. Annual sponsorship! We build momentum for your brand with multiple event exposure, discounts and additional benefits available.

BenefitsPre-event publicityThe Fun Opportunity Guide (FOG) magazine, e-mail blast (all Vandenberg personnel, spouses and 30FSS distribution), vandenbergfss.com (web link/recognition), Facebook, Instagram and Twitter updates (tags/ads), rotating ads on facility monitors, road signs, flyers, posters, leadership briefings and much more!

On-site RecognitionTable/booth space for giveaways, handouts, prize drawings, product demos, sampling, displays, and involvement in awards, prize presentation and public acknowledgments at events.

Officers 637 Enlisted 1,862 Single 953 Married 1,406

0-5 yrs 1,0446-12 yrs 87513-18 yrs 24518+ yrs 124

AdultsFacilities Demographics

Children

Breakdown of Demographics2,822 Civilian (NAF and GS)/Contractors/Private Business

3,685 Active Duty family members 232 Dormitory Residents

8,000 Retirees (Santa Barbara and SLO Counties, all branches of service)

11,192 Total daytime base population2,744 Total nighttime base population**All statistics were taken directly from the U.S.

Air Force Services website

EVENT CALENDARSpringfest 800

Spectatorsthemed event for all ages. Family friendly. Food, Games, Live Music, and giveaways

4th of July Event 1200SpectatorsAll American holiday Celebration. Family friendly.

Food, Games, Live Music, and giveaways

Newcomer’s Block Party 300SpectatorsEvent designed to be a sort of orientation

to the area for new people on base. Family friendly.

Salute to Youth 400SpectatorsA ‘back to school’ event to help families get

what they need for the school year. Backpack giveaway.

Annual Exotic Car Show 1800SpectatorsThe Ferrari Club hosts an Exotic Car Show

on base to give back to the airmen. Family friendly.

Football Frenzy 50SpectatorsA weekly event at our Pacific Coast Club

in the Enlisted Lounge. Games and prizes every week.

Spookfest 1000SpectatorsA youth oriented haunted house and a trunk

or treat. People park their car, decorate the trunk and put candy in it for the kids.

New Year’s Bowlin’ Eve 200SpectatorsOur bowling alley hosts a fun filled night of

bowling, food, and giveaways until the ball drops. Family Friendly.

Sponsorship Packages

Our #1 priority is to get you the best outcome for your

contributions.

We BELIEVE that face-to-face interaction with the

Vandenberg Community is invaluable to your business.We have a unique audience

for you here on base. Members of the Air Force

and their families transfer in and out every quarter so that means you will always have a fresh audience to market too.

Level I

$250 1 Event• Signage at event (please provide artwork)• Featured on all Printed/Social Media event

promotions• Booth at the event• Opportunity to provide samples/giveaways

(under $20)

$500 2 EventsAll of the above PLUS• Featured on event promotions on Bowling

Alley Monitors

$750 3 EventsAll of the above PLUS• Featured on event base-wide monitor

promotions

$1500 Any/All Events (1 Cal yr)All of the abovePLUS• Event based Social Media plug (Proud

Sponsor of)

Level II

Level III

Level IV

*The value of “In Kind” donations must be equal to or more than the cost of the package you choose.

*The benefits are based on the date of the finalized contract. Until a contract is signed we cannot advertise your logo on our marketing campaign. It is important to sign up at least 60 days in advance to make sure you get all of the benefits of being a sponsor.

Levels of Sponsorship:

Advertising Opportunities

Our FOG Magazine is a quarterly publication featuring all of the

FSS Facility events(5000 distributed each quarter)

This magazine is distributed to the homes on base and Vandenberg

Lodging, enlisted, contractors and civilian workers.

We also have 15 Flat Screen TV displays that cycle static images.

We have 16 score monitors in our Bowling alley that cycle through

ads as well.

We have 12 highly visible 30”x40” road side signs across base

Locations :Santa Maria Gate in/out | Lompoc Gate |

Gas Station | Fitness Center | Commissary |

Med Group | Breakers | BX entrance | Youth Center | Elementary School

Your provided image or logo can appear on our website homepage

and link people directly to you.We can post your message on our Facebook, Instagram and Twitter.

If you can provide window clings, banners or counter wraps, we can find the perfect place for them in

one of our facilities.

Vandenberg has some unique advertising opportunities for

you to take advantage of.

All Base MonitorsBowling Monitors

Monitor Ads$500 per 6 mo. $1000 per yr.

$500 per 6 mo., $1000 per yr.

Web Link SliderSocial Media Post

Web and Social Media

$20 per post, per channel

$900 per 6 mo., $1500 per yr.

Any LocationSpecified

$100 per mo.

$125 per mo.

Road Signs

FOG MagazineQuarter PageHalf PageFull PageBack Cover

$125 per issue $500 per yr.

$315 per issue $1260 per yr.

$625 per issue $2500 per yr.

*If a specific location is desired, $150 per issue is added to your total.

$925 per issue $3700 per yr.

BannerClingCounter wrapPin Sweepers

Banners & Large Format$100 per mo., $1100 per yr.

$150 per cling, per mo.

$1000 per mo.

$150 per lane, per mo.

Flyer Size Resolution Paper Size Product

Full Page 300 DPI 8.5”x11” 1 flyer - 8”x10.5”

Half Page 300 DPI 8.5”x11” 2 flyers - 8”x5”

Quarter Page 300 DPI 8.5”x11” 4 flyers - 5”x3.75”

Table Tents 300 DPI 11”x17” 2 tents (card stock)

Monitor Size Resolution Color Mode File Type

3000x1689px 72 DPI RGB Export as JPEG

Road Sign Image Size Resolution File type Details

30”x40” 300 DPI JPG or PDF Simple. Limit text

Poster Size Resolution Image Size Product

Full Poster 300 DPI 24”x36” 1 Poster

Half Poster 300 DPI 18”x24” 2 Posters

FOG Magazine Ad Resolution Image SizeBleed/Margin Set-

tings

Full Page 300 DPI 5.5”x8.5” .25”

Half Page 300 DPI 5.5”x4.25” .25”

Quarter Page tall 300 DPI 2.75”x4.25” .25”

Quarter Page short 300 DPI 5.5”x2.25” .25”

Marquee Resolution Details

256x96px 72 DPI Very simple, clean design. Limit text

Web Ad Resolution File Type

518x182px 300 DPI JPEG or PNG

Social Media Ad Resolution Details

800x800px 300 DPIProvide verbiage for the post. Max

200 words

Marketing Specifications

Sponsorship Level (Circle one)

Level I Level II Level III Level IV

Event(s):

Please list any products to be exhibited or promoted:

Please list any products to be Sampled:

Please list any prizes or give-aways:

Any other comments or notes:

*With this sheet we can draw up a formal proposal that will be sent to you for approval**This is not a contract*

30th FSS Sponsorship Application

Contact InformationBusiness Name: Contact Person: Phone: Email: