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Varsity sa advertising 2013-2014 (2)

Date post: 09-May-2015
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Unlocking potential through digital media
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Page 1: Varsity sa   advertising 2013-2014 (2)

Unlocking potential through digital

media

Page 2: Varsity sa   advertising 2013-2014 (2)

Who are we ...

VarsitySA is a website and social media channel that creates a communication platform between tertiary institutions, businesses and government to engage and get involved on youth related matters. VarsitySA is a trusted source of information by the youth.

The website’s audience are mainly students looking for:

1. Advice on education and studies

2. Jobs for school leavers and graduates

3. Registration details at various tertiary institutions

4. Current affairs and trends

5. Advice on student issues

6. Young entrepreneurs showcasing their businesses

This is an ideal platform for Businesses and brands who would want to connect with the youth market. We connect you with the student market at the time and in the place when they’re exploring options and making important career decisions.

Page 3: Varsity sa   advertising 2013-2014 (2)

Users, followers & fans

8100+1000+

VarsitySA reaches more than 300 000

youth monthly through our all our

platforms .

Page 4: Varsity sa   advertising 2013-2014 (2)

Reach = CostOur channels are a great avenue for advertising employment opportunities to students. Our channels are available and designed to work on all devices (computer, tablet and mobile) keeping up with our audience wherever they are.

Our website’s visitors already tops 24 000, our Twitter account is one of SA’s fastest growing account with 8280 followers and our Facebook page regularly interacts with our fans of 1000. We work with more the most influential youth organisations in the country through our events Youth Labz , Youth of choice , InkuluFreeHeid just to mention a few. Brands can use all three channels or choose the most appropriate and relevant.

The would cost R5 780 per month for the 3 months campaign.

This will increase your social media following.

Get a conversation going about your organisation by the youth

Page 5: Varsity sa   advertising 2013-2014 (2)

You get ....

Our 3 month special plan

Listing special listing on our website

Advertorial which will on the featured articles

Promotion on all our social media platforms and events

Banner Advert on the related page

WHY Advertise with VarsitySA

•Receive measurable results •Engage directly with the youth on their platforms•“Word of mouth” advertising through social media•Trusted source of information by the youth

Page 6: Varsity sa   advertising 2013-2014 (2)

Website banner

Leaderboard Double skyscraper Island

728 x 90 pixels 300 x 600 pixels 300 x 250 pixels

35Kb max 35Kb max 35Kb max

Homepage R 4 500 pm R5 500 R2 500

Sections R3 000pm R5 000 R2 000

All rates apply to standard “in-page” advertising only, i.e. JPEG, animated GIF or Flash. Advanced Rich Media executions are subject to % loadings, which are to be confirmed at the time of proposal

Or talk directly to your audience with an advertorial to help them discover something new about you organisation for R 2000 pm

Page 7: Varsity sa   advertising 2013-2014 (2)

Why the Bank Seta should advertise

• The Bank Seta does a lot of work in the name of youth empowerment, most of the work does being done is not know by the youth.

•We would to give your organisation an opportunity to communicate with the youth with our 3 month campaign this would have the following benefits

• The youth would know exactly how a the Bank Seta works. This would be conveyed to them in a language they understand.

• They will be able to identify opportunities brought about the Bank seta and how to access those opportunities.

• The Bank Seta will also be able to assist receiver of the founding further through the use of Student jobs as they will be able to advertise vacancies offered through the seta within the same package

• This would increase the Bank Seta’s social media footprint as will encourage youth in banking or interested in banking to follow your social media platforms.

• The Bank Seta would have an opportunity to take part within event organised our youth organisations partners.

• Once a month the Bank Seta will also have an opportunity to engage with the youth through our social media platforms.

We would prefer you come in the 3 month campaign as that would more effective and easily measurable in term of the results that would be generated through VarsitySA.

Page 8: Varsity sa   advertising 2013-2014 (2)

Contact Details

For any further details please contact us:

[email protected] 057 6764072 326 4945www.varsitysa.co.za

Book and advert space

Account Name : Varsity SolutionsBank : FNB Account number : 62387307153Branch Code : 256-505Branch Name : Melville


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