04/08/2023 BigDoor 1

Monetization: The Love Child of Gamification & Rewards

KEITH SMITH, CO-FOUNDER AND CEO

BIGDOOR, @CHIEFDOORMAN

04/08/2023 BigDoor 2

Yearn

Keys To Monetizing Gamification

3

1.Create Yearn

2.Monetize Yearn

3.See #1

When Users Yearn, You Get…

4

1.Loyalty

2.Engagement

3.Money

5

3 Keys To Creating Yearn

1.Onboard New Users

2.Offer Authentic Rewards

3.Use Points As Redeemable Currency

CityVille

STILL THE MOST POPULAR GAME IN THE WORLD

6

7

CityVille Onboarding

A+

8

CityVille Rewards

A-

CityVille Virtual Currency

9

B-

Monetizing The Yearn

10

A+Yearn = $23/year/ADAU

Airline Miles

ACTUALLY THE MOST POPULAR GAME IN THE WORLD

11

Airline Miles Onboarding

12

Airline Miles Onboarding

13

D+

Airline Miles Rewards

14

A+

Airline Miles Virtual Currency

15

B+

Airlines Monetizing The Yearn

16

A+

Big Brother Sweden

17

BigBrother.se Onboarding

18

BigBrother.se Rewards

19

A+

BigBrother.se Virtual Currency

20

B+

Big (Brother) Dollars

21

A+

Thank you.

Keith SmithKeith@BigDoor.com@ChiefDoorman