“What you eat helps move your

feet!”

THE PROBLEM

Although Runner’s World and its online counterparthave many resources for meat-eating athletes, information for vegan long-distance runners is scant: both in our literature and in general.

FILL A NICHE IN THE VEGAN

AND RUNNING

COMMUNITY

INCREASE OUR WEB TRAFFIC

GAIN NEW SUBSCRIBERS

Provide resources for vegan athletes that spread across all our platforms: print, online, and mobile.

Especially for

vegans, optim

al nutrition is

key for

optimal

performance.

-- veganrunnereats.com

Revise the

USDA’s

MyPlateinfograp

hic to reflect

the food

choices a vegan

long-distance

runner should

be making each

day.

Daily Nutrition

Carbohydrates

Protein

Fat

The Vegan MyPlate will follow

suggested nutrition guidelines for

long-distance athletes.

Vegan runners are just as likely to suffer from runner’s diarrhea, but have less resources to track its causes.

“Under normal circumstances

blood brings oxygen to your

intestines and removes excess

water. But without blood, the

cells starve for oxygen and

water pools in your large

intestine. When this

happens, you will first

experience abdominal pain and

cramping, then diarrhea

("runner's trots") and then

possible bleeding.”

(www.marathonguide.com)

MAKE A NOTE OF WHAT

FOODS IRRITATE YOUR GUT

…with just a quick swipe on your smartphone.

Provide an

online

resource

for daily

meal

planning.

Make a list of meals/snacks

for one day (with

substitutions)

Also provide calorie

counts, with a special focus

on protein content

Photo Credits: Creative Commons