{Veganuary

Nicole Tunningley

People

Tags: Regular people, Animal Activists, Sports People, Food & Health, Famous People, Business People and Religious, celebrities

Summary: This could possibly be considered as a method that could be used to convert people to veganism by showing them a possible role model, inspirational case or favorite celebrity. They also can be seen (depending on the profile you choose) sharing their experiences of veganism or the outcome of their conversion to, such as health, financial and mental benefits.You could also follow the link on the page to share your own story with veganism

Site page: http://www.veganuary.com/people/

ProductsSite page: http://www.veganuary.com/products/

Tags: meat substitutes, dairy free, nut free, common food replacements, nákd

Summary: This page has a variety of categories within that show products that are vegan including cosmetics, substitutes etc. this would be beneficial for someone who doesn't know what they should be eating because even though in some cases products can look as if they are vegan by how they sell in but could contain some animal produce in them

People tend to believe that living a vegan lifestyle can be the most ethical thing for you to do, maybe tend to disagree

Ethicality

http://www.ethicalconsumer.org/commentanalysis/animalrights/whatisveganism.aspx

The Ethical Benefits of Not Eating Meat

29th of September 2015

Tags: veganism, vegetarianism, ethnicity of a vegan diet

Summary: This article talks about the ethical benefits that come with either a vegetarian or vegan diet in comparison to the average meat-eaters. Including interesting statistics and research analysis’

“Methane from farm animals which contributes 18% of global greenhouse gas emissions” (Author Unknown. Appeared on ethicalconsumer.org 29th September 2015)

“Western meat-based diet uses four and a half times more land than is necessary for a vegan diet” (Author Unknown. Appeared on ethicalconsumer.org 29th September 2015)

“As well as avoiding the obvious like meat, cheese and eggs, vegans have to keep an eye on what’s in their wine, beer, make up and even carpets and furniture” (Author Unknown. Appeared on ethicalconsumer.org 29th September 2015)

Source 1: Quotes

What you wear does not normally cross your mind when you consider veganism unless you know what it is made of and if it was ethically produced

Clothinghttp://vegankit.com/wear/

Vegan clothing

http://www.oprah.com/style/Vegan-Fashion-Myths-About-Compassionate-Couture

Tags: vegan fashion, vegan clothing, myths about vegan fashion, wool, fur, leather

Published 03/22/2010 by Lisa Capretto

Summary: this article challenges common myths associated with vegan fashion through an informative interview with someone named Leanne. With a story at the beginning and links to various different vegan fashion sites at the end

“Practically, just the little things make a huge difference” (Author Lisa Capretto. Appeared on Oprah.com 22nd March 2010)

“It’s also a good idea to surround yourself with other women who live conscientiously” (Author Lisa Capretto. Appeared on Oprah.com 22nd March 2010)

Source 2: Quotes

Cosmetics to many people’s surprise frequently contain an array of animal produce this includes things like glycerin and carmine

Cosmetics

Tags: beauty, cosmetics, vegan products, make-up, cruelty-free, brands

http://www.dailymail.co.uk/femail/article-3251449/Make-s-kind-animals-Update-cosmetics-vegan-products-ethically-conscious-effective.html

Published 28th September 2015 by Elsa McAlonan

Summary: this article shows people what vegan alternatives could replace their non-vegan/non-cruelty-free products. It also states how much they are, whether it is expensive or good and where to purchase it online

“Unless you know what you’re looking for, it can be hard to find cruelty-free products” (Author Elsa McAlonan. Appeared on dailymail.co.uk 28th September 2015)

“She says that while you might be familiar with make-up that’s kind to animals, you may not know that there is an array of vegan products that are equally essential to the ethically-conscious woman” (Author Elsa McAlonan. Appeared on dailymail.co.uk 28th September 2015)

Source 3: Quotes

I have chosen to mainly focus on the cosmetic side of veganism as well as any controversy involved with it, this can include celebrity beliefs, environmental aspects and animal cruelty excusing use of animal extracts in the products

Cosmetics and Controversy

The vegan activist / YouTube Amanda Hendrick- https

://www.youtube.com/watch?v=VUBGH7EaGDo

Kat Von D- https://www.youtube.com/watch?v=w9lgDUt1ewM

PETA / YouTube Buzzfeedyellow / YouTubeControversy/social

mediaresources

Kiera Rose- YouTube personality and purchaser of cruelty-free sometimes vegan products which she advertises on her channel

Kat Von D- YouTuber/Celebrity/Idol and active vegan cosmetic distributer

Jefferee Star- Celebrity/Idol personality and active vegan cosmetic distributer

CutEcoCosmetics- Active distributer of vegan and cruelty-free cosmetics

Social figures (Cosmetics)

Kat Von D- Animal welfare, environment Jamie Oliver- Health and nutritional

statistics Taxidermy- Vegans who still partake in

the act PETA- ‘if vegans said the stuff meat-

eaters say’ Buzzfeedyellow- Vegan stereotypes vs.

actual vegan Peter Dinklage- Animal Welfare

Social figure (Controversy)

Though a lot of animals aren’t just used for meat purposes (e.g. bees) the harvesting of their produce isn’t always ethically/considerately sourced

Secondary research (summary)

Would you ever consider trying veganism? If so, how long for?

What do you think is the most popular reason for someone to become a vegan? Why?

Did you know that a lot of the modern days cosmetics aren’t vegan and therefore contain animal-derived ingredients, such as Carmine (crushed female cochineal insect)? If so, why do you/would you use them?

How does it make you feel to know that most animals are mutilated/brutally abused when having their produce sourced (e.g. shearing a sheep)?

Primary research

Primary research (results)

Half of the people that responded said that they would consider veganism prior to taking my questionnairePeople typically think that the average person may become vegan for animals, not considering the positive impact it has on the environment or their health as much.

¾ of the people that responded knew that cosmetics frequently contain animal-derived products but they struggle to find an alternative.