L o go U s a g e G u i d e l i n e s

1x

3x

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.78 inches 56 pixels

1x7x

1x

Building a strong brand image doesn’t happen overnight. It takes the consistent and creative use of allavailable corporate communications vehicles to create a focussed product position and identity in the mindof the customer and consumer.

The VEGAS.com logo, colors, trademark and other elements used correctly and consistently will helpVEGAS.com visitors recognize our branding effort among the barrage of messages they are constantlyinundated with. The following are guidelines for the proper and consistent usage of VEGAS.com's identifyingvisual representation: It's logo.

The VEGAS.com brand is our most important asset.

VEGAS.com Logo

Clearspace

Minimum Size

Primary Logo

Print Web

Secondary LogoPrimary Logo:As our signature, the VEGAS.com logoshould be used on all primarycommunications. The altering of thelogo’s size, color and design may notbe altered in any way. Never cut,realign, reduce or enlarge any elementwithin the logo.

The Secondary Logo should be usedwhen the use of the primary logobecomes too complicated and couldhinder the legibility of the logo.

Clear space is the open, protectedzone surrounding the Logo. Allow foras much white space as possiblearound the logo. This space isidentified to protect the visualintegrity of the Logo.

Shown here is the Logo with therequired clear space measurement. "X"equals 3 times the height of the arrowand 7 times the width.

The size of the VEGAS.com logo is measuredby the width of the arrow, horizontally.

If the logo is to be used smaller than1.25 inches or 90 pixels, the modifiedsmaller version of the logo must be used.The VEGAS.com logo should never appearany smaller than .78 inches in print, 56pixels online.

Colors

Violations

Print

Do not re-arrange lettersor point arrow in anyother direction

Do not use the VEGASletters without thearrow

Do not deviate fromcolor palette andarrow should notappear without .com

Vegas letters placedwithin another arrowor other shape

Do not alter preferredfonts in any way.

Do not reposition orresize the .com inany way

Do not re-position logo.It must always appearhorizontal

Web

RED YELLOWR - FF or 255 R - FF or 255G - 00 or 0 G - CC or 204B - 00 or 0 B - 00 or 0

RED YELLOWPantone 032 Pantone 122

Print and Web

VEGAS.com logo should beused as shown when used onwhite or ligher color backgroundin one color applications.

VEG AS. com

It is important to notmodify the logo in any way.Shown are some examplesof violations.

The approved colors for renderingof the VEGAS.com logo are listedbelow.

Do not deviate from the approvedcolors in any instance.

RED YELLOWR - FF or 255 R - FF or 255G - 00 or 0 G - CC or 204B - 00 or 0 B - 00 or 0

RED YELLOWPantone 032 Pantone 122

VEGAS.com logo should bereversed as shown out of blackor darker colors when used inone color applications.

Do not use use any othercolors than black in theone color application

Merchandising/Promotions

Trademark and Copyright Guidelines

Questions?

Full-ColorMerchandising Logo

One-ColorMerchandising Logo

These logos are to be used onpromotional materials only. Theycan be used on items where the.com MUST be kept within the logo.Please consult with VEGAS.comcreative to obtain approval to usethis version of the logo.

THIS VERSION OF THE LOGO CANNOTBE USED UNLESS APPROVAL ISGIVEN BY VEGAS.com.

Please call 702-992-7900

The appropriate mark for theVEGAS.com logo is "®".

In addition to the trademark bug, it isessential to include a VEGAS.comcopyright notice or insert legal text onall communicationsmaterials that haveone or more of our trademarked items.Keep inmind that the year of thecopyright (example: ©2008) must beupdated to the current year.

When displaying the VEGAS.com logo,use the following copyright notice:

©2001 VEGAS.com. All rights reserved.

©2001 VEGAS.com. All rights reserved.

If you have questions about any part of these guidelines, please contact us at VEGAS.com forproper direction at 702-992-7900.