EXPERIENCE
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PRESENTED BY
Rob Short
0207 921 5532
MOBILE MARKETING
Let‟s get started!
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Reinventing marketing for the Mobile era
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GLOBAL REACH DEEP MOBILE EXPERIENCE AND WE BUILD SMART TECHNOLOGIES
ALL ABOUT VELTI
WE‟RE BIG
NASDAQ listed
1,000+ employees with 450+ engineers
19 offices around the world
10-years of profitable growth
2010 revenue of $116.3m with EBITDA
of $27.2m
WE‟RE SMART
Velti‟s mGage platform reaches 4.26B
mobile consumers
Optimized on 6,000 devices
End to end: from asset creation to
promotional marketing mobile CRM, we do
it all
WE‟RE PRACTICED
825+ brands and agencies
3,000+ campaigns
2.5 billion consumer interactions
per day
11B monthly impressions
Velti market leadership
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ALL ABOUT VELTI
idle east
Blue Chip customer base
in 68+ countries
An overview of the services we can offer
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ALL ABOUT VELTI
Mobile Commerce Mobile Marketing
MULTI CHANNEL marketing /
mobile advertising / sms / QR /
social
Your strategy mCommerce / mweb and
multi OS native apps
Vouchers Mobile CRM Promotions Loyalty Location Based
Rewards based marketing
Velti market leadership In Retail
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ALL ABOUT VELTI Velti has a global portfolio of retail clients however our key strength is that we leverage experience from our other sectors and bring them
to retailers
Velti market leadership in APP development
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ALL ABOUT VELTI
What Velti Does:
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• Use QR code or “shortcode” as text response mechanism to open mobile to all users
• Capture numbers and respond with confirmation or offers via MMS or custom web pages.
• Customers who text in are then added to the customer opted in database for future mobile marketing promotions
• Customers who redeem can be sent new collection updates, offers or vouchers
‘Text to Enter‟
• Include a direct response mechanism on adverts
• Customers are taken through a mobile registration to receive SMS for a mSite/App or store voucher
• Customer is taken directly to the purchase page for the specific item realising a quick and convenient purchase
„Text to Buy‟
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Try it here: http://newsletters.ea.com/2012/FIFA/MOBILE/en/
Before After
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1. Vertical scroll
2. Horizontal scroll – to view bullet points shown in „3‟
3. Desktop view
4. Mobile optimised email showing bullet points
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Mobile Email
Cross-Channel Engagement Platform
REWARDS
RELEVANT
COMMUNICATION
ENGAGEMENT
PLATFORM
Enables an ongoing dialogue
with consumers through an
interactive, entertaining
experience
Flexible reward schemes to
incentivize product purchase
and continuous brand
engagement
…as in personalized and targeted
communication increasing
playability and repeat purchase
PROVIDE
CONSUMERS
YET
ANOTHER
REASON TO
BUY YOUR
PRODUCTS
LEVERAGE MOBILE AS AN
ALWAYS ON AND ON THE GO
MEDIUM
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O b j e c t i v e s S o l u t i o n
T H E V E L T I R E S U L T
Velti worked with ASOS to maximize
the auction of Cheryl Cole‟s dress
collection.
Velti put in place a dedicated shortcode that allowed ASOS customers
to make a lowest unique bid for the dress of their choice. The
reverse auction mechanics meant that users could be knocked off the
winning slot and were prompted to bid again.
The auction was available for 10 days and attracted over 70,000 unique bids (of £1) during this time.
Press coverage was excellent driving further revenues for The Princes Trust.
What Velti Does:
• Utilises the latest HTML5 mobile web technology to deliver a fast app like experience
• Mobile traffic increased by 500% within 3 months of launch – conversions are higher than the website
• Key features include:
• Optimal experience served to each device
• Full API integration into eCommerce platform
• „One Click‟ checkout for registered users
• Accordion menus to reduce page refreshes
WINNER - Most Effective mCommerce Solution Mobile Interactive Group – New Look 2011
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O b j e c t i v e s S o l u t i o n
customer interactions per
month
T H E V E L T I R E S U L T
4.5 m opt in profiled
customers
6 M consumer
interactions for interactive services
54 M interactions for
mobile marketing
5.8 M
• Increase sales
• Improve customer service
• Strengthen brand loyalty
• Check price, locate nearest in stock store, reserve
and collect your product
• Customer notifications /alerts
• Targeted marketing messages with unique voucher
codes
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O b j e c t i v e s S o l u t i o n
Downloads day 1
R E S U L T S
800 Barcodes scanned day 1
To improve customer loyalty and engage them through
new channels;
To offer customers loyalty rewards through a
solution that would not impact at all the existing EPOS
infrastructure
Mobile app that enables customers to earn points
every time they scan the purchase receipts and for
other interactions via the application
230 CUSTOMER
SATISFACTION *united STATES
What Velti Does:
O v e r v i e w
JCPenney wanted to gain an advantage over their
competitors by building a Loyalty/CRM program to
promote events and drive store traffic.
Using mGage Communicate they were able to build a
high quality opt-in data base by offering the following:
• Offers to incent opt-ins to mobile - $10, $20 coupons
tied to spending level
• Sweepstakes offer through partners (AOL, Rascal
Flatts), to drive opt-in for alerts
• Similar offers via Facebook to drive participation
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Utilizing mGage Communicate JCPenney
have built a database and recruited over
1.5 million opted-in customers receiving 4-8
alerts per month. Due to the success of
the campaign, JCPenney are aiming to use
mGage Communicate to build a database of
over 4 million customers.
r e s u l t s
IT‟S BEEN
Be sure to visit www.velti.com for more information and to read our blog on mobile
marketing insights
Rob Short
Tel: 0207 921 5532
Email: [email protected]
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ALL ABOUT VELTI