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Vendor Introduction: Chamberlain Marketing Group.

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Vendor Introduction: Chamberlain Marketing Group
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Page 1: Vendor Introduction: Chamberlain Marketing Group.

Vendor Introduction:Chamberlain Marketing Group

Page 2: Vendor Introduction: Chamberlain Marketing Group.

Corporate Headquarters: 12103 Delta Drive Taylor, MI 48180

# of Employees: 65

Years in Business: 26

Years with Nestlé: Tracey Walters Hethcote has worked with the Nestle-Purina family in a variety of capacities for over 15 years

Capabilities / Services / Specialty: Website Solutions, Custom Orders, Direct Importing, In-House Creative, In-House Embroidery, In-House Fulfillment

Manufacturing / Sourcing Strategy: CMG strives to produce the best value for the individual audience. That may mean least cost country sourcing or high end premium brands.

Key Clients: Volkswagen of America, Discount Tire, PPG, State Farm, Pabst Brewing Co., HSBC, Hyundai, Energizer, FOX Broadcasting, Volvo.

Key Users from Nestlé: Barb Simonds, Linda Yates, Mary Hotz

Vendor GLOBE #: 100671565

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Who Are We?Chamberlain Marketing Group is a full service supplier specializing in the development and execution of corporate marketing programs that utilize quality logoed merchandise. We have become an industry leader by providing our customers with superior service, premium

products and continuous innovation, allowing them to create and sustain brand loyalty. Being a vertically integrated company, we provide full turnkey service from concept development to fulfillment, allowing us to respond to your needs faster and more efficiently.

Thus allowing you to “Keep the Brand Promise”

Page 3: Vendor Introduction: Chamberlain Marketing Group.

Key Account Contacts

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Name: Tracey Walters Hethcote

Title: Regional Manager CMG

Tel #: 636-458-4771

E-mail: [email protected]

Name: Jerry Mulligan

Title: VP Sales & New Business Development

Tel #: 734-946-8005

E-mail: [email protected]

Page 4: Vendor Introduction: Chamberlain Marketing Group.

What Separates us from Our Competitors:

1. PEOPLE – Perhaps our greatest asset, the CMG Team, includes Sales and Sales Support, Creative, Merchandising, Production, Fulfillment and Customer Service. Their focus is to service our customers with the highest integrity. We encourage you to site visit us and meet the Team.

PROCESS – CMG has developed internal management and measurement processes that incorporate critical ISO standards. Our adherence to these processes ensures success.

PRODUCT - CMG currently ranks in the top %1 of national suppliers of logo/promotional merchandise. We distribute products for the top brands in our industry: Ashworth, Cutter & Buck, Gear For Sports, Cross, Waterford, Coach and others. Many of these key brands are only available to the Top 1% of our industry.

PERFORMANCE – Ultimately all of these elements maximize our performance. Our Vertical Integration model enables our clients to access CMG resources for all technology and program needs. Our commitment to focus on client objectives means we measure and manage the performance of each and every program.

2. Vertically Integrated Services that have been a part of the CMG business model for over 25 years. These include:

In-house art & digitizing staff

In-house embroidery with 48 heads of embroidery & tape punching equipment

Creative services team providing creative design support for merchandising brochures, custom product development and catalog and eStore design

eCommerce & IT – Programmers and technicians to support all eCommerce development

Distribution & custom fulfillment

These services have enabled CMG to maintain the high level of service required to support our over 35 Fortune 1,000 corporations.

3. The Legacy Buying Group

CMG is a member of a buying group consortium, which leverages their buying power with over 250 corporate clients, total business in excess of $100,000,000. This leveraged buying power results in the bottom line benefits to all CMG corporate clients.

4. International Manufacturing Alliance Network (IMAN)

CMG works with an office in China, with staff that manages our manufacturing relationships with our alliance network of plants in the Pacific Rim.

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Page 5: Vendor Introduction: Chamberlain Marketing Group.

Case Study Fun Facts

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Pete the Painter-1960’s franchise character resuscitated in 2009 as a bobble head collectible series that keeps continuing due to his popular poses created by the CMG creative team.

NCAA-State Farm Seat Cushions-Coordinated over 100,000 seat cushions to two locations for the Men’s and Women’s Final Four events. The details in this order took six months of planning, five event staff conference calls, four elevators, two international sourcing agents and one perfectly delivered order.

Pabst Wooden Wagon-This custom colored Pabst Blue Ribbon wagon was created specifically for the Farmer’s Market as a display enhancer, meaning the wagon would be showcased in area markets with cases of Pabst Blue Ribbon surrounding it with hay bales.

Page 6: Vendor Introduction: Chamberlain Marketing Group.

Case Study Fun Facts

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Training Tools-Volkswagen Academy, the technician training school, asked CMG to provide a unique gift that would be presented to students upon graduation. The most common tools used in training are “bones”, or automobile pry tools. We custom designed the tools to color coordinate with the VW Academy logo, designed a bag to wrap them all in, and delivered them in time for the graduating class of September 2010.

Collectible Parts Service Ornaments-The Parts Service representative at Volkswagen, bored with the obligatory “thank you for your service” cards mailed every holiday, asked CMG to provide a unique solution to his dilemma. In 2009, CMG designed a miniature scale Sagitta Wheel, wrapped in a velvet bag with a holiday greeting insert, and packaged in an authentic custom parts service box. This item was so well received, we did a custom molded Piston ornament in 2010. As for 2011? It’s a secret until after the holidays but they certainly have made a great collectible series.

Pig Banks-These little pigs didn’t have roast beef but they did go WEE- WEE -WEE all the way home to a lucky participant in Comerica’s Savings Account Program. These CPSIA compliant items were intended for children to start “saving” and with four custom designs, a personal inspection at the Chinese factory by CMG personnel, and a delivery of 100,000 pigs to the warehouse facility, these guys are being re-designed for a second order!


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