Date post: | 10-Jul-2015 |
Category: |
Business |
Upload: | curt-macrae |
View: | 46 times |
Download: | 1 times |
Benefits of Benefits of Equipment FinancingEquipment Financing
Equipment Sales Professionals
Equipment Financing as a Sales Tool
In partnership with…
2Q / 2014
Equipment Financing as a Sales Tool
8 out of 10 companies finance equipment
Equipment Financing is a convenient method of preserving credit lines for working capital rather than being tied up in capital expenditures
The use of Equipment Financing can enhance your sales volumes and help you keep customers for life
The Benefits of Equipment FinancingThe Benefits of Equipment Financing
The Benefits of Equipment FinancingThe Benefits of Equipment Financing
• Accommodate Budget Restrictions
• 100 per cent Financing
• Ease of Acquisition
• Conserves Working Capital
• Easy Documentation
• Promotes New Equipment at Regular Intervals
Offer total support: You can offer one bundled solution for equipment and financing, thus simplifying your customer’s decision
Overcome price objections: You can increase sales and enhance profit margins by offering the monthly payment as the financing solution
Control the sale: You maintain control over the acquisition process by providing the full equipment and financing package
The Benefits of Equipment FinancingThe Benefits of Equipment Financing
Sell the Monthly Payment
Rather than quoting an expensive cash price, offer an attractive monthly payment
Cash Priceupfront
finance per month*
*Based on $100,000 X .02119 60-month finance rate factor
$100,000 $2,119 vs
Which would your customer more easily tolerate?
The Benefits of Equipment FinancingThe Benefits of Equipment Financing
*all rate factors used in this presentation are examples only. Actual factors may differ.
Avoid Equipment Discounting
Offering monthly payment prevents “sticker shock”
Avoid discussing the issue of the equipment cash price, and avoid the necessity of discounting the price to close the sale
It is easier to close a larger sale, thereby increasing your revenue and earning potential
$100,000 $2,119 vs
“Make that $98,000 and you have a deal.”
“Is that all? That’s a great
price.”**Based on $100,000 X .02119
60-month finance rate factor
The Benefits of Equipment FinancingThe Benefits of Equipment Financing
*all rate factors used in this presentation are examples only. Actual factors may differ.
Sell to Your Customer’s Budget A longer term will lower the monthly payment
without reducing the price of the equipment
$3,19636 months
Based on $100,000 X .03196*sample finance rate factor
Provide your customer with a quote that fits their budget requirements
A 36 month term is too expensive? Suggest a 48 or 60 month term
$2,51048 months
Based on $100,000 X .02510*sample finance rate factor
$2,11960 months
Based on $100,000 X .02119*sample finance rate factor
The Benefits of Equipment FinancingThe Benefits of Equipment Financing
*all rate factors used in this presentation are examples only. Actual factors may differ.
Use the suggestion of a longer term to up-size your equipment proposal
With term flexibility, you can meet and exceed your customer’s needs
Sell to Your Customer’s Budget
A longer term will give your customer more equipment for their money
$3,196
36 months
Based on .03196sample finance rate factor
$100,000
$3,196
48 months
Based on .02510sample finance rate factor
$127,275
$3,196
60 months
Based on .02119sample finance rate factor
$151,988
The Benefits of Equipment FinancingThe Benefits of Equipment Financing
*all rate factors used in this presentation are examples only. Actual factors may differ.
The Benefits of Equipment Financing - Recap
Sell the monthly payment rather than the cash price
Avoid sticker shock and equipment discounting to maintain revenue
Increase sales and revenue through the use of finance term and payment amount
Receive fast credit approval and a timely sale to turn inventory quickly
Present simple finance documentation
The Benefits of Equipment FinancingThe Benefits of Equipment Financing
Call Curt MacRae20 Division St.
Coldwater, MI 49036 888/510-1355 (Ext 11)
Now..
Let’s
talk
Muni
For Municipalities• Increased purchasing power – Monthly payments may help keep the lessee within its budgetary constraints
• Acquire equipment from various vendors – A single finance can allow the municipality to acquire diverse equipment
• Equipment Financing is treated as an operating expense – lessee may be able to circumvent a budgeting problem / avoid lengthy appropriation process • Payments are all inclusive -- can include installation, maintenance, shipping, training, software • Finance can be paid off early -- at any time during finance-term
• Flexible payment terms are available -- finances are from two to five years (or longer for certain situations); payment options include monthly, quarterly, semi-annual, and annual with the option to defer payments until the next fiscal year
• No down payments / advance payments required
• Ownership -- at end of term, client owns equipment; w/ no residual
The Benefits of Equipment FinancingThe Benefits of Equipment Financing
Municipalities and their Budgets –
The great majority of municipalities implemented new
budgets on July 1,and are ready for another year of serving
their public. Across the board the cities, counties, and
various types of districts are facing reduced revenues and
the need to control their expenses and maintain their cash
reserves. Municipal financing allows them to pay for
needed equipment over time and that is the same benefit
that we have discussed with commercial clients for
decades.
The Benefits of Equipment FinancingThe Benefits of Equipment Financing
Characteristics of Municipal Financing • Voter approval not needed.-- funding comes from annual operating budget
• finance rates compare favorably to Bond Issues when all costs considered • Proves effective for terms under 10 years and less than $10 million.
• finance documentation is simpler and faster; staff time and soft costs are minimized.
• No additional fees or reporting requirements. • Early buyout options are available.
• Finance only what is needed, with the flexibility of choosing the term required
• Expected useful life of financed property matches the term of the finance
Characteristics of Bond Issues • Need voter approval
• Cost of election and advertising, and issuance measurably affects true borrowing rates
• Appropriate for large issues and for long terms, but may not match capital needs
• Process is slow, consumes staff time and incurs hidden expenses and overhead costs and commits the municipal entity to fixed payments regardless of local economy cycles • Costs continue after issuance (Trustee fees, compliance reports, audit and review fees)
• Restricts future bond issues because of covenant restraints
• Often carry prepayment penalties
• Bond term may exceed useful life of equipment.
Avoid Equipment Discounting
Offering monthly payment prevents “sticker shock”
Avoid discussing the issue of the equipment cash price, and avoid the necessity of discounting the price to close the sale
It is easier to close a larger sale, thereby increasing your revenue and earning potential
$300,000 $5,638 vs
“Make that $290,000 and you have a deal.”
“Is that all? That’s a great
price.”**Based on $300,000 X .018793
60-month finance rate factor
The Benefits of The Benefits of Equipment FinancingEquipment Financing
*all rate factors used in this presentation are examples only. Actual factors may differ.
The Benefits of Muni Equipment Financing
Sell the monthly payment rather than the cash price
Avoid sticker shock and equipment discounting to maintain revenue
Tailor to municipal budgets and across budget years
Reduce price negotiation
Receive fast credit approval and a timely sale to turn inventory quickly
Present a total solution for your customer
The Benefits of Equipment FinancingThe Benefits of Equipment Financing
Equipment Financing provides your clients A TOTAL SOLUTION
Sell the monthly payment rather than the cash price
Avoid sticker shock and equipment discounting to maintain revenue
Tailor to municipal budgets and across budget years
Reduce price negotiation
Receive fast credit approval and a timely sale to turn inventory quickly
Present a total solution for your customer
Call Curt MacRae - 888/510-1355 (Ext.11) [email protected]
THANK YOU…
from
888.510.1355 (Ext. 11)www.curtisfunding.com