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“I don’t like to gamble, but if there’s one thing I’m willing to bet on, it’s myself.” - Beyonce @uniqueusa #uniqueusa
“I don’t like to gamble, but if there’s one thing I’m willing to bet on,
it’s myself.”
- Beyonce
@uniqueusa #uniqueusa
MARCH !"#$
The way we live and work is changing radically—maybe even for the better.
In L.A., creative entrepreneur Sonja Rasula sees a bright future.
SO
UTH
WEST AIRLIN
ES + AIRTRAN
A SY
MB
OL O
F FR
EE
DO
M®
M
ARCH 2014
SONJA ON THE COVER OF SOUTHWEST AIRLINE’S SPIRIT MAGAZINE
NAMED ONE OF THE TOP 10 WOMEN IN LA BY LOS ANGELES MAGAZINE
A 7-‐PAGE FEATURE ON LA’S AMERICAN-‐MADE MOVEMENT IN MONOCLE MAGAZINE
THE DEETS DETAILS FOR SELLERS
AT UNIQUE LA
a few Quick stats
Unique LA takes over 90,000 sq ftEach unique la attracts 20,000+ attendees$1.5 - $2 million is spent in 2 days
a few Quick stats
Older Ladies Hipster Dudes Hot Dads
Families
Even The stars Shop unique
PERKS FOR OUR SELLERS!
- TOTE BAG DURING MOVE-IN - 5 FREE WRISTBANDS
- SNACKS/DRINKS
back to businessback to business
Collecting payment from shoppersThere are no phone lines within the booth areas. free wifi will enable you to utilize online technology to accept payments(Paypal, etc.). There are two banks directly in front of the entrance to the CMC, and you can also tell shoppers there is an ATM machine in the lobby.
ParkingOn both move-in and during the event, parking is available in the underground, secure parking lot beneath the California Market Center (CMC). There will be a discounted all-day rate of $6.
Security
Don’t forget to register your business
The layout will look like this…
A detailed version & your space assignment will be emailed this week
The layout will look like this…
DESIGN & INSPIRATION
FOR YOUR SPACE
RENTALS Shelves, clothing brackets and extra tables/chairs can be rented directly from the CMC during check-in on Friday (they also install it all for you!). The rates are TBD, but last show it was $15 per shelf/bracket. YOUR BOOTH (wall height is 6.5ft, corner booths only have two walls not three) • Booths come with 1 table (6 feet X 3 feet), two chairs, and a wastebasket. • There is spot-lighting overhead, which can be adjusted by the CMC staff. • The walls are acrylic, so cannot be nailed into or manipulated. Anything used to stick/hang/post items onto the walls MUST
be removable and non-permanent (the CMC will charge you for marks or any damage). YOUR TABLE SPOT • Table Spots are made-up of 1 banquet table (6 feet X 3 feet) and a chair. If you want to be creative and bring your own set-
up and NOT use the table, you’ve got 6 feet wide and can go 4 feet deep. • Keep I mind that tables are setup in rows, so you will be next to other vendors. Also, you cannot put items in front of your
table as it’s the walkway for shoppers. • If you’d like to hang a banner or sign, we suggest you display it at the front of your table - signs cannot be hung on the
windows. • If you’d like to bring a bust-form/small display stand next to your table you can, but if you’re wedged between two other
vendors you’ll have to have it behind the table next to you.
Visit our Photo Albums on Flickr to see examples of what past vendors have created! h>p://www.flickr.com/photos/uniquelosangeles/
BOOTH DESIGNS
Visit our Photo Albums on Flickr to see examples of what past vendors have created! h>p://www.flickr.com/photos/uniquelosangeles/
TABLE SPOT DESIGNS
did you say contest?did you say contest?
1 Booth which is worth a free booth and a free table spot at the next show! and 1 table vendor will win the “best design” award…
Past Booth
Winner! Past Table
Winner!
HOW TO INCREASE SALES
Help the customer • Display payment options • Product descriptions • Signage for your brand
• Clearly marked prices/tags • Special offers or Exclusive merchandise • Capture their contact info for future sales
CRYING? THERE’S NO CRYING IN BASEBALL!
THINGS TO NOT DO • READ A BOOK OR KINDLE • GET ENGROSSED IN SOMETHING ONLINE • SIT BEHIND A TABLE AND NOT INTERACT WITH CUSTOMERS • FORGET TO SMILE OR TURN INTO A ROBOT • BE TOO ENERGETIC AND CRAZY • GET DRUNK (SERIOUSLY)
• ENERGY IS EVERYTHING!!!
NOW IT’S TIME TO #WERKIT
go, go gadget!go, go gadget!
Driver-side Windows
Your 3 Fave NeighborhoodShops, Cafes, bookstores
walk the 5 blocks surroundingyour house/apartment
cork boards at work, in mail rooms, businesses
you usposter poles all over
distribute postcards inShops, Cafes, Dry Cleaners
major ads in la times, la weekly
pr push & partnerships
send preview lookbook to list
online = viral loveonline = viral lovePost on Your
Sites & PagesLink Back to
StateOfUnique.com
vendor to do listvendor to do listThink about your strengths and weaknesses
Plan your space design
What is your brand? Who is your best audience? How can you present your products in a captivating manner?
What is your story? How will you communicate that story?
Spread the word about the show to everyone you know! - online - around your neighborhood - at work / school / church - while vending at other shows
